HOG · Harley-Davidson, Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score Cluster buy
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-08-11 | Littleton Gayle |
EVP & Chief Legal Officer |
Buy↑
|
Common Stock
|
7,500 |
| 2026-08-10 | Starrs Artie |
Director, President & CEO |
Buy↑
Filing footnotes — Common Stock (Direct)
The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $25.82 to $25.95 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
10,000 |
| 2026-08-03 | Root Jonathan R |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.8095 to $25.12 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
Common Stock
|
1,554 |
| 2026-07-31 | NOVA DANIEL J |
Director, 10% Owner |
Buy↑
Filing footnotes — Common Stock (Direct)
The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.48 to $24.64 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
40,000 |
| 2026-07-24 | Littleton Gayle |
EVP & Chief Legal Officer |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. 50% of the units granted vest on the first anniversary of the date of grant. The remaining 50% of the units granted vest on the second anniversary of the date of the grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
39,232 |
| 2026-07-01 | Root Jonathan R |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026. |
Common Stock
|
1,554 |
| 2026-06-29 | Littleton Gayle |
EVP & Chief Legal Officer |
Other↑
|
No Securities Owned
|
0 |
| 2026-06-01 | Root Jonathan R |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026. |
Common Stock
|
1,554 |
| 2026-05-21 | Alstead Troy |
Director |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,250 |
| 2026-05-21 | Masood Rafeh |
Director |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Share units are payable in issuer's common stock following termination of service as a director and are subject to earlier payment pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended (share units payable in cash in limited circumstances according to the Plan). Each Stock Unit is the equivalent of one share of common stock. 6,250 shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
11,207 |
| 2026-05-21 | Flees Lori Ann |
Director |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Share units are payable in issuer's common stock over 5 years following termination of service as a director and are subject to earlier payment pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended (share units payable in cash in limited circumstances according to the Plan). Each Stock Unit is the equivalent of one share of common stock. 6,250 shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
8,621 |
| 2026-05-21 | Reintjes Matthew J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended |
Common Stock
|
2,479 |
| 2026-05-21 | Reintjes Matthew J |
Director |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,250 |
| 2026-05-21 | Golston Allan C. |
Director |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,250 |
| 2026-05-21 | Sylvester Maryrose |
Director |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,250 |
| 2026-05-21 | NOVA DANIEL J |
Director, 10% Owner |
Award↑
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,520 |
| 2026-05-21 | NOVA DANIEL J |
Director, 10% Owner |
Award↑
Filing footnotes — Common Stock (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended |
Common Stock
|
4,742 |
| 2026-05-19 | Root Jonathan R |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026. |
Common Stock
|
1,554 |
| 2026-05-14 | Golston Allan C. |
Director |
Convert↓
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
3,008 |
| 2026-05-14 | Sylvester Maryrose |
Director |
Convert↑
|
Common Stock
|
6,015 |
| 2026-05-14 | Masood Rafeh |
Director |
Convert↑
|
Common Stock
|
6,015 |
| 2026-05-14 | Flees Lori Ann |
Director |
Convert↑
|
Common Stock
|
6,015 |
| 2026-05-14 | Golston Allan C. |
Director |
Convert↑
|
Common Stock
|
3,008 |
| 2026-05-14 | Alstead Troy |
Director |
Convert↓
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,015 |
| 2026-05-14 | Masood Rafeh |
Director |
Convert↓
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,015 |
| 2026-05-14 | FARLEY JR JAMES D |
Director |
Convert↓
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,015 |
| 2026-05-14 | FARLEY JR JAMES D |
Director |
Convert↑
|
Common Stock
|
6,015 |
| 2026-05-14 | Alstead Troy |
Director |
Convert↑
|
Common Stock
|
6,015 |
| 2026-05-14 | Sylvester Maryrose |
Director |
Convert↓
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,015 |
| 2026-05-14 | Flees Lori Ann |
Director |
Convert↓
Filing footnotes — Share Units (Direct)
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director. |
Share Units
|
6,015 |
| 2026-05-11 | Krause Paul J |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on November 14, 2025. |
Common Stock
|
1,564 |
| 2026-04-06 | Beck Bryan Andrew |
Insider |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. 50% of the units granted vest on the second anniversary of the date of grant. The remaining 50% of the units granted vest on the third anniversary of the date of the grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
7,143 |
| 2026-03-12 | Do Charles |
Sr. Vice President, HDFSI |
Sell↓
|
Common Stock
|
4,241 |
| 2026-03-09 | Flees Lori Ann |
Director |
Buy↑
|
Common Stock
|
4,000 |
| 2026-03-09 | Starrs Artie |
Director, President & CEO |
Buy↑
|
Common Stock
|
15,000 |
| 2026-02-27 | Masood Rafeh |
Director |
Buy↑
|
Common Stock
|
2,775 |
| 2026-02-25 | FARLEY JR JAMES D |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.700 to $18.725 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
Common Stock
|
6,454 |
| 2026-02-13 | Koval Glen |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
15,427 |
| 2026-02-13 | Do Charles |
Sr. Vice President, HDFSI |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
20,471 |
| 2026-02-13 | Root Jonathan R |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents settlement of performance shares being issued to the reporting person. |
Common Stock
|
2,800 |
| 2026-02-13 | Ryan Matthew A |
Chief Marketing & Tech. Off. |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
19,589 |
| 2026-02-13 | Krause Paul J |
Director |
Tax↓
|
Common Stock
|
1,766 |
| 2026-02-13 | Termaat Tori |
Chief Human Resources Officer |
Tax↓
|
Common Stock
|
1,239 |
| 2026-02-13 | Beck Bryan Andrew |
Insider |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
9,550 |
| 2026-02-13 | Root Jonathan R |
Director |
Tax↓
|
Common Stock
|
821 |
| 2026-02-13 | Krause Paul J |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
24,486 |
| 2026-02-13 | Termaat Tori |
Chief Human Resources Officer |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
12,341 |
| 2026-02-13 | Root Jonathan R |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
48,972 |
| 2026-02-13 | Niketh Bryan |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested. |
Restricted Stock Units
|
36,729 |
| 2026-02-13 | Termaat Tori |
Chief Human Resources Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents settlement of performance shares being issued to the reporting person. |
Common Stock
|
2,538 |