HOG
Harley-Davidson, Inc.
$25.14
+0.29 (+1.17%)
At close · Jul 10
Market Cap
$2.65B
Shares
105,268,302
Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.
Revenue
$4.47B
-13.8%
FY2025
Net Income
$338.74M
-25.6%
FY2025
Gross Margin
38.71%
-3.3pp
FY2025
Operating Margin
8.64%
+0.6pp
FY2025
Diluted EPS
$2.78
-19.2%
FY2025
Operating Cash Flow
$568.92M
-46.5%
FY2025
Chart any reported metric, KPI or segment over time — the full statement history lives here
Search above to add metrics — fundamentals, product and segment revenue, company KPIs, valuation.
| Line Item | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 | FY2012 | FY2011 | FY2010 | FY2009 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| $4.32B | $4.47B | $5.19B | $5.84B | $5.76B | $5.34B | $4.05B | $5.36B | $5.72B | $5.65B | $6B | $6B | $6.23B | $5.9B | $5.58B | $5.31B | $4.86B | $4.78B | |
| $2.77B | $2.74B | $3.01B | $3.32B | $3.4B | $3.24B | $2.44B | $3.23B | $3.35B | $3.26B | $3.42B | $3.36B | $3.54B | $3.4B | $3.22B | $3.11B | $2.75B | $2.9B | |
| $1.55B | $1.73B | $2.18B | $2.51B | $2.35B | $2.09B | $1.62B | $2.13B | $2.37B | $2.39B | $2.58B | $2.64B | $2.69B | $2.5B | $2.36B | $2.21B | $2.11B | $1.88B | |
| — | 38.71% | 42.05% | 43.08% | 40.86% | 39.22% | 39.92% | 39.76% | 41.37% | 42.24% | 42.97% | 44.02% | 43.12% | 42.44% | 42.26% | 41.52% | 43.42% | 39.34% | |
| — | — | — | $159.3M | $158.6M | $175.1M | $202.4M | $216.5M | $191.6M | $175.2M | $172.3M | $161.2M | $138.3M | $152.2M | $137.3M | $145.4M | $136.2M | — | |
| $1.19B | $1.15B | $1.15B | $1.18B | $1.08B | $1.05B | $1.05B | $1.2B | $1.26B | $1.18B | $1.22B | $1.22B | $1.16B | $1.13B | $1.11B | $1.06B | $1.02B | $979.38M | |
| — | — | $1.1M | $900K | $800K | — | — | — | — | $4.2M | $7M | $2.8M | — | — | — | — | — | — | |
| $174.81M | $172.37M | $160.67M | $158.11M | $151.94M | $165.19M | $185.72M | $232.54M | $264.86M | $222.19M | $209.56M | — | — | — | — | — | — | — | |
| -$155K | — | — | — | -$544K | $3.42M | $130.01M | $32.35M | $93.4M | — | — | — | $0 | -$2.13M | $28.48M | $67.99M | $163.51M | — | |
| $4.07B | $4.09B | $4.77B | $5.06B | $4.85B | $4.51B | $4.04B | $4.81B | $5B | $4.76B | $4.95B | $4.84B | $4.95B | $4.75B | $4.58B | $4.48B | $4.3B | $4.59B | |
| $249.63M | $386.64M | $416.63M | $779.08M | $909.28M | $823.44M | $9.68M | $555.61M | $713.52M | $891.26M | $1.05B | $1.16B | $1.28B | $1.15B | $1B | $829.97M | $560.63M | $196.09M | |
| — | 8.64% | 8.03% | 13.35% | 15.8% | 15.43% | 0.24% | 10.36% | 12.48% | 15.78% | 17.49% | 19.28% | 20.57% | 19.55% | 17.92% | 15.63% | 11.54% | 4.1% | |
| $424.44M | $559.01M | $577.3M | $937.2M | $1.06B | $988.62M | $195.39M | $788.15M | $978.39M | $1.11B | $1.26B | — | — | — | — | — | — | — | |
| $29.33M | $33.44M | $30.75M | $30.79M | $31.24M | $30.97M | $31.12M | $31.08M | $30.88M | $31M | $29.67M | $12.12M | $4.16M | $45.26M | $46.03M | $45.27M | $90.36M | $21.68M | |
| $58.47M | $61.27M | $72.3M | $71.81M | $48.65M | $20.08M | -$1.85M | $16.51M | $3.04M | — | — | — | — | — | — | — | — | — | |
| $322.8M | $458.73M | $517.14M | $866.88M | $931.23M | $819.24M | -$15.73M | $557.42M | $686.63M | $863.84M | $1.02B | $1.15B | $1.28B | $1.11B | $961.51M | $792.66M | $390.47M | $178.66M | |
| $100.32M | $129.58M | $71.96M | $171.83M | $192.02M | $169.21M | -$17.03M | $133.78M | $155.18M | $342.08M | $331.75M | $397.96M | $438.71M | $380.31M | $337.59M | $244.59M | $130.8M | $108.02M | |
| $232.23M | $338.74M | $455.36M | $706.59M | $741.41M | $650.02M | $1.3M | $423.64M | $531.45M | $521.76M | $692.16M | $752.21M | $844.61M | $733.99M | $623.93M | $599.11M | $146.55M | -$55.12M | |
| — | 7.57% | 8.78% | 12.11% | 12.88% | 12.18% | 0.03% | 7.9% | 9.3% | 9.24% | 11.54% | 12.55% | 13.56% | 12.44% | 11.18% | 11.28% | 3.02% | -1.15% | |
| -$7.93M | -$9.58M | -$10.18M | -$2.19M | -$2.19M | — | — | — | — | — | — | — | — | — | — | — | — | — | |
| $293.43M | $411.25M | $427.61M | $743.55M | $640.4M | $892.52M | $54.83M | $516.37M | $510.16M | $587.09M | $741.99M | $651.95M | $662.34M | $1.01B | $492.98M | $488.6M | $194.74M | $63.93M | |
| USD/shares | — | $2.82 | $3.46 | $4.96 | $5.01 | $4.23 | $0.01 | $2.70 | $3.21 | $3.03 | $3.85 | $3.71 | $3.90 | $3.30 | $2.75 | $2.57 | $0.63 | -$0.24 |
