Good morning, my name is Constantine and I will be a conference operator today. At this time, I would like to welcome everyone to Hightight Incorporated's 4th Fiscal Quarter 2025 Audits and Financial and Operational Results Conference Call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. Instructions will be provided at that time for you to queue up for the question and answer session. I will now turn the call over to your host.

Thank you, Operator. Good morning, everyone. My name is Omar Khan. I'm the Chief Communications and Public Affairs Officer for High Tide, Inc. Welcome to High Tide's quarterly earnings call. Joining me on the call today are Mr. Raj Grover, President and Chief Executive Officer, and Mr. Mayank Mahajan, Chief Financial Officer. On January 29, 2026, the company released Financial and Operational Results for the Fiscal Year and Quarter that ended October 31st, 2025. Before we begin, please let me remind you that during the course of this conference call, high-tides management may make statements including with respect to management's expectations or estimates of future performance. All such statements, other than statements of historical facts constitute forward-looking information or forward-looking statements within the meaning of the applicable securities laws and are based on assumptions, expectations, estimates, and projections as of the date hereof. Specific forward-looking statements include, without limitation, all disclosures regarding future results of operations, economic conditions, and anticipated courses of action. For more information on the company's risks and uncertainties related to forward-looking statements, please refer to the company's press release dated January 29, 2026. Our latest annual information form and our latest management's discussion and analysis, each filed with securities regulatory authorities at sadarplus.ca or on EDGAR at www.sec.gov forward slash EDGAR or on the company's website www.hightideinc.com and which are hereby incorporated for reference herein. Although these forward-looking statements reflect management's current beliefs and reasonable assumptions based on the currently available information to management as of the date hereof, we cannot be certain that the actual results will be consistent with the forward-looking statements in the future. There can be no assurance that actual outcomes will not differ materially from these results. Accordingly, we caution you not to place undue reliance upon such forward-looking results. For any reconciliation of non-IFRS measures measured and discussed, please consult our latest management discussion and analysis filed on Cedar Plus or on Cedar Plus and Edgar. It is now my pleasure to introduce Mr. Raj Grover, President and Chief Executive Officer of Hightide Inc. Thank you. Mr. Grover you may begin.

