Sterling Financial Planning, Inc.

CIK

1844278

Location

SPARTA, NJ

Portfolio Value

Micro $54,917,731

Diversification

Moderately concentrated

Filing Date

Global Rank

#6,702 / 8,603 ▲ 89 · as of Mar 2026

Top Industry

Consumer Electronics 16.7%

3Y Alpha vs SPY

+2.2%

Period ended 3 months ago

Filed May 6, 2026 · 2mo

22 quarters · since Dec 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+85.5%

SPY

+76.5%

Annualised alpha

+2.0%

Max drawdown

−12.0%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

43 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

37.8%

+0.8 pts

Top 5

65.0%

+0.8 pts

Top 10

75.6%

−0.1 pts

HHI

1,666

Moderately concentrated+51

Portfolio Trend

22 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Unclassified	56.5%	$31,041,048	4
Technology	11.7%	$6,442,893	6
Healthcare	7.6%	$4,183,571	5
Industrials	6.0%	$3,311,114	7
Financial Services	5.6%	$3,074,783	5
Communication Services	3.1%	$1,680,761	3
Consumer Cyclical	3.0%	$1,653,185	5
Consumer Defensive	2.8%	$1,537,788	3
Real Estate	1.4%	$784,572	1
Energy	1.3%	$699,218	2
Utilities	0.9%	$508,798	2

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

8 positions

Ticker	Company	Δ Shares	Shares	Value
COST	Costco Wholesale Corp /New	+115	641	$638,711
AMZN	Amazon Com Inc	+56	2,683	$558,788
EPD	Enterprise Products Partners L.P.	+55	7,592	$287,281
META	Meta Platforms, Inc.	+38	1,046	$598,447
O	Realty Income Corp	+15	12,824	$784,572
GD	General Dynamics Corp	+4	1,124	$385,779
PEP	Pepsico Inc	+4	3,176	$493,201
HD	Home Depot, Inc.	+3	860	$282,845
No positions match the current search.

Trimmed

Positions the filer reduced

16 positions

Ticker	Company	Δ Shares	Shares	Value
IAU	Ishares Gold Trust	−22,640	235,289	$20,743,078
PFS	Provident Financial Services Inc	−3,450	21,689	$458,939
GLD	Spdr Gold Trust	−1,057	10,661	$4,587,321
SIGI	Selective Insurance Group Inc	−556	10,862	$818,886
JNJ	Johnson & Johnson	−544	9,724	$2,376,934
AAPL	Apple Inc.	−173	15,675	$3,978,158
CVX	Chevron Corp	−138	1,991	$411,937
MSFT	Microsoft Corp	−125	3,275	$1,212,306
QQQ	Invesco Qqq Trust, Series 1	−63	6,969	$4,022,367
PG	PROCTER & GAMBLE Co	−62	2,810	$405,876
GOOGL	Alphabet Inc.	−50	2,657	$764,046
MCD	Mcdonalds Corp	−50	895	$278,157
TSLA	Tesla, Inc.	−38	695	$258,366
SPY	Spdr S&P 500 ETF Trust	−33	2,596	$1,688,282
CAT	Caterpillar Inc	−20	351	$248,669
DE	Deere & Co	−16	862	$485,564
No positions match the current search.

New Positions

Positions the filer opened this quarter

1 positions

Ticker	Company	Shares	Value	Open
ABT	Abbott Laboratories	4,374	$449,078
No positions match the current search.

Sold Out

Positions the filer fully exited

4 positions

Ticker	Company	Shares	Value
OTIS	Otis Worldwide Corp	2,513	$219,510
RCL	Royal Caribbean Cruises Ltd	750	$209,190
PRU	Prudential Financial Inc	1,832	$206,796
BDX	Becton Dickinson & Co	1,116	$170,269
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

