8-K

HUBSPOT INC (HUBS)

8-K 2024-05-08 For: 2024-05-08
View Original
Added on April 04, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 8, 2024

HUBSPOT, INC.

(Exact name of Registrant as Specified in Its Charter)

Delaware 001-36680 20-2632791
(State or Other Jurisdiction<br><br>of Incorporation) (Commission File Number) (IRS Employer<br><br>Identification No.)
Two Canal Park,<br><br>Cambridge, Massachusetts 02141
(Address of Principal Executive Offices) (Zip Code)

Registrant’s Telephone Number, Including Area Code: (888)

482-7768

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading<br><br>Symbol(s) Name of each exchange on which registered
Common Stock, Par Value $0.001 per share HUBS New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02 Results of Operations and Financial Condition.

On May 8, 2024, HubSpot, Inc. (the “Company”) issued a press release announcing its financial results and other information for the quarter and year ended March 31, 2024. The full text of the press release is furnished as Exhibit 99.1 hereto and incorporated herein by reference.

The information under this Item 2.02, including Exhibit 99.1 attached hereto, is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits
Exhibit<br>No. Description
--- ---
99.1 Press Release of HubSpot, Inc. dated May 8, 2024 furnished herewith
104 Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

HubSpot, Inc.
May 8, 2024 By: /s/ Kate Bueker
Name: Kate Bueker
Title: Chief Financial Officer

EX-99.1

Exhibit 99.1

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HubSpot Reports Q1 2024 Results

CAMBRIDGE, MA (May 8, 2024) — HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling companies, today announced financial results for the first quarter ended March 31, 2024.

Financial Highlights:

Revenue

● Total revenue was $617.4 million, up 23% compared to Q1'23.

o Subscription revenue was $603.8 million, up 23% compared to Q1'23.

o Professional services and other revenue was $13.6 million, up 15% compared to Q1'23.

Operating Income (Loss)

● GAAP operating margin was (3.8%), compared to (8.6%) in Q1'23.

● Non-GAAP operating margin was 15.0%, compared to 13.8% in Q1'23.

● GAAP operating loss was ($23.2) million, compared to ($43.1) million in Q1'23.

● Non-GAAP operating income was $92.6 million, compared to $69.4 million in Q1'23.

Net Income (Loss)

● GAAP net income was $5.9 million, or $0.12 per basic and diluted share, compared to net loss of ($36.6) million, or ($0.74) per basic and diluted share in Q1'23.

● Non-GAAP net income was $89.1 million, or $1.76 per basic and $1.68 per diluted share, compared to $63.0 million, or $1.28 per basic and $1.22 per diluted share in Q1'23.

● Weighted average basic and diluted shares outstanding for GAAP net loss per share was 50.7 million, compared to 49.4 million basic and diluted shares in Q1'23.

● Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 50.7 million and 53.1 million respectively, compared to 49.4 million and 51.5 million, respectively in Q1'23.

Balance Sheet and Cash Flow

• The company’s cash, cash equivalents, and short-term and long-term investments balance was $1.8 billion as of March 31, 2024.

● During the first quarter, the company generated $127.1 million of cash from operating cash flow, compared to $81.1 million during Q1'23.

● During the first quarter, the company generated $131.3 million of cash from non-GAAP operating cash flow and $103.8 million of non-GAAP free cash flow, compared to $103.6 million of cash from non-GAAP operating cash flow and $85.2 million of non-GAAP free cash flow during Q1'23.

Additional Recent Business Highlights

● Grew Customers to 216,840 at March 31, 2024, up 22% from March 31, 2023.

● Average Subscription Revenue Per Customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023.

“We kicked off the year with solid revenue growth and another good quarter of operating margin expansion. Customers across all segments are consolidating on HubSpot because it is easy to use, easy to scale and delivers fast time to value” said Yamini Rangan, Chief Executive Officer at HubSpot. “While the macro environment remains challenging, the pace of

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innovation has accelerated in our industry with AI. We are setting that pace for scaling companies and are becoming the de facto standard which gives me confidence in our ability to drive long-term durable growth.”

Business Outlook Based on information available as of May 8, 2024, HubSpot is issuing guidance for the second quarter of 2024 and full year 2024 as indicated below.

