Gateway Advisory, LLC

CIK

1512404

Location

WESTFIELD, NJ

Portfolio Value

Small $604,631,426

Diversification

Highly concentrated

Filing Date

Global Rank

#2,697 / 7,436 ▼ 8 · as of Sep 2024

Top Industry

Insurance - Diversified 31.8%

3Y Alpha vs SPY

-4.0%

Period ended 1 year ago

Filed Nov 14, 2024 · 1y

19 quarters · since Mar 2020

Clone Performance

Sep 2023–Apr 2025 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+12.8%

SPY

+19.7%

Annualised alpha

-4.0%

Max drawdown

−8.2%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. Returns use comparable raw closes and exclude dividends. Captured split ratios restate closes onto one basis; only an unusable ratio can exclude earlier closes for that listing. It tracks 100% of reported value on average across 6 quarters.Gateway Advisory, LLC has stopped filing, so the simulation ends in Apr 2025 — where its last reported portfolio went stale — rather than trading that portfolio forward to today. Past performance does not predict future results.

Portfolio Concentration

105 tracked positions · as of Sep 30, 2024 · Δ vs Jun 30, 2024

Top Position

51.3%

+1.5 pts

Top 5

70.7%

+2.1 pts

Top 10

79.6%

+2.2 pts

HHI

2,772

Highly concentrated+157

Portfolio Trend

19 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2024

Sector	% Portfolio	Value	Positions
Unclassified	73.9%	$447,101,081	17
Financial Services	10.1%	$60,826,750	18
Technology	6.8%	$41,232,173	19
Industrials	2.1%	$12,597,038	10
Consumer Cyclical	2.0%	$11,875,016	8
Healthcare	1.5%	$9,177,226	11
Communication Services	1.5%	$8,826,678	5
Energy	1.0%	$6,305,972	5
Consumer Defensive	0.7%	$3,992,502	8
Utilities	0.2%	$1,392,617	2
Basic Materials	0.1%	$653,304	1
Real Estate	0.1%	$651,069	1

Last Quarter's Activity

Export CSV

Sep 30, 2024 vs Jun 30, 2024

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
AAXJ	iShares MSCI All Country Asia ex Japan ETF	+365,127	10,407,667	$309,936,629
AAPD	Direxion Shares ETF Trust Direxion Daily AAPL Bear 1X ETF	+154,063	179,250	$1,100,002
XLBI	State Street Materials Select Sector SPDR Premium Income ETF	+8,574	249,500	$10,077,305
AFK	VanEck Africa Index ETF	+8,367	489,013	$8,948,937
AVGO	Broadcom Inc.	+5,536	6,188	$1,067,430
DECK	Deckers Outdoor Corp	+3,575	4,320	$688,824
IVOG	Vanguard S&P Mid-Cap 400 Growth ETF	+1,146	90,683	$10,799,068
AGRH	iShares Interest Rate Hedged U.S. Aggregate Bond ETF	+1,020	64,257	$3,260,400
PDI	PIMCO Dynamic Income Fund	+776	41,797	$847,225
IVZ	Invesco Ltd.	+701	6,085	$303,884
ABI	VictoryShares Pioneer Asset-Based Income ETF	+659	268,645	$29,865,034
KHC	Kraft Heinz Co	+570	8,754	$307,352
NBIX	Neurocrine Biosciences Inc	+547	2,856	$329,068
MRK	Merck & Co., Inc.	+520	40,463	$4,594,978
SMFG	Sumitomo Mitsui Financial Group, Inc.	+381	32,803	$414,301
KR	Kroger Co	+349	6,458	$370,043
CRM	Salesforce, Inc.	+332	17,459	$4,778,702
OXY	Occidental Petroleum Corp /De/	+330	5,177	$266,822
CB	Chubb Ltd	+308	1,679	$484,206
PEP	Pepsico Inc	+190	2,273	$386,523
BAC	Bank Of America Corp /De/	+166	11,445	$454,137
KKR	KKR & Co. Inc.	+132	4,366	$570,112
VRSN	Verisign Inc/Ca	+125	1,663	$315,903
C	Citigroup Inc	+105	5,605	$350,873
PFS	Provident Financial Services Inc	+98	60,218	$1,117,646
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
JNJ	Johnson & Johnson	−11,783	4,997	$809,813
IAU	Ishares Gold Trust	−8,792	181,878	$9,039,336
GOOGL	Alphabet Inc.	−6,520	37,187	$6,215,431
NU	Nu Holdings Ltd.	−3,464	65,791	$898,047
MSFT	Microsoft Corp	−2,731	17,106	$7,360,711
AAPL	Apple Inc.	−2,688	52,667	$12,271,411
PG	PROCTER & GAMBLE Co	−2,489	7,673	$1,328,963
BKF	iShares MSCI BIC ETF	−2,453	483,122	$24,698,450
AOA	iShares Core 80/20 Aggressive Allocation ETF	−2,063	128,165	$7,215,689
KO	Coca Cola Co	−2,043	6,260	$449,843
NVDA	Nvidia Corp	−1,652	11,041	$1,340,819
PFE	Pfizer Inc	−1,507	8,429	$243,935
FAB	First Trust Multi Cap Value AlphaDEX Fund	−1,382	186,947	$12,936,592
CVX	Chevron Corp	−1,259	5,377	$791,870
TXN	Texas Instruments Inc	−1,178	1,832	$378,436
AMZN	Amazon Com Inc	−882	36,738	$6,845,391
CSCO	Cisco Systems, Inc.	−846	7,766	$413,306
PEG	Public Service Enterprise Group Inc	−795	2,270	$202,506
JPM	Jpmorgan Chase & Co	−779	9,343	$1,970,064
CAT	Caterpillar Inc	−462	17,363	$6,791,016
ACES	ALPS Clean Energy ETF	−442	22,704	$1,338,854
TRV	Travelers Companies, Inc.	−351	952	$222,882
CMCSA	Comcast Corp	−317	11,697	$488,583
UBER	Uber Technologies, Inc	−263	8,844	$664,715
CEG	Constellation Energy Corp	−250	4,577	$1,190,111
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
WDC	Western Digital Corp	9,735	$664,802
IRM	Iron Mountain Inc	5,479	$651,069
LII	Lennox International Inc	1,032	$623,627
TRGP	Targa Resources Corp.	4,185	$619,421
UNH	Unitedhealth Group Inc	355	$207,561
No positions match the current search.

