Ladies and gentlemen, thank you for standing by. My name is Krista, and I will be your conference operator today. At this time, I would like to welcome everyone to the Canada Goose Second Quarter Fiscal Year 2025 Earnings Conference Call. All lines have been placed on mute to prevent any background noise, and after the speaker's remarks, there will be a question-and-answer session. Thank you. I would now like to turn the conference over to Ana Raman, Vice President of Investor Relations. Ana, you may begin.

Thank you, operator, and good morning everyone. With me today are Dani Reiss, our Chairman and CEO; Carrie Baker, President of Brand and Commercial; and Beth Clymer, President of Finance Strategy and Administration; and Neil Bowden, Chief Financial Officer. Today's presentation will contain forward-looking statements based on assumptions, and therefore, subject to risks and uncertainties that could cause actual results to differ materially from those projected. We undertake no obligation to update these statements except as required by law. You can read about these assumptions, risks and uncertainties in our press release issued this morning, as well as in our filings with US and Canadian regulators. These documents are also available on the Investor Relations section of our website. We report in Canadian dollars, so all amounts discussed today are in Canadian dollars unless otherwise indicated. Please note that financial results described on today's call will compare second quarter results ended September 29, 2024, with the same period ended October 1, 2023, unless otherwise noted. Lastly, our commentary today will also include certain non-IFRS financial measures, which are reconciled at the end of our earnings press release. For today's call, Dani, Carrie, Beth and Neil will deliver prepared remarks, following which we will open the call to take questions. With that, I'll turn the call over to Dani.

Thanks, Ana, and good morning, everyone. I'll start my thoughts on our second quarter results and progress and then turn it over to Carrie, Beth and Neil to review our performance in greater detail. All in all, it was a solid start to the year, with sales up 4% in the first quarter, but top line momentum decelerated in the second quarter, down 5% year-over-year. Our wholesale business performed as expected, down 15% year-over-year on a reported basis as we continue to elevate the status of our brand presence within the channel. Our DTC business came under more pressure than anticipated, and we faced an increasingly challenging consumer environment. This resulted in DTC comparable sales declining 13% over the second quarter of last year. As Carrie will discuss later, we also shifted the timing of some of our marketing spend to build excitement with the first capital from our Creative Director, Haider Ackermann, to be unveiled later this month. While this shift impacted Q2 results, we expect to see benefits from this activity over the second half of the fiscal year with more marketing dollars at work across several initiatives. As a reminder, approximately 75% of our revenue opportunity is still ahead of us this fiscal year based on our historical performance. We remain steadfast in our view that we can drive positive DTC comparable sales growth out of our stores in both the near and long term. We are focused on executing with excellence through our busy holiday season and building an enduring brand that connects with our customers. In the second quarter, we took concrete actions for our three key operating imperatives to set us up for success. That said, due to a softer second quarter and the weaker macro environment around us that has impacted consumer confidence, you will see that we introduced a lower range for our guidance. As a reminder, our three operating imperatives are: number one, setting the foundation for the next phase of our brand and product evolution; number two, implementing best-in-class luxury retail execution; and number three, simplifying the way that we operate. I will share some insight into our first operating imperative while touching on some elements of our second and third imperatives as both will be expanded upon later in the call. First, as it relates to preparing for the next phase of our brand and product evolution. Through the first half of this fiscal year, we set the foundation for long-term product design and development at Canada Goose, opening our new design studio in Paris and building a strong team to support Haider in the execution of our product vision. We've come a long way in building the infrastructure and capabilities in just a matter of months, and we are now just a few weeks out from launching Haider's first capsule. I'm incredibly excited and proud of our teams and the progress they've made to get us ready for this very important milestone. Just a couple of weeks ago, we started to tease Haider's capsule with an exclusive launch in Iceland. We hosted a group of industry influencers and global media to experience his new collection against one of the most inspiring backdrops in the world. I was there myself to see the overwhelmingly positive response to his capsule, which will appear under the label Snow Goose. This is the brand name we operated under before we became Canada Goose. With this capsule, Haider reached deep into our archives as a source of inspiration to innovate in both our core and newer product categories. This new collection represents where we've come from and where we're going and sits alongside Canada Goose's mainline. Haider's vision and respect for where we've been makes this new collection a perfect expression of our future. In regard to our second and third operating imperatives, we have taken measured steps to simplify the way we work and advance our retail execution. As a result, we are well positioned for our peak selling season, from having our product where it needs to be throughout our retail network to readying our stores to reach guests as they arrive and offer them elevated shopping experiences. You will hear more about these and other initiatives during today's call. When we spoke to you first about our three operating imperatives at the beginning of our fiscal year, we knew that execution would not be easy. We are in the midst of a transformation, which takes time, especially within the current macro backdrop. I spent my entire life in this industry. Trends and economic cycles come and go, but we have proven resilient through the evolution of our business. With this understanding, we are pushing forward, prioritizing intent and focus on driving change for long-term impact, which has had some short-term impacts on our results. We are committed to doing the hard things and making the hard decisions to fulfill our brand's potential, all of which is underpinned by a resilient business model, a strong brand backed by our deep heritage of quality and craftsmanship, our vertical integration and a deeply committed team. As our key operating imperatives come together, we believe that our efforts will drive improvement in our overall business performance and enhance the strength of our brand. And with that, I will now turn it over to Carrie.

