Principia Wealth Advisory, LLC

Registered adviser

CIK

2041436

Location

DALLAS, TX

Portfolio Value

Small $176,224,076

Diversification

Diversified

Filing Date

Global Rank

#6,774 / 8,811 ▼ 370

Top Industry

Asset Management 40.5%

Period ended 4 months ago

Filed Aug 26, 2026 · 56d

7 quarters · since Dec 2024

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 152678

Roster of Oct 1, 2026

Regulatory AUM

$225,000,000

Main clients

Individuals and high net worth (89% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Oct 2026	$225,000,000	Individuals and high net worth (89%)
Apr 2025 to Mar 2026	$190,000,000	Individuals and high net worth (88%)
Apr 2024 to Mar 2025	$163,200,000	Individuals and high net worth (88%)
May 2023 to Mar 2024	$124,600,000	Individuals and high net worth (92%)
Apr 2023	$124,600,000	Individuals and high net worth (92%)
Jan 2023 to Mar 2023	$109,000,000	Individuals and high net worth (92%)

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 64.7% of the book (60%+)

Turnover

Medium turnover

67.2% over the last four quarters (30% to under 100%)

Horizon

Medium horizon

Value-weighted holding period 5.7 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 88.9%; sector active share 61.0% against the combined 13F book's sector weights.

Over time 7 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

1,063 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

13.6%

+0.6 pts

Top 5

44.6%

−4.1 pts

Top 10

64.7%

−4.5 pts

HHI

573

Diversified−46

Portfolio Trend

7 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	65.9%	$116,093,235	100
Financial Services	14.6%	$25,707,725	154
Healthcare	8.9%	$15,677,511	111
Basic Materials	3.9%	$6,873,661	48
Technology	2.2%	$3,938,433	167
Consumer Defensive	1.0%	$1,833,608	54
Energy	0.9%	$1,618,408	48
Industrials	0.8%	$1,340,019	143
Communication Services	0.6%	$1,141,180	42
Consumer Cyclical	0.6%	$1,094,209	103
Utilities	0.4%	$630,464	40
Real Estate	0.2%	$275,623	53

