PLANNING DIRECTIONS INC

Registered adviser

CIK

821103

Location

GLEN MILLS, PA

Portfolio Value

Small $215,858,664

Diversification

Diversified

Filing Date

Global Rank

#6,275 / 8,827 ▼ 125

Top Industry

Consumer Electronics 32.5%

Period ended 4 months ago

Filed Aug 10, 2026 · 3mo

26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 120131

Roster of Nov 1, 2026

Regulatory AUM

$542,444,766

Main clients

Individuals and high net worth (92% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Nov 2026	$542,444,766	Individuals and high net worth (92%)
Apr 2025 to Feb 2026	$486,138,859	Individuals and high net worth (91%)
Apr 2024 to Mar 2025	$422,810,723	Individuals and high net worth (91%)
May 2023 to Mar 2024	$334,376,326	Individuals and high net worth (100%)
Apr 2023	$334,376,326	Individuals and high net worth (100%)
Feb 2022 to Mar 2023	$371,251,729	Individuals and high net worth (100%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 79.9% of the book (60%+)

Turnover

Medium turnover

31.4% over the last four quarters (30% to under 100%)

Horizon

Long horizon

Value-weighted holding period 15.3 quarters (12+), a floor since 8.4% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 80.2%; sector active share 73.1% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

109 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

22.3%

+1.6 pts

Top 5

58.6%

+2.7 pts

Top 10

79.9%

+0.2 pts

HHI

963

Diversified+72

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	86.0%	$185,709,620	70
Technology	9.3%	$19,982,177	12
Consumer Cyclical	1.0%	$2,243,890	4
Financial Services	1.0%	$2,113,423	6
Industrials	0.7%	$1,531,351	4
Consumer Defensive	0.6%	$1,300,942	4
Utilities	0.5%	$1,025,488	3
Communication Services	0.3%	$609,673	1
Healthcare	0.3%	$577,226	3
Energy	0.3%	$573,950	1
Real Estate	0.1%	$190,924	1

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
JPIE	JPMorgan Income ETF	+104,911	334,845	$15,419,612
VUG	VANGUARD GROWTH INDEX FUND	+50,098	60,338	$5,197,515
VO	VANGUARD MID-CAP INDEX FUND	+15,616	21,966	$1,769,800
ISTB	iShares Core 1-5 Year USD Bond ETF	+10,152	105,786	$5,104,174
IVE	iShares S&P 500 Value ETF	+9,210	115,172	$26,150,954
JEPI	JPMorgan Equity Premium Income ETF	+7,129	69,044	$3,899,605
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	+6,893	7,208	$861,500
JEPQ	JPMorgan Nasdaq Equity Premium Income ETF	+5,914	55,104	$3,386,691
UITB	VictoryShares Core Intermediate Bond ETF	+5,195	303,886	$14,233,412
NEAR	iShares Short Duration Bond Active ETF	+4,937	46,706	$2,366,125
MGK	VANGUARD MEGA CAP GROWTH INDEX FUND	+4,029	5,060	$444,824
VIGI	Vanguard Whitehall Funds	+3,286	7,765	$725,095
JPLD	JPMorgan Limited Duration Bond ETF	+2,726	6,871	$358,597
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	+1,558	8,673	$517,691
VOT	VANGUARD MID-CAP GROWTH INDEX FUND	+1,350	22,040	$6,750,852
IJR	iShares Core S&P Small-Cap ETF	+979	38,614	$5,726,842
SDY	State Street(R) SPDR(R) S&P(R) Dividend ETF	+841	18,714	$2,847,896
SHYG	iShares 0-5 Year High Yield Corporate Bond ETF	+796	35,255	$1,495,164
FDVV	Fidelity High Dividend ETF	+713	5,857	$353,118
XAR	State Street(R) SPDR(R) S&P(R) Aerospace & Defense ETF	+534	3,706	$1,051,725
IJH	iShares Core S&P Mid-Cap ETF	+453	3,786	$291,938
VUSB	VANGUARD ULTRA-SHORT BOND ETF	+423	7,713	$383,953
XPAY	Roundhill S&P 500 Target 20 Managed Distribution ETF	+325	6,077	$324,754
NEE	Nextera Energy Inc	+307	3,384	$297,013
PLTR	Palantir Technologies Inc.	+275	2,178	$254,107
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
SCHD	Schwab U.S. Dividend Equity ETF	−25,740	459,308	$14,564,656
BSV	VANGUARD SHORT-TERM BOND INDEX FUND	−20,080	61,633	$4,801,827
FLDR	Fidelity Low Duration Bond Factor ETF	−9,436	110,473	$5,535,802
AAPL	Apple Inc.	−8,989	33,856	$9,796,572
NVDA	Nvidia Corp	−5,279	10,565	$2,113,950
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	−4,800	48,059	$3,798,102
RSPS	Victory Portfolios II	−4,422	17,188	$515,296
FVD	First Trust Value Line Dividend Index Fund	−3,357	5,609	$270,241
MGV	VANGUARD MORNINGSTAR MEGA CAP VALUE INDEX FUND	−2,738	41,638	$6,805,731
SCHA	Schwab U.S. Small-Cap ETF	−1,294	12,011	$433,957
VIG	Vanguard Specialized Funds	−1,064	67,945	$16,077,145
AMZN	Amazon Com Inc	−1,051	5,477	$1,305,388
—		−983	14,704	$1,221,461
USMV	iShares MSCI USA Min Vol Factor ETF	−677	4,053	$390,952
VXUS	Vanguard Total International Stock ETF	−670	5,488	$469,169
VTV	VANGUARD VALUE INDEX FUND	−653	9,457	$2,060,964
VOO	VANGUARD 500 INDEX FUND	−649	1,683	$1,155,901
JIRE	JPMorgan International Research Enhanced Equity ETF	−571	19,116	$1,576,878
IYH	iShares U.S. Healthcare ETF	−444	8,348	$559,399
CEG	Constellation Energy Corp	−444	2,103	$522,322
VHT	VANGUARD HEALTH CARE INDEX FUND	−375	2,618	$782,808
IUSG	iShares Core S&P U.S. Growth ETF	−303	14,559	$2,738,402
VOE	VANGUARD MID-CAP VALUE INDEX FUND	−287	6,635	$1,311,076
VB	Vanguard Index Funds	−259	2,591	$785,383
IYJ	iShares U.S. Industrials ETF	−223	6,548	$1,091,224
No positions match the current search.