Thanks, Dani. Q2 was a productive quarter as our team continued to execute against our key operating imperatives while also preparing for our peak season. We made significant progress on several fronts, which I'm proud of, and I'm excited to share with you shortly. First, though, let me start by putting our Q2 DTC comparable sales results into context. One of our biggest priorities in retail this fiscal is driving comp growth, but this fell short of our expectations in the quarter. Year-over-year DTC comp revenue declined 13% as performance in Asia-Pacific and North America weighed on overall results. While EMEA comp growth was down year-over-year, performance improved sequentially compared to our first quarter. On a global basis, store traffic and conversion declined year-over-year, while e-commerce saw increased sessions yet lower conversion. The exception here was also EMEA, where store traffic was up significantly, reflecting the busy summer event season in the region. We were encouraged to see conversion start to improve across our key regions in September. While consumer sentiment weakened during the quarter, our Q2 performance was further pressured by two decisions we made in line with our long-term strategy, a part of the transformation work we started last year. First, we made the deliberate decision to implement most of our marketing spend in the second half of fiscal 2025 as opposed to previous years where we typically ramp investments in Q2. This enables us to fully support the launch of Haider's first capsule ahead of holiday, our seasonal strength, and showcase our elevated brand expressions and consumer engagement strategies during our peak season when it matters most. Haider's first capsule is a big brand moment for Canada Goose, not just from a product perspective but also in how our brand comes to life across all touch points. Driving increased brand momentum is a critical goal this year. And while this capsule is just the beginning, it marks a milestone moment for the brand. Second, we are working towards a more productive and curated product assortment, focusing on icons and best sellers while we expand into other categories strategically. Compared to previous years, we made a conscious choice to limit the total volume of newness this season, adding new styles where they were needed most by building on key product families. The benefit of this decision is we're better able to engage our customers through clear storytelling and giving space and focus in our DTC channels to Haider's new designs. While this means fewer new styles this season, this decision sets us up to deliver a more strategic offering to drive sales and conversion in the long term. Now, let me share highlights from our Q2 operating imperatives, which aim to address these performance issues, starting with our product and brand operating imperative. From a product perspective, it's no secret that we occupy a leading position in delivering the warmest outerwear, but we are fully focused on complementing that with innovative styles that expand into other categories and seasons. Early results are encouraging. Our spring/summer 2024 collection was positively received, in particular, our apparel and everyday products, confirming the significant market opportunity for our full year assortment. More recently, we launched our fall/winter collection in September, which delivers a more youthful attitude with relevant silhouettes and style-forward designs that don't compromise on function. Based on October sales results, which are substantially improved over Q2, this collection is resonating. Looking ahead, our category expansion story now includes eyewear as we announced plans to launch our first collection in spring 2025 in partnership with Marchon Eyewear. Our DNA of protection and craftsmanship translate well into eyewear, and we're excited to see this category come to life soon. Lastly, on the product front, we have hired a new Head of Merchandising, who will start early in 2025 to lead and strengthen our long-term product strategy. This is a critical role that we have not had in the business for some time and will be a driving force in working with Haider and his creative vision. Together, they will build a product offering that strengthens the link between market demand and our product roadmap to drive both revenue and margin. Turning to marketing activity highlights. In Q2, we continued to move the needle on the marketing front in targeted ways. We launched an engaging campaign with our global brand ambassador and NBA star, Shai Gilgeous-Alexander, which delivered increased earned media, significant new subscribers, strong social engagement, as well as solid commercial results. In September, we joined the world of live streaming with the opening of a new sales channel on the Chinese social platform, Douyin. This is a powerful way for us to tell our brand story and engage customers in a more direct way on style and functional aspects of our products. Our performance in these early days on Douyin is strong and contributed meaningfully to our Asia Pacific e-commerce revenue in Q2. We were successful in expanding our audience, both on social and our own communities. Through consistent and targeted engagement, we have grown the number of subscribers by over 30% year-over-year with the share of email-attributed sales in our e-commerce revenue also growing significantly. In the near term, our attention and focus are on creating excitement for Haider's capsule and a bolder brand expression overall and sustain that momentum through commercial and regional campaigns that also drive demand for our mainline collection. The expedition we led in Iceland that Dani mentioned earlier reflects our experience-first marketing strategy, designed to make impressions, not buy them. The capsule campaign that follows will build on our authenticity and credibility as an experiential brand, amplified globally through a robust marketing campaign with investments throughout the funnel, including digital and out-of-home campaigns, regional events and impactful retail theater. Early data from our campaign indicates that brand momentum is building, reflected in the level of earned media impressions globally, growth in our social following, and increase in US search demand and continued growth of our membership base. Another critical component of our brand and product evolution imperative is our wholesale strategy. Our efforts to elevate the wholesale shopping experience started nearly 18 months ago and began to bear fruit in Q2. Key second-quarter achievements include positive sell-through with our top partners in EMEA, our largest wholesale market, which reverses prior year trends. Our brand is better positioned within strategic wholesale partners, including a men's pop-up and Galeries Lafayette alongside luxury peers, resulting in significantly higher sales compared to the same period last year. We also made significant progress in reducing the availability of our product with wholesale distributors that have historically not treated our product in a brand-aligned way. This has resulted in considerable improvement in our full-price positioning. We also experienced solid travel retail growth as we gained deeper experience in this relatively new channel. Lastly, in October, we introduced an elevated and bold visual expression at Selfridges in London, having just launched the Polar Bears International pop-up experience and taking over the entire window displays with our fall/winter collection. We're pleased with the progress we've made in our wholesale business and are on track to deliver our full year outlook for this channel.

