8-K - CRTD - Equibles

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The SecuritiesExchange Act of 1934

Date of Report (Date of earliest event reported):August 12, 2021

Creatd, Inc.

(Exact name of registrant as specified in its charter)

Nevada	001-39500	87-0645394
(State or other jurisdiction of<br><br>incorporation or organization)	(Commission File Number)	(IRS Employer<br><br>Identification No.)

2050 Center Avenue, Suite 640

Fort Lee, NJ 07024

(Address of principal executive offices, including zip code)

(201) 258-3770

(Registrant’s telephone number, including area code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant<br>to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to<br>Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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☐	Pre-commencement communications<br>pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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☐	Pre-commencement communications<br>pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, par value $0.001	CRTD	The Nasdaq Stock Market LLC
Common Stock Purchase Warrants	CRTDW	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 RegulationFD Disclosure.

The Investor Presentation (the “Investor Presentation”) for Creatd, Inc. (the “Company”) is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.

The information contained in the Investor Presentation is summary information that should be considered in the context of materials filed with, or furnished to, the Securities and Exchange Commission (the “SEC”) and other public announcements that the Company may make by news release or otherwise from time to time. The Investor Presentation speaks only as of the Closing. While the Company may elect to update the Investor Presentation in the future to reflect events and circumstances occurring or existing after the date of this 8-K, the Company specifically disclaims any obligation to do so.

By filing this 8-K and furnishing the Investor Presentation, the Company makes no admission or representation as to the materiality of any information in this 8-K or the Investor Presentation. The Investor Presentation may contain forward-looking statements.

Item 9.01. Exhibits.

(d) Exhibits.

Exhibit Number	Description
99.1	Investor Presentation August 2021
*	Exhibits and/or Schedules have been omitted. The Company hereby<br>agrees to furnish to the SEC upon request any omitted information.
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	CREATD, INC.
Date: August 12, 2021	By:	/s/ Jeremy Frommer
	Name:	Jeremy Frommer
	Title:	Chief Executive Officer

Exhibit 99.1

S a f e H a r b o r © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 2 Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “ Company ” ), including, without limitation, the Company ’ s future earnings, partnerships and technology solutions, may constitute forward - looking statements for the purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995 and other federal securities laws and are subject to substantial risks, uncertainties and assumptions. You should not place reliance on these forward - looking statements, which include words such as "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" or similar terms, variations of such terms or the negative of those terms. Although the Company believes that the expectations re ﬂ ected in the forward - looking statements are reasonable, the Company cannot guarantee such outcomes. The Company may not realize its expectations, and its beliefs may not prove correct. Actual results may di ﬀ er materially from those indicated by these forward - looking statements as a result of various important factors, including, without limitation, market conditions and the factors described in the section entitled "Risk Factors" in the Company ’ s most recent Annual Report on Form 10 - K and the Company ’ s other ﬁ lings made with the U. S. Securities and Exchange Commission. All such statements speak only as of the date made. Consequently, forward - looking statements should be regarded solely as the Company ’ s current plans, estimates, and beliefs. Investors should not place undue reliance on forward - looking statements. The Company cannot guarantee future results, events, levels of activity, performance or achievements. The Company does not undertake and speci ﬁ cally declines any obligation to update, republish, or revise any forward - looking statements to re ﬂ ect new information, future events or circumstances or to re ﬂ ect the occurrences of unanticipated events, except as may be required by applicable law.

C r e a t d , I n c . i s a h o l d i n g c o m p a n y f o c u s e d o n p r o v i d i n g e c o n o m i c o pp o r t u n i t i e s f o r c r e a t o r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 3

