WPP plc 6-K, filed Feb 22, 2022
WPP plc (WPP)
6-K
2022-02-22
For: 2022-02-22
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Added on
April 12, 2026
About this 6-K
WPP plc filed this 6-K on February 22, 2022.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 6-K
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Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of February 2022
Commission File Number: 001-38303
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WPP plc
(Translation of registrant's name into English)
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Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
_________________________
Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X Form 40-F
___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
In
connection with the provisions of the Private Securities Litigation
Reform Act of 1995 (the “Reform Act”), WPP plc and its
subsidiaries (the “Company”) may include
forward-looking statements (as defined in the Reform Act) in oral
or written public statements issued by or on behalf of the Company.
These forward-looking statements may include, among other things,
plans, objectives, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. As such, actual results or outcomes may
differ materially from those discussed in the forward-looking
statements. Important factors that may cause actual results to
differ include but are not limited to: the unanticipated loss of a
material client or key personnel, delays or reductions in client
advertising budgets, shifts in industry rates of compensation,
regulatory compliance costs or litigation, natural disasters or
acts of terrorism, the Company’s exposure to changes in the
values of major currencies other than the UK pound sterling
(because a substantial portion of its revenues are derived and
costs incurred outside of the United Kingdom) and the overall level
of economic activity in the Company’s major markets (which
varies depending on, among other things, regional, national and
international political and economic conditions and government
regulations in the world’s advertising markets). In addition,
you should consider the risks described in Item 3D, captioned
“Risk Factors” in the Company’s Form 20-F for the
year ended 31 December 2019, which could also cause actual results
to differ from forward-looking information. In light of these and
other uncertainties, the forward-looking statements included in the
oral or written public statements should not be regarded as a
representation by the Company that the Company’s plans and
objectives will be achieved.
The
Company undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
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Exhibit No.
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Description
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1
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Acquisition dated 22 February 2022, prepared by WPP
plc.
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FOR IMMEDIATE RELEASE
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22 February 2022
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WPP PLC ("WPP")
WPP acquires influencer marketing agency
Village Marketing to accelerate creator economy growth
WPP today announces the acquisition of Village Marketing in North
America, the industry leader in influencer marketing and creator
economy partnerships.
Founded in 2013 by Vickie Segar, Village Marketing has 150
employees and was specifically created with the vision of building
brands in a social media and mobile first world. It was one of the
first creative firms to fully honour the unique impact of creators
and has led creative campaigns for some of the foremost consumer
brands of the last decade, including Equinox, Nike, Netflix, The
Farmer's Dog, Boll and Branch, Honest Co., Tommy John, SoulCycle,
and many others.
Village Marketing will join the Wunderman Thompson network to
strengthen its commitment to the creator economy. Given the
ubiquity of social media, creators are among the most powerful
voices of today. This acquisition will allow Wunderman Thompson to
offer its clients and brands much deeper and more direct access to
the creator economy.
Mark Read, CEO of WPP, said: "Influencers have an increasingly important role
in creating brands. Village Marketing will bring tremendous
experience with some of the world's leading brands in using
influencer content alongside performance marketing strategies to
drive results for modern marketers. I'm delighted to welcome them
to WPP."
Mel Edwards, Global CEO of Wunderman Thompson,
said: "Wunderman Thompson
is a destination for brands who want to access the best creative
minds and the strongest expertise in data and technology. As
Village Marketing joins the Wunderman Thompson family, we can make
its full community of creators more accessible and available to our
clients, who are among the world's biggest
brands."
Village Marketing has long advocated for women's representation and
recognition of women in business, including in creative agencies
and in the influencer marketing space at large. As an all-women
team, Village Marketing's acquisition marks a historic moment for
the growth of the influencer industry and women-led businesses
everywhere.
Vickie Segar, Founder of Village Marketing,
said: "For decades, the
creator economy and influencer marketing have been wildly
misunderstood and undervalued. We are now at a tipping point where
this is changing - and it's changing fast. This acquisition is a
massive opportunity for us to leverage the expertise of a global
leader to both turbocharge our investment in the creator economy
and integrate influencer marketing into the broader marketing
ecosystem. We can't wait to join the Wunderman Thompson family to
continue to evolve the future of marketing and work on inspiring
brands with entrepreneurial creators."
The acquisition is part of WPP's accelerated growth
strategy and focused M&A
approach to further strengthen its core creative capabilities in
marketing, communications and design, and follows the acquisition
of Made Thought in December 2021.
Further information
Martina Suess, WPP
+1-917-456-5049
Martina.suess@wpp.com
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information,
visit www.wpp.com.
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious
brands. Part creative agency, part consultancy and part technology
company, our experts provide end-to-end capabilities at a global
scale to deliver inspiration across the entire brand and customer
experience.
We are 20,000 strong in 90 markets around the world,
where our people bring together creative storytelling,
diverse perspectives, inclusive thinking, and highly specialized
vertical capabilities to drive growth for our clients. We offer
deep expertise across the entire customer journey, including
communications, commerce, consultancy, CRM, CX, data, production
and technology.
Wunderman Thompson is a WPP agency (NYSE:
WPP).
For more information,
please
visit us at www.wundermanthompson.com and
follow Wunderman Thompson on our social channels via
Twitter, Facebook, LinkedIn, and Instagram.
SIGNATURES
Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
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WPP PLC
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(Registrant)
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Date:
22 February 2022.
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By:
______________________
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Balbir
Kelly-Bisla
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Company
Secretary
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