AREB · American Rebel Holdings Inc
$0.06
-0.07 (-51.56%)
At close · May 13
Return incl. dividend (before tax)
Going-concern doubt
— flagged Aug 10, 2026
Substantial doubt about the company's ability to continue as a going concern.
“If the Company is unable to secure such additional funds from these sources, it may be forced to change or delay some of its business objectives and efforts. These factors raise substantial doubt regarding the Company's ability to continue as a going concern.”View the 10-Q filed Aug 10, 2026
Market Cap
$4.87M
Shares
28.49M
Volume · May 13
4.25M
Avg daily vol (13 sessions)
14.63M
Price & Indicators
20d MA
50d MA
200d MA
Earnings
Filing
Insider
Congress
Investor day
Close$0.06
Open$0.11
Day$0.03–0.11
52W close$0.06–116,800.00
Avg vol 30d6.4M
Short int81K · 0.3% float · 1.0d
Short vol55%
Last earningsJul 30, 2026
DataJun 2023–May 2026
Filing10-Q · Aug 10
Up next
Next earnings call
Dec 14, 2026
Est · unconfirmed
· in 8 wks
filed Aug 10, 2026
Metrics snapshot
Useful current figures from the complete screener profile.
Revenue (TTM)
$8.14M
Trailing 12 months
Net income (TTM)
−$23.95M
Trailing 12 months
Revenue growth YoY
-30.1%
Year over year
Operating margin
-202.4%
Trailing 12 months
P / E (TTM)
0.0
Trailing earnings · reciprocal yield 1,754,995,338.7%
FCF yield
—
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
—
Latest balance sheet
Dividend yield
—
Trailing 12 months
Shares change YoY
+11,919,351.8%
Year over year · more shares
Price change (1Y)
—
Trailing year
Short interest
—
Latest settlement
Quarterly results
* Q4 derived as the full year minus Q1 to Q3.
Equibles Rating
blended score · not investment adviceOverall
Strong Sell
SellHoldBuy
Technical
Sell
Momentum
Very Weak
Sentiment
Bearish
Fundamentals
Poor
Quant / Vol
Very High
Market backdrop
VIX 18.4 · elevated
Equity put/call 0.55
Technical
price trend
50 / 200-day cross
No cross
Price vs 200-day avg
−100%
below
Price vs 50-day avg
−100%
below
RSI (14)
13
oversold
MACD trend
Positive
52-week position
0%
near low
Volume (OBV)
Confirms
volume backs price
Momentum
relative strength
1-month return
−100%
trailing
6-month return
−100%
trailing
YTD return
−100%
this year
Relative strength
−112%
vs S&P · 6-mo
Sentiment
smart money
Trend (MA cross)
No cross
50d $62 › 200d $17461 — 200d above 50d
Institutional flow
Flat
1 of 2 funds reported for Sep 30 · net 0 sh shares
Insider flow
Flat
No net insider activity over 90 days
Short interest
Rising
0.29% of float · ▲ +21.5% MoM · 1.0 days cover
Volume signal
Normal
Volume near normal
Institution breadth
Multi-yr low
2 holders — near 3-yr low, contrarian setup
Fundamentals
Revenue growth
−21%
Y/Y
Gross margin
-20%
contracting
EPS growth
+99%
Y/Y
Free cash flow
$-7.6M
Balance sheet
$3.9M
net debt
Quant / Vol
risk profile
Volatility
258%
annualized · 1-yr
Max drawdown
−100%
past year
ATR
15493.6%
of price · 14-day
Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Latest guidance
· from the Earnings Call filed Jul 30, 2026
Cash capex
· 2026
$220B
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders Sell
50 / 200-day cross
No cross
Neutral
Price vs 200-day avg
−100%
Bearish
Price vs 50-day avg
−100%
Bearish
RSI (14)
13
Neutral
MACD trend
Positive
Bullish
52-week position
0%
Bearish
Volume (OBV)
Confirms
Neutral
Market signals — smart money & positioning
Bearish · 1 of 6
Trend (MA cross)
No cross
50d $62 › 200d $17461 — 200d above 50d
Institutional flow
Flat
1 of 2 funds reported for Sep 30 · net 0 sh shares
Insider flow
Flat
No net insider activity over 90 days
Short interest
Rising
0.29% of float · ▲ +21.5% MoM · 1.0 days cover
Volume signal
Normal
Volume near normal
Institution breadth
Multi-yr low
2 holders — near 3-yr low, contrarian setup
Price context
position in its 52-week range
Range low $0
Now $0 · 0%
Range high $116,800
vs 200-day avg -100%
vs 50-day avg -100%
Illustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
KPI extraction has been attempted, but no publishable series is available from the examined filings. This is not evidence that the company reports no KPIs.
Versus peers
Footwear & Accessories — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
AREB
this stock
American Rebel Holdings Inc
|
$4.87M | — | -21.4% | — | 0.3% |
|
NKE
NIKE, Inc.
|
$55.27B | -41.6% | +0.2% | 17.8 | 6.7% |
|
DECK
Deckers Outdoor Corp
|
$11.90B | -15.8% | +9.8% | 12.4 | 8.7% |
|
ONON
On Holding AG
|
$11.83B | -23.8% | — | — | 8.3% |
|
CROX
Crocs, Inc.
|
$5.76B | +40.5% | -1.5% | 9.7 | 10.4% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionOwnership
Institutional Holders
Holders
2
- % held
- 0.0%
- Reported
- 1 of 2
- Top holder
- HARBOUR INVESTMENTS, INC.
Held
Float
Short & Settlement
Financials
Filings
SEC Filings
Latest
8-K
- Filed
- Oct 14, 2026
- This year
- 29
American Rebel Holdings Inc terminated its acquisition of 218 LLC membership interests on October 12, 2026 and issued an $89,986.18 promissory note at 7.00% per annum. It also exchanged preferred stock for 1,756,507 common shares.
ViewPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| AREB | -78.3% | -99.6% | -100.0% | -83.6% | -100.0% |
| SPY | +1.2% | +6.1% | +12.5% | +3.3% | +8.9% |
| vs SPY | -79.5% | -105.6% | -112.5% | -86.9% | -108.9% |