Second Quarter 2024:

• Total revenue is expected to be in the range of $617.0 million to $619.0 million.

o Foreign exchange rates are expected to be a 1 point headwind to second quarter 2024 revenue growth(1).

• Non-GAAP operating income is expected to be in the range of $92.0 million to $93.0 million.

• Non-GAAP net income per common share is expected to be in the range of $1.62 to $1.64. This assumes approximately 53.3 million weighted average diluted shares outstanding.

Full Year 2024:

• Total revenue is expected to be in the range of $2.55 billion to $2.56 billion.

o Foreign exchange rates are expected to be a 1 point headwind to full year 2024 revenue growth(1).

• Non-GAAP operating income is expected to be in the range of $426.0 million to $430.0 million.

• Non-GAAP net income per common share is expected to be in the range of $7.30 to $7.38. This assumes approximately 53.5 million weighted average diluted shares outstanding.

(1) Foreign exchange rates impact on revenue is calculated by comparing current period rates with prior period average rates.

Use of Non-GAAP Financial Measures

In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information

HubSpot will host a conference call on Wednesday, May 8, 2024 at 4:30 p.m. Eastern Time (ET) to discuss the company’s first quarter 2024 financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot's Investor Relations website at ir.hubspot.com. After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use this link.

Following the conference call, a replay will be available at (866) 813-9403 (domestic) or +44 204-525-0658 (international). The replay passcode is 545107. An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot HubSpot is the customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,500 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

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Cautionary Language Concerning Forward-Looking Statements This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management’s expectations of future financial and operational performance and operational expenditures, expected growth, foreign currency movement, and business outlook, including our financial guidance for the second fiscal quarter of and full year 2024 and our long-term financial framework; statements regarding our positioning for future growth and market leadership; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a customer platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies, including artificial intelligence and machine learning technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption “Risk Factors” in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

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Consolidated Balance Sheets

(in thousands)

March 31, December 31,
2024 2023 (1)
Assets
Current assets:
Cash and cash equivalents $ 447,793 $ 387,987
Short-term investments 1,070,872 1,000,245
Accounts receivable 266,862 295,303
Deferred commission expense 107,424 99,326
Prepaid expenses and other current assets 92,301 88,679
Total current assets 1,985,252 1,871,540
Long-term investments 311,526 325,703
Property and equipment, net 103,362 103,331
Capitalized software development costs, net 119,554 106,229
Right-of-use assets 243,279 251,071
Deferred commission expense, net of current portion 128,580 122,194
Other assets 88,058 75,247
Intangible assets, net 39,825 42,316
Goodwill 173,667 173,761
Total assets $ 3,193,103 $ 3,071,392
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable $ 7,928 $ 9,106
Accrued compensation costs 68,752 53,462
Accrued commissions 67,355 78,169
Accrued expenses and other current liabilities 85,852 94,074
Operating lease liabilities 32,869 35,047
Deferred revenue 696,878 672,150
Total current liabilities 959,634 942,008
Operating lease liabilities, net of current portion 284,489 296,561
Deferred revenue, net of current portion 4,916 5,810
Other long-term liabilities 38,243 36,459
Convertible senior notes, net of current portion 456,704 456,206
Total liabilities 1,743,986 1,737,044
Stockholders’ equity:
Common stock 51 50
Additional paid-in capital 2,250,549 2,136,908
Accumulated other comprehensive income (loss) (2,980 ) 1,827
Accumulated deficit (798,503 ) (804,437 )
Total stockholders’ equity 1,449,117 1,334,348
Total liabilities and stockholders’ equity $ 3,193,103 $ 3,071,392

(1) In connection with the quarter close, we discovered an immaterial error in our calculation of Cost of Revenues—Subscription related to how we calculate contractual credits in one of our third-party vendor agreements. As a result, we have revised the Consolidated Statement of Operations for the period ending March 31, 2023 by reducing Cost of Revenues- Subscription by $1.7 million to reflect the revised impact of the credits on that period. We have also revised the balance sheet as of December 31, 2023 to reflect the cumulative impact of the error on prior periods, resulting in a decrease to accrued expenses and other current liabilities and a decrease to accumulated deficit totaling $14.2 million. Lastly, we have updated certain line items within the operating section of the statement of cash flows for the period ending March 31, 2023 but note no net impact to cash flows provided by operating activities. In conjunction with the revisions, we plan to also correct for certain other previously identified immaterial errors. All amounts are preliminary. We plan to revise our financial statements to correct this matter in our Form 10-Q for the three months ended March 31, 2024 (“Form 10-Q”), which we expect to file on May 10, 2024. Refer to our Form 10-Q for additional information.

