Mayfair Advisory Group, LLC

Registered adviser

CIK

1801926

Location

BIRMINGHAM, AL

Portfolio Value

Small $336,606,643

Diversification

Diversified

Filing Date

Global Rank

#4,938 / 8,811 ▲ 456 · as of Jun 2026

Top Industry

Consumer Electronics 14.2%

Period ended 21 days ago

Filed Oct 20, 2026 · 1d

27 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 304668

Roster of Oct 1, 2026

Regulatory AUM

$806,422,657

Main clients

Individuals and high net worth (95% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Oct 2026	$806,422,657	Individuals and high net worth (95%)
Mar 2025 to Feb 2026	$718,448,245	Individuals and high net worth (95%)
Mar 2024 to Feb 2025	$604,425,829	Individuals and high net worth (94%)
May 2023 to Feb 2024	$280,492,611	Individuals and high net worth (88%)
Mar 2023 to Apr 2023	$280,492,611	Individuals and high net worth (88%)
Mar 2022 to Feb 2023	$296,820,325	Individuals and high net worth (89%)

4 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 72.0% of the book (60%+)

Turnover

Low turnover

12.9% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 15.9 quarters (12+), a floor since 29.8% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 79.0%; sector active share 69.7% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

185 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

19.5%

−0.7 pts

Top 5

58.0%

−1.1 pts

Top 10

71.3%

−0.7 pts

HHI

891

Diversified−32

Portfolio Trend

27 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	79.7%	$268,306,317	105
Technology	6.7%	$22,442,828	12
Financial Services	3.7%	$12,363,804	21
Industrials	2.5%	$8,507,256	15
Energy	2.2%	$7,403,987	7
Consumer Defensive	1.3%	$4,468,677	6
Healthcare	1.1%	$3,726,301	5
Consumer Cyclical	1.0%	$3,413,583	5
Communication Services	0.8%	$2,860,109	4
Utilities	0.7%	$2,418,480	3
Basic Materials	0.2%	$695,301	2

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
SCHG	Schwab U.S. Large-Cap Growth ETF	+32,069	283,195	$10,175,196
FENI	Fidelity Enhanced International ETF	+25,268	593,450	$23,684,589
FMDE	Fidelity Enhanced Mid Cap Core ETF	+22,242	452,892	$18,287,778
PYLD		+21,014	198,143	$5,030,850
JPST	JPMorgan Ultra-Short Income ETF	+18,062	82,167	$4,138,751
MINO	PIMCO Municipal Income Opportunities Active Exchange-Traded Fund	+16,865	49,776	$2,119,959
FESM	Fidelity Enhanced Small Cap Core ETF	+15,948	313,592	$14,095,960
GPIX	Goldman Sachs S&P 500 Premium Income ETF	+10,420	35,885	$2,003,459
BINC		+10,306	45,022	$2,286,667
JCPB	JPMorgan Core Plus Bond ETF	+9,915	110,071	$4,928,979
VUG	VANGUARD GROWTH INDEX FUND	+9,529	258,667	$23,308,483
FDEM	Fidelity Emerging Markets Multifactor ETF	+8,313	175,463	$6,235,955
SAMT	Strategas Macro Thematic Opportunities ETF	+6,960	46,435	$1,935,410
VTV	VANGUARD VALUE INDEX FUND	+6,011	121,983	$26,358,086
QMMY	FT Vest Nasdaq-100 Moderate Buffer ETF - May	+4,000	23,600	$637,200
VYMI	VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD INDEX FUND	+3,947	74,850	$7,569,580
MGK	VANGUARD MEGA CAP GROWTH INDEX FUND	+3,797	68,863	$6,380,156
DIVO	Amplify CWP Enhanced Dividend Income ETF	+3,747	25,259	$1,174,290
GPIQ	Goldman Sachs Nasdaq-100 Premium Income ETF	+3,340	40,460	$2,345,870
RAAX	VanEck Real Assets ETF	+3,305	8,465	$337,160
AIQ	Global X Artificial Intelligence & Technology ETF	+3,225	22,224	$0
SCHB	Schwab U.S. Broad Market ETF	+3,039	118,461	$3,472,091
APH	Amphenol Corp /De/	+2,202	4,716	$397,558
AMLP	Alerian MLP ETF	+2,000	8,079	$419,057
GL	Globe Life Inc.	+1,654	6,092	$1,009,139
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
BUFZ	FT Vest Laddered Moderate Buffer ETF	−5,364	68,278	$1,948,517
JEPI	JPMorgan Equity Premium Income ETF	−2,736	120,396	$6,768,663
JIRE	JPMorgan International Research Enhanced Equity ETF	−1,822	4,698	$385,987
FBND	Fidelity Total Bond ETF	−1,236	206,387	$8,936,557
SCHD	Schwab U.S. Dividend Equity ETF	−895	331,699	$10,790,168
AVIV	Avantis International Large Cap Value ETF	−815	9,071	$722,323
DUK	Duke Energy CORP	−360	3,748	$427,309
SCHX	Schwab U.S. Large-Cap ETF	−325	97,141	$2,914,230
EMR	Emerson Electric Co	−303	1,647	$255,449
VIG	Vanguard Specialized Funds	−301	6,145	$1,433,689
NEE	Nextera Energy Inc	−288	3,920	$296,900
SO	Southern Co	−263	20,440	$1,694,271
GOCT	FT Vest U.S. Equity Moderate Buffer ETF - October	−240	4,798	$204,778
LOW	Lowes Companies Inc	−204	1,632	$300,761
PG	PROCTER & GAMBLE Co	−121	1,680	$244,070
BAC	Bank Of America Corp /De/	−100	6,649	$361,905
AVGO	Broadcom Inc.	−97	2,504	$879,379
MCD	Mcdonalds Corp	−82	2,446	$564,879
HON	Honeywell International Inc	−70	1,051	$221,697
SCHW	Schwab Charles Corp	−62	2,548	$249,041
PLTR	Palantir Technologies Inc.	−60	14,064	$2,630,671
KO	Coca Cola Co	−60	16,882	$1,453,202
BX	Blackstone Inc.	−57	4,681	$524,693
FANG	Diamondback Energy, Inc.	−54	1,891	$347,584
NVDA	Nvidia Corp	−53	19,063	$4,353,607
No positions match the current search.

