RingCentral Unveils Advanced Business Messaging, AI-Powered Engagement, and Phone Innovations to Enable Smarter Customer Interactions

// // RCS, branded messaging, and international SMS elevate business messaging into more interactive, trusted customer experiences AI Receptionist (AIR) brings real-time, automated engagement to SMS and call queues Customer Engagement Bundle for Microsoft Teams transforms Teams into a hub for voice, messaging, and AI-powered customer engagement BELMONT, Calif.--(BUSINESS WIRE)-- RingCentral, Inc. (NYSE: RNG), a global leader in AI-powered business communications, today announced innovations designed to help organizations deliver trusted, always-on customer engagement. New capabilities include Rich Communication Services (RCS) with Branded Messaging, Enterprise Branded Calling, international SMS expansion, Customer Engagement Bundle (CEB) for Microsoft Teams, and Operator Connect for Microsoft Teams. In addition, RingCentral has expanded AI Receptionist (AIR) to shared SMS inbox and call queues, enabling real-time, automated engagement that ensures no customer inquiry is missed. New RCS & Branded Messaging RingCentral is introducing the availability of Branded Messaging through RCS, marking a big leap forward from sending standard SMS. Rather than plain text from an unrecognized number, RCS enables businesses to deliver rich, branded messaging experiences—with verified business identities—all within the recipient’s native messaging app, no download required. RCS moves business messaging beyond one-way communication, enabling more dynamic, responsive customer interactions. Branded Messaging is the first phase of RingCentral’s RCS rollout. Capabilities empower businesses to present a verified, recognizable identity in every message, with their logo, brand name, and tagline displayed directly in the thread. Subsequent phases will add high-quality media, interactive carousels, and one-tap reply options, enabling businesses to move from simple verified messages to fully rich, conversational experiences. Whether sending appointment reminders, service alerts, or promotions, businesses using branded messaging drive higher engagement and build customer recognition at scale. Get started here . “RCS adoption is growing rapidly and offers similar formatting and features as popular over-the-top applications. For example, in the US, approximately 75% of smartphone users are RCS enabled. All major mobile carriers and devices support RCS, yet most B2C messages remain old-fashioned SMS texts,” said Dave Michels, Principal and Lead Analyst, TalkingPointz. “RingCentral is among the first wave of major CCaaS providers that natively support RCS, which comes with higher trust and engagement.” Enterprise Branded Calling Launched last year, RingCentral also offers Enterprise Br