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Consolidated Statements of Operations

(in thousands, except per share data)

For the Three Months Ended March 31,
2024 2023 (1)
Revenues:
Subscription $ 603,798 $ 489,743
Professional services and other 13,616 11,877
Total revenue 617,414 501,620
Cost of revenues:
Subscription 80,725 66,622
Professional services and other 14,363 13,707
Total cost of revenues 95,088 80,329
Gross profit 522,326 421,291
Operating expenses:
Research and development 175,637 127,683
Sales and marketing 300,282 250,683
General and administrative 68,858 57,405
Restructuring 782 28,570
Total operating expenses 545,559 464,341
Loss from operations (23,233 ) (43,050 )
Other expense:
Interest income 18,727 10,472
Interest expense (935 ) (930 )
Other expense 13,161 (794 )
Total other income 30,953 8,748
Income (loss) before income tax expense 7,720 (34,302 )
Income tax expense (1,786 ) (2,263 )
Net income (loss) $ 5,934 $ (36,565 )
Net income (loss) per share, basic $ 0.12 $ (0.74 )
Net income (loss) per share, diluted $ 0.12 $ (0.74 )
Weighted average common shares used in computing basic net<br>   income (loss) per share: 50,689 49,395
Weighted average common shares used in computing diluted net<br>   income (loss) per share: 51,498 49,395

(1) In connection with the quarter close, we discovered an immaterial error in our calculation of Cost of Revenues—Subscription related to how we calculate contractual credits in one of our third-party vendor agreements. As a result, we have revised the Consolidated Statement of Operations for the period ending March 31, 2023 by reducing Cost of Revenues- Subscription by $1.7 million to reflect the revised impact of the credits on that period. We have also revised the balance sheet as of December 31, 2023 to reflect the cumulative impact of the error on prior periods, resulting in a decrease to accrued expenses and other current liabilities and a decrease to accumulated deficit totaling $14.2 million. Lastly, we have updated certain line items within the operating section of the statement of cash flows for the period ending March 31, 2023 but note no net impact to cash flows provided by operating activities. In conjunction with the revisions, we plan to also correct for certain other previously identified immaterial errors. All amounts are preliminary. We plan to revise our financial statements to correct this matter in our Form 10-Q for the three months ended March 31, 2024 (“Form 10-Q”), which we expect to file on May 10, 2024. Refer to our Form 10-Q for additional information.

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Consolidated Statements of Cash Flows

(in thousands)

For the Three Months Ended March 31,
2024 2023 (1)
Operating Activities:
Net income (loss) $ 5,934 $ (36,565 )
Adjustments to reconcile net loss to net cash and cash equivalents provided<br>   by operating activities
Depreciation and amortization 21,234 16,570
Stock-based compensation 111,122 83,037
Restructuring charges 2,281
Gain on strategic investments (16,353 )
Impairment of strategic investments 3,615
(Benefit from) provision for deferred income taxes (167 ) 47
Amortization of debt discount and issuance costs 500 484
Accretion of bond discount (12,563 ) (8,008 )
Unrealized currency translation 538 (358 )
Changes in assets and liabilities
Accounts receivable 25,423 30,615
Prepaid expenses and other assets (5,473 ) (20,417 )
Deferred commission expense (17,001 ) (18,539 )
Right-of-use assets 6,390 8,483
Accounts payable (1,300 ) (17,873 )
Accrued expenses and other liabilities (13,281 ) 22,504
Operating lease liabilities (12,743 ) (9,829 )
Deferred revenue 31,213 28,638
Net cash and cash equivalents provided by operating activities 127,088 81,070
Investing Activities:
Purchases of investments (399,378 ) (362,246 )
Maturities of investments 352,790 287,967
Purchases of property and equipment (5,882 ) (3,310 )
Purchases of strategic investments (27 ) (6,000 )
Capitalization of software development costs (21,634 ) (15,122 )
Net cash and cash equivalents used in investing activities (74,131 ) (98,711 )
Financing Activities:
Employee taxes paid related to the net share settlement of stock-based awards (8,788 ) (1,198 )
Proceeds related to the issuance of common stock under stock plans 19,943 11,254
Net cash and cash equivalents provided by financing activities 11,155 10,056
Effect of exchange rate changes on cash, cash equivalents and restricted cash (4,306 ) 1,722
Net increase (decrease) in cash, cash equivalents and restricted cash 59,806 (5,863 )
Cash, cash equivalents and restricted cash, beginning of period 392,040 334,175
Cash, cash equivalents and restricted cash, end of period $ 451,846 $ 328,312