• J e rr i c k , C r e a t d ' s p r e d e c e s s or c o m p a n y , i s bor n , r e c r u i t i n g t a l e n t f r o m d e s i g n , t e c h , a n d ﬁ n a n c e i n d us t r i e s • G u cc i o n e a s s e t l i b r a r y ( O G C o ll e c t i o n ) a c q u i r e d i n a dd i t i o n t o o t h e r me d i a I P • J e rr i c k b e c o me s a p u b l i c l y l i s t e d c o m p a n y ( t r a d i n g o n t h e O T C ) • D e v e l op me n t o f V o c a l b e g i n s w i t h S y d n e y - b a s e d T h i n k m i ll ; l a u n c h e d i n Q 1 2 0 1 7 • Expands monetization features for Vocal creators with Tips (microtransacations) • Introduced brand services with launch of i n - h o u s e c o n t e n t m a r k e t i n g a g e n c y , V o c a l f or B r a n d s • R o ll - o u t o f V o c a l 2 . 0 ( p l a t f or m o v e r h a u l ) • E x p a n d e d a g e n c y s e r v i c e s w i t h t he a c q u i s i t i o n o f p e r f or m a n c e m a r k e t i n g ﬁ r m , S e ll e r ' s C h o i c e 2014 - 2018 2 0 1 9 2 0 2 0 2 0 2 1 • V o c a l s u rp a s s e s 1 . 1 m i ll i o n c r e a t or s a n d 3 0 , 000 V o c a l + mem b e r s © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 4 • C r e a t d V e n t u r e s e x p a n d s e - c o mme r c e port f o l i o w i t h a dd i t i o n o f U n t a me d P h o t o g r a p h e r , D u n e , a n d W obb l e W e d g e • E x p a n d e d a g e n c y s e r v i c e s w i t h acquisition of in ﬂ uencer talent ﬁ rm, WHE • Release of enhanced creation features a n d V o c a l A m b a s s a d or P r o g r a m • L a u n c h o f V o c a l + p r em i u m p r o g r a m • U p - l i s t i n g t o N a s d a q C M , a n d n a m e change to Creatd, Inc. (Nasdaq: CRTD) • G a v e c r e a t or s 2 n e w c r e a t or m o n e t i z a t i o n s t r e a m s – C h a ll e n g e s a n d Bo n u s e s • Development and launch of Plant Camp, o u r ﬁ r s t D T C e - c o mme r c e v e n t u r e We ' v e I n v e s t e d A c r o ss t h e C r e a t o r V a l u e C h a i n

• • H o u s e s p r opr i e t a r y t e c hn o l o g y , content creation framework, and d i g i t a l c o mm u n i t i e s . Includes: V o c a l V o c a l C o mm u n i t i e s Revenue: S u b s c r i p t i o n s , p l a t f or m p r o c e ss i n g f ee s , a n d t e c hn o l o g y l i c e n s i n g . Fosters relationships between brands and creators through agency services. Includes: • V o c a l f or B r a n d s • S e ll e r ' s C h o i c e • W H E A g e n c y Revenue: B r a n d f ee s & a g e n c y c o mm i ss i o n s . B u i l d s , d e v e l op s , a n d s c a l e s e c o mme r c e b r a n d s . Includes: • C a m p • U n t a me d P h o t o g r a p h e r • W obb l e W e d g e ( A c t iv e M O U ) • D u n e ( A c t iv e M O U ) Revenue: C o n s u me r p r o d u ct s a l es T r a n s me d i a p r o d u c t i o n a n d adaptation. Includes: • I P A s s e t s • O G G a ll e r y Revenue: P r o ﬁ t - s h a r e , l i c e n s i n g f ee s , boo k p u b l i s h i n g d e a l s , ﬁ l m , t v , po d c a s t s , a n d f u t u r e N F T m a r k e t p l a c e v e n t u r e . N a s d a q : C R T D © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 5 C r e a t d L a b s C r e a t d P a r t n e r s C r e a t d V e n t u r e s C r e a t d S t u d i o s C r e a t d , I n c . Creatd employs a Shared Services Model , with each business function, including technology development, marketing, legal, etc., operating across all of its pillars.

C r e a t d ' s p i ll a r s w o r k t o g e t h e r t o c r e a t e m u l t i p l e ﬂ y w h ee l e ﬀ e c t s a n d g r o w t h d r i v e r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 6

C r e a t d L a b s C r e a t d P a r t n e r s C r e a t d V e n t u r e s C r e a t d S t u d i o s Labs provides technology, platform, ﬁ rst - p a r t y d a t a , a n d d i s t r i b u t i o n f o r P a r t n e r s © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 7 P a r t n e r s p r o v i d e s L a b s w i t h i n ﬂ u e n c e r s a n d t a l e n t t o g r o w p l a t f o r m s P a r t n e r s p r o v i d e s V e n t u r e s ' c o m p a n i e s m a r k e t i n g s e r v i c e s t o i n c r e a s e s a l e s S t u d i o s p r o v i d e s V e n t u r e s w i t h t r a n s m e d i a o pp o r t u n i t i e s L a b s p r o v i d e s S t u d i o s c u r a t e d creators for transmedia projects

V o c a l Vocal is an all - in - one platform where creators can s h a r e t h e i r s t o r i e s , b u i l d a n a u d i e n c e , a n d e a r n m o n e y . C r e a t o r s o f a ll t y p e s c a ll V o c a l t h e i r h o m e , f r o m b l o gg e r s t o p o d c a s t e r s , m ak e r s , m u s i c i a n s , p h o t o g r a p h e r s , a n d m o r e . F r ee m i u m C r e a t o r s 1 . 1 M © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 9 V o c a l + ( P r e m i u m ) C r e a t o r s 3 0 K D i g i t a l G l ob a l A u d i e n c e R e a c h 1 5 0 M T o p i c - S p e c i ﬁ c C o mm u n i t i e s 3 9