Thanks, Carrie, and good morning, all. Our third operating imperative in fiscal 2025 is to simplify and focus the way we operate as an organization. We are doing this through internal operating excellence and focused capital deployment. We've made good progress on both of these fronts in our second quarter, which I'll take you through now. Starting with achieving operating excellence. In Q2, we continued to simplify the way we work and ensure our spending is lean while investing in key areas to drive growth through the business. To share some examples, we've been aggressively reviewing our third-party vendors, which has resulted in the renegotiation or cancellation of numerous contracts in the first half of the year and yielded significant savings. We also continue to evolve our teams in ways that reduce costs and improve their effectiveness. We continue to prudently manage our headcount, hiring for only the most critical roles as we exercise discipline over our cost base. While we've been hiring since the workforce reductions we implemented at the end of our last fiscal year in March, we have also been very judicious about when and whether those roles are truly needed. Our actions drove efficiency, and our Q2 SG&A expenses decreased year-over-year. This occurred despite investments in critical areas such as technology infrastructure and product design, including scaling up the team in our Paris Design Studio. However, it's important to note that due to slower top-line growth, SG&A as a percent of revenue increased year-over-year after normalizing for adjustments in both periods. We acknowledge the importance of cost deleverage, and we are not satisfied with this outcome. However, we believe our focused investment and cost management strategies position us well to improve SG&A as a percent of revenue as we drive sales growth in the coming quarters. We intend to continue implementing specific cost optimization initiatives and remain disciplined in allocating resources to investments that directly support revenue growth no matter the market conditions. We expect these actions, plus the scaling of revenue, to yield tangible improvements in SG&A efficiency. Next, I'll speak about focused capital deployment. As you'll recall, we made a decision to open a smaller number of stores in fiscal 2025, while we focus on our existing base. This, plus our general conservatism on capital deployment, has resulted in our CapEx declining significantly year-over-year in the second quarter, even while we invest in critical areas that drive revenue and strengthen the foundations of our business to support speed and scale. We also made significant progress in rightsizing our inventory levels. Inventory at the end of our second quarter decreased 9% year-over-year, an acceleration from a 7% year-on-year decrease at the end of Q1. It also marks our fourth consecutive quarter of decreasing our year-over-year inventory balance. We achieved this by temporarily lowering production levels with both our third-party contract manufacturing partners and in our own facilities. We supplemented that with friends and family sales to continue exiting slow-moving inventory and non-carryover styles. This resulted in a 0.9 times inventory turnover for the 12-month period ending September 29, 2024, a 13% improvement year-over-year, accelerating from a 6% year-on-year improvement last quarter. We expect to see continued movement in our inventory turnover in the second half of the year as demand increases in our peak season and our sales ramp up. All our efforts are contributing to improved inventory health within our operations and across our channels. As we achieve those goals, we are gradually rescaling our production capacity to support both this year's peak season and next fiscal year while still staying focused on improving inventory turns. Overall, we're pleased with the progress made in simplifying our operations and deploying our capital responsibly in Q2. We are committed to identifying and implementing further changes on an ongoing basis as we evolve our culture and internalize discipline and efficiency across the organization.