New Positions

Positions the filer opened this quarter

7 positions

Ticker	Company	Shares	Value
ALAB	Astera Labs, Inc.	875	$422,642
LRCX	Lam Research Corp	775	$335,830
MRVL	Marvell Technology, Inc.	1,080	$321,721
IVV	iShares Core S&P 500 ETF	372	$278,587
NULG	Nuveen ESG Large-Cap Growth ETF	1,943	$227,447
AXP	American Express Co	671	$226,965
VEA	Vanguard FTSE Developed Markets ETF	2,905	$206,981
No positions match the current search.

Sold Out

Positions the filer fully exited

3 positions

Ticker	Company	Shares	Value
BA	Boeing Co	1,455	$289,588
DGRO	iShares Core Dividend Growth ETF	3,742	$262,613
TBUX	T. Rowe Price Ultra Short-Term Bond ETF	4,374	$217,606
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

109 tracked positions · $215,858,664 total · filing declares 110 positions · $215,912,156 · as of Jun 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 109 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
IVE	iShares S&P 500 Value ETF	Added	115,172	+9,210	$26,150,954	+16.9%	2	unpriced	12.11%
VIG	Vanguard Specialized Funds	Reduced	67,945	-1,064	$16,077,145	+8.3%	25	$140.26	7.45%
JPIE	JPMorgan Income ETF	Added	334,845	+104,911	$15,419,612	+45.6%	2	$46.21	7.14%
SCHD	Schwab U.S. Dividend Equity ETF	Reduced	459,308	-25,740	$14,564,656	−2.1%	25	unpriced	6.75%
UITB	VictoryShares Core Intermediate Bond ETF	Added	303,886	+5,195	$14,233,412	+1.4%	9	$47.04	6.59%
AAPL	Apple Inc. Technology	Reduced	33,856	-8,989	$9,796,572	−9.9%	26+	before history	4.54%
MGV	VANGUARD MORNINGSTAR MEGA CAP VALUE INDEX FUND	Reduced	41,638	-2,738	$6,805,731	+5.8%	25	unpriced	3.15%
VOT	VANGUARD MID-CAP GROWTH INDEX FUND	Added	22,040	+1,350	$6,750,852	+26.8%	25	unpriced	3.13%
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	Reduced	38,436	-148	$6,032,530	+13.0%	20	$107.02	2.79%
IJR	iShares Core S&P Small-Cap ETF	Added	38,614	+979	$5,726,842	+22.4%	25	unpriced	2.65%
FLDR	Fidelity Low Duration Bond Factor ETF	Reduced	110,473	-9,436	$5,535,802	−7.8%	11	$49.96	2.56%
VUG	VANGUARD GROWTH INDEX FUND	Added	60,338	+50,098	$5,197,515	+16.2%	25	unpriced	2.41%
ISTB	iShares Core 1-5 Year USD Bond ETF	Added	105,786	+10,152	$5,104,174	+10.1%	2	unpriced	2.36%
BSV	VANGUARD SHORT-TERM BOND INDEX FUND	Reduced	61,633	-20,080	$4,801,827	−25.1%	25	$81.56	2.22%
JEPI	JPMorgan Equity Premium Income ETF	Added	69,044	+7,129	$3,899,605	+11.1%	11	$56.94	1.81%
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	Reduced	48,059	-4,800	$3,798,102	−9.4%	25	unpriced	1.76%
JEPQ	JPMorgan Nasdaq Equity Premium Income ETF	Added	55,104	+5,914	$3,386,691	+24.0%	10	$55.06	1.57%
SDY	State Street(R) SPDR(R) S&P(R) Dividend ETF	Added	18,714	+841	$2,847,896	+9.2%	26+	before history	1.32%
IUSG	iShares Core S&P U.S. Growth ETF	Reduced	14,559	-303	$2,738,402	+18.8%	25	unpriced	1.27%
NEAR	iShares Short Duration Bond Active ETF	Added	46,706	+4,937	$2,366,125	+11.4%	4	$51.07	1.10%