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
PDBC	Invesco Optimum Yield Diversified Commodity Strategy No K-1 ETF	+290,971	444,974	$7,066,187
SCHK	Schwab 1000 Index ETF	+106,676	116,446	$4,199,042
IBIT	iShares Bitcoin Trust ETF	+47,567	59,798	$1,990,675
CTA	EIDP, Inc.	+44,936	140,243	$3,637,903
DBMF	iMGP DBI Managed Futures Strategy ETF	+37,617	151,459	$4,636,159
OCUL	Ocular Therapeutix, Inc	+31,918	440,618	$4,326,868
XLE	State Street(R) Energy Select Sector SPDR(R) ETF	+17,374	64,427	$3,421,717
EYPT	EyePoint, Inc.	+16,180	649,944	$9,294,199
QQQ	Invesco Qqq Trust, Series 1	+14,321	14,387	$10,594,586
IAU	Ishares Gold Trust	+13,902	62,189	$4,695,891
UUUU	Energy Fuels Inc	+9,206	54,368	$788,336
PFGC	Performance Food Group Co	+8,395	8,408	$939,930
TOTL	State Street(R) DoubleLine(R) Total Return Tactical ETF	+7,750	52,765	$2,082,634
TBIL	F/m US Treasury 3 Month Bill Fund	+5,126	23,058	$1,149,671
MP	MP Materials Corp. / DE	+4,612	35,164	$1,969,535
TIP	iShares TIPS Bond ETF	+3,824	21,982	$0
GOAU	U.S. Global GO GOLD and Precious Metal Miners ETF	+3,746	63,636	$2,366,622
BKLC	BNY Mellon US Large Cap Core Equity ETF	+3,002	102,922	$0
USRT	iShares Core U.S. REIT ETF	+2,445	29,851	$0
SHY	iShares 1-3 Year Treasury Bond ETF	+2,177	2,347	$0
FLJP	Franklin FTSE Japan ETF	+2,176	48,506	$1,928,113
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	+2,132	122,484	$7,311,069
MGNR	American Beacon GLG Natural Resources ETF	+1,490	5,925	$287,658
EMB	iShares J.P. Morgan USD Emerging Markets Bond ETF	+1,054	31,305	$0
DBND	DoubleLine Opportunistic Core Bond ETF	+812	12,378	$564,325
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
—		−411,634	257	$7,455
SCHQ	Schwab Long-Term U.S. Treasury ETF	−49,330	82,622	$2,586,068
VEA	Vanguard FTSE Developed Markets ETF	−36,338	162,058	$11,546,632
SCHD	Schwab U.S. Dividend Equity ETF	−35,921	117,965	$3,740,670
VCIT	VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND	−19,044	73,506	$6,075,270
VEU	Vanguard International Equity Index Funds	−12,290	47,765	$4,000,318
PICK	iShares MSCI Global Metals & Mining Producers ETF	−8,086	48,196	$2,802,597
FNDF	Schwab Fundamental International Equity ETF	−6,975	5,671	$299,201
QQQM	Invesco Ltd.	−4,758	970,826	$24,030,473
USAR	USA Rare Earth, Inc.	−4,423	48,906	$1,055,391
EMXC	iShares MSCI Emerging Markets ex China ETF	−3,921	31,119	$3,183,473
ONEQ	Fidelity Nasdaq Composite Index ETF	−2,773	143	$14,760
SCHZ	Schwab U.S. Aggregate Bond ETF	−2,427	4,174	$96,544
VGMS	VANGUARD MULTI-SECTOR INCOME BOND ETF	−2,400	120	$6,154