(1) In connection with the quarter close, we discovered an immaterial error in our calculation of Cost of Revenues—Subscription related to how we calculate contractual credits in one of our third-party vendor agreements. As a result, we have revised the Consolidated Statement of Operations for the period ending March 31, 2023 by reducing Cost of Revenues- Subscription by $1.7 million to reflect the revised impact of the credits on that period. We have also revised the balance sheet as of December 31, 2023 to reflect the cumulative impact of the error on prior periods, resulting in a decrease to accrued expenses and other current liabilities and a decrease to accumulated deficit totaling $14.2 million. Lastly, we have updated certain line items within the operating section of the statement of cash flows for the period ending March 31, 2023 but note no net impact to cash flows provided by operating activities. In conjunction with the revisions, we plan to also correct for certain other previously identified immaterial errors. All amounts are preliminary. We plan to revise our financial statements to correct this matter in our Form 10-Q for the three months ended March 31, 2024 (“Form 10-Q”), which we expect to file on May 10, 2024. Refer to our Form 10-Q for additional information.

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Reconciliation of non-GAAP operating income and operating margin

(in thousands, except percentages)

Three Months Ended March 31,
2024 2023
GAAP operating loss $ (23,233 ) $ (43,050 )
Stock-based compensation 111,122 83,037
Amortization of acquired intangible assets 2,344 845
Acquisition related expense 1,552
Restructuring charges 782 28,570
Non-GAAP operating income $ 92,567 $ 69,402
GAAP operating margin (3.8 %) (8.6 %)
Non-GAAP operating margin 15.0 % 13.8 %

Reconciliation of non-GAAP net income

(in thousands, except per share amounts)

Three Months Ended March 31,
2024 2023
GAAP net income (loss) $ 5,934 $ (36,565 )
Stock-based compensation 111,122 83,037
Acquisition related expense 1,552
Amortization of acquired intangibles assets 2,344 845
Restructuring charges 782 28,570
Non-cash interest expense for amortization of debt issuance costs 500 484
Gain on strategic investments (12,738 )
Loss on equity method investment 65 122
Income tax effects of non-GAAP items (20,483 ) (13,488 )
Non-GAAP net income $ 89,078 $ 63,005
Non-GAAP net income per share:
Basic $ 1.76 $ 1.28
Diluted $ 1.68 $ 1.22
Shares used in non-GAAP per share calculations
Basic 50,689 49,395
Diluted 53,123 (1) 51,497

(1) The non-GAAP diluted share count includes shares related to our 2025 notes using the if converted method. The GAAP diluted share count excludes shares related to our 2025 notes using the if converted method because inclusion of those shares would be anti-dilutive.

