ADV · Advantage Solutions Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-23 | Growe Christopher |
Chief Financial Officer |
Gift↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares transferred by the reporting person into a family trust without consideration. |
Class A Common Stock
|
7,202 |
| 2026-06-23 | Growe Christopher |
Chief Financial Officer |
Gift↑
Filing footnotes — Class A Common Stock (Indirect)
Represents shares transferred by the reporting person into a family trust without consideration. |
Class A Common Stock
(I)
|
7,202 |
| 2026-06-12 | Growe Christopher |
Chief Financial Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units and the PSUs. |
Class A Common Stock
|
2,162 |
| 2026-06-12 | Taylor Michael Larry |
COO, Retailer Services |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units and the PSUs. |
Class A Common Stock
|
3,403 |
| 2026-06-12 | Growe Christopher |
Chief Financial Officer |
Convert↓
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents the vesting of a Performance Restricted Stock Unit ("PSU") award originally granted on June 12, 2023. |
Performance Restricted Stock Unit
|
3,971 |
| 2026-06-12 | Growe Christopher |
Chief Financial Officer |
Convert↑
Filing footnotes — Class A Common Stock (Direct)
Represents the vesting of a Performance Restricted Stock Unit ("PSU") award originally granted on June 12, 2023. |
Class A Common Stock
|
3,971 |
| 2026-06-12 | Taylor Michael Larry |
COO, Retailer Services |
Convert↓
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents the vesting of a Performance Restricted Stock Unit ("PSU") award originally granted on June 12, 2023. |
Performance Restricted Stock Unit
|
7,092 |
| 2026-06-12 | Taylor Michael Larry |
COO, Retailer Services |
Convert↑
Filing footnotes — Class A Common Stock (Direct)
Represents the vesting of a Performance Restricted Stock Unit ("PSU") award originally granted on June 12, 2023. |
Class A Common Stock
|
7,092 |
| 2026-05-27 | WEST DAVID J |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
4,477 |
| 2026-05-27 | MACEDONIO JODY L |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
4,477 |
| 2026-05-27 | Costa Virginie |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
4,477 |
| 2026-05-27 | Poole Deborah |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
4,477 |
| 2026-05-27 | KILTS JAMES M |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. Includes 9,893 shares of Class A Common Stock received in a pro-rata distribution for no consideration, which was exempt from reporting pursuant to Rule 16a-9. |
Class A Common Stock
|
4,477 |
| 2026-05-27 | Manherz Robin |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
4,477 |
| 2026-05-27 | Ratzan Brian K. |
Director |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest on the earlier of the one-year anniversary of the date of grant or the day immediately preceding the date of the first annual meeting of the Issuer's stockholders occurring after the grant date. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
4,477 |
| 2026-05-19 | PEACOCK DAVID A |
Director |
Buy↑
|
Class A Common Stock
|
800 |
| 2026-05-18 | PEACOCK DAVID A |
Director |
Buy↑
|
Class A Common Stock
|
800 |
| 2026-05-14 | Karman Topco L.P. |
10% Owner |
Other↓
Filing footnotes — Class A Common Stock (Direct)
Represents a pro-rata distribution in-kind to certain limited partners of the Reporting Person in exchange of limited partner interests held by such limited partners. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
190,324 |
| 2026-04-29 | Taylor Michael Larry |
COO, Retailer Services |
Award↑
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents an award of performance restricted stock units (PSUs) that is a contingent right to receive Class A Common Stock upon vesting. Subject to the achievement of certain performance conditions based on Advantage Cash Earnings and Adjusted EBITDA Margin, the PSUs are scheduled to vest on the third anniversary of the grant date and may vest from 0% to 200% of the target number of PSUs reported on this Form 4. |
Performance Restricted Stock Unit
|
10,154 |
| 2026-04-29 | Taylor Michael Larry |
COO, Retailer Services |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. |
Class A Common Stock
|
23,692 |
| 2026-04-29 | Growe Christopher |
Chief Financial Officer |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. |
Class A Common Stock
|
25,846 |
| 2026-04-29 | Growe Christopher |
Chief Financial Officer |
Award↑
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents an award of performance restricted stock units (PSUs) that is a contingent right to receive Class A Common Stock upon vesting. Subject to the achievement of certain performance conditions based on Advantage Cash Earnings and Adjusted EBITDA Margin, the PSUs are scheduled to vest on the third anniversary of the grant date and may vest from 0% to 200% of the target number of PSUs reported on this Form 4. |
Performance Restricted Stock Unit
|
11,077 |
| 2026-04-29 | Johnson George Ricardo |
See Remarks |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. |
Class A Common Stock
|
13,462 |
| 2026-04-29 | Harsh Jeffrey Stephen |
COO, Branded Services |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. The amount of shares reported herein reflects a 1-for-25 stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
12,923 |
| 2026-04-29 | Gore Daniel |
Chief Accounting Officer |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. |
Class A Common Stock
|
16,000 |
| 2026-04-29 | Johnson George Ricardo |
See Remarks |
Award↑