Thanks, Beth. As you've heard so far today, we are making good progress across our execution levers. I'll start with reviewing our second quarter financial performance and then discuss our updated outlook. Revenue in Q2 was down 5% year-over-year or 6% on a constant currency basis due to a decline in DTC revenue and a planned decrease in wholesale revenue, partially offset by an increase in other channel revenue. First, I will describe our regional performance on a year-over-year constant currency basis. North America revenue decreased 3% on lower DTC and wholesale revenue, partially offset by higher sales activity in the other channel, primarily friends and family events. Asia Pacific revenue grew 3%, mainly due to higher travel retail revenue in Greater China, which is included in our wholesale business, partially offset by lower DTC in the region and revenue in EMEA down 17%, primarily due to a planned decrease in wholesale revenue. From a channel perspective, second quarter DTC revenue was down 5% or 6% on a constant currency basis due to softer demand in both our in-store and e-commerce channels. DTC comparable sales were down 13% year-over-year due to the factors Carrie discussed earlier that impacted both traffic and conversion in the quarter. August and September were the more challenging months in the quarter as consumer sentiment weakened. It's worth repeating that despite consumer caution in our markets, we believe that being somewhat quieter on marketing ahead of the Haider capsule launch later this fall dampened traffic as well. We began to see some improvement toward the end of September as we started to ramp up our marketing investments with the second drop of our fall/winter collection and the kickoff of the Snow Goose campaign. I would like to point out that Golden Week was a bright spot for us, with revenue in Mainland China better than last year for a seven-day period. While this is one week out of a full quarter and not an indicator of the total period, it does demonstrate the strength of our brand in China. Our focus continues to be on the day-to-day retail execution, and our expectation continues to be that these actions will result in positive comparable sales growth in fiscal 2025. We've seen a trajectory improvement in positive comparable sales growth in October in several of our stores in Mainland China, EMEA, the US, and Canada, although pockets of consumer pressure remain throughout those markets. Online performance is lagging somewhat, though it is being bolstered by the launch of Douyin and some early Singles Day sales in Mainland China. Mainland China performed well in October, leading to a low single-digit increase in total DTC comparable sales growth for the month. Q2 wholesale revenue was down 15% or 17% on a constant currency basis, reflecting our planned lower order book as we elevate the quality of this channel. For the first half of the year, wholesale revenue was down 21%, which is in line with our full-year outlook. While the North American and EMEA order books are smaller year-over-year as planned, there is improvement in both Greater China and Korea as we deepen our wholesale relationships, especially in key travel retail locations such as Hainan Island and airports. Despite the continued uncertainty about traditional and pure-play digital wholesale partners, channel inventory has significantly improved year-over-year. We are seeing stronger commercial alignment, as you heard from Carrie, about the brand's representation at our partners. This gives us optimism about this channel moving forward. Revenue in our other channel segment increased to CAD26.6 million in Q2 of fiscal 2025, up from CAD9.7 million in Q2 of fiscal 2024, primarily due to an increase in Friends and Family sales to exit slower-moving and discontinued inventory. We expect to be much quieter on this front in the third quarter and are evaluating opportunities in early calendar 2025. In addition, we have positive improvements from third-party sales from the knitwear manufacturing facility we acquired in Q3 of fiscal 2024 and employee sales, for which we implemented a new program in Q3 of fiscal 2024. Let's now turn to gross profit. Our second quarter gross profit decreased by 9% year-over-year. Gross margin declined 260 basis points to 61.3%, primarily due to a higher proportion of non-heavy weight down revenue within our product mix. We expect to expand gross margin over the balance of the fiscal year, driven by a more favorable D2C channel mix, lapping both the acquisition of our European knitwear manufacturer and introduction of our updated employee sales program, complemented by further cost efficiencies on production labor and more favorable overhead absorption than planned. Moving further down the P&L. Our adjusted EBIT was CAD2.5 million, which was down from CAD15.6 million in the second quarter of last year. While we reduced overall SG&A