Strategic Financial Planning, Inc.

Registered adviser

CIK

1802277

Location

PLANO, TX

Portfolio Value

Small $191,623,096

Diversification

Moderately concentrated

Filing Date

Global Rank

#6,661 / 8,827 ▼ 2401

Period ended 4 months ago

Filed Aug 14, 2026 · 3mo

26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 118450

Roster of Nov 1, 2026

Regulatory AUM

$220,634,704

Main clients

Individuals and high net worth (99% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Nov 2026	$220,634,704	Individuals and high net worth (99%)
Apr 2025 to Mar 2026	$191,475,879	Individuals and high net worth (99%)
Apr 2024 to Mar 2025	$165,859,420	Individuals and high net worth (99%)
May 2023 to Mar 2024	$134,499,222	Individuals and high net worth (99%)
Apr 2023	$134,499,222	Individuals and high net worth (99%)
Apr 2022 to Mar 2023	$163,436,933	Individuals and high net worth (98%)

2 earlier changes not shown.

Stated strategy

Wealth management / planning, Multi-asset Form ADV Part 2A, Mar 31, 2026 · original

In the firm's words

Wealth management / planning: SFP provides financial planning advice, services, and recommendations
Multi-asset: SFP is an asset allocator, pursuant to which it allocates client investment assets on a discretionary basis consistent with the client’s initial investment objective/target asset allocation primarily among exchange traded funds (“ETFs”), with the remainder allocated primarily among individual mutual funds.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 96.6% of the book (60%+)

Turnover

High turnover

128.4% over the last four quarters (100%+)

Horizon

Horizon unknown

The value-weighted holding period is at least 2.2 quarters, but 3.2% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 92.7%; sector active share 87.1% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

41 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

44.0%

−13.4 pts

Top 5

83.3%

−11.1 pts

Top 10

96.6%

−2.0 pts

HHI

2,492

Moderately concentrated−1,475

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	100.0%	$191,623,096	41

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

5 positions

Ticker	Company	Δ Shares	Shares	Value
IEMG	iShares Trust	+20,228	25,335	$2,098,751
IDEV	iShares Core MSCI International Developed Markets ETF	+15,201	19,065	$1,696,975
ISCB	iShares Trust	+2,431	3,580	$270,325
IJR	iShares Core S&P Small-Cap ETF	+1,769	5,107	$757,419
IVV	iShares Core S&P 500 ETF	+487	1,149	$860,474
No positions match the current search.