C r e a t e Vocal ’ s best - in - class storytelling tools make i t e a s y f or c r e a t or s o f a ll k i n d s t o p r o d u c e beautiful, engaging rich - media content. S h a r e Creators share stories on Vocal ’ s communities to b u i l d t h e i r a u d i e n c e , g e t d i s c o v e r e d , a n d c o nn e c t w i t h l i k e - m i n d e d p e op l e . Ea rn Creators can earn money every time their story is viewed, c o m p e t e i n C h a ll e n g e s , r e c e iv e Bo n u s e s , by p a r t n e r i n g with Creatd Partners on branded campaigns, and more. © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 10

W h y 1 M + Creators C h oo s e V o c a l Vocal ’ s unique combination of creator tools, built - in a u d i e n c e s , a n d e a r n i n g o pp o r t u n i t i e s m e a n s t h a t o u r c r e a t o r s a r e s e t u p f o r m a x i m a l s u cc e ss f r o m the get go. B u i l t - i n , t o p i c - s p e c i ﬁ c c o mm u n i t i e s C r e a t o r C h a ll e n g e s w i t h c a s h p r i z e s Emphasis on curation + surfacing quality T r a n s p a r e n t p e r f o r m a n c e s t a t s O p e n - c a n v a s c o n t e n t c r e a t i o n e d i t o r M u l t i p l e m o n e t i z a t i o n o pp o r t u n i t i e s 1 00 % m o d e r a t e d c o mm u n i t i e s © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 11

C r e a t o r s o f a ll s h a p e s a n d s i z e s u s e V o c a l Authors Graphic Designers Poets W riters Illustrators Fashion Bloggers V ideographer Developers Musicians Fitness Instructors Chefs Painters Dancers Scrapbooker Screenwriters Mixologists Photographers C a nn a b i s E n t h u s i a s t s R e l a t i o n s h i p E x p e r t s B e a u t y B l o gg e r s T r u e C r i m e E n t h u s i a s t s A n i m a l L o v e r s T r av e l I n ﬂ u e n c e r s S c i - F i G ee k s T e a c h e r s G a m e r s P o d c a s t e r s I n t i m a c y T h e r a p i s t s S o n g W r i t e r s S o cc e r F a n s Environmentalists L G B T Q A c t i v i s t s + m i ll i o n s m o r e © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 12

H o w V o c a l Rewards Creators Creators earn each time their story is viewed calculated via Vocal's proprietary algorithm. Creators earn directly from their audience through m o n t h l y s u b s c r i p t i o n s a n d o n e - o ﬀ m i c r o - transacations. R e a d s S u b s c r i b e ( F o r m a ll y T i p s ) C h a ll e n g e s – t h e m e d s t o r y t e ll i n g c o n t e s t s – g i v e creators the chance to engage with the community, a n d c o m p e t e f o r h i g h - v a l u e c a s h p r i z e s . Creatd Partners' Vocal for Brands enables creators to c o ll a bo r a t e w i t h b r a n d s d i r e c t l y o n t h e c r e a t i o n a n d p r o mo t i o n o f o r i g i n a l b r a n d e d c o n t e n t s t o r i e s . Challenges B r a n d e d C o n t e n t W i t h Bo n u s e s , t h e V o c a l m o d e r a t i o n a n d c u r a t i o n t e a m c e l e b r a t e c r e a t o r s ' a cc o m p l i s h m e n t s b y sending extra payment directly to their Wallets. V o c a l A m b a s s a d o r s r e c e i v e a dd i t i o n a l r e w a r d s w h e n e v e r t h e y s u cc e s s f u ll y r e fe r a n e w V o c a l + member . Bo n u s e s A m b a s s a d o r P r o g r a m © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 13

C o mm u n i t i e s f o r E v e r y C r e a t o r Vocal's niche communities enhance reader navigation, creator's discoverability, and helps audiences ﬁ nd more o f t h e s t o r i e s t h a t w i ll r e s o n a t e m o s t . S a f e , n o n - t o x i c c o mm u n i t y e n v i o r m e n t Human - led, tech - assisted curation and moderation © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 14 1 00 % C r e a t d o w n e d a n d o p e r a t e d Free of interruptive and display advertising