AGG	iShares Core U.S. Aggregate Bond ETF	−2,325	134	$0
DBL	DoubleLine Opportunistic Credit Fund	−2,111	138	$1,984
MLPA	Global X MLP ETF	−1,798	2,123	$0
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	−1,778	61,110	$5,548,176
SCYB	Schwab High Yield Bond ETF	−1,654	222,455	$5,823,871
ROL	Rollins Inc	−1,611	37	$1,544
MNST	Monster Beverage Corp	−1,374	120	$11,534
SHV	iShares 0-1 Year Treasury Bond ETF	−1,002	7,642	$0
SCHI	Schwab 5-10 Year Corporate Bond ETF	−805	282	$6,384
COMT	iShares GSCI Commodity Dynamic Roll Strategy ETF	−731	77	$2,338
APH	Amphenol Corp /De/	−688	144	$50,780
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
FLLA	Franklin FTSE Latin America ETF	154,159	$4,086,755
IALT		820	$23,001
HONA	Honeywell Aerospace Inc.	87	$19,233
TSM	Taiwan Semiconductor Manufacturing Co Ltd	25	$11,939
XME	State Street(R) SPDR(R) S&P(R) Metals & Mining ETF	101	$10,799
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	44	$5,258
GIL	Gildan Activewear Inc.	86	$4,437
CVLT	Commvault Systems Inc	14	$1,984
SLAB	Silicon Laboratories Inc.	9	$1,967
BRBR	Bellring Brands, Inc.	123	$1,591
FDXF	FedEx Freight Holding Company, Inc.	10	$1,510
FUL	Fuller H B Co	25	$1,457
WAFD	Wafd Inc	36	$1,381
FICO	Fair Isaac Corp	1	$1,194
XOVR	EntrepreneurShares Series Trust ERShares Private-Public Crossover ETF	50	$1,052
EWJ	iShares MSCI Japan ETF	10	$932
FLEE	Franklin FTSE Europe ETF	23	$893
ENLT	Enlight Renewable Energy Ltd.	10	$890
LOAR	Loar Holdings Inc.	11	$886
PLNT	Planet Fitness, Inc.	17	$886
WSE	Wise Group plc	63	$750
ELF	e.l.f. Beauty, Inc.	10	$740
—		16	$532
FLR	Fluor Corp	9	$471
EXP	Eagle Materials Inc	2	$450
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
FDMT	4D Molecular Therapeutics, Inc.	53,668	$499,649
NICE	NICE Ltd.	11	$1,212
LEN-B	Lennar Corp /New/	14	$1,177
DOX	Amdocs Ltd	17	$1,109
KBH	Kb Home	16	$828
MNDY	monday.com Ltd.	11	$760
SITE	SiteOne Landscape Supply, Inc.	5	$665
PEGA	Pegasystems Inc	15	$638
MMS	Maximus, Inc.	9	$576
ORI	Old Republic International Corp	13	$518
PAYC	Paycom Software, Inc.	4	$486
KRMN	Karman Holdings Inc.	5	$400
CWST	Casella Waste Systems Inc	4	$317
BF-B	Brown Forman Corp	11	$290
BDC	Belden Inc.	2	$229
FREL	Fidelity MSCI Real Estate Index ETF	8	$215
OLLI	Ollie's Bargain Outlet Holdings, Inc.	2	$184
GH	Guardant Health, Inc.	2	$184
RITM	Rithm Capital Corp.	18	$170
TXRH	Texas Roadhouse, Inc.	1	$165
WING	Wingstop Inc.	1	$154
EPAM	EPAM Systems, Inc.	1	$135
QBTS	D-Wave Quantum Inc.	8	$115
PFSI	PennyMac Financial Services, Inc.	1	$87
FIG	Figma, Inc.	4	$84
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