Trimmed

Positions the filer reduced

7 positions

Ticker	Company	Δ Shares	Shares	Value
BKLC	BNY Mellon US Large Cap Core Equity ETF	−82,179	32,027	$4,592,354
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	−73,919	16,124	$1,183,662
EBND	State Street(R) SPDR(R) Bloomberg Emerging Markets Local Bond ETF	−20,742	20,573	$430,387
HAUZ	Xtrackers International Real Estate ETF	−9,095	11,177	$250,588
BNDX	Vanguard Total International Bond ETF	−7,679	69,531	$3,367,386
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	−5,438	10,360	$263,558
IJH	iShares Core S&P Mid-Cap ETF	−242	3,338	$257,393
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
SCHB	Schwab U.S. Broad Market ETF	841,398	$24,366,886
SCHA	Schwab U.S. Small-Cap ETF	605,509	$21,877,040
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	315,363	$18,824,017
SPDW	State Street(R) SPDR(R) Portfolio Developed World ex-US ETF	352,236	$17,749,172
—		217,032	$12,516,235
VSS	VANGUARD FTSE ALL-WORLD EX-US SMALL-CAP INDEX FUND	78,172	$12,061,157
SCHH	Schwab U.S. REIT ETF	499,423	$11,826,336
SCHC	Schwab International Small-Cap Equity ETF	160,420	$7,719,410
SCYB	Schwab High Yield Bond ETF	234,403	$6,136,670
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	15,925	$5,892,887
SCHF	Schwab International Equity ETF	193,304	$5,354,520
VNQI	VANGUARD GLOBAL EX-U.S. REAL ESTATE INDEX FUND	115,681	$5,188,292
—		19,511	$4,803,803
SCHE	Schwab Emerging Markets Equity ETF	89,994	$3,263,182
VEA	Vanguard FTSE Developed Markets ETF	39,004	$2,779,035
SCHM	Schwab U.S. Mid-Cap ETF	64,900	$2,392,863
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	37,476	$1,940,507
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	21,240	$1,928,379
SPMD	State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF	20,599	$1,391,668
SCHP	Schwab U.S. TIPS ETF	51,734	$1,370,951
SPHY	State Street(R) SPDR(R) Portfolio High Yield Bond ETF	57,588	$1,349,862
VWOB	VANGUARD EMERGING MARKETS GOVERNMENT BOND INDEX FUND	15,898	$1,068,981
USRT	iShares Core U.S. REIT ETF	15,829	$1,051,837
LEMB	iShares J.P. Morgan EM Local Currency Bond ETF	22,524	$955,693
VOO	VANGUARD 500 INDEX FUND	662	$454,668
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
AGG	iShares Core U.S. Aggregate Bond ETF	861,289	$85,500,159
AVDE	Avantis International Equity ETF	633,360	$53,734,262
AVDV	Avantis International Small Cap Value ETF	481,154	$48,048,038
AVEM	Avantis Emerging Markets Equity ETF	351,728	$28,342,242
AVSD	Avantis Responsible International Equity ETF	310,632	$22,877,114
AVUS	Avantis U.S. Equity ETF	200,814	$22,326,500
AVUV	Avantis U.S. Small Cap Value ETF	193,975	$21,428,418
BBUS	JPMORGAN BETABUILDERS U.S. EQUITY ETF	161,077	$18,875,002
AVSE	Avantis Responsible Emerging Markets Equity ETF	240,897	$16,036,272
CVIE	Calvert International Responsible Index ETF	66,143	$4,807,934
CVLC	Calvert US Large-Cap Core Responsible Index ETF	55,578	$4,449,574
EMB	iShares J.P. Morgan USD Emerging Markets Bond ETF	37,650	$3,536,464
CVSB	Calvert Ultra-Short Investment Grade ETF	50,704	$2,565,875
ESGV	VANGUARD ESG U.S. STOCK ETF	21,237	$2,384,277
ES	Eversource Energy	22,670	$1,570,577
EMXF	iShares ESG Advanced MSCI EM ETF	26,493	$1,267,451
FBTC	Fidelity Wise Origin Bitcoin Fund	20,979	$1,238,390
HYD	VanEck High Yield Muni ETF	15,963	$800,384
—		30,259	$750,423
HYLB	Xtrackers USD High Yield Corporate Bond ETF	15,828	$572,340
IAGG	iShares Core International Aggregate Bond ETF	10,360	$518,414
HPE	Hewlett Packard Enterprise Co	19,343	$460,556
IBIT	iShares Bitcoin Trust ETF	11,176	$429,381
HPQ	Hp Inc	15,987	$307,110
IBM	International Business Machines Corp	10,988	$281,509
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

41 tracked positions · $191,623,096 total · filing declares 41 positions · $191,566,170 · as of Jun 30, 2026