H o w C r e a t d L a b s G e n e r a t e s R e v e n u e V o c a l + m e m b e r s p a y a m o n t h l y o r a nn u a l f ee t o g a i n a cc e ss t o e x c l u s i v e , v a l u e - a dd e d o pp o r t u n i t i e s t h a t e nh a n c e t h e i r e a r n i n g s a n d reach. M e m b e r s h i p F ee s V o c a l ' s S u b s c r i b e fe a t u r e e n a b l e s c r e a t o r s a n d a u d i e n c e s t o s u pp o r t t h e i r f av o r i t e c r e a t o r s w i t h r e c u rr i n g a n d o n e - o ﬀ p a y m e n t s . C r e a t d L a b s t ak e s a p l a t f o r m p r o c e ss i n g fee s . P l a t f o r m P r o c e ss i n g F ee s V o c a l ' s u n d e r l y i n g t e c hn o l o gy i s h i g h l y adaptable for companies and organizations looking to cultivate their own digital communities. © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 15 T e c hn o l o g y L i c e n s i n g F ee s

Fueling Accelerated Top - Line M RR G r o w t h M o n t h l y r e c u rr i n g r e v e n u e s ( M RR ) c o n t i n u e t o a cc e l e r a t e . C o r e t o C r e a t d L a b s ' g r o w t h a n d p r i o p e t a r y t e c hn o l o gy i s t h e a pp l i c a t i o n o f t h e p l a t f o r m ' s ﬁ r s t - p a r t y d a t a t o p r o v i d e a b e t t e r u s e r - e x p e r i e n c e . T h e d a t a p r o v i d e s a f o u n d a t i o n f o r d e t e r m i n i n g m a r k e t i n g c o s t s a n d p r o j e c t i n g r e v e n u e s . $ 0 © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 16 $200,000 $400,000 $6 0 0 , 00 0 $ 8 0 0 , 00 0 $1,000,000 $1,200,000 Q 1 2 0 2 0 Q 2 2 0 2 0 Q3 2 0 2 0 Q 4 2 0 2 0 Q 1 2 0 2 1 Q 2 2 0 2 1 Q3 2 0 2 1 ¹ Q 4 2 0 2 1 ¹ $35,960 $55,330 $67,267 $74,611 $307,679 $468,583 $750,000 $1,150,000 C r e a t d L a b s R e v e n u e Q 1 2 0 2 0 - Q 4 2 0 2 1 ¹ B a s e d o n M a n a g e m e n t ' s p r e v i o u s l y a nn o u n c e d p r o j e c t i o ns

C r e a t o r A c q u i s i t i o n G r o w t h L e v e r s f o r 2 0 2 1 a n d B e y o n d 1 N u r t u r e V o c a l ' s O r g a n i c G r o w t h N e t w or k e ﬀ e c t s , c o m b i n e d w i t h o u r p r o d u ct d e v e l op me n t r o a d m a p , w i l l c o n t i n u a ll y increase the value opportunity for creators. B y p r o v i d i n g a n e v e r - e x p a n d i n g h o m e b a s e a n d f e a t u r es f o r c r e a t or s , t h e p l a t f or m g e n e r a t es a s t r o n g r e t e n t i o n r a t e a n d L T V . 2 E x p a n d i n g P ai d A c q u i s i t i o n R e a c h O u r B u s i n e s s I n t e ll i g e n c e u n i t a n a l y z es a n d strategically deploys capital across a global o m n i - c h a nn e l f r a m e w ork . D i s t r i b u t i o n i n c l u d es F a c e book , I n s t a g r a m , G oo g l e , a n d T w i t t e r , w h e r e t h e c o m p a n y m a i n t a i n s enterprise - level relationships. 3 I m p r o v e C o n v e r s i o n R a t e s The combination of paid and organic creator acquisition provides unique insights and b e h a v i o r al d a t a , t h a t i s t h e n a pp l i e d t o f u t u r e t a c t i c s a n d p r o d u ct u p d a t es t o l o w e r S A C ( Su b s c r i b e r A c q u i s i t i o n C o s t s ) a n d C A C ( C r e a t o r A c q u i s i t i o n C o s t s ) . 4 © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 17 Partnerships & Acquisitions P a r t n e r i n g w i t h p ee r p l a t f or m s , s u c h a s G e t t y I m a g e s' U n s p l a s h , a s w e l l a s V i me o a n d M o l e s k i n e , d r iv es o r g a n i c a d o p t i o n o f V o c a l . I d e n t i f y i n g a n d oppor t u n i s t i c a ll y a c q u i r i n g niche creator communities and competitors e x p a n d s o u r o v e r a l l e c o s y s t em .