Thank you Omar and good morning everyone. Welcome to Hightide Inc's financial results conference call for the fourth fiscal quarter that ended October 31st, 2025. I'll begin with some high-level comments about the quarter and our strategy before Mayank dives deeper into the financials. Looking at the numbers, what a way to cap off fiscal 2025. Last night, we reported stellar Q4 results featuring record revenue of $164 million and annual revenue run rate exceeding $650 million and record adjusted EBITDA of $12.4 million. Once again, our core bricks and mortar segment led the way. Sane store sales growth of 5.5% helped drive 15% growth in the segment year-over-year and increased gross margins led to a record adjusted EBITDA margin of 9.4%. Our Bricks and Motor adjusted EBITDA annual run rate now exceeds $56 million. Regarding footprint expansion, we added another 27 stores during calendar 2025 all organically. Once again, we met the higher end of the target we established at the start of the year to add 20 to 30 locations our goal for calendar 2026 is to add another 20 to 30 new stores clearly we are not afraid of organic growth while newer stores are taking longer to mature due to increased competition given the strength of our brand and our commitment to only high quality locations we believe organic growth provides excellent ROI for our shareholders our new store pipeline remains robust with 15 tier 1 locations currently under development particularly in Ontario but we are also in talks with operators of various sizes regarding M&A possibilities. The other thing I would like to highlight is how for our second straight year our impressive organic growth of store build-outs was financed entirely by internally generated free cash flow which totaled $12 million for the fiscal year meeting our stated objective of remaining positive. Our retail KPIs remain truly impressive excluding stores open less than six months, which are still ramping up, our annualized revenue per square foot in Q4 was $1775, once again above many leading blue-chip retailers. Much of this strength can be attributed to the strength of our Cabana Club loyalty program, which keeps expanding. We are now at 2.5 million members in Canada, up 45% year-over-year, growing at the fastest rate in four quarters. Recall that since our last conference call, we raised our long-term target to reach 3 million Cabana Club members nationwide. Our Canadian elite member count now sits at 151,000, up 107% year-over-year. Once again, our pace of onboarding new members was the fastest since we launched the elite tier in November 2022. October 2025 was the end of our fiscal year and it also marked the four-year anniversary of the launch of our innovative discount club model and the results have been nothing short of phenomenal. We outperform our peers month in and month out and this delta has been compounding during this time. Chaining our monthly same-store sales increases, we are up 151% during this four-year period. In contrast, total sales in the five provinces where we operate are up only 23% and with the increase in the number of stores, the average operator is down 14%. In October, the average Canna Cabana store was on an annual revenue run rate of $2.6 million, which was 2.2 times our peer average at $1.2 million. In Ontario, the largest province and focus for future growth, our outperformance was even more pronounced. Excluding stores open less than six months, which are still ramping up, our average Ontario store was on a $3 million annual run rate, which was 2.6 times our peers at $1.1 million. This outperformance has has led to increasing market share. For the fourth fiscal quarter of 2025, Canna Cabana had a 12% market share in the five provinces where we operate, up from 11% a year ago. The world has changed so much since we held a 5% market share four years ago. And while our share has risen, our overall growth continues to outperform the market. For the 12 months ended October 31st, 2025, total industry sales in the five provinces where we operate were up 4% year over year. In contrast, total Canna-Cabana sales were up 16% during this period. This underscores the strong degree to which customers see the value of our offering, and this outperformance is also being noticed by licensed producers, large and small. Media company Rebel & Thorne recently prepared a report highlighting retailer insights for the Canadian cannabis industry, which really showcases Canna-Cabana's strong positioning within it. The report found that Canna Cabana leads the pack in consumer awareness with 29% awareness across the country, number one nationally, and in almost every province where we operate. Similar to our financial and operational metrics, awareness among consumers of our brand has been climbing steadily for the past several years, while our main competitors, many of whom have went through CCAA proceedings and closed stores, have largely stagnated or declined on this metric. In terms of shopping frequency, the report found that 16% of all consumers nationally cited Canna Cabana as a store where they shop most often. Not only was this the highest level among our peers, we scored twice as high as the next closest brand. I'm even prouder at our outperformance when digging deeper into the data. When isolating only daily users of cannabis, our bread-and-butter customer, 49% of them named Canna Cabana as the location they shop most often at. Again, this was by far the highest among our peers and about twice the level of our next closest competitor. This is a customer group that moves the market, and they choose Canada-Cavana by a wide margin. Thanks to the strength of our model, the real estate we have carefully selected and secured, and the operational excellence of our team, we are competing with brands in many cases much better capitalized than us, and we are winning. The macro picture of the industry also continues to improve in terms of our positioning and relative ability to service customers the retail shakeout we have expected for some time is finally happening with struggling competitors fading away rather than renew leases for example over the past 12 months we've increased our Alberta store count by 10% while at the same time excluding us the rest of the province has seen a 5% contraction in the number of stores in Ontario where our stores outperform peers by 2.6 times in terms of revenue, we have boosted our store count by 27% over the past 12 months, accounting for effectively all of the growth in the province as the rest of the industry combined has remained flat. We have 218 stores open across the country today, more than any other cannabis retail brand, and we reiterate our goal of exceeding 350 locations. So, there is no doubt that it is full steam ahead in our base Canadian in Bix and Motor Business. Now I'd like to address our other operations. Q4 marks the first quarter with some contribution from Remexion following the acquisition of a majority stake in the company in September. We remain very excited regarding this transaction. You'll recall that we spent a considerable amount of time declaring our intention to enter the fast-growing German medical cannabis market, meeting many players, evaluating the suitability of each, performing due diligence on what is a