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Reconciliation of non-GAAP expense and expense as a percentage of revenue

(in thousands, except percentages)

Three Months Ended March 31,
2024 2023
COS, Subs-<br>cription COS, Prof. services & other R&D S&M G&A COS, Subs-<br>cription COS, Prof. services & other R&D S&M G&A
GAAP expense $ 80,725 $ 14,363 $ 175,637 $ 300,282 $ 68,858 $ 66,622 $ 13,707 $ 127,683 $ 250,683 $ 57,405
Stock -based compensation (4,960 ) (1,086 ) (50,627 ) (35,157 ) (19,292 ) (2,745 ) (1,087 ) (33,324 ) (30,169 ) (15,712 )
Amortization of acquired <br>  intangible assets (1,882 ) (357 ) (105 ) (399 ) (446 )
Acquisition/disposition related <br>   expense (1,046 ) (506 )
Non-GAAP expense $ 73,883 $ 13,277 $ 123,964 $ 264,768 $ 48,955 $ 63,478 $ 12,620 $ 94,359 $ 220,068 $ 41,693
GAAP expense as a <br>  percentage of revenue 13.1 % 2.3 % 28.4 % 48.6 % 11.2 % 13.3 % 2.7 % 25.5 % 50.0 % 11.4 %
Non-GAAP expense as a <br>  percentage of revenue 12.0 % 2.2 % 20.1 % 42.9 % 7.9 % 12.7 % 2.5 % 18.8 % 43.9 % 8.3 %

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Reconciliation of non-GAAP subscription margin

(in thousands, except percentages)

Three Months Ended March 31,
2024 2023
GAAP subscription margin $ 523,073 $ 423,121
Stock-based compensation 4,960 2,745
Amortization of acquired intangible assets 1,882 399
Non-GAAP subscription margin $ 529,915 $ 426,265
GAAP subscription margin percentage 86.6 % 86.4 %
Non-GAAP subscription margin percentage 87.8 % 87.0 %
Reconciliation of free cash flow
--- --- --- --- --- --- ---
(in thousands)
Three Months Ended March 31,
2024 2023
GAAP net cash and cash equivalents provided by operating activities $ 127,088 $ 81,070
Purchases of property and equipment (5,882 ) (3,310 )
Capitalization of software development costs (21,634 ) (15,122 )
Payment of restructuring charges 4,190 22,513
Non-GAAP free cash flow $ 103,762 $ 85,151

Reconciliation of operating cash flow

(in thousands)

Three Months Ended March 31,
2024 2023
GAAP net cash and cash equivalents provided by operating activities $ 127,088 $ 81,070
Payment of restructuring charges 4,190 22,513
Non-GAAP operating cash flow $ 131,278 $ 103,583
Reconciliation of forecasted non-GAAP operating income<br>(in thousands, except percentages)
--- --- ---
Three Months Ended June 30, 2024 Year Ended December 31, 2024
GAAP operating income range (57,657)-(56,807) (138,799)-(135,399)
Stock-based compensation
Amortization of acquired intangible assets
Acquisition related expense
Restructuring charges 950-1,100 3,800-4,400
Non-GAAP operating income range 92,000-93,000 426,000-430,000

All values are in US Dollars.

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Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share <br>(in thousands, except per share amounts)
Three Months Ended June 30, 2024 Year Ended December 31, 2024
GAAP net loss range (39,628)-(38,528) (85,490)-(80,465)
Stock-based compensation
Amortization of acquired intangible assets
Acquisition related expense
Non-cash interest expense for amortization of debt issuance costs
Gain on strategic investments ) )
Loss on equity method investment
Restructuring charges 950-1,100 3,800-4,400
Income tax effects of non-GAAP items (11,256)-(11,506) (78,153)-(79,278)
Non-GAAP net income range 86,600-87,600 390,500-395,000
GAAP net income per basic and diluted share (0.78)-(0.76) (1.67)-(1.57)
Non-GAAP net income per diluted share 1.62-1.64 7.30-7.38
Weighted average common shares used in computing GAAP basic and diluted net loss per share:
Weighted average common shares used in computing non-GAAP diluted net loss per share:

All values are in US Dollars.

HubSpot’s estimates of stock-based compensation, amortization of acquired intangible assets, non-cash interest expense for amortization of debt issuance costs, gain on or impairment of strategic investments, loss of equity method investment, restructuring charges, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot’s non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations. Non-GAAP operating cash flow is defined as cash and cash equivalents provided by or used in operating activities plus payment of restructuring charges. Non-GAAP free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus payment of restructuring charges. Although non-GAAP operating cash flow and non-GAAP free cash flow are not residual cash flow available for our discretionary expenditures, we believe information regarding non-GAAP operating cash flow and non-GAAP free cash flow provide useful information to investors in understanding and evaluating the strength of our liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by restructuring charges paid from operating cash flow.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management’s ability to make useful forecasts. In addition,

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management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, disposition related income, non-cash interest expense for the amortization of debt issuance costs, gain or impairment losses on strategic investments, gain or loss on equity method investment, restructuring charges and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

A. Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies and changes in stock price.