P e o p l e D o n ’ t T r u s t A d s The traditional advertising model is built on interruption. The more money you spend, the more people you annoy. That's why nearly half of Internet users have an a d b l o c k e r i n s t a ll e d . 77% o f a ll c o n s u m e r s d o n o t t r us t a d s ¹ 84% o f m i ll e nn i a l s d o n o t t r us t t r a d i t i o n a l a d v e r t i s i n g ² 1% o f m i ll e nn i a l s c l a i m t h a t a n a d i n ﬂ u e n c e s t h e m ³ 47% o f i n t e r n e t u s e r s g l ob a ll y u s e a n a d b l o c k e r d a i l y ⁴ © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 19 Sources: ¹Statista, ²ClickZ, ³Forbes, ⁴ Digital Information World

P e o p l e T r u s t People C r e a t d P a r t n e r s i s c h a n g i n g t h e w a y a d v e r t i s i n g w o r k s b y c r e a t i n g a n e w k i n d o f i n t e r a c t i o n b e tw ee n b r a n d s a n d p e o p l e . T e n s o f m i ll i o n s o f p e o p l e l oo k t o V o c a l a s a s o u r c e o f a u t h e n t i c , t r us tw o r t h y s t o r i e s . B r a n d s recognize that Vocal is an invaluable user - generated content channel for marketing their products and services. 92% o f c o n s u m e r s t r us t r e c o mm e n d a t i o n s f r o m o t h e r p e o p l e ¹ 4x a d s b a s e d o n U G C r e c e i v e 4 x h i g h e r c l i c k - t h r o u g h r a t e s ² 85% o f c o n s u m e r s ﬁ n d v i s u a l U G C m o r e i n ﬂ u e n t i a l t h a n b r a n d p h o t o s o r v i d e o s ³ 47% o f c o n s u m e r s p l a c e p ee r r e c o mm e n d a t i o n s a b o v e p r o fe ss i o n a ll y w r i t t e n c o py ⁴ © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 20 Sources: ¹Nielsen, ²Shopify, ³Business Wire, ⁴ The Guardian

C r e a t d P a r t n e r s S e r v i c e s + O ﬀ e r i n g s Services: • B r a n d e d c o n t e n t c a m p a i g n s , a u t h o r e d b y r e a l V o c a l c r e a t o r s • S p o n s o r e d V o c a l C h a ll e n g e s • S p o n s o r e d C o mm u n i t i e s C o n t e n t M a r k e t i n g b y V o c a l f o r B r a n d s Se r v i c e s : • R e p r e s e n t s a n d m a n a g e s n e tw o r k o f ~ 6 0 t o p - t i e r i n ﬂ u e n c e r s • B r o k e r s b r a n d p a r t n e r s h i p s I n ﬂ u e n c e r M a r k e t i n g b y W H E A g e n c y Se r v i c e s : © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 21 • W e b s i t e d e s i g n a n d d e v e l o p m e n t • M a r k e t i n g a n d A d v e r t i s i n g • S E O O p t i m i z a t i o n • M a r k e t p l a c e s o l u t i o n s P e r f o r m a n c e M a r k e t i n g b y S e ll e r ' s C h o i c e

V o c a l f o r Brands A ll b r a n d s h av e a s t o r y t o t e ll , a n d o u r c r e a t o r c o mm u n i t y h e l p s t h e m t e ll i t . V o c a l f o r B r a n d s , C r e a t d Partners' internal content marketing studio, specializes i n p a i r i n g l e a d i n g b r a n d s w i t h a u t h e n t i c V o c a l c r e a t o r s t o p r o d u c e m a r k e t i n g c a m p a i g n s t h a t a r e n o n - i n t e rr u p t i v e , e n g a g i n g , a n d d i r e c t - r e s p o n s e d r i v e n . vocalforbrands.com © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 22

W o r k i n g w i t h S o m e o f t h e B e s t B r a n d s We have carved out a sweet spot at the intersection of authenticity and purpose - driven storytelling. While our brand partners vary in niche and product offering – from DTC companies to digital platforms to creator - oriented consumer brands – all share our belief in meaningful stories over sales pitches. © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 23

B r a n d e d C o n t e n t V o c a l f or B r a n d s c o nn e c t s V o c a l c r e a t or s with brands to produce non - interruptive, authentic content that drives conversions. S p o n s o r e d C h a ll e n g e s Participating in Challenges enables a brand to crowdsource stories from Vocal creators that tie - i n t h e b r a n d ' s p r o d u c t t o b u i l d b r a n d a ﬃ n i t y . S p o n s o r e d C o mm u n i t i e s B r a n d s c a n s po n s or e n t i r e V o c a l c o mm u n i t i e s , a n d i n d o i n g s o t a p i n t o a p r e - e s t a b l i s h e d a u d i e n c e o f p o t e n t i a l c us t o me r s . 2 4