fluid situation in many respects, negotiating a deal that makes sense for our shareholders, and securing the required financial outlay. In typical high-tech fashion, we got it done. We acquired 51% of Ramexion, one of the largest, and in our opinion, the best medical cannabis importer and distributor in Germany, and we have a call option to acquire the remaining 49%. In less than two months, Ramexion contributed almost $10 million of revenue to our results, an impressive feat considering the temporary dynamics. In particular, during our due diligence period in the summer, Ramexion began experiencing delays in product releases from Portugal, where many German distributors first sent biomass to be processed. As a result, revenue and gross margins were below the run rates Ramexion had previously generated. We expect this to continue for a few more months until the remaining biomass in Portugal, some of which is up to 10 months old, churns through the system we definitely believe we are nearing the tail end of this legacy situation while we view this is a short-term blip we made note of this issue in our negotiations as well as the possibility that the German government may enact a new law governing medical cannabis as a result we incorporated various protections for high-tide shareholders not the least of which is the acquisition multiple of just 3.6 times very accretive for our shareholders, and truly remarkable for a company exhibiting as much growth as Ramexion. Our new partners truly appreciated that if Hytide owns 51% of the company, with all the benefits we can bring to the business, notably our relationships and experience in procurement, we can help meaningfully increase the value of the remaining 49% in the future. We also made sure to set the valuation multiple on the future EBITDA from now at 3.6 or 4 times, depending on the timing an option is triggered. As a result, we have already baked in the future accretion for our shareholders regarding when the second half of Ramexion may be acquired. I'm very pleased with how the integration of Ramexion has been going post-closing and for our growth prospects moving together going forward. Much of the rationale for the transaction was that given our track record, having sold $2.1 billion of cannabis to date, we have a unique ability to leverage top-tier relationships with licensed producers of various sizes to procure the best quality cannabis on best-in-class terms. I can say that operationally, this is already bearing fruit. We recently hosted the Ramexian team to tour many licensed producer sites, and we have already signed agreements to acquire quality biomass from leading producers at prices meaningfully below what Ramexian was able to procure on their own. The strategy is working and it should become evident in our future results as the legacy biomass clears and this new lower cost product begins to cycle through the system. Regarding the situation in Portugal, one of the first things we started doing even before the transaction closed was to diversify our list of potential processing partners so that we are no longer as vulnerable regarding our supply chain. The encouraging news is that biomass has begun trickling out at a faster pace in recent months. In particular we were encouraged by shipments in December which resulted in our second best month in terms of tonnage sold. While we still have a meaningful amount of products stuck in Portugal given our expectation that the speed of future shipments will accelerate, the fact that we have diversified our potential processing partners and our ability to earn higher gross margins given our relationships with licensed producers, we expect Remexion to be a large contributor to our financial profile in the quarters in the second half of the fiscal year. Further, while we are working on getting Remexion running at full speed, we know that our European ambitions are not just limited to Germany. For example, the United Kingdom's medical cannabis market has been growing at an exponential pace, and we expect to make sales in that market in the second half of this year. Let's turn to the United States. Like most of the cannabis industry we were very excited by US President Donald Trump's executive order on December 18th advancing the rescheduling of cannabis we've received inbounds from multiple large US operators offering to explore the full range of how we can work together while we caution that it is still early in our process we are encouraged with what we see so far and for the prospects of being a meaningful player in the US much sooner than we would have predicted a few months ago. One area regarding President Trump's announcements where we were among a handful of companies to potentially benefit was regarding the language surrounding CBD. We are anticipating the launch of a pilot program under Medicare where seniors would be eligible to get coverage for purchase for up to $500 of CBD products a year. If enacted this has the potential to be a game-changer for our two existing U.S. CBD brands New Leaf Naturals and FAP CBD. You'll recall that on our last quarterly update we had disclosed our intention to explore a meaningful change in our U.S. e-commerce business such as a joint venture outright sale etc. We are in talks with various parties regarding possible transactions however given this encouraging development and potential it can offer we are slow playing entering into any such agreements until we get more information as to how things may actually play out in terms of new regulations and the ability to revitalize our e-commerce segment ourselves in conclusion I'm very happy with our Q4 results and fiscal 2025 as a whole we added 27 stores while the rest of the landscape was shrinking set revenue records to New York now exceed a 650 million dollar run rate set another adjusted EBITDA record and still generated meaningful free cash flow none of this could have been done without our amazing team that works hard day in day out to make this all happen I'd like to share a tidbit that many investors may not be familiar with which I believe really illustrate illustrates the strength of our team and the can-do attitude we all have as high titers in October there was a government employee strike in British Columbia which crippled the ability of cannabis stores to get product to serve customers across the province the result was devastating for retail sales with total industry sales down 55% in BC versus September even after benefiting from an extra day in contrast our team was able to work the supply chain leverage our long-standing relationships and find ways to keep product on the shelf as a result our BC stores were down only 5% sequentially in October while the specific example of outperformance was an isolated incident it helps showcase our superior team's ability to navigate crisis and outperform and I'm sure our customers appreciated it which should lead to increasing loyalty in the quarters ahead with that I'll turn it over to Maya for his comments and a deeper dive into the numbers thank you Raj and hello everyone Q4 was another great quarter for high tide in meeting our objective and executing on our future growth strategy let's take a deeper dive into the numbers rather new for Q4 was an all-time high of hundred

