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BIDU

Baidu, Inc.
$117.53 +0.02 (+0.02%) At close · Jul 10
Market Cap
$39.99B
Shares
274,750,119

Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.

Revenue
129.08B -3%
FY2025 Revenue FY2007–FY2025
Net Income
5.59B -76.5%
FY2025 Net Income FY2007–FY2025
Diluted EPS
100.96 +136.4%
FY2010 Diluted EPS FY2007–FY2010
Operating Cash Flow
-3.01B -114.2%
FY2025 Operating Cash Flow FY2007–FY2025

Chart any reported metric, KPI or segment over time — the full statement history lives here

Income Statement Balance Sheet Cash Flow All Metrics
Annual Quarterly
Line Item FY2025 FY2024 FY2023 FY2022 FY2021 FY2020 FY2019 FY2018 FY2017 FY2016 FY2015 FY2014 FY2013 FY2012 FY2011 FY2010 FY2009 FY2008 FY2007
CNY 129.08B 133.13B 134.6B 123.68B 124.49B 107.07B 107.41B 102.28B 84.81B 70.55B 66.38B 49.05B 31.94B 22.31B 14.5B 7.92B 4.45B 3.2B 1.74B
CNY 72.44B 66.1B 65.03B 63.94B 64.31B 55.16B 62.85B 51.74B 43.06B 35.28B 27.46B 18.89B 11.47B 6.45B 3.9B 2.15B 1.62B 1.16B 645.41M
CNY 20.43B 22.13B 24.19B 23.32B 24.94B 19.51B 18.35B 15.77B 12.93B 10.15B 10.18B 6.98B 4.11B 2.3B 1.33B 718.04M 422.62M 286.26M 140.7M
CNY 25.84B 23.62B 23.52B 20.51B 24.72B 18.06B 19.91B 19.23B 13.13B 15.07B 17.08B 10.38B 5.17B 2.5B 1.69B 1.09B 803.99M 659.8M 411.16M
CNY — — — — — — — — 7.9B 4.7B 2.5B 1.59B 949.85M 234M 65.67M 10.25M 10.73M 12.08M —
CNY 7.4B 6.6B 7.1B 6.2B 5.7B 5.7B 5.6B 3.7B — — — — — — — — — — —
CNY 134.9B 111.86B 112.74B 107.76B 113.98B 92.73B 101.11B 86.75B 69.12B 60.5B 54.71B 36.25B 20.75B 11.25B 6.92B 3.96B 2.84B 2.1B 1.2B
CNY -5.82B 21.27B 21.86B 15.91B 10.52B 14.34B 6.31B 15.53B 15.69B 10.05B 11.67B 12.8B 11.19B 11.05B 7.58B 3.96B 1.6B 1.1B 547.15M
CNY 8.6B 7.96B 8.01B 6.25B 5.55B 5.36B 6.06B 4.45B 3.15B 2.34B 2.36B 1.99B 1.31B 866.47M 418.2M 103.1M 32.66M 47.68M 49.01M
CNY 12.54B 7.35B 3.34B -5.8B 260M 8.75B -6.65B 11.8B 5.59B 4.46B 26.24B 1.68B 1.02B 914.12M 232.52M 102.4M 78.18M 67.44M 69.06M
CNY 3.2B -691M -3.8B -1.91B -932M -2.25B -1.25B -79M -63M -1.03B 4M -19.94M 22.58M -294.23M -179.41M -8.97M -229K 0 0
CNY 7.46B 2.6B 3.77B -4.01B 3.93B 11.97B 2.31B 7.65B 3.24B 4.97B 2.71B 1.93B 1.1B 745.53M 200.21M 41.19M 8.18M 5.74M -4.91M
CNY 6.72B 28.62B 25.2B 10.11B 10.78B 23.09B -340M 27.33B 21.28B 14.51B 37.91B 14.48B 12.22B 11.97B 7.81B 4.06B 1.68B — —
CNY 1.26B 4.45B 3.65B 2.58B 3.19B 4.06B 1.95B 4.74B 3B 2.91B 5.48B 2.23B 1.83B 1.57B 1.19B 536M 198.02M 116.07M -12.75M
CNY 5.59B 23.76B 20.32B 7.56B 10.23B 22.47B 2.06B 27.57B 18.3B 11.63B 33.66B 13.2B 10.55B 10.46B 6.64B 3.53B 1.49B 1.05B 628.97M
CNY -132M 415M 1.23B -25M -2.64B -3.45B -4.35B -4.99B -13M -36M -1.23B -943.7M -162.88M -64.75M -18.32M 0 0 — —
CNY 4.66B 23.17B 19.6B 6.97B 9.88B 22.38B 1.98B 27.44B 18.32B 11.08B 33.34B 13.14B 10.52B 10.43B 6.64B 3.53B 1.49B — —
CNY 5.74B 22.85B 18.87B 8.11B 10.02B 24.05B 464M 26.85B 21.01B 10.66B 33.14B 12.74B 10.81B 10.46B 6.67B 3.52B 1.48B 1.02B 580.71M
CNY/shares — — — — — — — — — — — — — — — 101.28 42.96 30.63 18.57
CNY/shares — — — — — — — — — — — — — — — 100.96 42.70 30.19 18.11
shares — — — — — — — — — — — — — — — 34.81M 34.57M 34.22M 33.87M
shares — — — — — — — — — — — — — — — 34.92M 34.78M 34.72M 34.72M
Values reflect the latest filing (restatements included); per-share figures on today's split basis. Click a value for its source filing. 3Y/5Y/10Y columns are trailing CAGR from the newest fiscal year; blank where an endpoint is missing or negative.

Capital Returned to Shareholders

Cash spent on share repurchases and dividends per fiscal year, as reported on the cash-flow statement. Across FY2009–FY2025: $55.58B in buybacks.

Revenue Breakdown

Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.

Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.

By Segment (CNY)

Component 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Baidu Core Business 102,485,000,000 104,712,000,000 103,465,000,000 95,431,000,000 95,163,000,000 78,684,000,000 79,711,000,000 78,271,000,000
iQIYI 27,290,000,000 29,225,000,000 31,873,000,000 28,998,000,000 30,554,000,000 29,707,000,000 28,994,000,000 24,989,000,000

By Product & Service (CNY)

Component 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Online Marketing Services 67,837,000,000 78,563,000,000 81,203,000,000 74,711,000,000 80,695,000,000 72,840,000,000 78,093,000,000 81,912,000,000
Other Revenue Other 61,242,000,000 54,562,000,000 53,395,000,000 — — — — —
Product And Service Other — — — 48,964,000,000 43,798,000,000 34,234,000,000 29,320,000,000 20,365,000,000

Segment Operating Income

Annual operating income by business segment, as tagged in the company's own XBRL filings. Segments need not sum to the consolidated figure — corporate costs and eliminations are typically unallocated.

By Segment (CNY)

Component 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
iQIYI 229,000,000 1,811,000,000 2,989,000,000 1,312,000,000 -4,479,000,000 -6,041,000,000 -9,258,000,000 -8,306,000,000
Baidu Core Business -6,044,000,000 19,478,000,000 18,825,000,000 14,534,000,000 15,142,000,000 20,538,000,000 15,261,000,000 23,808,000,000

Operating Margin by Segment (%)

Component 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Baidu Core Business -5.9% 18.6% 18.2% 15.2% 15.9% 26.1% 19.1% 30.4%
iQIYI 0.8% 6.2% 9.4% 4.5% -14.7% -20.3% -31.9% -33.2%
Key facts CIK 1329099 CUSIP 056752108 13F (30d) 51 filings 28 filers Visit website Investor relations

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