Rob Sanderson

“A couple of questions on consumer as well. Growing triple digits, obviously, you know, good trajectory here. Any commentary on sort of conversion of new leads coming through self-service or through your referral partners or, you know, any specifics on customer outcomes?”

“I was just wondering, you've made significant progress in improving margins and controlling costs throughout 2026, about 93% of incremental EBITDA margins and seven points of gross margin expansion.”

“I've got two questions. both related to e-commerce, the funnel, can we talk about the funnel? Like, you know, for folks coming through self-service, you said earlier in the year, you know, you were getting some, like, 57% of qualified leads were coming through.”

“I mean, is it too early for any learnings on how it changes spending patterns? Second question on that, I know you source multiple models, but any hiccup with OpenAI dropping Sora and also like is CDANCE too something you're interested in leveraging?”

“I want to talk about your go-to-market evolution. The past few years, your business has really been driven by inbound leads and like 90% plus of new customers, but you've expanded to Salesforce quite meaningfully recently and seem to be focusing a little bit more on developing agency relationships.”