and sixty four million dollars up nineteen percent year-over-year and ten percent sequentially our bricks and mortar segment led the way up fifteen percent year-over-year driven by our strong same store sales of five point five percent and the addition of more stores in addition to the merchandise sales our cabana latex platforms continue to set new highs cabana latex business data and inside platform advertising revenue and other revenue including management fees interest income and rental income total 13.1 million dollars in Q4 up 20% year-over-year and up 9% sequentially consolidated gross margins were 26% in Q4 consistent with Q4 last year and just below 27 percent sequentially most importantly we were able to post sequential gains in our core brick and mortar segment for the fourth straight quarter turning to expenses salary and wages represented 11.5 percent of revenue in Q4 versus 12.4 percent a year ago and 12.2 percent sequentially marking our lowest level in nine quarters this was due to the leverage seen in store growth as incremental new stores don't require more head-office overhead as well as the addition of remaxian general and administrative expenses represented 4.3 percent of revenue in q4 consistent with 4.2 percent a year ago and 4.4 percent sequentially adjusted EBITDA was 12.4 million dollars for the quarter this was truly impressive growing 51% year-over-year and up 17% sequentially the star of the show here was once again our core bricks and motors segments highlighting our strong cost controls the 0.7% sequential increase in gross margin float followed by all the way down to a point seven percent sequential increase in adjusted EBITDA margin our adjusted EBITDA margins hit a new record of nine point four percent this quarter and we posted a record adjusted EBITDA for this segment of fourteen point one million dollars there were two known cash items I would like to address which impacted our queue for result the first was relating to our e-commerce business as you know this segment has experienced its struggles in recent quarter as a result our annual impairment testing we determined that an impairment of twenty three point six million dollars was required relating to goodwill and other intangible assets allocated to this segment while we are not happy with this impairment the silver lining is that all intangibles and goodwill relating to the e-commerce segment have been bitten off further as Raj outlined we are cautiously optimistic regarding the prospect for a rebound in the segments performance in the future particularly on the CBD side given the proposed regulatory changes in the United States additionally there was a twenty three point five million dollars loss on change in the fair value of derivative liability in the quarter this was as a result of two items both of which while positive in nature resulted in paper losses on our financials for IFRS purposes first our share price rose 44% during the fourth fiscal quarter which resulted in a charge relating to the value of the warrant we have outstanding second and significantly more meaningful in terms of the financial impact we re-forecasted the outlook ahead for the maxion which we believe has improved since the closing of the acquisition given the traction we are already seeing in potential synergies including leveraging high tides relationships and ability to source product at lower cost than the maximum could have independently given the improved projections for the maxini beta the corresponding put option liability their shareholders have for the remaining 49% was deemed to be what more resulting in unknown cash fair value change of derivative liability charge on our P&L adjusting for these known cash charges net income was positive 1.4 million dollars or positive two cents per fully diluted share while the above two items have to be reported for IFRS accounting purposes in our view the flaws of physical cash tell a more accurate picture of how the underlying business is performing high tide generated 1.3 million dollars of free cash flow in Q4 while this was below the 5.9 million dollars in Q4 last year and 7.7 million dollars last quarter this was mostly due to this quarter requiring a working capital investment of 2.3 million dollars while the other periods benefited by working capital being a source of cash of 3.5 million dollars and 2.4 million dollars respectively we have cautioned that working capital can vary in any given quarter and that investors need to focus on this metric on a longer period to that end when looking at the fiscal year we generated twelve point twelve million dollars of free cash flow meeting our goal to be positive for the year and then some we continue to have a strong balance sheet as of today at the high tide level total debt stands at sixty five point five million dollars we had forty seven point nine million in cash and cash equivalents at the end of the quarter and we are well positioned with no upcoming maturity for over two years in closing Q4 was another great quarter for high tide we continue to excel and lead our peers in our core businesses we are growing while they are shrinking and our customers are becoming more and more aware of us and choosing us as their goal to banner we are generating free cash flow which is fueling the expansion of our stored network and i'm very excited for the contribution the maximum will bring in the quarters ahead thanks to our amazing team without whom none of this would be possible with that i will now turn the call over to the operator to open the line for the question and answer session thank you thank you ladies and gentlemen we will begin the question and answer session if you have a question please press star followed by the number one on your touchstone phone

