Sentinel Advisory Group, LLC

Registered adviser

CIK

2118181

Location

MIDDLETON, WI

Portfolio Value

Small $217,412,792

Diversification

Moderately concentrated

Filing Date

Global Rank

#5,717 / 8,811 ▲ 1440 · as of Jun 2026

Top Industry

Asset Management 43.0%

3Y Alpha vs SPY

-4.2%

Period ended 21 days ago

Filed Oct 20, 2026 · 1d

3 quarters · since Mar 2026

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 338121

Roster of Oct 1, 2026

Regulatory AUM

$320,751,824

Main clients

Individuals and high net worth (100% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Oct 2026	$320,751,824	Individuals and high net worth (100%)
Jan 2026 to Feb 2026	$0	—

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 87.4% of the book (60%+)

Turnover

Turnover unknown

It needs four straight quarters of measured turnover

Horizon

Short horizon

Value-weighted holding period 2.0 quarters (under 4)

Closest benchmark: every 13F filer's combined book, active share 94.0%; sector active share 86.3% against the combined 13F book's sector weights.

Over time 2 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

58 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

36.7%

−1.4 pts

Top 5

71.8%

+2.8 pts

Top 10

91.7%

+4.3 pts

HHI

1,760

Moderately concentrated−32

Portfolio Trend

3 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	95.2%	$207,042,425	46
Financial Services	2.2%	$4,771,076	2
Technology	1.6%	$3,501,685	3
Healthcare	0.4%	$928,668	3
Communication Services	0.3%	$615,151	2
Consumer Defensive	0.1%	$309,371	1
Consumer Cyclical	0.1%	$244,416	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
PYLD		+129,829	433,390	$11,003,772
LQDW	iShares, Inc.	+13,459	290,311	$0
PDI	PIMCO Dynamic Income Fund	+11,417	317,815	$4,458,944
FENI	Fidelity Enhanced International ETF	+6,103	314,678	$12,558,798
SCHF	Schwab International Equity ETF	+5,944	679,341	$18,661,497
FYEE	Fidelity Yield Enhanced Equity ETF	+4,868	214,373	$6,364,734
RDVY	First Trust Rising Dividend Achievers ETF	+4,691	280,657	$21,972,636
CGNG	Capital Group New Geography Equity ETF	+4,158	255,354	$9,307,653
—		+2,530	75,553	$0
FBND	Fidelity Total Bond ETF	+2,525	166,169	$7,195,117
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	+1,879	157,742	$19,414,885
IWS	iShares Russell Mid-Cap Value ETF	+1,770	70,625	$11,352,262
IEMG	iShares Trust	+1,716	100,488	$0
CWB	State Street(R) SPDR(R) Bloomberg Convertible Securities ETF	+1,096	37,259	$3,769,865
SPYI	NEOS S&P 500(R) High Income ETF	+429	174,732	$9,290,500
IWF	iShares Russell 1000 Growth ETF	+327	20,979	$2,627,829
IVW	iShares S&P 500 Growth ETF	+257	6,679	$950,154
NULV	Nuveen ESG Large-Cap Value ETF	+216	4,654	$245,033
AAPL	Apple Inc.	+194	4,923	$1,639,457
MSFT	Microsoft Corp	+151	2,258	$1,158,128
GOOGL	Alphabet Inc.	+76	647	$222,619
AMZN	Amazon Com Inc	+61	981	$244,416
IWO	iShares Russell 2000 Growth ETF	+58	5,407	$1,929,758
IMCG	iShares Morningstar Mid-Cap Growth ETF	+41	8,961	$841,348
MA	Mastercard Inc	+40	566	$312,132
No positions match the current search.