W H E A g e n c y T r a c y W i ll i s f o u n d e d t h e W H E A g e n c y w i t h t h e g o a l o f supporting top creators and in ﬂ uencers, by connecting t h e m w i t h l e a d i n g f a m i l y a n d l i fe s t y l e b r a n d s a n d g l ob a l a u d i e n c e s . T o d a y , W H E r e p r e s e n t s a r o s t e r o f o v e r 6 0 family and lifestyle - focused creators, that collectively r e a c h a n a u d i e n c e o f o v e r 55 m i ll i o n . w h e a g e n c y . c o m @JesssFam 1 . 2 4 M Y o u T u b e 4 0 1 K I n s t a g r a m @ L a r k i n Y o g a T V 1 . 0 3 M Y o u T u b e 2 1 2 K I n s t a g r a m @allisarose 1 7 1 K Y o u T u b e 6 5 . 6 K I n s t a g r a m @t . beaston 55 3 K Y o u T u b e 22 5 K I n s t a g r a m @ d e a r g r e y s o n 3 8 2 K Y o u T u b e 9 7 . 2 K I n s t a g r a m @ K y l e r a n d M a d 4 . 3 6 M Y o u T u b e 1 . 8 M I n s t a g r a m @ b u b z b e a u t y 2 . 8 2 M Y o u T u b e 69 2 K I n s t a g r a m @OKbaby 1 . 5 2 M Y o u T u b e 5 11 K I n s t a g r a m @ T h e V a n C l a n 2 5 6 K Y o u T u b e 1 0 9 K I n s t a g r a m © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 25

H o w W H E I n t e g r a t e s I n t o C r e a t d ' s P i ll a r s W H E h a s a d ee p b e n c h o f c r e a t o r t a l e n t , a n a u d i e n c e totaling over 55MM+, and relationships with some of t h e w o r l d ' s l e a d i n g b r a n d s . T h a t v a l u e r i pp l e s a c r o ss e a c h o n e o f C r e a t d ' s p i ll a r s . Through WHE, Creatd Labs gains a new, steady source of high - caliber creators to enter the Vocal environment. Each WHE in ﬂ uencer is inherently suited for Vocal. Creatd Studios will similarly bene ﬁ t from the direct access to WHE, enabling a strong in ﬂ uencer marketing strategy to be employed to drive promotion for new productions. Each WHE in ﬂ uencer that enters the Vocal sphere brings along their audience, and the brands they work with. WHE in ﬂ uencers are prime potential candidates for leveraging their clout to co - develop a new Creatd Venture. © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 26

S e ll e r ' s C h o i c e S e ll e r ’ s C h o i c e i s t h e p e r f o r m a n c e m a r k e t i n g e n g i n e o f Creatd Partners, and specializes in driving transformational growth for DTC e - commerce brands. Our approach combines data - driven decision making and holistic evaluation to optimize storefronts and acquisition strategies to foster a frictionless customer j o u r n e y , a n d m a x i m u m R O I . sellerschoice.di g ital © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 27

M & A Le a d Magnet Seller's Choice provides Creatd Ventures with unique v i s i b i l i t y i n t o e m e r g i n g a n d s c a l a b l e e - c o mm e r c e b r a n d s t o p a r t n e r w i t h a n d i n v e s t i n . W o bb l e W e d g e C a s e S t u d y ¹ Wobble Wedge engages Seller's Choice for design, development, and performance marketing services W obb l e W e d g e s a t i s ﬁ e s C r e a t d V e n t u r e s i n v e s t m e n t c r i t e r i a C r e a t d V e n t u r e s a c q u i r e s a m a j o r i t y o w n e r s h i p s t ak e i n W obb l e W e d g e C r e a t d V e n t u r e s l e v e r a g e s C r e a t d P a r t n e r s a n d Creatd Labs for growth marketing and scale ¹ M O U s i g n e d o n 7 / 2 9 / 2 0 2 1 © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 28

R e v e n u e f r o m C r e a t d P a r t n e r s I s A cc e l e r a t i n g A s V o c a l ' s c o n t e n t a n d c r e a t o r u n i v e r s e e x p a n d s , t h e v a l u e p r o p o s i t i o n o f b r a n d s t o r y t e ll i n g t h r o u g h V o c a l rises along with it. That increased pricing power, combined with the broadening of available services in our agency wheelhouse, means that Creatd Partners' r e v e n u e s a r e o n a n u p w a r d t r a j e c t o r y , w i t h n o s i g n s o f slowing down. $ 0 $200,000 $400,000 $6 0 0 , 00 0 $ 8 0 0 , 00 0 $1,000,000 Q 1 2 0 2 0 Q 2 2 0 2 0 Q3 2 0 2 0 Q 4 2 0 2 0 Q 1 2 0 2 1 Q 2 2 0 2 1 Q3 2 0 2 1 ¹ Q 4 2 0 2 1 ¹ $248,831 $ 2 5 7 , 4 2 7 $ 3 5 7 , 5 4 7 $260,168 $435,000 $496,748 $6 5 0 , 00 0 $ 8 0 0 , 00 0 C r e a t d P a r t n e r s R e v e n u e Q 1 2 0 2 0 - Q 4 2 0 2 1 ¹ B a s e d o n M a n a g e m e n t ' s p r e v i o u s l y a nn o u n c e d p r o j e c t i o ns 2 9