You will hear a prompt that your hand has been raised. If you would like to answer your question from the polling process, please press towards the number 2. If you are using a speakerphone, please make sure to lift your handset before pressing any case. Your first question comes from the line of Neil Gilmer from Haywood Securities. Please go ahead.

Thanks very much. I appreciate the questions. Congrats on a good quarter. Raj, I guess I just wanted to dive a little bit deeper into your comments with respect to Germany. and the inventory that you're trying to work through. It sounds like it sees another couple of months, so I guess we'll see a bit of an impact in Q1 when you report that. And, you know, through Q1, did you sort of have to continue to sell this at the margin that we saw for the first couple of months that you had the Ramexin under your control?

Yeah, good morning, Neil. Thank you very much for your question. So, look, the Portugal issue definitely impacted our Q4 results, and while things are getting better, it will have some impact on Q1 as well. Despite that, we still had record-adjusted EBITDA. You know, compared to the normal cycle of business revenue and gross margins, we know that we're going to have to plan for this, and we have done that. We had close to 16, 17 tons sitting in Portugal, Neil, when we first acquired the business. We're down to about half of that or a little bit less than half of that. And things are picking up pace. Like we said, December was the second highest month in tonnage after June. June was 2.9 tons. December was 2.6 tons. And, you know, we've had to sell this biomass, which is like three, four weeks away from expiry. That is how it's getting released from Portugal, where export permits are being issued. But InfoMed, the authority there, is only releasing a biomass that is closer to expiry. So once we're behind this particular issue of existing inventory in Portugal, I see green pastures ahead. I'm ultra excited about this business. You know, this may continue. We're already procuring biomass here, 30%, 40% less than what Dramexian was doing. So the opportunity is endless, especially when adjacent markets to Germany are opening up. So you're absolutely right. Q1, we're going to feel similar pressures. It'll trickle into a couple more months into Q2. But then I think we have super green pastures ahead from Q3 onwards. In fact, end of Q2 or even mid Q2, things could get very interesting. We've already sourced about five, six tons ourselves since we purchased Rumexion, but none of that biomass actually makes it to Germany until March first week. And the reasoning behind this is that we have to qualify every single one of our LPs with the processors, and that process takes two to three months. And the supply chain, when it's first initially set up, it does take three to four months to just set it up. But what we've done, Neil, to avoid this issue, you know, Ramexian was very dependent on Portugal. They were working with various processes in Portugal, I believe five. But all of them faced the music when this slowdown happened because of a couple bad actors. So what we've done is we've opened up our supply chain through Malta. The first shipment should hit end of February or beginning of March. We've opened up our supply routes through Czech Republic or Czechia. We've already received a couple of shipments from Czechia that we were able to reroute from Portugal. and now we've also opened up things in Germany directly, which will be opened up in March. So we've got three additional supply chain routes open. It just makes me more bullish on the business. You know, we paid 3.64 times for this business, and Portugal was one big reason we were able to negotiate such a low multiple for this business. The growth that this business is demonstrating is exponential, and for us to get it at that multiple is highly, highly attractive and accretive for our shareholders. And this is an extremely short-term blip. I remain very bullish on this business. So we're talking about, you know, end of Q1, beginning of Q2, things should start looking a lot better.

Thanks, Raj. I appreciate that color. I guess the other question for me, you know, comes back to the bricks and mortar business here in Canada. Obviously, what helped you achieve that record was that continued expanding gross margins in that business to i think it's about 27 and a half percent um from uh 26 and 0.7 i think it was in q3 how should we think about that like you know do you have more room for that is that that's i guess it's partly driven by some of the the white label sales uh i assume carries a little bit higher margin but just so wondering how we should be thinking about the the fluctuations in that margin not like on a quarter to quarter basis i understand that goes up and down but just sort of on a year year basis?

Yeah, absolutely, Neil. Look, we've had four consecutive quarters of margin increases in our core bricks and mortar segment, which generates 92% of our revenue. Four straight quarters of margin increases, and it's absolutely being driven by elite sales. It's being driven by same-store sales growth. It's being driven by our white-label portfolio and just the strength of our brand overall in Canada. I mean, I was so impressed that we grew. You know, our same-store sales grew 5.5% again, and our bricks and mortar revenue is up 15% year over year. I mean, this is mature state in Canada we're talking about. We're talking about seven, seven and a half years after legalization, and we can still grow our brick and mortar revenue in one of the most competitive cannabis markets in the world at 15% year over year, and that's 92% of our business. I will take this any day. So we remain very bullish. The more time we are in the market, the more stores we plant. Our brand is so potent and so powerful that I can literally place it, provided we have the best location, which we never sacrifice on. I can literally place it in the middle of competition and the juice flow starts flowing back to us. So I don't think that changes at all. Neil, we hit 9.4% as brick and mortar adjusted EBITDA margin, which was a new record for us. And our brick and mortar is on an annual run rate of EBITDA of 56 million now. So exponential opportunity still lies ahead because we can and get to 350 stores minimum, I think we will exceed that number. If we continue to raise this bar, we said we're gonna have 250 stores, then we raised it to 300 stores, now we're at 350 stores. I feel that we can just keep going because our business is so strong. And we can literally replicate this model the rest of the cannabis world as well when the opportunity comes because we've rehearsed and we've practiced this model really well. And there's nothing like this that exists anywhere else, Neil. One main thing that's driving all of this success is our Cabana Club. Cabana Club reached 2.5 million members in Canada, up 45% year-over-year, and the fastest pace of growth in four quarters. Same with Elite. Elite membership reached 151,000 in Canada, up 107% year-over-year, and it's the fastest pace of onboarding since inception. So, you know, we keep talking about this every single quarter, and this is going to continue. I don't think, you know, we're going to be stopped in this regard. our club is exploding, to grow 45% year over year after seven years of legalization is very, very heartening.

Yeah, that's great. Thanks for that, Raj. I'll pass the line.