Sold Out

Positions the filer fully exited

12 positions

Ticker	Company	Shares	Value
BA	Boeing Co	22,449	$4,085,942
SUN	Sunoco LP	21,607	$1,221,659
HUBS	Hubspot Inc	1,192	$703,029
MRVL	Marvell Technology, Inc.	9,374	$655,242
MRNA	Moderna, Inc.	4,222	$501,362
NKE	NIKE, Inc.	6,092	$459,154
BLDR	Builders FirstSource, Inc.	3,201	$443,050
MRSH	Marsh & Mclennan Companies, Inc.	1,572	$331,251
VB	Vanguard Morningstar Small-Cap ETF	638	$319,082
AB	Alliancebernstein Holding L.P.	9,000	$304,110
UPS	United Parcel Service Inc	1,944	$266,036
SPY	Spdr S&P 500 ETF Trust	418	$227,483
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

105 tracked positions · $604,631,426 total · filing declares 131 positions · $620,223,342 · as of Sep 30, 2024

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 105 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAXJ	iShares MSCI All Country Asia ex Japan ETF	Added	10,407,667	+365,127	$309,936,629	+8.2%	51.26%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	108,863	-153	$50,105,284	+13.0%	8.29%
ABI	VictoryShares Pioneer Asset-Based Income ETF	Added	268,645	+659	$29,865,034	+6.0%	4.94%
BKF	iShares MSCI BIC ETF	Reduced	483,122	-2,453	$24,698,450	+4.8%	4.08%
FAB	First Trust Multi Cap Value AlphaDEX Fund	Reduced	186,947	-1,382	$12,936,592	+7.7%	2.14%
AAPL	Apple Inc. Technology	Reduced	52,667	-2,688	$12,271,411	+5.3%	2.03%
ACYN	FT Vest Laddered Autocallable Barrier & Income ETF	Reduced	56,758	-77	$11,401,639	−0.2%	1.89%
IVOG	Vanguard S&P Mid-Cap 400 Growth ETF	Added	90,683	+1,146	$10,799,068	+9.4%	1.79%
XLBI	State Street Materials Select Sector SPDR Premium Income ETF	Added	249,500	+8,574	$10,077,305	+22.8%	1.67%
IAU	Ishares Gold Trust	Reduced	181,878	-8,792	$9,039,336	+7.9%	1.50%
AFK	VanEck Africa Index ETF	Added	489,013	+8,367	$8,948,937	+4.2%	1.48%
MSFT	Microsoft Corp Technology	Reduced	17,106	-2,731	$7,360,711	−17.0%	1.22%
AOA	iShares Core 80/20 Aggressive Allocation ETF	Reduced	128,165	-2,063	$7,215,689	+3.3%	1.19%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	36,738	-882	$6,845,391	−5.8%	1.13%
CAT	Caterpillar Inc Industrials	Reduced	17,363	-462	$6,791,016	+14.4%	1.12%
GOOGL	Alphabet Inc. Communication Services	Reduced	37,187	-6,520	$6,215,431	−22.4%	1.03%
AIRR	First Trust RBA American Industrial Renaissance ETF	Reduced	64,109	-248	$5,980,087	−6.9%	0.99%
IBM	International Business Machines Corp Technology	Reduced	24,864	-18	$5,496,933	+27.7%	0.91%
CRM	Salesforce, Inc. Technology	Added	17,459	+332	$4,778,702	+8.5%	0.79%
MRK	Merck & Co., Inc. Healthcare	Added	40,463	+520	$4,594,978	−7.1%	0.76%
