SimpliFi, Inc.

Registered adviser

CIK

1716983

Location

SAN DIEGO, CA

Portfolio Value

Small $204,477,697

Diversification

Diversified

Filing Date

Global Rank

#5,758 / 8,827 ▼ 215 · as of Jun 2026

Top Industry

Telecom Services 58.9%

Period ended 38 days ago

Filed Oct 28, 2026 · 10d

27 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 154900

Roster of Nov 1, 2026

Regulatory AUM

$276,123,718

Main clients

Individuals and high net worth (100% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Nov 2026	$276,123,718	Individuals and high net worth (100%)
Apr 2025 to Mar 2026	$251,531,387	Individuals and high net worth (100%)
Apr 2024 to Mar 2025	$240,182,982	Individuals and high net worth (100%)
May 2023 to Mar 2024	$223,791,116	Individuals and high net worth (100%)
Apr 2023	$223,791,116	Individuals and high net worth (100%)
Mar 2022 to Mar 2023	$245,019,686	Individuals and high net worth (100%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 92.9% of the book (60%+)

Turnover

Medium turnover

63.7% over the last four quarters (30% to under 100%)

Horizon

Long horizon

Value-weighted holding period 14.5 quarters (12+), a floor since 20.5% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 91.4%; sector active share 85.0% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

45 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

24.4%

+4.0 pts

Top 5

73.9%

+4.5 pts

Top 10

95.4%

+2.5 pts

HHI

1,368

Diversified+205

Portfolio Trend

27 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	98.8%	$202,099,299	38
Communication Services	0.7%	$1,401,557	1
Consumer Defensive	0.2%	$495,490	1
Utilities	0.1%	$259,918	1
Industrials	0.1%	$221,433	1
Financial Services	0.0%	$0	3

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	+9,672	711,787	$49,931,858
VGIT	VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND	+2,954	182,187	$10,322,715
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	+2,710	191,672	$9,434,095
IEF	iShares 7-10 Year Treasury Bond ETF	+2,593	234,107	$20,908,096
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	+1,311	3,421	$540,004
BOND	PIMCO Active Bond Exchange-Traded Fund	+1,235	109,118	$9,492,174
PWZ	Invesco Ltd.	+834	86,559	$0
XMPT	VanEck CEF Muni Income ETF	+602	41,589	$799,340
LQDI	iShares Inflation Hedged Corporate Bond ETF	+412	36,772	$913,563
INMU		+387	45,243	$1,035,612
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	+354	30,822	$723,392
VZ	Verizon Communications Inc	+288	30,555	$1,401,557
CMF	iShares California Muni Bond ETF	+239	32,153	$1,740,120
JEPI	JPMorgan Equity Premium Income ETF	+158	8,117	$456,337
—		+136	20,826	$0
—		+114	10,394	$0
—		+110	7,576	$0
SPSB	State Street(R) SPDR(R) Portfolio Short Term Corporate Bond ETF	+108	10,216	$302,291
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	+66	4,265	$218,495
PVI	Invesco Ltd.	+66	12,378	$0
TLT	iShares 20+ Year Treasury Bond ETF	+56	4,970	$386,566
LQD	iShares iBoxx $ Investment Grade Corporate Bond ETF	+44	3,644	$372,343
PWV	Invesco Large Cap Value ETF	+43	9,896	$755,064
—		+26	2,942	$0
SHY	iShares 1-3 Year Treasury Bond ETF	+25	2,732	$221,838
No positions match the current search.

Trimmed

Positions the filer reduced

12 positions

Ticker	Company	Δ Shares	Shares	Value
DGRE	WisdomTree Emerging Markets Quality Dividend Growth Fund	−18,234	310,918	$12,597,060
RSP	Victory Portfolios II	−5,776	163,580	$0
PID	Victory Portfolios II	−3,653	19,410	$0
HIPS		−3,394	10,530	$112,776
QEFA	State Street(R) SPDR(R) MSCI EAFE StrategicFactors(SM) ETF	−2,452	245,447	$23,938,445
IWM	iShares Russell 2000 ETF	−1,404	29,088	$8,083,264
VIG	Vanguard Specialized Funds	−600	106,255	$24,790,354
QUAL	iShares MSCI USA Quality Factor ETF	−164	17,891	$3,976,095
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	−142	4,734	$1,771,652
AOM	iShares Core 40/60 Moderate Allocation ETF	−134	9,203	$448,554
VXUS	Vanguard Total International Stock ETF	−120	6,459	$548,756
SPY	Spdr S&P 500 ETF Trust	−56	21,159	$16,136,488
No positions match the current search.

New Positions

Positions the filer opened this quarter

No qualifying positions this quarter.

Sold Out

Positions the filer fully exited

No qualifying positions this quarter.