Your next question comes from the line of Federico Gomez from ATV Capital Markets. Please go ahead.

Hi, morning for the question. Congrats on the great quarter here. Raj, you made a comment about new stores. You know, you continue to open them, but they take a little bit longer now to mature because of increased competition at the same time you know you're posting excellent things for sales growth consistently so can just help us square those two comments in terms of the stores taking longer to mature at the same time you know your existing store base continues to grow very healthily good morning Fred thank you so much for your question so look you know seven years into legalization of course stores are taking longer to ramp up because things are competitive in Canada right we've got to first find an area where we don't operate currently then we've got to find the best location in that area because you can almost count

on it that there's going to be other competitors around it if you go back to 2021 we were ramping up you know twice as fast as we are ramping up right now but one thing you can be rest assured that we are going to ramp up to our average run rates and the weaker operators with the weaker locations are all going to start phasing out. And we're starting to see this now, Fred, you and I have talked about it for years, that, you know, when is the impact really going to be felt? It's being felt now. Alberta is experiencing negative store growth outside of us. We grew 10% in a year while the overall province experienced negative growth. We were all of the growth in Ontario, Canada's largest province, where the rest of the industry remained flat. So, you know, even though all of this is happening because our model is so strong our same store sales just keep on chugging along a lot of our customers refer us by word of mouth to their friends their family because you know they're seeing tremendous value and it's just not available anywhere else in Canada and if anyone tried to replicate our model which many have tried and failed you know we're so far ahead now and we're so far dominating now I don't think anyone will be able to catch up with us I am genuinely surprised that you know same-store sales in Q3 7.7 percent 5.5 percent right now in Q4 you know if it was a bit more timid than this I wouldn't mind it but this is just excellent so I think this will continue Fred I don't see signs of it stopping right now thank you appreciate that and then just follow

up on that in terms of you see competitors exiting struggling how is the M&A environment is looking like at this point? Do you see any chance of, you know, maybe executing on a large scale, you know, transaction of stores in Canada anytime soon?

Yes, absolutely. So what's happening here is that the smaller players spread, you know, the independents with the one-off stores or a couple of stores are definitely facing the music and they're phasing out of the market and not renewing their leases. But remember, these were bad quality locations to begin with these were street front stores uh you know not strategic at all in the middle of the action with 10 other operators those locations just don't work so we have to just stay on the sidelines and let that all play out uh and let people get out uh on the other hand you know i think this year would be would be very special for high tide you know i don't want to put the cart ahead of the horse but we are speaking with uh you know with blocks of 40 50 and maybe even larger. So we can, like, you know, we're still committing to 20 to 30 stores organic growth, but I think you can count on some M&A this year. I think multiple groups have realized that Hightight is here to stay and Canna Cabana is here to stay and win, and they want to join the Hightight family. And, you know, not just we are approaching the outside world in a more aggressive way to just, you know, take the market, take the bull by horns, and just, you know, wrap this up relatively quickly, we're getting a lot of inbound action too as well now that just want to join the Canna Cabana high-tech family. So I think we'll be able to share some exciting news during this year. We are working on a lot, so stay tuned on that.

Thank you. Appreciate that.

The next question comes from the line of Bill Kirk from Roth Capital Partners. Please go ahead.

Hey, everybody. So to try to market their brands you know LPs talk about how they need to work with bud tenders your bud tenders to help them so can you remind us Raj what your bud tender education and training programs look like and how can you capitalize on the assets that they are especially as the LPs want to get in front of them to try to help their brands hopefully you guys got that did I get cut off oh I'm sorry Bill do you hear me now Good morning, Bill.

Do you hear me? I do, yes. I hear you, Raj. Okay, perfect. So, good morning, Bill. I was just saying that it was great chatting with you at ICR, and here our conversation continues. So, Bill, what we do is we put a lot of emphasis into but tender engagement. One of the most important things, although we are a discount retailer, and, you know, people sometimes, you know, think about discount, and they think that discount retail cannot give a quality experience. The cabana-level experience is opposite of that. We are all of it. We're beautiful stores. We're open, refreshing layout, retail-focused, and our buttenders are very engaged with our customers. So we give them a robust level of training, not only in the physical stores where we hire them up to one month in advance than when they actually start their position. We put them in multiple stores just to get them exposure of customers and learn about sales in real times, just to train them for two to three days in their new location. We do that. And we have a cabana learning portal online that they must all pass and continue to pass every quarter. So, you know, we put a lot of emphasis into training because we want to wow our customers, our loyal club members, not just by exciting products and the lowest prices guaranteed, but really provide them that cabana-level service for what they're really looking forward to and how we can make their day better. So all of that is already happening. You're right, many LPs do try to approach our buttenders and try to position their products, but we are centralized in terms of how we do our product assortment. It's not based on what one store manager wants. People can get influenced by licensed producers, so we don't allow that to happen. We're very centralized in our ordering, and typically this is not an issue that comes up in our organization at all.

