BIDU · Baidu, Inc.
Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.
Chart any reported metric, KPI or segment over time — the full statement history lives here
| Line Item | FY2010 | FY2009 | FY2008 | FY2007 |
|---|---|---|---|---|
| USD/shares | $15.35 | $6.29 | — | — |
| USD/shares | $15.30 | $6.26 | — | — |
| shares | 34.81M | 34.57M | 34.22M | 33.87M |
| shares | 34.92M | 34.78M | 34.72M | 34.72M |
Price & Valuation
Multiples computed on the strict TTM/EV methodology — today's snapshot against peers, and each ratio recomputed as of past filing dates.
Valuation
Peer medians compare against the 8 similar-size Internet Content & Information companies (of 55 listed).
Revenue Breakdown
Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.
Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.
By Segment (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| Baidu Core Business | 102,485,000,000 | 104,712,000,000 | 103,465,000,000 | 95,431,000,000 | 95,163,000,000 | 78,684,000,000 | 79,711,000,000 | 78,271,000,000 |
| iQIYI | 27,290,000,000 | 29,225,000,000 | 31,873,000,000 | 28,998,000,000 | 30,554,000,000 | 29,707,000,000 | 28,994,000,000 | 24,989,000,000 |
By Product & Service (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| Online Marketing Services | 67,837,000,000 | 78,563,000,000 | 81,203,000,000 | 74,711,000,000 | 80,695,000,000 | 72,840,000,000 | 78,093,000,000 | 81,912,000,000 |
| Other Revenue Other | 61,242,000,000 | 54,562,000,000 | 53,395,000,000 | — | — | — | — | — |
| Product And Service Other | — | — | — | 48,964,000,000 | 43,798,000,000 | 34,234,000,000 | 29,320,000,000 | 20,365,000,000 |
Segment Operating Income
Annual operating income by business segment, as tagged in the company's own XBRL filings. Segments need not sum to the consolidated figure — corporate costs and eliminations are typically unallocated.
By Segment (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| iQIYI | 229,000,000 | 1,811,000,000 | 2,989,000,000 | 1,312,000,000 | -4,479,000,000 | -6,041,000,000 | -9,258,000,000 | -8,306,000,000 |
| Baidu Core Business | -6,044,000,000 | 19,478,000,000 | 18,825,000,000 | 14,534,000,000 | 15,142,000,000 | 20,538,000,000 | 15,261,000,000 | 23,808,000,000 |
Operating Margin by Segment (%)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| Baidu Core Business | -5.9% | 18.6% | 18.2% | 15.2% | 15.9% | 26.1% | 19.1% | 30.4% |
| iQIYI | 0.8% | 6.2% | 9.4% | 4.5% | -14.7% | -20.3% | -31.9% | -33.2% |