HOG · Harley-Davidson, Inc.

$28.10 +0.26 (+0.93%)

S&P 400 member Russell 2000 member Rebalance outlook locked

Market Cap

$2.90B

104.07M

Named-executive compensation from the company's DEF 14A proxy statements — salary, bonus, stock and option awards, non-equity incentive, and the company-reported total per executive per fiscal year, exactly as disclosed in the Summary Compensation Table.

Fiscal 2025

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Jochen Zeitz	Former Chairman, President and Chief Executive Officer	$1,531,000	—	$6,610,699	—	$135,000	$442,500	$8,719,199
Artie Starrs	President and Chief Executive Officer	$304,000	$2,000,000	$6,125,019	—	—	$162,971	$8,591,990
Matt Ryan	Chief Marketing and Technology Officer	$45,000	$1,130,000	$1,400,009	—	—	$18,868	$2,593,877
Jonathan Root	Chief Financial and Commercial Officer	$693,000	—	$1,674,144	—	$46,467	$50,462	$2,464,073
Jagdish Krishnan	Former Chief Digital and Operations Officer	$594,000	—	$895,881	—	$33,638	$55,551	$1,579,070
Paul Krause	Chief Legal, Compliance, and Corporate Affairs Officer and Corporate Secretary	$549,000	—	$845,947	—	$26,813	$46,233	$1,467,993

Fiscal 2024

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Jochen Zeitz	President and Chief Executive Officer	$1,950,000	—	$6,500,014	—	—	$695,531	$9,145,545
Jagdish Krishnan	Chief Digital and Operations Officer	$575,000	—	$1,033,889	—	—	$55,129	$1,664,018
Jonathan Root	Chief Financial Officer	$575,000	—	$957,351	—	—	$49,938	$1,582,289
Paul Krause	Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary	$515,000	—	$753,467	—	—	$49,842	$1,318,309
Luke Mansfield	Chief Commercial Officer	$435,000	—	$664,157	—	—	$45,254	$1,144,411

Fiscal 2023

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Jochen Zeitz	President and Chief Executive Officer	$1,948,000	—	$6,500,029	—	$3,093,600	$411,651	$11,953,280
Jagdish Krishnan	Chief Digital and Operations Officer	$562,000	—	$794,675	—	$276,893	$62,850	$1,696,418
Edel O’Sullivan	Chief Commercial Officer	$475,000	—	$607,867	—	$283,860	$64,172	$1,430,899
Paul Krause	Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary	$474,000	—	$602,834	—	$205,010	$69,662	$1,351,506
Jonathan Root	Chief Financial Officer	$503,000	—	$490,475	—	$249,689	$51,462	$1,294,626
Gina Goetter	Former Chief Financial Officer	$188,000	—	$884,154	—	—	$84,042	$1,156,196
David Viney	Former Interim Chief Financial Officer	$360,500	$150,000	$253,016	—	$119,686	$21,742	$904,444

Fiscal 2022

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Jochen Zeitz	President and Chief Executive Officer	$1,900,000	—	$38,407,535	—	$2,738,400	$278,929	$43,324,864
Gina Goetter	Former Chief Financial Officer	$550,000	—	$3,250,308	—	$533,418	$36,327	$4,370,053
Jagdish Krishnan	Chief Digital and Operations Officer	$475,000	—	$3,185,656	—	$379,383	$38,035	$4,078,074
Edel O’Sullivan	Chief Commercial Officer	$475,000	—	$3,052,053	—	$487,778	$29,437	$4,044,268
Paul Krause	Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary	$450,000	—	$2,171,360	—	$333,743	$36,025	$2,991,128

Fiscal 2021

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Jochen Zeitz	President and Chief Executive Officer	$2,500,000	—	$6,000,030	$6,435,000	$3,000,000	$170,538	$18,105,568
Gina Goetter	Former Chief Financial Officer	$475,000	—	$402,622	—	$1,140,000	$17,654	$2,035,276
Edel O’Sullivan	Chief Commercial Officer	$398,219	$500,000	$347,275	—	$716,795	—	$1,962,289
Bryan Niketh	SVP Motor Company Product & Ops HDMC	$475,000	—	$517,630	—	$665,000	$10,210	$1,779,840
Jagdish Krishnan	Chief Digital and Operations Officer	$475,000	—	$402,622	—	$665,000	$22,386	$1,565,008

Fiscal 2020

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Jochen Zeitz	President and Chief Executive Officer	$1,682,692	$1,000,000	$5,000,017	—	$1,500,000	$206,233	$9,388,942
Matthew S. Levatich	Former President and Chief Executive Officer	$343,572	—	$5,454,199	—	—	$2,255,663	$8,706,434
John A. Olin	Former Senior Vice President and Chief Financial Officer	$374,421	—	$1,746,043	—	—	$1,431,977	$3,552,441
Lawrence Hund	Chief Commercial Officer	$634,615	$349,037	$1,446,042	—	—	$78,207	$2,597,901
Michelle A. Kumbier	Former Senior Vice President and Chief Operating Officer - HDMC	$223,385	—	$1,584,045	—	—	$681,568	$2,488,998
Julie Anding	Chief Administrative Officer	$383,466	$145,942	$541,055	—	—	$17,986	$1,715,449
Darrell Thomas	Interim Chief Financial Officer and Vice President Treasurer	$373,408	$276,904	$389,023	—	—	$53,760	$1,130,095
Luke Mansfield	Vice President Motorcycle Management	$389,192	$157,602	$519,039	—	—	$31,934	$1,097,767
Gina Goetter	Chief Financial Officer	$115,096	$350,673	—	—	—	—	$465,769