Awesome. And I wanted to follow up on Ramexian. You gave us those highlights of improvements in December. What are you seeing in January? So December was better. Have you seen more of that continuing in January?

Yeah. So look, I have the numbers for January. We're slightly lower than December, but we're much higher than September, October, and November, right? So things have definitely turned. We know it's going in the right direction now. However, we do have some remaining biomass in Portugal, and this biomass is being sold in its single-digit gross margins. Imagine selling cannabis after 10 months and still being able to sell it over cost. That's how much an amazing distribution network Ramexian has and what they've built. So we are very bullish. If I could get them four tons of cannabis, guess what? They're selling four tons of cannabis. And we're very sure that we can get cannabis gross margin profile, medical cannabis distribution profile north of 23, 24 I think it will be the high mid-20s in the second half of the year when we get all this fresh biomass. We've already purchased close to five tons here in Canada, and I am very excited about the prices that we are procuring them at. Ramexian has not seen such pricing, and this is just the beginning. Every producer wants to work with us. We actually also have some partners from UK. We reached out to all of them, and now we are in regular contact with them. And what we're hearing is they can't believe the prices that we are offering them. and we're going to start selling into the UK as well. It won't happen immediately again, there's supply chain qualifications that we need, which takes two to three months to set it all up, but we are very sure that we can do it even before the second half of this fiscal year, maybe even in Q2, make our first sale in the UK market. And once again, what we have in our hands in Canada is attractive for people in Poland, you know, for groups in the UK or Germany, France and Spain are going to open up, and we wanna be that preeminent distributor in Europe. So getting past the noise of Q1, remember this multiple was already baked in. We paid just 3.64 times for this business. It was worth a lot more. But we paid that because of this Portugal slowdown, so we've got to get through it. And also the looming German law change. And we disclosed all of this to our investors, you know, prior to buying the business. You don't buy a business for two, three, four, six months. You buy a business for the long term. And I cannot tell you how bullish I am on the prospects of Ramexian long term.

That's perfect. Thank you, guys.

Your next question comes from the line of Michael Kim from Zacks Mall Capital Research. Please go ahead.

Hi, everyone. Good morning or good afternoon, and thanks for taking my questions. So first, just assuming rescheduling ultimately goes through here in the U.S., just curious if you could sort of flesh out how some of these potential strategic partnerships or licensing agreements, sort of how they might look like? And then related to that, you know, would you expect the competitive backdrop to shift as maybe more, you know, non-cannabis pharmaceutical companies or consumer firms potentially look to invest or partner with U.S. players?

Good morning, Michael. Thank you so much for your question. So, look, yes, we are seeing a lot of inbound interest from U.S. operators who are recognizing our leadership positioning here in Canada and exploring ways to partner up with us in the U.S., you know, given the apparent regulatory shift. We think rescheduling news could be out next month, so we're getting pretty close to it. And, look, we're evaluating all options across the spectrum on how we can work together from licensing agreements to full-blown mergers. Although it's still early days and, you know, we're proceeding with caution, things are looking fantastic here in Canada. and we're looking forward to getting our German operation running full speed. So we've got a great thing going. As much as we want to be a meaningful player in the US, we don't want to rush. So we will take our time to evaluate potential structures and partners while keeping an eye on how regulations develop. And make sure that we select the most optimal move at the right time for our shareholders, just like I believe we did in Germany. The other factor regarding rescheduling, which I think has flown under the radar in terms of market appreciation, is the potential degree to which the proposed changes to CBD can be a game changer for Newleaf and FAB. And then I think the second part of the question was, do I see outside players outside of cannabis entering due to rescheduling? I don't at the moment. I don't. I think cannabis industry is going to be able to capitalize on this momentum. I don't think we face a very significant risk from outside operators. But hey, look, operators like ourselves, the Canadian operators could be getting interested into the U.S. market. Some German operators could be getting interested. So the market will expand, but I think it'll remain amongst industry insiders.