C r e a t d P a r t n e r s G r o w t h L e v e r s f o r 2 0 2 1 a n d B e y o n d 1 P r o d u ct E nh a n c e m e n t s F o s t e r d ee p e r b r a n d / c r e a t o r r e l a t i o n s h i p s . A s V o c al c o n t i n u es t o e x p a n d i t s r e a c h , s o d o es b r a n d i n t e r e s t a n d b u d g e t f o r w or k i n g w i t h V o c al f o r B r a n d s . 2 3 U p s e ll C o n t r a ct V a l ue Integrating WHE in ﬂ uencers onto the Vocal p l a t f or m t r a n s l a t es i n t o h i g h e r v a l u e c o n t a c t s , a t t r a c t i n g b r a n d s w h o w a n t t h e oppor t u n i t y t o w or k w i t h t op - t i e r a n d i n ﬂ u e n t i al c r e a t or s . 4 © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 30 A ct i o n a b l e D a t a F i r s t - p a r t y d a t a f r o m V o c al g iv es u s u n i q u e ability to ﬁ ne tune our audience targeting to o p t i m iz e m a r k e t i n g c a m p a i g n s a n d d r iv e m a x i m u m r e s u l t s f o r b r a n d s . N e w V e r t i c a l s & A c q u i s i t i o n s G r o w i n g i n t o n e w t a l e n t v e r t i c a l s , s u c h a s t h e L G B T Q c o mm u n i t y a n d N C A A a t h l e t i c p r o g r a m ; I d e n t i f y i n g n e w t a r g e t s f o r acquisition, speci ﬁ cally agencies focused on e l i t e i n ﬂ u e n c e r m a n a g eme n t a c r o s s n i c h e s .

C r e a t d V e n t u r e s i n v e s t s i n c r e a t o r s a n d h e l p s t h e m e v o l v e i n t o e n t r e p r e n e u r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 31

C a m p C a m p , p r e v i o u s l y P l a n t C a m p , c r e a t e s h e a l t h y upgrades of classic kid - friendly foods, combining the delicious ﬂ avors kids love and the hidden veggies a n d n u t r i e n t s t h a t p a r e n t s w a n t . Se r v i c e s C r e a t d p r o v i d e s : • Design • Development • Marketing, particularly through Vocal's food - and p a r e n t i n g - o r i e n t e d c o mm u n i t i e s • Distribution • G o - t o - m a r k e t s t r a t e gy plantcamp.com © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 32

Untamed P h o t o g r a p h e r Untamed Photographer is an online art marketplace that couples limited - edition, hand - selected wildlife p h o t o g r a p h y , w i t h t h e c o m p e ll i n g s t o r i e s b e h i n d e a c h shot. Untamed Photographer has cultivated a network of international environmental artists who preserve the b e a u t y o f t h e p l a n e t t h r o u g h t h e i r a r t , d o n a t i n g a p o r t i o n o f p r o ﬁ t s b a c k t o e n v i r o n m e n t a l c a u s e s . Se r v i c e s C r e a t d p r o v i d e s : • Design • Development • Marketing • Distribution • G o - t o - m a r k e t s t r a t e gy untamed photographer.com © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 33

W o bb l e W e d g e O r i g i n a ll y a C r e a t d P a r t n e r s c l i e n t , W obb l e W e d g e h a s d i s r u p t e d t h e h o m e i m p r o v e m e n t c a t e g o r y w i t h i t s m u l t i - p a t e n t e d p r o d u c t : a n i nn o v a t i v e s y s t e m o f t a p e r e d s h i m s t h a t h av e b e c o m e a s t a p l e t oo l f o r h o m e improvement, restaurant owners, plumbers, artists, h ob b y i s t s , a n d m o r e . Se r v i c e s C r e a t d p r o v i d e s : • Design • Development • Marketing • Distribution • G o - t o - m a r k e t s t r a t e gy wobblewed g es.com © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 34

D u n e G l o w Remedy Brought to market in 2021, Dune Glow Remedy is a b e v e r a g e b r a n d f o c u s e d o n p r o mo t i n g w e ll n e ss a n d b e a u t y f r o m w i t h i n . E a c h b e v e r a g e i n i t s product line is meticulously crafted with functional ingredients that nourish skin from the inside out a n d e nh a n c e o n e ' s n a t u r a l g l o w . Se r v i c e s C r e a t d p r o v i d e s : • Design • Development • Marketing • Distribution • G o - t o - m a r k e t s t r a t e gy drinkdune.com © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential.