1,063 tracked positions · $176,224,076 total · filing declares 1,065 positions · $200,861,660 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 1,063 positions by value · page 1 of 22

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
QQQM	Invesco Ltd. Financial Services	Reduced	970,826	-4,758	$24,030,473	+19.2%	5	unpriced	13.64%
VEA	Vanguard FTSE Developed Markets ETF	Reduced	162,058	-36,338	$11,546,632	−9.2%	5	$60.27	6.55%
QQQ	Invesco Qqq Trust, Series 1	Added	14,387	+14,321	$10,594,586	+27712.4%	7	before history	6.01%
EYPT	EyePoint, Inc. Healthcare	Added	649,944	+16,180	$9,294,199	+13.8%	7	before history	5.27%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	Added	122,484	+2,132	$7,311,069	+12.4%	7	before history	4.15%
PDBC	Invesco Optimum Yield Diversified Commodity Strategy No K-1 ETF	Added	444,974	+290,971	$7,066,187	+164.9%	7	before history	4.01%
VCIT	VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND	Reduced	73,506	-19,044	$6,075,270	−20.7%	5	$83.48	3.45%
SCYB	Schwab High Yield Bond ETF	Reduced	222,455	-1,654	$5,823,871	−0.1%	5	$26.39	3.30%
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	Reduced	61,110	-1,778	$5,548,176	+11.6%	7	before history	3.15%
IAU	Ishares Gold Trust	Added	62,189	+13,902	$4,695,891	+10.3%	7	before history	2.66%
DBMF	iMGP DBI Managed Futures Strategy ETF	Added	151,459	+37,617	$4,636,159	+35.1%	7	before history	2.63%
OCUL	Ocular Therapeutix, Inc Healthcare	Added	440,618	+31,918	$4,326,868	+25.0%	2	$9.50	2.46%
SCHK	Schwab 1000 Index ETF	Added	116,446	+106,676	$4,199,042	+1271.8%	3	$34.72	2.38%
FLLA	Franklin FTSE Latin America ETF	NEW	154,159	NEW	$4,086,755	NEW	1	$28.31	2.32%
VEU	Vanguard International Equity Index Funds	Reduced	47,765	-12,290	$4,000,318	−11.3%	7	before history	2.27%
SCHD	Schwab U.S. Dividend Equity ETF	Reduced	117,965	-35,921	$3,740,670	−20.8%	5	$29.41	2.12%
CTA	EIDP, Inc. Basic Materials	Added	140,243	+44,936	$3,637,903	+26.3%	5	$28.48	2.06%
XLE	State Street(R) Energy Select Sector SPDR(R) ETF	Added	64,427	+17,374	$3,421,717	+18.7%	6	unpriced	1.94%
EMXC	iShares MSCI Emerging Markets ex China ETF	Reduced	31,119	-3,921	$3,183,473	+15.5%	7	before history	1.81%
PICK	iShares MSCI Global Metals & Mining Producers ETF	Reduced	48,196	-8,086	$2,802,597	−12.0%	5	$49.98	1.59%
SCHQ	Schwab Long-Term U.S. Treasury ETF	Reduced	82,622	-49,330	$2,586,068	−37.6%	5	$31.92	1.47%
GOAU	U.S. Global GO GOLD and Precious Metal Miners ETF	Added	63,636	+3,746	$2,366,622	−10.9%	7	before history	1.34%
SCHA	Schwab U.S. Small-Cap ETF	Reduced	58,746	-320	$2,122,492	+23.6%	4	$28.63	1.20%
TOTL	State Street(R) DoubleLine(R) Total Return Tactical ETF	Added	52,765	+7,750	$2,082,634	+16.4%	4	$40.13	1.18%
IBIT	iShares Bitcoin Trust ETF	Added	59,798	+47,567	$1,990,675	+323.6%	7	before history	1.13%
MP	MP Materials Corp. / DE Basic Materials	Added	35,164	+4,612	$1,969,535	+33.6%	2	$59.94	1.12%
FLJP	Franklin FTSE Japan ETF	Added	48,506	+2,176	$1,928,113	+15.0%	5	$34.79	1.09%
VGK	VANGUARD EUROPEAN STOCK INDEX FUND	Added	13,036	+624	$1,154,207	+12.8%	5	$79.63	0.65%
TBIL	F/m US Treasury 3 Month Bill Fund	Added	23,058	+5,126	$1,149,671	+28.6%	5	$49.92	0.65%
SLV	iShares Silver Trust	Reduced	20,309	-628	$1,085,922	−23.9%	7	before history	0.62%
USAR	USA Rare Earth, Inc. Basic Materials	Reduced	48,906	-4,423	$1,055,391	+30.8%	2	$19.40	0.60%
AAPL	Apple Inc. Technology	Added	3,355	+381	$970,802	+28.6%	7	before history	0.55%
PFGC	Performance Food Group Co Consumer Defensive	Added	8,408	+8,395	$939,930	+84350.1%	7	before history	0.53%
BSV	VANGUARD SHORT-TERM BOND INDEX FUND	Reduced	11,170	-329	$870,254	−3.5%	7	before history	0.49%
UUUU	Energy Fuels Inc Energy	Added	54,368	+9,206	$788,336	−4.4%	2	$20.32	0.45%
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	Reduced	11,722	-320	$682,220	−3.2%	7	before history	0.39%
MSFT	Microsoft Corp Technology	Added	1,678	+275	$625,927	+20.5%	7	before history	0.36%
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	Reduced	2,432	-301	$590,951	—	7	before history	0.34%
FNDX	Schwab Fundamental U.S. Large Company ETF	Reduced	18,301	-480	$569,161	+8.8%	7	before history	0.32%
DBND	DoubleLine Opportunistic Core Bond ETF	Added	12,378	+812	$564,325	+6.5%	7	before history	0.32%
SIVR	abrdn Silver ETF Trust	Added	9,528	+30	$535,664	−21.2%	7	before history	0.30%
GOOGL	Alphabet Inc. Communication Services	Added	1,457	+99	$520,688	+33.3%	7	before history	0.30%
PRF	Victory Portfolios II	Reduced	9,559	-14	$516,472	+13.5%	7	before history	0.29%
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	Added	10,040	+424	$504,309	+5.0%	7	before history	0.29%
VPLS	VANGUARD CORE-PLUS BOND ETF	Added	5,846	+254	$453,509	+4.5%	7	before history	0.26%
NVDA	Nvidia Corp Technology	Reduced	2,121	-133	$424,390	+8.0%	7	before history	0.24%
		Added	8,465	+330	$422,234	−0.3%	7	before history	0.24%
GDX	VanEck Gold Miners ETF	Held	5,588	0	$421,614	−17.8%	7	before history	0.24%
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	Reduced	2,635	-65	$416,409	+4.1%	7	before history	0.24%
PNW	Pinnacle West Capital Corp Utilities	Added	3,584	+34	$383,488	+7.2%	7	before history	0.22%

Showing the top 50 of 1,063 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.