Got it. That makes a lot of sense. And then maybe just to follow up on sort of the M&A discussion, just maybe curious to get your take on potential tax and banking reform here in the U.S., how that might shift the competitive environment and then how that might impact valuations from from a potential transaction multiple perspectives thanks sure so you know at the moment we are focused on M&A in Canada and not in the US and you know even given that rescheduling is at the doorstep you could see the multiples at where US MSOs are trading at it's all quite miserable to be honest Michael so

So, you know, M&A, it can't really pick up steam when multiples are that depressed for large U.S. operators. Thankfully, we're busy in Canada. We're still playing here. But, you know, like I said, multiple U.S. operators have reached out, some of them very, very large, and they're very interested in seeing what we can do together. And, you know, when Canna Cabana turns on its M&A engine in the U.S., I think we'll be able to roll up and consolidate more players than the U.S. operators that just have regular retail platforms Because we offer something very different, and we offer something very attractive, and it's not gone unnoticed with even some of the very large players in the U.S. So, given that the tax reform we are going to experience, capital should definitely flow back a little bit more into the U.S. market. It's been very dismal. We don't have any capital constraints here in Canada. We've been able to raise capital at attractive terms. But the U.S. players have been having problems with that. So I don't think M&A activity will pick up very aggressively, but you never know. After rescheduling, the industry should be on the right footing and move forward in the right light.

Got it. That's very helpful. Appreciate you taking the questions. Thanks.

Jesus and Jim for me, and as a reminder, if you would like to ask a question, please press TAR, then the number one on your touchstone phone. And if you're using a speakerphone, please make sure to lift your handset before pressing any case. Your next question comes from the line of Ari Izu from Kanaker Junuity.

Please go ahead. Thank you very much for taking my questions. This is Eric for Luke Hannon. I just have like a very quick two, I guess, two questions. First one is Germany, I noticed you've opened a new kind of store in Germany, and just wanted to ask about what's your strategy here, is currently selling accessories at BEEF, and what's the early performance there, if there's any more new stores planned? And that's the first one.

Good morning, Eric. Thank you so much for your question. So Germany, you know, we just planted our flag with the first Canna Cabana store. We had some sudden permitting issues which are getting course corrected, and the store should be live again in one week or so or about two weeks. But remember, that store is only selling accessories. The stores, the sales are going to be very minimal in that regard. That was more symbolic. That was us more getting native with the market. and it was also secured because we've applied for these pilot projects where we could secure retail licenses. But the chances of those pilot projects going through are very slim, so I wouldn't want to get anybody's hopes up. So the numbers we expect to yield out of these stores are very minimal in nature. Our real focus in Germany remains Ramexion, but because the Canna Cabana brand is starting to get native in Germany, I think that will lead to an added advantage going forward when we are able to start building retail stores in Germany, which will always remain the forefront of our strategy. Remember, we are cannabis retailers first. The medical cannabis distribution is very, very exciting, and I think we're going to be fantastic players with a significant market share in that business. But the Canna-Cavana concept is so unique that we just wanted to enter a market like Germany, plant our flag there, and just wait for the right time and the right opportunity to come so we're already positioned in that market.

Makes sense. Thank you very much. It's definitely nice to have the optionality. And my second question is related to the Cabana Club membership program and the Elite program. You know, since they have been growing at historical speeds, has there been any changes to your marketing strategy or the economics on the two membership programs? And maybe if there's any metrics you can share with us, penetration, average order value, frequency, et cetera?

Thank you very much. yeah so look uh eric i'm so pleased i was just uh talking to neil about this that you know our cabana club is absolutely exploding we've had 2.5 million members in canada up 45 percent year over year and this was not the pace that you know we were our team was expecting if this grows at 20 percent a year that's a wow number we're talking about you know 50 almost 50 growth year over year so uh i don't think that slows down uh i did in my prepared remarks i did talk about how potent our brand is, how daily users of cannabis are choosing us, 49% of them, how we are so dominant nationally, we're the most recognized brand, we have 29% recognition nationally, which is twice as much higher than our next closest competitor. So, you know, you can see the delta there. And then our program is so unique to our elite membership, where the loyalty loop is getting even more stickier. We have 151,000 elite members in Canada now, which also continues to grow at the fastest the space of onboarding since inception. It's up 107% year over year. An elite member tends to come shop more often with us. Their baskets are much larger. Think about this, when you're an Amazon member and you're paying your prime membership fees or you're paying for Costco membership fees, you're buying at Amazon and you're automatically going to Costco and purchasing your stuff. This is exactly what is starting to happen at Canna Cabana. The loyalty in our ecosystem has become so strong, it's actually the driver of all of it of course combined with our very very good locations that we never sacrifice on so I think this trend will continue it's showing us no signs of slowing down it's actually exceeding all our expectations that's great thank you very much I will pass the line ladies and gentlemen there are no further questions at this time so I'll go and like to turn the call back over to mr. Raj Grover for closing comments sir please go ahead thank you operator and thank you to everyone for your interest in continued its support for Hightight. We're very proud of what we achieved this quarter and remain excited about the road ahead. With that, I'll ask the operator to close the line. Have a great day, everyone.

Ladies and gentlemen, this concludes today's conference call. Thank you very much for your participation. You may now disconnect.