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
SCHB	Schwab U.S. Broad Market ETF	NEW	841,398	NEW	$24,366,886	NEW	1	$28.00	12.72%
SCHA	Schwab U.S. Small-Cap ETF	NEW	605,509	NEW	$21,877,040	NEW	1	$33.05	11.42%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	NEW	315,363	NEW	$18,824,017	NEW	1	$58.77	9.82%
SPDW	State Street(R) SPDR(R) Portfolio Developed World ex-US ETF	NEW	352,236	NEW	$17,749,172	NEW	1	$49.57	9.26%
		NEW	217,032	NEW	$12,516,235	NEW	1	$53.40	6.53%
VSS	VANGUARD FTSE ALL-WORLD EX-US SMALL-CAP INDEX FUND	NEW	78,172	NEW	$12,061,157	NEW	1	$156.87	6.29%
SCHH	Schwab U.S. REIT ETF	NEW	499,423	NEW	$11,826,336	NEW	1	$23.32	6.17%
SCHC	Schwab International Small-Cap Equity ETF	NEW	160,420	NEW	$7,719,410	NEW	1	$49.60	4.03%
SCYB	Schwab High Yield Bond ETF	NEW	234,403	NEW	$6,136,670	NEW	1	$26.18	3.20%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	NEW	15,925	NEW	$5,892,887	NEW	1	unpriced	3.08%
SCHF	Schwab International Equity ETF	NEW	193,304	NEW	$5,354,520	NEW	1	$26.96	2.79%
VNQI	VANGUARD GLOBAL EX-U.S. REAL ESTATE INDEX FUND	NEW	115,681	NEW	$5,188,292	NEW	1	$46.06	2.71%
		NEW	19,511	NEW	$4,803,803	NEW	1	$229.16	2.51%
BKLC	BNY Mellon US Large Cap Core Equity ETF	Reduced	32,027	-82,179	$4,592,354	−67.8%	3	unpriced	2.40%
BNDX	Vanguard Total International Bond ETF	Reduced	69,531	-7,679	$3,367,386	−9.2%	26+	before history	1.76%
SCHE	Schwab Emerging Markets Equity ETF	NEW	89,994	NEW	$3,263,182	NEW	1	$35.71	1.70%
VEA	Vanguard FTSE Developed Markets ETF	NEW	39,004	NEW	$2,779,035	NEW	1	$69.66	1.45%
SCHM	Schwab U.S. Mid-Cap ETF	NEW	64,900	NEW	$2,392,863	NEW	1	$34.42	1.25%
IEMG	iShares Trust	Added	25,335	+20,228	$2,098,751	—	19	unpriced	1.10%
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	NEW	37,476	NEW	$1,940,507	NEW	1	$51.14	1.01%
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	NEW	21,240	NEW	$1,928,379	NEW	1	$88.00	1.01%
IDEV	iShares Core MSCI International Developed Markets ETF	Added	19,065	+15,201	$1,696,975	+425.5%	11	unpriced	0.89%
SPMD	State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF	NEW	20,599	NEW	$1,391,668	NEW	1	$64.34	0.73%
SCHP	Schwab U.S. TIPS ETF	NEW	51,734	NEW	$1,370,951	NEW	1	$26.68	0.72%
SPHY	State Street(R) SPDR(R) Portfolio High Yield Bond ETF	NEW	57,588	NEW	$1,349,862	NEW	1	$23.43	0.70%
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Reduced	16,124	-73,919	$1,183,662	−82.1%	26+	before history	0.62%
VWOB	VANGUARD EMERGING MARKETS GOVERNMENT BOND INDEX FUND	NEW	15,898	NEW	$1,068,981	NEW	1	$66.83	0.56%
USRT	iShares Core U.S. REIT ETF	NEW	15,829	NEW	$1,051,837	NEW	1	unpriced	0.55%
LEMB	iShares J.P. Morgan EM Local Currency Bond ETF	NEW	22,524	NEW	$955,693	NEW	1	$42.00	0.50%
IVV	iShares Core S&P 500 ETF	Added	1,149	+487	$860,474	+99.0%	26+	before history	0.45%
IJR	iShares Core S&P Small-Cap ETF	Added	5,107	+1,769	$757,419	+82.5%	26+	before history	0.40%
VOO	VANGUARD 500 INDEX FUND	NEW	662	NEW	$454,668	NEW	1	unpriced	0.24%
EBND	State Street(R) SPDR(R) Bloomberg Emerging Markets Local Bond ETF	Reduced	20,573	-20,742	$430,387	−49.5%	2	$21.37	0.22%
VNQ	VANGUARD REAL ESTATE INDEX FUND	NEW	3,866	NEW	$372,798	NEW	1	$95.57	0.19%
BKAG	BNY Mellon ETF Trust	NEW	8,579	NEW	$359,889	NEW	1	$41.96	0.19%
VO	VANGUARD MID-CAP INDEX FUND	NEW	3,900	NEW	$314,223	NEW	1	unpriced	0.16%
SPAB	State Street(R) SPDR(R) Portfolio Aggregate Bond ETF	NEW	11,084	NEW	$282,863	NEW	1	$25.51	0.15%
ISCB	iShares Trust	Added	3,580	+2,431	$270,325	—	5	unpriced	0.14%
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	Reduced	10,360	-5,438	$263,558	−32.7%	11	$24.54	0.14%
IJH	iShares Core S&P Mid-Cap ETF	Reduced	3,338	-242	$257,393	+6.5%	5	unpriced	0.13%
HAUZ	Xtrackers International Real Estate ETF	Reduced	11,177	-9,095	$250,588	−45.3%	11	$21.89	0.13%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.