AMAT	Applied Materials Inc Technology	Added	3,259	+3	$2,356,257	+111.7%	11	$157.30	1.09%
NVDA	Nvidia Corp Technology	Reduced	10,565	-5,279	$2,113,950	−23.5%	14	unpriced	0.98%
VTV	VANGUARD VALUE INDEX FUND	Reduced	9,457	-653	$2,060,964	+3.9%	21	unpriced	0.95%
VO	VANGUARD MID-CAP INDEX FUND	Added	21,966	+15,616	$1,769,800	−2.9%	25	unpriced	0.82%
JIRE	JPMorgan International Research Enhanced Equity ETF	Reduced	19,116	-571	$1,576,878	+5.8%	5	$69.46	0.73%
SHYG	iShares 0-5 Year High Yield Corporate Bond ETF	Added	35,255	+796	$1,495,164	+2.6%	6	unpriced	0.69%
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	Reduced	5,999	-140	$1,457,697	+9.3%	25	unpriced	0.68%
ACWV	iShares Trust	Reduced	11,278	-128	$1,355,953	—	25	unpriced	0.63%
VOE	VANGUARD MID-CAP VALUE INDEX FUND	Reduced	6,635	-287	$1,311,076	+2.8%	25	unpriced	0.61%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	5,477	-1,051	$1,305,388	−4.0%	26+	before history	0.60%
		Reduced	14,704	-983	$1,221,461	−5.0%	25	unpriced	0.57%
MSFT	Microsoft Corp Technology	Reduced	3,232	-219	$1,205,600	−5.6%	26+	before history	0.56%
VOO	VANGUARD 500 INDEX FUND	Reduced	1,683	-649	$1,155,901	−17.0%	25	unpriced	0.54%
COHR	Coherent Corp. Technology	Held	2,900	0	$1,143,963	+65.6%	3	$152.32	0.53%
IYJ	iShares U.S. Industrials ETF	Reduced	6,548	-223	$1,091,224	+9.2%	25	unpriced	0.51%
XAR	State Street(R) SPDR(R) S&P(R) Aerospace & Defense ETF	Added	3,706	+534	$1,051,725	+30.5%	25	unpriced	0.49%
DELL	Dell Technologies Inc. Technology	Reduced	2,405	-43	$1,037,661	+158.3%	5	$102.96	0.48%
JMUB	JPMorgan Municipal ETF	Added	20,250	+184	$1,025,763	+2.3%	8	$50.81	0.48%
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	Added	7,208	+6,893	$861,500	+292.0%	3	unpriced	0.40%
ITA	iShares U.S. Aerospace & Defense ETF	Added	3,347	+85	$811,379	+13.7%	4	unpriced	0.38%
VB	Vanguard Index Funds	Reduced	2,591	-259	$785,383	+5.2%	26+	before history	0.36%
VHT	VANGUARD HEALTH CARE INDEX FUND	Reduced	2,618	-375	$782,808	−4.0%	25	unpriced	0.36%
VCIT	VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND	Added	8,881	+108	$734,014	+1.1%	8	$83.03	0.34%
PANW	Palo Alto Networks Inc Technology	Held	2,150	0	$733,193	+112.7%	20	$80.59	0.34%
VIGI	Vanguard Whitehall Funds	Added	7,765	+3,286	$725,095	+83.0%	5	$90.50	0.34%
IWD	iShares Russell 1000 Value ETF	Added	2,930	+174	$710,319	+20.6%	2	unpriced	0.33%
WMT	Walmart Inc. Consumer Defensive	Added	5,917	+20	$670,159	−8.6%	21	unpriced	0.31%
VTEB	VANGUARD TAX-EXEMPT BOND INDEX FUND	Added	12,746	+106	$644,692	+2.2%	8	$50.64	0.30%
GOOGL	Alphabet Inc. Communication Services	Added	1,706	+21	$609,673	+25.8%	12	$144.69	0.28%
XLU	State Street(R) Utilities Select Sector SPDR(R) ETF	Added	13,130	+216	$595,314	+0.5%	17	unpriced	0.28%

Showing the top 50 of 109 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.