GSHD · Goosehead Insurance, Inc. · Insider Trading
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 4 and 5. Form 3 supplies initial ownership rather than a trade; Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-08-27 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Gift↓
Filing footnotes — Class B Common Stock (Direct)
Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class B Common Stock
|
100,000 |
| 2026-08-27 | Jones Mark Evan |
Director, Executive Chairman, 10% Owner |
Gift↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer. |
LLC Units in Goosehead Financial, LLC
|
100,000 |
| 2026-08-27 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Gift↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
LLC Units in Goosehead Financial, LLC
|
100,000 |
| 2026-08-27 | Jones Mark Evan |
Director, Executive Chairman, 10% Owner |
Gift↑
Filing footnotes — Class B Common Stock (Direct)
Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer. |
Class B Common Stock
|
100,000 |
| 2026-08-27 | Jones Mark Evan |
Director, Executive Chairman, 10% Owner |
Gift↓
Filing footnotes — Class B Common Stock (Direct)
Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer. |
Class B Common Stock
|
100,000 |
| 2026-08-27 | Jones Mark Evan |
Director, Executive Chairman, 10% Owner |
Gift↑
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer. |
LLC Units in Goosehead Financial, LLC
|
100,000 |
| 2026-08-20 | KEBODEAUX ADRIENNE |
10% Owner |
Other↓
|
Class B Common Stock
|
7,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
Class A Common Stock
|
1,107 |
| 2026-08-20 | Jones Serena |
10% Owner |
Sell↓
|
Class A Common Stock
(I)
|
5,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Other↓
|
Class B Common Stock
(I)
|
10,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Sell↓
|
Class A Common Stock
|
5,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
Class A Common Stock
(I)
|
3,893 |
| 2026-08-20 | Jones Serena |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
|
10,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
Class A Common Stock
|
3,893 |
| 2026-08-20 | Jones Serena |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Indirect)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
(I)
|
10,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Other↓
|
Class B Common Stock
|
10,000 |
| 2026-08-20 | KEBODEAUX ADRIENNE |
10% Owner |
Sell↓
|
Class A Common Stock
|
7,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Other↑
|
Class A Common Stock
|
10,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
Class A Common Stock
(I)
|
1,107 |
| 2026-08-20 | KEBODEAUX ADRIENNE |
10% Owner |
Other↑
|
Class A Common Stock
|
7,000 |
| 2026-08-20 | Jones Serena |
10% Owner |
Other↑
|
Class A Common Stock
(I)
|
10,000 |
| 2026-08-20 | KEBODEAUX ADRIENNE |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
|
7,000 |
| 2026-08-19 | Jones Serena |
10% Owner |
Other↑
|
Class A Common Stock
(I)
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Other↑
|
Class A Common Stock
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Other↓
|
Class B Common Stock
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Other↓
|
Class B Common Stock
(I)
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
Class A Common Stock
(I)
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Indirect)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
(I)
|
4,875 |
| 2026-08-19 | Jones Serena |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
Class A Common Stock
|
4,875 |
| 2026-08-17 | Jones Mark Evan |
Director, Executive Chairman, 10% Owner |
Gift↓
Filing footnotes — Class A Common Stock (Direct)
Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer. |
Class A Common Stock
|
100 |
| 2026-08-13 | Jones Serena |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Other↓
|
Class B Common Stock
(I)
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Other↑
|
Class A Common Stock
(I)
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Other↑
|
Class A Common Stock
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Sell↓
|
Class A Common Stock
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Other↓
|
Class B Common Stock
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Sell↓
|
Class A Common Stock
(I)
|
125 |
| 2026-08-13 | Jones Serena |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Indirect)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
LLC Units in Goosehead Financial, LLC
(I)
|
125 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.25 to $68.22, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
2,682 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Other↓
Filing footnotes — Class B Common Stock (Direct)
Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class B Common Stock
|
22,481 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $66.21 to $67.09, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
10,956 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.09 to $65.99, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
4,967 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Other↑
Filing footnotes — Class A Common Stock (Direct)
Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
22,481 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
LLC Units in Goosehead Financial, LLC
|
22,481 |
| 2026-08-04 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.25 to $68.84, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
3,876 |
| 2026-08-03 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Other↑
Filing footnotes — Class A Common Stock (Direct)
Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
100,000 |
| 2026-08-03 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.00 to $65.86, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class A Common Stock
|
100,000 |
| 2026-08-03 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Other↓
Filing footnotes — LLC Units in Goosehead Financial, LLC (Direct)
Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
LLC Units in Goosehead Financial, LLC
|
100,000 |
| 2026-08-03 | Mark & Robyn Jones Descendants Trust 2014 |
10% Owner |
Other↓
Filing footnotes — Class B Common Stock (Direct)
Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. |
Class B Common Stock
|
100,000 |