8-K

UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

Washington,

D.C. 20549

FORM

8-K

CURRENT

REPORT

PURSUANT

TO SECTION 13 OR 15(d) OF THE

SECURITIES

EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): March 20, 2025

BEELINE

HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

188Valley Street, Suite 225aoa

Providence,RI 02909

(Address of principal executive offices)a

(Zip Code)

Registrant’s telephone number, including area code: (458) 800-9154

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Securities

registered pursuant to Section 12(b) of the Act:

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (CFR §230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (CFR §240.12b-2 of this chapter). Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item7.01 Regulation FD Disclosure

On March 20, 2025, Beeline Holdings, Inc., formerly known as Eastside Distilling, Inc. (the “Company”) (NASDAQ: BLNE), announces the official public launch of MagicBlocks, an AI-driven sales agent platform, on April 1, 2025. The text of the press release is furnished as Exhibit 99.1 to this current report.

The information in this Item 7.01 and Exhibit 99.1 hereto shall not be deemed “filed” for the purposes of or otherwise subject to the liabilities under Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Unless expressly incorporated into a filing of the Company under the Securities Act of 1933, as amended, or the Exchange Act, the information contained in this Item 7.01 and Exhibit 99.1 hereto shall not be incorporated by reference into any Company filing, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

Item9.01 Financial Statements and Exhibits

(d) Exhibits

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: March 20, 2025

Exhibit 99.1

BeelineAnnounces Public Launch of MagicBlocks, an AI-Powered Sales Agent Platform

Providence, Rhode Island-- March 20, 2025 - Beeline Holdings, Inc. (Nasdaq: BLNE), an emerging FinTech mortgage lender, announces the official public launch of MagicBlocks, an AI-driven sales agent platform, on April 1, 2025. Incubated by Beeline, MagicBlocks successfully completed its Beta phase with 16 clients, exceeding expectations and validating its market potential as a global solution open to businesses worldwide.

MagicBlocks was founded by Jay Stockwell and Sean Clark while at Beeline and was spun off as an independent company. Beeline retains an equity stake, while Stockwell serves as CEO. Beeline also licenses the MagicBlocks platform.

“MagicBlocksrepresents a breakthrough in AI-driven sales efficiency,” said Nick Liuzza, CEO of Beeline. “With its strong Betaresults, we’re happy to see it go to market as a scalable, international solution.”

Beeline continues to expand beyond mortgage origination by integrating SaaS-based revenue streams. Most lenders license third-party software, and the ones who build their own platforms don’t generally license it. Beeline is willing, leveraging its proprietary AI technology to create better outcomes for mortgage consumers while generating recurring SaaS revenue.

Earlier this year, Beeline Labs introduced BlinkQC, an automated quality control solution streamlining mortgage operations. Currently live within Beeline, BlinkQC will be available industry-wide in early April.

With its AI-powered technology and market expertise, Beeline is redefining mortgage lending, combining innovation, efficiency, and strategic growth.

AboutBeeline

Beeline is a forward-thinking mortgage origination and technology company transforming home loans into a short, transparent and easy path for millions of Americans. Using AI and proprietary tech, Beeline offers near-instant pre-approvals in as little as seven minutes—allowing borrowers to see loan options and lock their rate in one session.

For media inquiries, please contact:

ir@makeabeeline.com