6-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of June 2023

Commission File Number: 001-40469

AcuityAds Holdings Inc. (Translation of registrant's name into English)

70 University Ave., Suite 1200Toronto, OntarioM5J 2M4 (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F [   ]      Form 40-F [ X ]

INCORPORATION BY REFERENCE

Exhibit 99.1 of this Form 6-K is incorporated by reference as an additional exhibit to the registrant’s Registration Statement on Form F-10 (File No. 333-256909) and Registration Statement on Form S-8 (File No. 333-258901).

DOCUMENTS INCLUDED AS PART OF THIS REPORT

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EdgarFiling EXHIBIT 99.1

illumin Announces Voting Results of Annual and Special Meeting of Shareholders

TORONTO and NEW YORK, June 15, 2023 (GLOBE NEWSWIRE) -- illumin (TSX:ILLM, Nasdaq:ILLM) (“illumin” or “Corporation”), a Journey Advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced that, at its annual and special meeting of shareholders (the “Meeting”) held earlier today, all director nominees were elected as directors of the Corporation, as follows:

In addition, the other items of business at the Meeting, being (a) the re-appointment of auditors of the Corporation, (b) approval for the Corporation to change its name from "AcuityAds Holdings Inc." to "illumin Holdings Inc.” (the “Name Change”), and (c) approval of the unallocated awards, rights and other entitlements under the Omnibus Incentive Plan, were also approved, as follows:

About illumin:

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The Corporation’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. illumin is a business name of AcuityAds Holdings Inc. which the Corporation uses as an operating name for its business.

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