43 positions · $54,917,731 total · as of Mar 31, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
IAU	Ishares Gold Trust	Reduced	235,289	-22,640	$20,743,078	−0.9%	37.77%
GLD	Spdr Gold Trust	Reduced	10,661	-1,057	$4,587,321	−1.2%	8.35%
QQQ	Invesco Qqq Trust, Series 1	Reduced	6,969	-63	$4,022,367	−6.9%	7.32%
AAPL	Apple Inc. Technology	Reduced	15,675	-173	$3,978,158	−7.7%	7.24%
JNJ	Johnson & Johnson Healthcare	Reduced	9,724	-544	$2,376,934	+11.9%	4.33%
SPY	Spdr S&P 500 ETF Trust	Reduced	2,596	-33	$1,688,282	−5.8%	3.07%
MSFT	Microsoft Corp Technology	Reduced	3,275	-125	$1,212,306	−26.3%	2.21%
BRK-B	Berkshire Hathaway Inc Financial Services	Held	2,282	0	$1,093,534	−4.7%	1.99%
RTX	RTX Corp Industrials	Held	5,242	0	$1,011,181	+5.2%	1.84%
SIGI	Selective Insurance Group Inc Financial Services	Reduced	10,862	-556	$818,886	−14.3%	1.49%
O	Realty Income Corp Real Estate	Added	12,824	+15	$784,572	+8.7%	1.43%
GOOGL	Alphabet Inc. Communication Services	Reduced	2,657	-50	$764,046	−9.8%	1.39%
LLY	ELI LILLY & Co Healthcare	Held	777	0	$714,661	−14.4%	1.30%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	641	+115	$638,711	+40.8%	1.16%
MMM	3M Co Industrials	Held	4,368	0	$634,364	−9.3%	1.16%
META	Meta Platforms, Inc. Communication Services	Added	1,046	+38	$598,447	−10.1%	1.09%
JPM	Jpmorgan Chase & Co Financial Services	Held	1,986	0	$584,201	−8.7%	1.06%
AMZN	Amazon Com Inc Consumer Cyclical	Added	2,683	+56	$558,788	−7.8%	1.02%
PEP	Pepsico Inc Consumer Defensive	Added	3,176	+4	$493,201	+8.3%	0.90%
DE	Deere & Co Industrials	Reduced	862	-16	$485,564	+18.8%	0.88%
PFS	Provident Financial Services Inc Financial Services	Reduced	21,689	-3,450	$458,939	−7.6%	0.84%
ABT	Abbott Laboratories Healthcare	NEW	4,374	NEW	$449,078	NEW	0.82%
CVX	Chevron Corp Energy	Reduced	1,991	-138	$411,937	+27.0%	0.75%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	2,810	-62	$405,876	−1.4%	0.74%
IBM	International Business Machines Corp Technology	Held	1,667	0	$404,064	−18.2%	0.74%
GD	General Dynamics Corp Industrials	Added	1,124	+4	$385,779	+2.3%	0.70%
MRK	Merck & Co., Inc. Healthcare	Held	3,014	0	$362,554	+14.3%	0.66%
NVDA	Nvidia Corp Technology	Held	1,903	0	$331,883	−6.5%	0.60%
VZ	Verizon Communications Inc Communication Services	Held	6,340	0	$318,268	+23.3%	0.58%
LRCX	Lam Research Corp Technology	Held	1,435	0	$306,602	+24.8%	0.56%
EPD	Enterprise Products Partners L.P. Energy	Added	7,592	+55	$287,281	+18.9%	0.52%
CARR	CARRIER GLOBAL Corp Industrials	Held	5,027	0	$283,070	+6.6%	0.52%
HD	Home Depot, Inc. Consumer Cyclical	Added	860	+3	$282,845	−4.1%	0.52%
ABBV	AbbVie Inc. Healthcare	Held	1,289	0	$280,344	−4.8%	0.51%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	895	-50	$278,157	−3.7%	0.51%
LOW	Lowes Companies Inc Consumer Cyclical	Held	1,164	0	$275,029	−2.0%	0.50%
PEG	Public Service Enterprise Group Inc Utilities	Held	3,331	0	$269,644	+0.8%	0.49%
GE	General Electric Co Industrials	Held	925	0	$262,487	−7.9%	0.48%
TSLA	Tesla, Inc. Consumer Cyclical	Reduced	695	-38	$258,366	−21.6%	0.47%
CAT	Caterpillar Inc Industrials	Reduced	351	-20	$248,669	+17.0%	0.45%
ES	Eversource Energy Utilities	Held	3,452	0	$239,154	+2.9%	0.44%
CSCO	Cisco Systems, Inc. Technology	Held	2,705	0	$209,880	+0.7%	0.38%
BDJ	BlackRock Enhanced Equity Dividend Trust Financial Services	Held	13,831	0	$119,223	−9.1%	0.22%