XOM	ExxonMobil Holdings Corp Energy	Reduced	33,051	-244	$3,874,238	+1.1%	0.64%
AGRH	iShares Interest Rate Hedged U.S. Aggregate Bond ETF	Added	64,257	+1,020	$3,260,400	+2.0%	0.54%
ADP	Automatic Data Processing Inc Technology	Held	7,558	0	$2,091,525	+15.9%	0.35%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	9,343	-779	$1,970,064	−3.8%	0.33%
GE	General Electric Co Industrials	Held	9,188	0	$1,732,673	+18.6%	0.29%
NVDA	Nvidia Corp Technology	Reduced	11,041	-1,652	$1,340,819	−14.5%	0.22%
ACES	ALPS Clean Energy ETF	Reduced	22,704	-442	$1,338,854	+9.5%	0.22%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	7,673	-2,489	$1,328,963	−20.7%	0.22%
META	Meta Platforms, Inc. Communication Services	Reduced	2,208	-43	$1,263,947	+11.4%	0.21%
CEG	Constellation Energy Corp Utilities	Reduced	4,577	-250	$1,190,111	+23.1%	0.20%
BABA	Alibaba Group Holding Ltd Consumer Cyclical	Reduced	10,887	-49	$1,155,328	+46.7%	0.19%
PFS	Provident Financial Services Inc Financial Services	Added	60,218	+98	$1,117,646	+29.5%	0.18%
AAPD	Direxion Shares ETF Trust Direxion Daily AAPL Bear 1X ETF	Added	179,250	+154,063	$1,100,002	+2.1%	0.18%
LLY	ELI LILLY & Co Healthcare	Reduced	1,228	-34	$1,087,934	−4.8%	0.18%
AVGO	Broadcom Inc. Technology	Added	6,188	+5,536	$1,067,430	+2.0%	0.18%
AMP	Ameriprise Financial Inc Financial Services	Reduced	1,980	-79	$930,223	+5.8%	0.15%
FICO	Fair Isaac Corp Technology	Reduced	477	-21	$927,059	+25.0%	0.15%
ANET	Arista Networks, Inc. Technology	Reduced	2,347	-87	$900,825	+5.6%	0.15%
NU	Nu Holdings Ltd. Financial Services	Reduced	65,791	-3,464	$898,047	+0.6%	0.15%
PHM	Pultegroup Inc/Mi/ Consumer Cyclical	Reduced	6,001	-199	$861,323	+26.2%	0.14%
PDI	PIMCO Dynamic Income Fund Financial Services	Added	41,797	+776	$847,225	+9.8%	0.14%
IT	Gartner Inc Technology	Reduced	1,607	-58	$814,363	+8.9%	0.13%
JNJ	Johnson & Johnson Healthcare	Reduced	4,997	-11,783	$809,813	−67.0%	0.13%
COIN	Coinbase Global, Inc. Financial Services	Reduced	4,533	-186	$807,644	−23.0%	0.13%
CVX	Chevron Corp Energy	Reduced	5,377	-1,259	$791,870	−23.7%	0.13%
RCL	Royal Caribbean Cruises Ltd Consumer Cyclical	Reduced	4,298	-157	$762,293	+7.3%	0.13%
MPC	Marathon Petroleum Corp Energy	Reduced	4,626	-178	$753,621	−9.6%	0.12%
DECK	Deckers Outdoor Corp Consumer Cyclical	Added	4,320	+3,575	$688,824	−4.5%	0.11%
URI	United Rentals, Inc. Industrials	Reduced	836	-21	$676,934	+22.1%	0.11%
VRT	Vertiv Holdings Co Industrials	Reduced	6,787	-177	$675,238	+12.0%	0.11%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.