B. Expense for the amortization of acquired intangible assets is excluded from non-GAAP expense and income measures as HubSpot views amortization of these assets as arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are evaluated for impairment regularly, amortization of the cost of purchased intangibles is a non-cash expense that is not typically affected by operations during any particular period. Valuation and subsequent amortization of intangible assets can also be inconsistent in amount and frequency because they can significantly vary based on the timing and size of acquisitions and the inherently subjective nature of the degree to which a purchase price is allocated to intangible assets. We believe that the exclusion of this amortization expense provides for a useful comparison of our operating results to prior periods, for which we have historically excluded amortization expense, and to our peer companies, which commonly exclude acquired intangible asset amortization. It is important to note that although we exclude amortization of acquired intangible assets from our non-GAAP expense and income measures, revenue generated from such intangibles is included within our non-GAAP income measures. The use of these intangible assets contributed to our revenues earned during the periods presented and will contribute to future periods as well.

C. Acquisition related expenses, such as transaction costs, retention payments, and holdback payments, and disposition related income, such as proceeds from sale of assets, are transactions that are not necessarily reflective of our operational performance during a period. We believe that the exclusion of these expenses and income provides for a useful comparison of our operating results to prior periods and to our peer companies, which commonly exclude these expenses and income.

D. In June 2020, we issued $460 million of convertible notes due in 2025 with a coupon interest rate of 0.375%. The issuance cost of the debt is amortized as interest expense over the remaining term of the debt. We believe the exclusion of this non-cash interest expense provides for a useful comparison of our operating results to prior periods and to our peer companies.

E. Strategic investments consist of non-controlling equity investments in privately held companies. The recognition of gains or impairment losses can vary significantly across periods and we do not view them to be indicative of our

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fundamental operating activities and believe the exclusion of gains or impairment losses provides for a useful comparison of our operating results to prior periods and to our peer companies.

F. We made a contribution to the Black Economic Development Fund (the “investee”) managed by the Local Initiatives Support Corporation and have committed to make additional capital contributions. We account for this investment under the equity method of accounting. The proportionate share of our equity method investee's net earnings have been excluded in order to provide a comparable view of our operating results to prior periods and to our peer companies. We believe this activity is not reflective of our recurring core business operating results.

G. Restructuring charges are related to severance, employee related benefits, facilities and other costs associated with the restructuring plan implemented on January 25, 2023. Restructuring charges fluctuate in amount and frequency and are not reflective of our core business operating results. Over the next three years (into 2027), we expect to both incur incremental restructuring charges and make cash payments related to the facilities that we abandoned in 2023. The abandonment of facilities is part of the restructuring plan we authorized in January 2023 and is intended to consolidate our lease space and create higher density across our workspaces. The incremental charges we expect to incur relate to continuing costs for the abandoned facilities and are expected to be in the range of $14-17 million and will be paid in cash over the next three years. We also expect to make cash payments of approximately $54.0 million in fixed rent payments for the abandoned facilities that will be made in monthly installments over the next three years for which we have taken the full P&L restructuring charge during the year ended 2023. We plan on excluding both the incremental charges and cash payments and the related restructuring cash rent payments from our non-GAAP earnings, operating cash flow, and free cash flow metrics. We believe exclusion of these charges and cash payments provides useful information to investors in understanding and evaluating the strength of earnings and liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by excluded restructuring charges paid from operating cash flow.

H. The effects of income taxes on non-GAAP items reflect a fixed long-term projected tax rate of 20% to provide better consistency across reporting periods. To determine this long-term non-GAAP tax rate, we exclude the impact of other non-GAAP adjustments and take into account other factors such as our current operating structure and existing tax positions in various jurisdictions. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes and material changes in our forecasted geographic earnings mix.

Investor Relations Contact: investors@hubspot.com

Media Contact: media@hubspot.com

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