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents an award of performance restricted stock units (PSUs) that is a contingent right to receive Class A Common Stock upon vesting. Subject to the achievement of certain performance conditions based on Advantage Cash Earnings and Adjusted EBITDA Margin, the PSUs are scheduled to vest on the third anniversary of the grant date and may vest from 0% to 200% of the target number of PSUs reported on this Form 4. |
Performance Restricted Stock Unit
|
5,769 |
| 2026-04-29 | Growe Christopher |
Chief Financial Officer |
Award↑
Filing footnotes — Stock Option (Direct)
The stock option is scheduled to vest in equal installments on each of the first, second, third and fourth anniversaries of the grant date. |
Stock Option
|
44,000 |
| 2026-04-29 | Harsh Jeffrey Stephen |
COO, Branded Services |
Award↑
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents an award of performance restricted stock units (PSUs) that is a contingent right to receive Class A Common Stock upon vesting. Subject to the achievement of certain performance conditions based on Advantage Cash Earnings and Adjusted EBITDA Margin, the PSUs are scheduled to vest on the third anniversary of the grant date and may vest from 0% to 200% of the target number of PSUs reported on this Form 4. |
Performance Restricted Stock Unit
|
5,538 |
| 2026-04-20 | Taylor Michael Larry |
COO, Retailer Services |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. |
Class A Common Stock
|
387 |
| 2026-04-20 | Growe Christopher |
Chief Financial Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. |
Class A Common Stock
|
496 |
| 2026-04-06 | Taylor Michael Larry |
COO, Retailer Services |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
1,291 |
| 2026-04-06 | Growe Christopher |
Chief Financial Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
1,701 |
| 2026-04-06 | Johnson George Ricardo |
See Remarks |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. |
Class A Common Stock
|
1,401 |
| 2026-04-01 | Gore Daniel |
Chief Accounting Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. The amount of shares reported herein reflects a 1-for-25 reverse stock split that was effected by the Issuer on March 26, 2026. |
Class A Common Stock
|
1,785 |
| 2026-03-23 | KILTS JAMES M |
Director |
Buy↑
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.77 to $0.80. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
|
30,999 |
| 2026-03-20 | KILTS JAMES M |
Director |
Buy↑
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.7432 to $0.80. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
|
33,554 |
| 2026-03-13 | PEACOCK DAVID A |
Director |
Award↑
Filing footnotes — Stock Option (Right to Buy) (Direct)
The stock option is scheduled to vest in five equal annual installments starting on March 13, 2027. |
Stock Option (Right to Buy)
|
5,000,000 |
| 2026-03-11 | KILTS JAMES M |
Director |
Buy↑
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.6965 to $0.70. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
|
16,759 |
| 2026-03-10 | KILTS JAMES M |
Director |
Buy↑
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.6764 to $0.70. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
|
75,368 |
| 2026-03-09 | PEACOCK DAVID A |
Director |
Convert↑
Filing footnotes — Class A Common Stock (Direct)
Represents the vesting of a Performance Restricted Stock Unit (PSU) award originally granted on March 8, 2023. The shares underlying the PSU award vested greater than 100% of target. To satisfy the associated tax withholding obligations, the Reporting Person paid the required amounts in cash; accordingly, no shares were sold or withheld in connection with the vesting. |
Class A Common Stock
|
287,736 |
| 2026-03-09 | KILTS JAMES M |
Director |
Buy↑
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.5968 to $0.64. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
|
66,499 |
| 2026-03-09 | PEACOCK DAVID A |
Director |
Convert↓
Filing footnotes — Performance Restricted Stock Unit (Direct)
Represents the vesting of a Performance Restricted Stock Unit (PSU) award originally granted on March 8, 2023. The shares underlying the PSU award vested greater than 100% of target. To satisfy the associated tax withholding obligations, the Reporting Person paid the required amounts in cash; accordingly, no shares were sold or withheld in connection with the vesting. |
Performance Restricted Stock Unit
|
287,736 |
| 2026-03-06 | Growe Christopher |
Chief Financial Officer |
Buy↑
Filing footnotes — Class A Common Stock (Indirect)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.59 to $0.616. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
(I)
|
50,000 |
| 2026-03-05 | PEACOCK DAVID A |
Director |
Buy↑
Filing footnotes — Class A Common Stock (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.62 to $0.65. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Class A Common Stock
|
200,000 |
| 2026-02-20 | Yao Xiaofeng |
Director |
Other↑
|
No Securities Owned
|
0 |
| 2026-02-20 | Turner Thomas Brian |
Director |
Other↑
|
No Securities Owned
|
0 |
| 2026-02-04 | PEACOCK DAVID A |
Director |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units. |
Class A Common Stock
|
57,167 |
| 2025-09-02 | Harsh Jeffrey Stephen |
COO, Branded Services |
Award↑
Filing footnotes — Class A Common Stock (Direct)
Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. |
Class A Common Stock
|
144,508 |
| 2025-08-25 | Harsh Jeffrey Stephen |
COO, Branded Services |
Other↑
|
No Securities Owned
|
0 |
| 2025-06-12 | Growe Christopher |
Chief Financial Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
Represents shares withheld by the Company to satisfy tax withholding requirements on vesting of restricted stock units and the PSUs. |
Class A Common Stock
|
38,768 |