expenses by nearly CAD15 million, top-line pressure resulted in a lower adjusted EBIT and lower adjusted EBIT margin. We've mentioned several ongoing initiatives aimed at driving the top line while also demonstrating discipline in managing our cost base. Lower SG&A in Q2 was primarily due to lower corporate SG&A spend and a shift in timing of our marketing spend to the back half of this fiscal year. This was primarily offset by higher costs associated with operating 10 more permanent stores year-over-year and increased technology and design studio investments. The decreases in corporate SG&A spend were primarily due to savings that resulted from the workforce reductions implemented in fiscal 2024 and significant costs associated with our transformation program in Q2 last year, which was included in our reported results and excluded from adjusted EBIT. Lastly, on the income statement, Q2 adjusted net income attributable to shareholders was CAD5.2 million or CAD0.05 per diluted share compared to CAD16.2 million or CAD0.16 per diluted share in Q2 fiscal 2024. Turning to our balance sheet. At the end of the quarter, inventory was CAD473 million, down 9% year-over-year, driven by a noticeable decrease in finished goods. We ended the quarter with CAD826 million of net debt compared with CAD852 million at the end of the second quarter of fiscal 2024. We ended the period with approximately CAD282 million in unused borrowing capacity on our revolving credit facility. Our net debt leverage at the end of the second quarter was 2.9 times adjusted EBITDA compared with 3.3 times at the same time last year. We expect to end the year with leverage below historical levels. As a reminder, our capital allocation priorities towards driving shareholder value are: first, to invest in organic growth opportunities, including brand and product development, as well as in the expansion of our retail network; second, to invest in the foundational needs of the business like leveling up our technology; and third, to ensure we have an efficient capital structure. Turning now to our fiscal 2025 financial outlook. While our revenue for the first half of fiscal 2025 is largely in line with our forecast, our D2C business has performed below our expectations. Considering the weakening in consumer sentiment since we provided our initial outlook in May and our first half performance, we are taking the prudent decision to introduce a bottom range to our full-year fiscal 2025 guidance. Full-year fiscal 2025 revenue is expected to range between an increase in the low single-digits to a low single-digit decline compared to fiscal 2024. We expect D2C comparable sales to also move in a similar range this year versus the prior year. We continue to expect wholesale revenue to decrease 20% year-over-year, which is unchanged from our initial outlook. Our gross margin outlook is also unchanged, which we expect will remain similar in fiscal 2025 compared to the previous year. Due to the lower range we are providing on the top line, we expect non-IFRS adjusted EBIT margin to range between an increase of 60 basis points to a decline of 60 basis points over the prior year. We have lowered the top end of our adjusted EBIT margin range from a 100 basis point increase in our initial outlook to reflect our increased investments in marketing activities compared to what we planned at the onset of the year and a change in our expected regional revenue mix towards Asia Pacific. We expect the lower mix contribution in D2C comparable sales from North America and EMEA to compress margins given the higher fixed cost structures in these regions, particularly in our stores. As a result, we expect non-IFRS adjusted net income per diluted share to increase in the mid-single digit range with approximately 98 million shares in weighted average diluted shares outstanding. Let me remind you, 75% of our revenue is historically recorded in the back half of our fiscal year, and we are relentlessly working to drive positive comparable sales growth over that period. To close out today's prepared remarks, I'd underscore that we're encouraged by the progress we're making to transform our operations and to evolve engagement with the Canada Goose brand despite difficult macro conditions. Let me reiterate that a transformation of this magnitude takes time and things are moving in the right direction as we build stronger connections with our consumers and deliver elevated shopping experiences. Our team is deeply engaged in executing across our three operating imperatives with an immediate focus on delivering sales during our peak season. We continue to test and learn and unlock opportunities across our brand, product and D2C execution, and are confident in our ability to stabilize our revenue base, leading to improved and sustainable growth and profitability in the near and long term. With that, I'll open the call up for questions.

