Mayfair Advisory Group, LLC

CIK

1801926

Location

BIRMINGHAM, AL

Portfolio Value

Micro $60,984,423

Diversification

Diversified

Filing Date

Global Rank

#6,221 / 8,232 ▲ 253

Top Industry

Consumer Electronics 12.6%

3Y Alpha vs SPY

-2.8%

Period ended 2 months ago

Filed Apr 21, 2026 · 54d

25 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+64.3%

SPY

+76.3%

Annualised alpha

-2.8%

Max drawdown

−17.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

83 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

12.0%

−0.9 pts

Top 5

29.7%

−0.5 pts

Top 10

43.0%

−1.2 pts

HHI

324

Diversified−16

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	25.6%	$15,595,920	9
Financial Services	18.7%	$11,421,153	23
Industrials	12.9%	$7,839,859	14
Energy	11.9%	$7,240,121	6
Consumer Defensive	7.2%	$4,386,631	6
Consumer Cyclical	5.4%	$3,302,610	5
Healthcare	5.3%	$3,230,039	5
Unclassified	4.6%	$2,793,247	5
Utilities	4.4%	$2,691,540	3
Communication Services	2.9%	$1,798,913	5
Basic Materials	1.1%	$684,390	2

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
SOFI	SoFi Technologies, Inc.	+4,090	20,868	$331,383
WMT	Walmart Inc.	+438	10,909	$1,355,770
COP	Conocophillips	+294	4,651	$613,932
SO	Southern Co	+275	19,797	$1,910,806
CAT	Caterpillar Inc	+260	1,085	$768,679
BX	Blackstone Inc.	+225	4,391	$504,921
AMZN	Amazon Com Inc	+196	5,244	$1,092,167
AIG	American International Group, Inc.	+174	2,925	$220,106
AXP	American Express Co	+168	1,409	$426,194
GOOGL	Alphabet Inc.	+157	2,615	$751,969
JPM	Jpmorgan Chase & Co	+138	3,737	$1,099,275
AMD	Advanced Micro Devices Inc	+131	1,355	$275,647
AAPL	Apple Inc.	+117	28,793	$7,307,375
BRK-B	Berkshire Hathaway Inc	+109	1,369	$656,024
COST	Costco Wholesale Corp /New	+90	423	$421,489
HON	Honeywell International Inc	+88	2,154	$486,868
V	Visa Inc.	+78	736	$222,448
MO	Altria Group, Inc.	+77	6,457	$426,097
JNJ	Johnson & Johnson	+63	2,583	$631,388
NVDA	Nvidia Corp	+35	17,414	$3,037,001
SPY	Spdr S&P 500 ETF Trust	+30	696	$452,636
META	Meta Platforms, Inc.	+26	426	$243,727
TSLA	Tesla, Inc.	+24	1,685	$626,398
COF	Capital One Financial Corp	+22	1,186	$216,361
LLY	ELI LILLY & Co	+19	1,496	$1,375,975
No positions match the current search.

Trimmed

Positions the filer reduced

22 positions

Ticker	Company	Δ Shares	Shares	Value
RF	Regions Financial Corp	−1,664	13,915	$363,459
KO	Coca Cola Co	−830	16,143	$1,227,675
GLD	Spdr Gold Trust	−421	2,692	$1,158,340
MRK	Merck & Co., Inc.	−314	3,967	$477,190
MSFT	Microsoft Corp	−265	3,771	$1,395,911
CVX	Chevron Corp	−245	7,461	$1,543,680
WMB	Williams Companies, Inc.	−208	4,459	$324,526
PG	PROCTER & GAMBLE Co	−188	1,878	$271,258
XOM	Exxon Mobil Corp	−172	21,819	$3,701,811
RTX	RTX Corp	−121	2,279	$439,619
RKLB	Rocket Lab Corp	−120	3,660	$235,045
SLV	iShares Silver Trust	−105	4,125	$281,077
FANG	Diamondback Energy, Inc.	−36	2,135	$422,281
SSD	Simpson Manufacturing Co., Inc.	−35	1,203	$206,458
AMGN	Amgen Inc	−31	995	$350,090
AVGO	Broadcom Inc.	−17	2,122	$656,780
DUK	Duke Energy CORP	−12	3,748	$490,763
EMR	Emerson Electric Co	−12	1,694	$221,947
LOW	Lowes Companies Inc	−6	1,839	$434,518
SCHW	Schwab Charles Corp	−5	2,225	$209,105
APH	Amphenol Corp /De/	−3	2,526	$319,160
ABBV	AbbVie Inc.	−2	1,818	$395,396
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
CRM	Salesforce, Inc.	1,222	$228,110
T	At&T Inc.	7,542	$218,642
CMPR	CIMPRESS plc	2,952	$215,496
EME	EMCOR Group, Inc.	276	$203,773
PSLV	Sprott Physical Silver Trust	8,210	$200,241
No positions match the current search.