| USD/shares | — | $2.78 | $3.44 | $4.87 | $4.96 | $4.19 | $0.01 | $2.68 | $3.19 | $3.02 | $3.83 | $3.69 | $3.88 | $3.28 | $2.72 | $2.55 | $0.62 | -$0.24 |
| shares | — | 120.07M | 131.45M | 142.38M | 148.01M | 153.75M | 153.19M | 157.05M | 165.67M | 172M | 179.68M | 202.68M | 216.31M | 222.48M | 227.12M | 232.89M | 233.31K | — |
| shares | — | 121.26M | 132.29M | 145.1M | 149.35M | 154.98M | 153.91M | 157.8M | 166.5M | 172.93M | 180.54M | 203.69M | 217.71M | 224.07M | 229.23M | — | — | — |
Italic rows are computed from reported lines — open a row's info icon for its formula. Values reflect the latest filing (restatements included); per-share figures on today's split basis. Click a value for its source filing.
TTM: trailing twelve months through the latest reported quarter — flows sum the last four quarters, balances take the latest. 3Y/5Y/10Y columns are trailing CAGR from the newest fiscal year; blank where an endpoint is missing or negative.
Capital Returned to Shareholders
Cash spent on share repurchases and dividends per fiscal year, as reported on the cash-flow statement. Across FY2009–FY2025: $6.32B in buybacks, $2.63B in dividends.
Price & Valuation
Multiples computed on the strict TTM/EV methodology — today's snapshot against the industry, and each ratio recomputed as of past filing dates.
Valuation
EV/Revenue
0.57×
Recreational Vehicles median 0.78×
EV/EBIT
9.91×
Recreational Vehicles median 12.94×
P/E (TTM)
13.03×
Recreational Vehicles median 17.98×
Valuation over time computed as of each quarter's filing date
Revenue Breakdown
Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.
Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.
By Segment (USD)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| HDMC Segment | $3,578,308,000 | $4,121,906,000 | $4,844,594,000 | $4,887,672,000 | $4,504,434,000 | $3,233,191,000 | — | — |
| Livewire Segment | $25,671,000 | $26,358,000 | $38,298,000 | $46,833,000 | $35,806,000 | $30,863,000 | — | — |
| Motorcycles and Related Products Operations | — | — | — | — | — | — | $4,572,678,000 | $4,968,646,000 |
By Product & Service (USD)
| Component | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 | 2017-12-31 |
|---|---|---|---|---|---|---|---|
| Motorcycles and Related Products | $4,882,892,000 | $4,934,505,000 | $4,540,240,000 | $3,264,054,000 | $4,572,678,000 | $4,968,646,000 | $4,915,027,000 |
| Apparel | — | — | — | $186,068,000 | — | — | — |
| General Merchandise | — | — | — | $186,068,000 | $237,566,000 | $241,964,000 | — |
| Motorcycles | — | — | — | $2,350,407,000 | $3,538,269,000 | $3,882,963,000 | — |
| Parts Accessories | — | — | — | $659,634,000 | $713,400,000 | $754,663,000 | — |
| License | — | — | — | $29,750,000 | $35,917,000 | $38,676,000 | — |
| Product And Service Other | — | — | — | $38,195,000 | $47,526,000 | $50,380,000 | — |
Segment Operating Income
Annual operating income by business segment, as tagged in the company's own XBRL filings. Segments need not sum to the consolidated figure — corporate costs and eliminations are typically unallocated.
By Segment (USD)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| HDFS Segment | $490,382,000 | $248,422,000 | $234,742,000 | $317,506,000 | $414,814,000 | $195,801,000 | — | — |
| HDMC Segment | -$28,731,000 | $277,844,000 | $661,151,000 | $677,087,000 | $476,807,000 | -$109,067,000 | — | — |
| Livewire Segment | -$75,016,000 | -$109,639,000 | -$116,809,000 | -$85,315,000 | -$68,182,000 | -$77,055,000 | — | — |
| Financial Services Operations | — | — | — | — | — | — | $265,988,000 | $291,160,000 |
| Motorcycles and Related Products Operations | — | — | — | — | — | — | $289,620,000 | $422,363,000 |
Operating Margin by Segment (%)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| HDMC Segment | -0.8% | 6.7% | 13.6% | 13.9% | 10.6% | -3.4% | — | — |
| Livewire Segment | -292.2% | -416% | -305% | -182.2% | -190.4% | -249.7% | — | — |
| Motorcycles and Related Products Operations | — | — | — | — | — | — | 6.3% | 8.5% |
Key facts
CIK
793952
CUSIP
412822108
13F (30d)
46 filings
25 filers
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