New Positions

Positions the filer opened this quarter

10 positions

Ticker	Company	Shares	Value
IDEQ	Lazard International Dynamic Equity ETF	33,880	$1,186,477
NBSD	Neuberger Short Duration Income ETF	6,050	$301,653
NET	Cloudflare, Inc.	683	$237,192
AOM	iShares Core 40/60 Moderate Allocation ETF	4,670	$227,615
RONB	Baron First Principles ETF	9,100	$213,213
IWD	iShares Russell 1000 Value ETF	834	$206,773
XLI	State Street(R) Industrial Select Sector SPDR(R) ETF	1,232	$205,719
PSX	Phillips 66	804	$205,269
TTC	Toro Co	2,081	$200,650
—		2,335	$0
No positions match the current search.

Sold Out

Positions the filer fully exited

9 positions

Ticker	Company	Shares	Value
DFAS	Dimensional U.S. Small Cap ETF	31,747	$2,614,047
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	7,060	$410,892
HONA	Honeywell Aerospace Inc.	1,121	$247,830
C	Citigroup Inc	1,532	$214,418
PRF	Victory Portfolios II	3,960	$213,958
CVS	CVS HEALTH Corp	2,009	$207,831
UNP	Union Pacific Corp	716	$194,752
MCI	Barings Corporate Investors	10,983	$192,861
FBK	FB Financial Corp	3,462	$191,621
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

185 tracked positions · $336,606,643 total · filing declares 186 positions · $344,712,387 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 185 positions by value · page 1 of 4