O pp o r t u n i s t i c Acquisitions C r e a t d ’ s e x t e n s i v e b r a n d a n d f o u n d e r n e tw o r k c r e a t e s a p o s i t i v e l y - s e l e c t e d p oo l o f p o t e n t i a l t a r g e t s f o r opportunistic e - commerce ventures. The ideal candidate i s o n e t h a t s h a r e s i n o u r m i ss i o n o f s e r v i n g t h e c r e a t o r e c o n o m y a n d t h a t i s a l i g n e d w i t h o u r p i ll a r s . I n v e s t m e n t f r a m e w o r k : • Revenues accretive immediately, or soon thereafter • F l e x i b l e c a p s t r u c t u r e • S t r o n g m a n a g e m e n t t e a m • L e a n o p e r a t i o n s & o u t s o u r c e d b u s i n e ss m o d e l • C a s h & s t o c k s t r u c t u r e d t r a n s a c t i o n s D u n e G l o w R e m e d y C a s e S t u d y ¹ Creatd management meets Tom Punch through collaboration w i t h W a t c h M o j o w h e r e h e w a s a l e a d e x e c u t i v e Punch conceptualizes new DTC beverage brand, w h i c h w o u l d b e c o m e D u n e G l o w R e m e d y C r e a t d V e n t u r e s a c q u i r e s m i n o r i t y s t ak e a n d u s e s V o c a l d a t a t o c r a f t p r e l i m i n a r y a u d i e n c e p r o ﬁ l e Creatd develops and launches Dune ’ s e - commerce platform and completes acquisition of a controlling stake of Dune ¹ M O U s i g n e d o n 8 / 2 / 2 0 2 1 © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 36

C r e a t d S t u d i o s e l e v a t e s c r e a t o r s ’ s t o r i e s t o T V , ﬁ l m , b oo k s , p o d c a s t s , v i d e o , a n d m o r e . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 37

T r a n s m e d i a Assets W i t h m i ll i o n s o f c o m p e ll i n g s t o r i e s i n i t s m i d s t , C r e a t d surfaces the very best of them through community and c r e a t o r d a t a i n s i g h t s . Creatd Studios helps creators tell their existing stories i n n e w w a y s , p a r t n e r i n g t h e m w i t h e n t e r t a i n m e n t a n d p u b l i s h i n g s t u d i o s t o c r e a t e u n i q u e c o n t e n t e x p e r i e n c e s t h a t a cc e l e r a t e e a r n i n g s , d i s c o v e r a b i l i t y , and open doors. F i l t h y G o r g e o u s : T h e Bob G u cc i o n e S t or y Documentary W a t c h T i ll H u m a n V o i c e s W ak e U s S h or t F i l m W a t c h T h e M i n d ’ s E y e : T h e A r t o f O M N I A r t Boo k R e a d V i c e M a g a z i n e : T h e Bob G u cc i o n e I ss u e M a g a z i n e R e a d No One's Pet: The Autobiography of Sheila Kennedy Boo k R e a d B ak e d : C oo k i n g w i t h M a r y J e a n W e b S e r i e s W a t c h B ak e d : A M a r ij u a n a C oo k boo k Boo k R e a d S t e a m W a r s Book / C o m i c R e a d © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 38

O G G a ll e r y Acquired by Creatd's founders, the OG Collection i s a n e x t e n s i v e l i b r a r y o f o r i g i n a l a r tw o r k a n d i m a g e r y f r o m t h e a r c h i v e s o f s o m e o f t h e m o s t i c o n i c m a g a z i n e s o f t h e 2 0 t h c e n t u r y . O G G a ll e r y i s a n e x p l o r a t o r y i n i t i a t i v e a i m e d a t i d e n t i f y i n g o pp o r t u n i t i e s t o p r o p e l t h e O G C o ll e c t i o n i n t o a n e w t e c hn o l o g i c a l s p h e r e : t h e N F T m a r k e t p l a c e . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 39

M&A opportunities surfaced through a network of positive selection I n v e s t o r H i g h l i g h t s Unique feedback loop between creators and Vocal drives business expansion Four distinct pillars, that share common operations and a creator - ﬁ rst mandate Proprietary technology built to support a large and widening ecosystem Creator - ﬁ rst approach fuels revenue growth across all four pillars © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con ﬁ dential. 40