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HOG · Harley-Davidson, Inc.

Track HOG — free
$24.31 -0.13 (-0.51%)
Market Cap
$2.65B
Shares
104.07M
Volume · Oct 1 279.33K Avg daily vol (3M) 2.12M

Price & Indicators

Drag to pan · scroll to zoom
20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$24.43 Open$25.11 Day$24.31–25.23 52W close$17.19–28.45 Avg vol 30d1.7M Short int18.5M · 17.8% float · 12.1d Short vol59% Last earningsJul 23, 2026 DataJan 2020–Sep 2026 Filing10-Q · Aug 5

Up next

Next earnings call
Oct 22, 2026 Est · unconfirmed · in 3 wks
filed Aug 5, 2026
call held Jul 23, 2026

Metrics snapshot

Useful current figures from the complete screener profile.

Revenue (TTM)
$4.24B
Trailing 12 months
Net income (TTM)
$204.95M
Trailing 12 months
Revenue growth YoY
-5.9%
Year over year
Operating margin
5.0%
Trailing 12 months
P / E (TTM)
13.8
Trailing earnings · reciprocal yield 7.3%
FCF yield
-5.0%
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
—
Latest balance sheet
Dividend yield
3.0%
Trailing 12 months
Shares change YoY
-11.2%
Year over year · fewer shares
Price change (1Y)
-13.5%
Trailing year
Short interest
17.8%
Latest settlement · 12.1 days to cover
View all 115 metrics

Equibles Rating

blended score · not investment advice
Overall
Neutral
SellHoldBuy
Technical Neutral Momentum Neutral Sentiment Bullish Fundamentals Strong Quant / Vol Moderate
Market backdrop VIX 16.3 · calm Equity put/call 0.53
Technical
price trend
Neutral
50 / 200-day cross No cross
Price vs 200-day avg +5%
above
Price vs 50-day avg −8%
below
RSI (14) 33
neutral
MACD trend Negative
52-week position 64%
mid-range
Volume (OBV) Confirms
volume backs price
Momentum
relative strength
Neutral
1-month return −10%
trailing
6-month return +8%
trailing
YTD return +19%
this year
Relative strength −4%
vs S&P · 6-mo
Sentiment
smart money
Bullish
Trend (MA cross) No cross
50d $27 › 200d $23 — 50d above 200d
Institutional flow Accumulating
+10% holders QoQ · +95 funds added
Insider flow Accumulating
Net +$1.4M over 90 days · 0% sells
Short interest Rising
17.79% of float · ▲ +4.7% MoM · 12.1 days cover
Volume signal Normal
Volume near normal
Institution breadth Multi-yr high
445 holders — near 3-yr high, broad support
Squeeze score 76
high risk · 0–100
Fundamentals
Strong
Revenue growth −14%
Y/Y
EPS growth −19%
Y/Y
Free cash flow $415.2M
Buyback $200.0M
authorized
Balance sheet $622.5M
net cash
Quant / Vol
risk profile
Moderate
Volatility 38%
annualized · 1-yr
Max drawdown −39%
past year
ATR 3.7%
of price · 14-day

Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

Guidance & track record

Latest guidance · from the 8-K filed Jul 23, 2026
HDMC operating income · full year 2026 Initiated $10M – $50M
HDFS operating income · full year 2026 Initiated $55M – $65M
Harley-Davidson, Inc. capital investments · full year 2026 Initiated $175M – $200M

Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

Technicals

trend & momentum for long-term holders Neutral
2 · 4 · 1
50 / 200-day cross
No cross Neutral
Price vs 200-day avg
+5% Bullish
Price vs 50-day avg
−8% Bearish
RSI (14)
33 Neutral
MACD trend
Negative Bearish
52-week position
64% Neutral
Volume (OBV)
Confirms Neutral
Market signals — smart money & positioning
Bullish · 3 of 6
Trend (MA cross) No cross
50d $27 › 200d $23 — 50d above 200d
Institutional flow Accumulating
+10% holders QoQ · +95 funds added
Insider flow Accumulating
Net +$1.4M over 90 days · 0% sells
Short interest Rising
17.79% of float · ▲ +4.7% MoM · 12.1 days cover
Volume signal Normal
Volume near normal
Institution breadth Multi-yr high
445 holders — near 3-yr high, broad support
Price context
position in its 52-week range
Range low $17 Now $24 · 64% Range high $28
vs 200-day avg +5% vs 50-day avg -8%

Illustrative technical + ownership context — a signal mix, not investment advice.

Key metrics

Earlier KPI extraction records exist, but do not meet the current evidence-completeness requirements. No current verified series is available. Earlier figures remain withheld until revalidated; this is not evidence that the company reports no KPIs.

Versus peers

Recreational Vehicles — same industry group
Open screener →
Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
HOG
Harley-Davidson, Inc.
this stock
$2.65B +19.2% -13.8% — 17.8%
BC
Brunswick Corp
$4.21B -13.5% +2.4% — 7.6%
DOO
BRP Inc.
$4.04B -20.7% — — 1.9%
THO
Thor Industries Inc
$3.72B -32.7% +0.3% 21.4 10.7%
PII
Polaris Inc.
$3.02B -17.5% -0.3% — 7.8%

Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

At a glance

key data from every section
Ownership
Institutional Holders Accumulating
Holders
445
% held
108.1%
Net QoQ
+1.9M sh
Top holder
BlackRock, Inc.
Held Float
View
Held by Funds
Fund positions
336
View
Short & Settlement
Short Interest Rising
Shares short
18.5M
Days to cover
12.1d
Change
+829.1K sh
View
Short Volume
Short vol %
59%
As of
Sep 30, 2026
Short Total
View
Fails to Deliver
FTD shares
393
Value
$10.6K
As of
Sep 11, 2026
View
Off-Exchange
Off-exchange %
41.1%
Week of
Aug 24, 2026
Off-exch Lit
View
Smart Money
Insider Trades Cluster buy
Net (90d)
+$1.4M
Buyers / Sellers
3 / 0
Buyers Sellers
View
Congressional Trades Sell
Member
Tim Moore
Amount
$50.0K–$100.0K
Traded
Apr 7, 2026
View
Financials
Financials
Revenue (FY)
$4.5B
Net income (FY)
$338.7M
EPS diluted
$2.78
View
Buybacks
Authorized
$200.0M
View
Filings
SEC Filings
Latest
10-Q
Filed
Aug 5, 2026
This year
11
View
Proposed Sales
Value
$85.5K
Shares
3.1K
Filed
Sep 1, 2026
View
Earnings & Events
Earnings Calls
Last call
Jul 23, 2026
View
Investor Relations
Latest news
Harley-Davidson, Inc. Declares Di…
Published
Sep 3, 2026
View

Performance

5D 20D 120D MTD YTD
HOG -6.0% -10.0% +7.8% -11.5% +19.2%
SPY -0.7% +0.1% +12.2% -0.6% +11.8%
vs SPY -5.3% -10.1% -4.4% -10.9% +7.4%

Capital returns

Latest dividend
$0.188 / share · ex Sep 15, 2026
Raised 4.4%
Paid (TTM)
$0.744 / share · 4 payouts
Dividend yield (TTM, derived)
3.05%
Buyback program · as of Nov 5, 2025
Authorized
$200.00M
Spent (derived)
—
Remaining
—

Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

Key facts CIK 793952 CUSIP 412822108 13F (30d) 12 filings 10 filers Visit website Investor relations