Fiscal 2019

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Matthew S. Levatich	Former President and Chief Executive Officer	$1,076,250	—	$5,220,060	—	$1,202,387	$106,781	$11,123,478
Michelle A. Kumbier	Former Senior Vice President and Chief Operating Officer - HDMC	$660,000	—	$2,317,013	—	$474,012	$39,408	$4,855,433
John A. Olin	Former Senior Vice President and Chief Financial Officer	$671,375	—	$1,746,006	—	$482,182	$59,459	$4,007,022
Paul J. Jones	Former Vice President and General Counsel	$516,771	—	$1,043,059	—	—	$1,613,385	$3,173,215
Neil Grimmer	Former President, Harley-Davidson Brand	$401,152	$150,000	$1,750,010	—	—	$778,521	$3,079,683
Lawrence Hund	Chief Commercial Officer	$615,000	—	$1,446,025	—	$441,693	$104,188	$2,606,906
Luke Mansfield	Vice President Motorcycle Management	$415,000	—	$519,037	—	$215,261	$116,907	$1,266,205

Fiscal 2018

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Matthew S. Levatich	Former President and Chief Executive Officer	$1,076,250	—	$5,219,871	—	$2,035,620	$128,951	$9,149,692
John A. Olin	Former Senior Vice President and Chief Financial Officer	$671,375	—	$1,746,053	—	$816,325	$76,213	$3,577,966
Lawrence Hund	Chief Commercial Officer	$615,000	—	$1,921,043	—	$747,779	$56,542	$3,350,364
Michelle A. Kumbier	Former Senior Vice President and Chief Operating Officer - HDMC	$660,000	—	$1,584,031	—	$802,494	$62,889	$3,273,414
Paul J. Jones	Former Vice President and General Counsel	$512,076	—	$1,043,053	—	$609,301	$109,216	$2,273,646

Fiscal 2017

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Matthew S. Levatich	President and Chief Executive Officer	$1,071,875	—	$4,897,072	—	$2,768,347	$103,382	$11,116,676
John A. Olin	Senior Vice President and Chief Financial Officer	$668,646	—	$1,605,062	—	$1,042,616	$44,312	$4,198,636
Michelle A. Kumbier	Chief Operating Officer - HDMC	$606,667	—	$1,680,044	—	$714,469	$53,359	$3,800,539
Lawrence Hund	President and Chief Operating Officer - HDFS	$612,500	—	$1,323,018	—	$918,510	$25,008	$2,955,036
Paul J. Jones	Former Vice President and General Counsel	$561,458	—	$931,075	—	$711,736	$92,940	$2,297,209

Executive changes

Person	Role	Change	Effective	Filed
Gayle Littleton	Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary	Appointed	2026-06-29	2026-06-26
Maryrose Sylvester	director	Appointed	2026-05-21	2026-05-28
Artie Starrs	director	Appointed	2026-05-21	2026-05-28
Daniel J. Nova	director	Appointed	2026-05-21	2026-05-28
Matthew J. Reintjes	director	Appointed	2026-05-21	2026-05-28
Rafeh Masood	director	Appointed	2026-05-21	2026-05-28
Allan Golston	director	Appointed	2026-05-21	2026-05-28
Lori Flees	director	Appointed	2026-05-21	2026-05-28
Troy Alstead	director	Appointed	2026-05-21	2026-05-28
Bryan Niketh	Chief Operating Officer of Harley-Davidson Motor Company	Appointed	2026-01-01	2025-12-10
Jonathan Root	Chief Commercial Officer of Harley-Davidson Motor Company	Appointed	—	2025-12-05
Matthew J. Reintjes	Director	Appointed	2025-09-15	2025-09-15
Daniel J. Nova	Director	Appointed	2025-09-15	2025-09-15
N. Thomas Linebarger	Director	Retired	2025-09-15	2025-09-15
Sara Levinson	Director	Retired	2025-09-15	2025-09-15
Jochen Zeitz	President and CEO	Retired	2025-10-01	2025-08-04
Arthur Starrs	member of the Board	Appointed	2025-10-01	2025-08-04
Arthur Starrs	President and Chief Executive Officer	Appointed	2025-10-01	2025-08-04
Jared Dourdeville	board of directors	Resigned	2025-04-05	2025-04-10
Luke Mansfield	Chief Commercial Officer	Appointed	2024-02-12	2024-01-29
Edel O’Sullivan Coyne	Chief Commercial Officer (CCO)	Resigned	2024-02-09	2024-01-29
Jonathan Root	Chief Financial Officer	Appointed	2023-06-26	2023-06-27
David Viney	Interim Chief Financial Officer	Appointed	2023-04-28	2023-04-12
Rafeh Masood	director	Appointed	2022-08-03	2022-08-03
Bryan Niketh	Senior Vice President of Product and Operations	Resigned	2022-08-05	2022-07-22

Key facts CIK 793952 CUSIP 412822108 13F (30d) 337 filings 331 filers Visit website Investor relations