Portfolio Positions

Compact Export CSV View 13F filing

45 tracked positions · $204,477,697 total · filing declares 45 positions · $245,175,273 · as of Sep 30, 2026

All sectors Communication Services Consumer Defensive Financial Services Industrials Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Added	711,787	+9,672	$49,931,858	−3.1%	24.42%
VIG	Vanguard Specialized Funds	Reduced	106,255	-600	$24,790,354	−2.0%	12.12%
QEFA	State Street(R) SPDR(R) MSCI EAFE StrategicFactors(SM) ETF	Reduced	245,447	-2,452	$23,938,445	+0.6%	11.71%
IEF	iShares 7-10 Year Treasury Bond ETF	Added	234,107	+2,593	$20,908,096	−4.5%	10.23%
SPY	Spdr S&P 500 ETF Trust	Reduced	21,159	-56	$16,136,488	+1.9%	7.89%
DGRE	WisdomTree Emerging Markets Quality Dividend Growth Fund	Reduced	310,918	-18,234	$12,597,060	−6.3%	6.16%
VGIT	VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND	Added	182,187	+2,954	$10,322,715	−2.4%	5.05%
BOND	PIMCO Active Bond Exchange-Traded Fund	Added	109,118	+1,235	$9,492,174	−4.6%	4.64%
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	Added	191,672	+2,710	$9,434,095	−0.6%	4.61%
IWM	iShares Russell 2000 ETF	Reduced	29,088	-1,404	$8,083,264	−11.8%	3.95%
QUAL	iShares MSCI USA Quality Factor ETF	Reduced	17,891	-164	$3,976,095	+0.4%	1.94%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Reduced	4,734	-142	$1,771,652	−1.8%	0.87%
CMF	iShares California Muni Bond ETF	Added	32,153	+239	$1,740,120	−5.4%	0.85%
VZ	Verizon Communications Inc Communication Services	Added	30,555	+288	$1,401,557	+9.4%	0.69%
INMU		Added	45,243	+387	$1,035,612	−4.8%	0.51%
LQDI	iShares Inflation Hedged Corporate Bond ETF	Added	36,772	+412	$913,563	−4.4%	0.45%
XMPT	VanEck CEF Muni Income ETF	Added	41,589	+602	$799,340	−12.7%	0.39%
PWV	Invesco Large Cap Value ETF	Added	9,896	+43	$755,064	+1.1%	0.37%
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	Added	30,822	+354	$723,392	−6.7%	0.35%
VXUS	Vanguard Total International Stock ETF	Reduced	6,459	-120	$548,756	−2.4%	0.27%
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	Added	3,421	+1,311	$540,004	+63.1%	0.26%
WMT	Walmart Inc. Consumer Defensive	Added	4,768	+9	$495,490	−8.1%	0.24%
BUFR	FT Vest Laddered Buffer ETF	Held	12,341	0	$462,417	+2.6%	0.23%
JEPI	JPMorgan Equity Premium Income ETF	Added	8,117	+158	$456,337	+1.5%	0.22%
AOM	iShares Core 40/60 Moderate Allocation ETF	Reduced	9,203	-134	$448,554	−3.7%	0.22%
TLT	iShares 20+ Year Treasury Bond ETF	Added	4,970	+56	$386,566	−9.0%	0.19%
DFAC	Dimensional U.S. Core Equity 2 ETF	Held	8,516	0	$378,536	+0.2%	0.19%
LQD	iShares iBoxx $ Investment Grade Corporate Bond ETF	Added	3,644	+44	$372,343	−5.2%	0.18%
SPSB	State Street(R) SPDR(R) Portfolio Short Term Corporate Bond ETF	Added	10,216	+108	$302,291	−0.3%	0.15%
VTV	VANGUARD VALUE INDEX FUND	Added	1,393	+7	$300,999	−0.3%	0.15%
SRE	Sempra Utilities	Added	3,334	+23	$259,918	−15.3%	0.13%
SHY	iShares 1-3 Year Treasury Bond ETF	Added	2,732	+25	$221,838	−0.2%	0.11%
NOC	Northrop Grumman Corp Industrials	Added	458	+2	$221,433	−4.7%	0.11%
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	Added	4,265	+66	$218,495	−0.7%	0.11%
HIPS		Reduced	10,530	-3,394	$112,776	−29.8%	0.06%
PID	Victory Portfolios II	Reduced	19,410	-3,653	$0	−100.0%	0.00%
RSP	Victory Portfolios II	Reduced	163,580	-5,776	$0	−100.0%	0.00%
		Added	2,942	+26	$0	−100.0%	0.00%
		Added	10,394	+114	$0	−100.0%	0.00%
PVI	Invesco Ltd. Financial Services	Added	12,378	+66	$0	−100.0%	0.00%
PWZ	Invesco Ltd. Financial Services	Added	86,559	+834	$0	−100.0%	0.00%
QQQM	Invesco Ltd. Financial Services	Added	1,656	+2	$0	−100.0%	0.00%
		Added	7,576	+110	$0	−100.0%	0.00%
		Added	20,826	+136	$0	−100.0%	0.00%
		Added	9,463	+24	$0	−100.0%	0.00%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.