Trimmed

Positions the filer reduced

16 positions

Ticker	Company	Δ Shares	Shares	Value
NTNX	Nutanix, Inc.	−1,875	10,000	$704,100
IVV	iShares Core S&P 500 ETF	−850	63,320	$48,493,622
IMCV	iShares Morningstar Mid-Cap Value ETF	−593	9,216	$845,564
DVY	iShares Select Dividend ETF	−422	7,099	$1,079,544
NULG	Nuveen ESG Large-Cap Growth ETF	−208	2,537	$288,431
IEFA	iShares Core MSCI EAFE ETF	−184	32,965	$3,193,649
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	−132	19,315	$999,744
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	−92	4,718	$330,967
IWB	iShares Russell 1000 ETF	−73	10,235	$4,259,090
IJR	iShares Core S&P Small-Cap ETF	−41	6,314	$858,956
QQQ	Invesco Qqq Trust, Series 1	−37	794	$587,377
VO	VANGUARD MID-CAP INDEX FUND	−29	7,368	$577,798
IJH	iShares Core S&P Mid-Cap ETF	−24	27,513	$1,979,560
SCZ	iShares MSCI EAFE Small-Cap ETF	−16	3,307	$279,176
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	−14	597	$223,421
SPY	Spdr S&P 500 ETF Trust	−7	2,199	$1,677,023
No positions match the current search.

New Positions

Positions the filer opened this quarter

2 positions

Ticker	Company	Shares	Value
GPIX	Goldman Sachs S&P 500 Premium Income ETF	4,057	$226,502
TMO	Thermo Fisher Scientific Inc.	317	$213,990
No positions match the current search.

Sold Out

Positions the filer fully exited

4 positions

Ticker	Company	Shares	Value
TLTW	iShares 20+ Year Treasury Bond BuyWrite Strategy ETF	132,639	$2,963,155
BPRE	Bluerock Private Real Estate Fund	18,674	$242,948
CAT	Caterpillar Inc	200	$212,980
LNT	Alliant Energy Corp	2,739	$208,958
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

58 tracked positions · $217,412,792 total · filing declares 58 positions · $244,837,555 · as of Sep 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Financial Services Healthcare Technology