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
VTV	VANGUARD VALUE INDEX FUND	Added	121,983	+6,011	$26,358,086	+4.3%	7.83%
FENI	Fidelity Enhanced International ETF	Added	593,450	+25,268	$23,684,589	+3.9%	7.04%
VUG	VANGUARD GROWTH INDEX FUND	Added	258,667	+9,529	$23,308,483	+8.6%	6.92%
FMDE	Fidelity Enhanced Mid Cap Core ETF	Added	452,892	+22,242	$18,287,778	+4.6%	5.43%
FESM	Fidelity Enhanced Small Cap Core ETF	Added	313,592	+15,948	$14,095,960	−1.9%	4.19%
SCHD	Schwab U.S. Dividend Equity ETF	Reduced	331,699	-895	$10,790,168	+2.3%	3.21%
MGV	VANGUARD MEGA CAP VALUE INDEX FUND	Added	66,820	+1,550	$10,764,033	+0.9%	3.20%
SCHG	Schwab U.S. Large-Cap Growth ETF	Added	283,195	+32,069	$10,175,196	+19.7%	3.02%
AAPL	Apple Inc. Technology	Reduced	29,151	-36	$9,707,866	+14.9%	2.88%
FBND	Fidelity Total Bond ETF	Reduced	206,387	-1,236	$8,936,557	−5.4%	2.65%
VYMI	VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD INDEX FUND	Added	74,850	+3,947	$7,569,580	+8.7%	2.25%
JEPI	JPMorgan Equity Premium Income ETF	Reduced	120,396	-2,736	$6,768,663	−2.7%	2.01%
MGK	VANGUARD MEGA CAP GROWTH INDEX FUND	Added	68,863	+3,797	$6,380,156	+11.5%	1.90%
FDEM	Fidelity Emerging Markets Multifactor ETF	Added	175,463	+8,313	$6,235,955	+2.7%	1.85%
PYLD		Added	198,143	+21,014	$5,030,850	+7.1%	1.49%
AVUV	Avantis U.S. Small Cap Value ETF	Added	42,367	+93	$4,989,561	−5.4%	1.48%
JCPB	JPMorgan Core Plus Bond ETF	Added	110,071	+9,915	$4,928,979	+4.8%	1.46%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Added	12,497	+68	$4,676,877	+1.7%	1.39%
NVDA	Nvidia Corp Technology	Reduced	19,063	-53	$4,353,607	+13.8%	1.29%
JPST	JPMorgan Ultra-Short Income ETF	Added	82,167	+18,062	$4,138,751	+27.7%	1.23%
JEPQ	JPMorgan Nasdaq Equity Premium Income ETF	Added	67,311	+300	$4,123,471	+0.1%	1.23%
IVV	iShares Core S&P 500 ETF	Added	4,999	+92	$3,828,484	—	1.14%
XOM	ExxonMobil Holdings Corp Energy	Reduced	21,663	-51	$3,525,653	+18.8%	1.05%
SCHB	Schwab U.S. Broad Market ETF	Added	118,461	+3,039	$3,472,091	+3.9%	1.03%
SCHX	Schwab U.S. Large-Cap ETF	Reduced	97,141	-325	$2,914,230	+1.6%	0.87%
PLTR	Palantir Technologies Inc. Technology	Reduced	14,064	-60	$2,630,671	+59.6%	0.78%
SPHQ	Invesco S&P 500 Quality ETF	Reduced	28,362	-16	$2,384,676	−6.7%	0.71%
GPIQ	Goldman Sachs Nasdaq-100 Premium Income ETF	Added	40,460	+3,340	$2,345,870	+6.6%	0.70%
RY	Royal Bank Of Canada Financial Services	Held	11,802	0	$2,320,155	−5.0%	0.69%
BINC		Added	45,022	+10,306	$2,286,667	+25.8%	0.68%
MSFT	Microsoft Corp Technology	Reduced	4,267	-20	$2,188,544	+36.9%	0.65%
AME	Ametek Inc/ Industrials	Held	8,698	0	$2,154,755	+2.4%	0.64%
MINO	PIMCO Municipal Income Opportunities Active Exchange-Traded Fund	Added	49,776	+16,865	$2,119,959	+40.8%	0.63%
GPIX	Goldman Sachs S&P 500 Premium Income ETF	Added	35,885	+10,420	$2,003,459	+41.6%	0.60%
BUFZ	FT Vest Laddered Moderate Buffer ETF	Reduced	68,278	-5,364	$1,948,517	−5.3%	0.58%
SAMT	Strategas Macro Thematic Opportunities ETF	Added	46,435	+6,960	$1,935,410	+2.7%	0.57%
FDVV	Fidelity High Dividend ETF	Held	29,849	0	$1,812,729	+0.7%	0.54%
FNDF	Schwab Fundamental International Equity ETF	Added	33,669	+1,030	$1,809,708	+5.1%	0.54%
HELO	JPMorgan Hedged Equity Laddered Overlay ETF	Added	24,554	+207	$1,698,400	+3.2%	0.50%
SO	Southern Co Utilities	Reduced	20,440	-263	$1,694,271	−14.5%	0.50%
LLY	ELI LILLY & Co Healthcare	Added	1,414	+63	$1,636,111	+1.0%	0.49%
NSC	Norfolk Southern Corp Industrials	Added	4,967	+3	$1,534,803	−1.7%	0.46%
AMZN	Amazon Com Inc Consumer Cyclical	Added	6,085	+17	$1,516,077	+4.8%	0.45%
CVX	Chevron Corp Energy	Added	7,292	+52	$1,489,099	+24.1%	0.44%
KO	Coca Cola Co Consumer Defensive	Reduced	16,882	-60	$1,453,202	+5.5%	0.43%
VIG	Vanguard Specialized Funds	Reduced	6,145	-301	$1,433,689	−6.0%	0.43%
JPM	Jpmorgan Chase & Co Financial Services	Added	4,152	+5	$1,373,606	+1.2%	0.41%
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	Added	3,776	+20	$1,275,646	−7.1%	0.38%
IDEQ	Lazard International Dynamic Equity ETF	NEW	33,880	NEW	$1,186,477	NEW	0.35%
DIVO	Amplify CWP Enhanced Dividend Income ETF	Added	25,259	+3,747	$1,174,290	+19.4%	0.35%

Showing the top 50 of 185 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.