6-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of October 2023

Commission File Number: 001-40469

illumin Holdings Inc. (Translation of registrant's name into English)

70 University Ave., Suite 1200Toronto, OntarioM5J 2M4 (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F [   ]      Form 40-F [ X ]

INCORPORATION BY REFERENCE

Exhibit 99.1 of this Form 6-K is incorporated by reference as an additional exhibit to the registrant’s Registration Statement on Form F-10 (File No. 333-256909) and Registration Statement on Form S-8 (File No. 333-258901).

DOCUMENTS INCLUDED AS PART OF THIS REPORT

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EdgarFiling EXHIBIT 99.1

illumin Announces CEO Succession Plan

TORONTO and NEW YORK, Oct. 26, 2023 (GLOBE NEWSWIRE) -- illumin Holdings (TSX: ILLM) (OTC: ILLMF), a global leader in innovative advertising solutions, is announcing the planned retirement of its Chief Executive Officer, Tal Hayek. Once a new CEO is hired, Mr. Hayek will transition from his current CEO role to Non-Executive Vice Chairman on the Board of Directors of illumin Holdings.

As a pioneer in journey advertising technology, illumin empowers marketers to make data-driven decisions about engaging with online consumers. Tal Hayek, one of the co-founders of the company, has led illumin through significant growth, its transition to a public company, and the development of the revolutionary illumin journey advertising platform.

Reflecting on his tenure, Mr. Hayek stated, "Words cannot describe how satisfying this journey has been since I co-founded the Company in 2009, leading it through tremendous growth, taking it public, and conceiving and bringing to life the revolutionary illumin journey advertising platform. I have deep gratitude for my co-founders, our executive team, the illumin community, our board, customers, and investors. It is now time for a new leader to take my place in order to drive the Company to the next level."

The Board of Directors has initiated an executive search for illumins’ next CEO. While there is no specific timeline for the search process, it is expected to be completed during 2024. Once a new CEO is in place, Mr. Hayek will assume his role as Non-Executive Vice Chairman.

Sheldon Pollack, Chairman of illumin Holdings, expressed full support for Tal Hayek's decision, emphasizing the pivotal role Hayek has played within the company. "Tal's vision and dedication have been central to illumins’ achievements. We believe this transition will facilitate a seamless evolution of leadership while harnessing Tal's insights for the company's future endeavors."

About Illumin Holdings:

illumin Holdings is a globally renowned provider of innovative advertising solutions, known for its cutting-edge journey advertising platform. With a commitment to pushing the boundaries of advertising technology, Illumin Holdings delivers impactful and personalized experiences to a diverse range of clients worldwide. Led by a visionary leadership team, the company continues to redefine the advertising landscape.

For further inquiries, please contact:

Steve Hosein Investor Relations Coordinator illumin Holdings Inc. 416-918-5647 investors@illumin.com

Babak Pedram Investor Relations – Canada Virtus Advisory Group Inc. 416-644-5081 bpedram@virtusadvisory.com

David Hanover Investor Relations – U.S. KCSA Strategic Communications 212-896-1220 dhanover@kcsa.com