Showing 1–50 of 58 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
IVV	iShares Core S&P 500 ETF	Reduced	63,320	-850	$48,493,622	+0.9%	22.30%
RDVY	First Trust Rising Dividend Achievers ETF	Added	280,657	+4,691	$21,972,636	−1.8%	10.11%
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	Added	157,742	+1,879	$19,414,885	+4.7%	8.93%
SCHF	Schwab International Equity ETF	Added	679,341	+5,944	$18,661,497	+0.0%	8.58%
FENI	Fidelity Enhanced International ETF	Added	314,678	+6,103	$12,558,798	+1.4%	5.78%
IWS	iShares Russell Mid-Cap Value ETF	Added	70,625	+1,770	$11,352,262	+0.2%	5.22%
PYLD		Added	433,390	+129,829	$11,003,772	+36.7%	5.06%
CGNG	Capital Group New Geography Equity ETF	Added	255,354	+4,158	$9,307,653	−1.1%	4.28%
SPYI	NEOS S&P 500(R) High Income ETF	Added	174,732	+429	$9,290,500	+0.4%	4.27%
FBND	Fidelity Total Bond ETF	Added	166,169	+2,525	$7,195,117	−3.3%	3.31%
FYEE	Fidelity Yield Enhanced Equity ETF	Added	214,373	+4,868	$6,364,734	+5.2%	2.93%
PDI	PIMCO Dynamic Income Fund Financial Services	Added	317,815	+11,417	$4,458,944	−12.9%	2.05%
IWB	iShares Russell 1000 ETF	Reduced	10,235	-73	$4,259,090	+0.9%	1.96%
CWB	State Street(R) SPDR(R) Bloomberg Convertible Securities ETF	Added	37,259	+1,096	$3,769,865	−3.3%	1.73%
IEFA	iShares Core MSCI EAFE ETF	Reduced	32,965	-184	$3,193,649	−0.2%	1.47%
IWF	iShares Russell 1000 Growth ETF	Added	20,979	+327	$2,627,829	+2.5%	1.21%
IJH	iShares Core S&P Mid-Cap ETF	Reduced	27,513	-24	$1,979,560	−6.8%	0.91%
IWO	iShares Russell 2000 Growth ETF	Added	5,407	+58	$1,929,758	−8.4%	0.89%
SPY	Spdr S&P 500 ETF Trust	Reduced	2,199	-7	$1,677,023	+1.8%	0.77%
AAPL	Apple Inc. Technology	Added	4,923	+194	$1,639,457	+19.8%	0.75%
MSFT	Microsoft Corp Technology	Added	2,258	+151	$1,158,128	+47.4%	0.53%
DVY	iShares Select Dividend ETF	Reduced	7,099	-422	$1,079,544	−8.2%	0.50%
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	Reduced	19,315	-132	$999,744	−0.7%	0.46%
IVW	iShares S&P 500 Growth ETF	Added	6,679	+257	$950,154	+7.6%	0.44%
IJR	iShares Core S&P Small-Cap ETF	Reduced	6,314	-41	$858,956	−8.9%	0.40%
IMCV	iShares Morningstar Mid-Cap Value ETF	Reduced	9,216	-593	$845,564	−5.7%	0.39%
IMCG	iShares Morningstar Mid-Cap Growth ETF	Added	8,961	+41	$841,348	−4.0%	0.39%
NTNX	Nutanix, Inc. Technology	Reduced	10,000	-1,875	$704,100	+16.4%	0.32%
DBEF	Xtrackers MSCI EAFE Hedged Equity ETF	Held	11,317	0	$621,869	+0.6%	0.29%
VEA	Vanguard FTSE Developed Markets ETF	Held	8,707	0	$614,801	−0.9%	0.28%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	Held	10,160	0	$602,589	−0.6%	0.28%
QQQ	Invesco Qqq Trust, Series 1	Reduced	794	-37	$587,377	−4.0%	0.27%
VO	VANGUARD MID-CAP INDEX FUND	Reduced	7,368	-29	$577,798	−3.1%	0.27%
LLY	ELI LILLY & Co Healthcare	Added	417	+19	$482,502	+1.1%	0.22%
VTV	VANGUARD VALUE INDEX FUND	Held	2,186	0	$472,350	−0.8%	0.22%
IWM	iShares Russell 2000 ETF	Held	1,605	0	$446,013	−7.5%	0.21%
VLUE	iShares MSCI USA Value Factor ETF	Held	2,004	0	$396,792	−0.9%	0.18%
GOOG	Alphabet Inc. Communication Services	Held	1,152	0	$392,532	−3.6%	0.18%
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Reduced	4,718	-92	$330,967	−6.3%	0.15%
MA	Mastercard Inc Financial Services	Added	566	+40	$312,132	+15.5%	0.14%
KO	Coca Cola Co Consumer Defensive	Held	3,594	0	$309,371	+5.9%	0.14%
IJT	iShares S&P Small-Cap 600 Growth ETF	Held	1,861	0	$298,374	−10.2%	0.14%
NULG	Nuveen ESG Large-Cap Growth ETF	Reduced	2,537	-208	$288,431	−10.2%	0.13%
SCZ	iShares MSCI EAFE Small-Cap ETF	Reduced	3,307	-16	$279,176	+2.1%	0.13%
NULV	Nuveen ESG Large-Cap Value ETF	Added	4,654	+216	$245,033	+10.4%	0.11%
AMZN	Amazon Com Inc Consumer Cyclical	Added	981	+61	$244,416	+11.5%	0.11%
JNJ	Johnson & Johnson Healthcare	Held	877	0	$232,176	+4.2%	0.11%
GPIX	Goldman Sachs S&P 500 Premium Income ETF	NEW	4,057	NEW	$226,502	NEW	0.10%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Reduced	597	-14	$223,421	−1.2%	0.10%
GOOGL	Alphabet Inc. Communication Services	Added	647	+76	$222,619	+9.1%	0.10%

Showing the top 50 of 58 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.