HOG
Harley-Davidson, Inc.Price & Indicators
TL;DR.
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Technicals
trend & momentum for long-term holders BuyIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from its earnings releases, calls, and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Global retail motorcycle sales | 33,507 | Q1 2026 | — |
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| HDFS operating income margin | 19.9% | Q1 2026 | — |
| HDMC global motorcycle shipments | 37,295 | Q1 2026 | — |
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| North American retail motorcycle sales | 23,803 | Q1 2026 | — |
| Total quarter-end net finance receivables | $2.4B | Q1 2026 | — |
| dealer inventory | -22% | Q1 call | — |
| dealer inventory outside of North America | -23% | Q1 call | — |
| European market share | 4% | Q1 call | — |
| HDFS annualized retail credit loss ratio on managed loans | 3.6% | Q1 call | — |
| HDMC gross margin | 25.3% | Q1 call | — |
| North American dealer inventory | -21% | Q1 call | — |
| total retail loan originations | $671M | Q1 call | — |
| U.S. market share of the 601cc+ market | 38% | Q1 call | — |
| Capital returned to shareholders | $434M | Full Year 2025 | — |
| Discretionary share repurchases | $347M | Full Year 2025 | — |
| Dividends paid | $86M | Full Year 2025 | — |
| HDFS operating income | $490M | Full Year 2025 | — |
| HDMC operating loss | -$29M | Full Year 2025 | — |
| LiveWire operating loss | -$75M | Full Year 2025 | — |
| North America retail motorcycle sales | 15,847 | Fourth Quarter 2025 | — |
Figures exactly as the company stated them · click a metric with a to chart its history · period links open the stating document · "call" marks figures stated on the earnings call, "filing" figures stated in the 10-K/10-Q · YoY needs the prior-year figure on file
Versus peers
Recreational Vehicles — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
HOG
this stock
Harley-Davidson, Inc.
|
$2.65B | +24.0% | +1.4% | 13.0 | 16.2% |
|
BC
Brunswick Corp
|
$5.06B | +5.5% | +2.4% | — | 7.4% |
|
DOO
BRP Inc.
|
$4.33B | -16.5% | — | — | 2.0% |
|
PII
Polaris Inc.
|
$3.83B | +7.8% | +4.0% | — | 6.5% |
|
THO
Thor Industries Inc
|
$3.79B | -28.7% | -4.6% | 14.7 | 10.0% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| HOG | +0.7% | -1.4% | +20.7% | +2.8% | +24.0% |
| SPY | +1.4% | +4.1% | +9.1% | +1.1% | +10.7% |
| vs SPY | -0.7% | -5.4% | +11.6% | +1.7% | +13.3% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.