Sold Out

Positions the filer fully exited

5 positions

Ticker	Company	Shares	Value
CEF	Sprott Physical Gold & Silver Trust	5,000	$229,000
GBTC	Grayscale Bitcoin Trust ETF	3,300	$225,588
AXON	Axon Enterprise, Inc.	390	$221,492
FBK	FB Financial Corp	3,612	$201,549
RRX	Regal Rexnord Corp	1,372	$192,519
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

83 positions · $60,984,423 total · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 83 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Added	28,793	+117	$7,307,375	−6.3%	11.98%
XOM	Exxon Mobil Corp Energy	Reduced	21,819	-172	$3,701,811	+39.9%	6.07%
NVDA	Nvidia Corp Technology	Added	17,414	+35	$3,037,001	−6.3%	4.98%
PLTR	Palantir Technologies Inc. Technology	Added	14,736	+1	$2,155,582	−17.7%	3.53%
SO	Southern Co Utilities	Added	19,797	+275	$1,910,806	+12.2%	3.13%
RY	Royal Bank Of Canada Financial Services	Held	11,802	0	$1,909,327	−5.1%	3.13%
AME	Ametek Inc/ Industrials	Held	8,698	0	$1,864,503	+4.4%	3.06%
CVX	Chevron Corp Energy	Reduced	7,461	-245	$1,543,680	+31.4%	2.53%
NSC	Norfolk Southern Corp Industrials	Held	4,868	0	$1,397,116	−0.6%	2.29%
MSFT	Microsoft Corp Technology	Reduced	3,771	-265	$1,395,911	−28.5%	2.29%
LLY	ELI LILLY & Co Healthcare	Added	1,496	+19	$1,375,975	−13.3%	2.26%
WMT	Walmart Inc. Consumer Defensive	Added	10,909	+438	$1,355,770	+16.2%	2.22%
KO	Coca Cola Co Consumer Defensive	Reduced	16,143	-830	$1,227,675	+3.5%	2.01%
GLD	Spdr Gold Trust	Reduced	2,692	-421	$1,158,340	−6.1%	1.90%
JPM	Jpmorgan Chase & Co Financial Services	Added	3,737	+138	$1,099,275	−5.2%	1.80%
AMZN	Amazon Com Inc Consumer Cyclical	Added	5,244	+196	$1,092,167	−6.3%	1.79%
UCB	United Community Banks Inc Financial Services	Held	33,098	0	$1,042,256	+0.9%	1.71%
CSX	Csx Corp Industrials	Held	18,905	0	$776,050	+13.2%	1.27%
CAT	Caterpillar Inc Industrials	Added	1,085	+260	$768,679	+62.6%	1.26%
GOOGL	Alphabet Inc. Communication Services	Added	2,615	+157	$751,969	−2.3%	1.23%
MCD	Mcdonalds Corp Consumer Cyclical	Held	2,386	0	$741,544	+1.7%	1.22%
TFC	Truist Financial Corp Financial Services	Held	15,497	0	$712,397	−6.6%	1.17%
PM	Philip Morris International Inc. Consumer Defensive	Added	4,139	+3	$684,342	+3.2%	1.12%
AVGO	Broadcom Inc. Technology	Reduced	2,122	-17	$656,780	−11.3%	1.08%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	1,369	+109	$656,024	+3.6%	1.08%
MPC	Marathon Petroleum Corp Energy	Added	2,596	+5	$633,891	+50.4%	1.04%
JNJ	Johnson & Johnson Healthcare	Added	2,583	+63	$631,388	+21.1%	1.04%
TSLA	Tesla, Inc. Consumer Cyclical	Added	1,685	+24	$626,398	−16.1%	1.03%
GL	Globe Life Inc. Financial Services	Added	4,438	+4	$617,636	−0.4%	1.01%
COP	Conocophillips Energy	Added	4,651	+294	$613,932	+50.5%	1.01%
MCO	Moodys Corp /De/ Financial Services	Added	1,172	+1	$511,285	−14.5%	0.84%
BX	Blackstone Inc. Financial Services	Added	4,391	+225	$504,921	−21.4%	0.83%
SGOL	abrdn Gold ETF Trust	Held	11,000	0	$490,820	+8.6%	0.80%
DUK	Duke Energy CORP Utilities	Reduced	3,748	-12	$490,763	+11.4%	0.80%
HON	Honeywell International Inc Industrials	Added	2,154	+88	$486,868	+20.8%	0.80%
RGLD	Royal Gold Inc Basic Materials	Added	1,878	+3	$477,932	+14.7%	0.78%
MRK	Merck & Co., Inc. Healthcare	Reduced	3,967	-314	$477,190	+5.9%	0.78%
BAC	Bank Of America Corp /De/ Financial Services	Held	9,434	0	$459,907	−11.4%	0.75%
SPY	Spdr S&P 500 ETF Trust	Added	696	+30	$452,636	−0.3%	0.74%
RTX	RTX Corp Industrials	Reduced	2,279	-121	$439,619	−0.1%	0.72%
LOW	Lowes Companies Inc Consumer Cyclical	Reduced	1,839	-6	$434,518	−2.3%	0.71%
AXP	American Express Co Financial Services	Added	1,409	+168	$426,194	−7.2%	0.70%
MO	Altria Group, Inc. Consumer Defensive	Added	6,457	+77	$426,097	+15.8%	0.70%
FANG	Diamondback Energy, Inc. Energy	Reduced	2,135	-36	$422,281	+29.4%	0.69%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	423	+90	$421,489	+46.8%	0.69%
QQQ	Invesco Qqq Trust, Series 1	Held	711	0	$410,374	−6.0%	0.67%
GPC	Genuine Parts Co Consumer Cyclical	Held	3,858	0	$407,983	−14.0%	0.67%
ABBV	AbbVie Inc. Healthcare	Reduced	1,818	-2	$395,396	−4.9%	0.65%
GEV	GE Vernova Inc. Industrials	Added	445	+12	$388,440	+37.3%	0.64%
RF	Regions Financial Corp Financial Services	Reduced	13,915	-1,664	$363,459	−13.9%	0.60%