Thank you. We will now begin the question-and-answer session. Your first question comes from the line of Adrienne Yih with Barclays. Please go ahead.

Good morning. Thank you for the detailed information. Dani, setting aside the macroeconomic factors that seem to be affecting everyone, it appears that we’re facing a setback of about a year, and it's not just specific to your situation. As we look at the aspects you can influence, I’d like to discuss how we can reduce the seasonality of our business, aiming to avoid heavy concentration in the last two quarters of the year, and explore expansion into other categories, including seasonally adjusted apparel for different times of the year. Can you provide insights into how the business is expected to evolve in terms of channel mix, regional performance, and the distinction between winter and non-seasonal apparel over the next three to five years? It would be beneficial to reevaluate the long-range plan you shared with us prior to the pandemic to get a clearer understanding of our current position in that cycle. Thank you.

Thank you for your question. I'll provide some insights on our future. Our opportunities are significant, and our brand remains very strong based on various research we’ve conducted, which we are excited about. Over the years, our product has evolved significantly, and we have plans for further development. We will soon welcome a new merchandiser who will greatly assist in this effort. Additionally, our new design studio in Paris is one of our boldest initiatives this year, aimed at propelling our business forward. We expect to produce strong designs and desirable products from that facility, complementing our design and manufacturing capabilities in Toronto and Canada. My vision is to see our product line grow substantially with appealing items that consumers genuinely want, and we are working hard to create an organization that can support that vision.

Adrienne, this is Beth. I'll add to that. Well, obviously, we're not specifically pointing to that long-term guidance anymore. There are many themes in that that remain very true. We have a significant amount of footprint expansion opportunity across all geographies. We have a significant amount of expansion of retail and D2C execution expansion opportunity, brand building opportunity that will continue to grow. Consumer sentiment will create both D2C and wholesale revenue opportunities in multiple markets. We do expect to see our non-heavyweight down categories grow faster because they are newer categories for us, but we also believe there's plenty of growth opportunities in heavyweight down as well. So the thematic elements that you heard in that long-range plan, we certainly still feel are very much true, even though the specific revenue and EBIT forecast suggested by that, we pulled back on.

Great. And then a quick one, just a follow-up for Neil, what was the shift in marketing dollars? How should we think about that hitting the SG&A line as we model out the SG&A for next quarter? And then are there any stores anywhere globally that are not hitting your four-wall metrics that would be under consideration for potential closing, or is that kind of not even in the cards? Thank you.

Yeah. I'll take the second part of the question first, Adrienne, and thanks for your questions. No, we're not giving any consideration to that right now. The focus for the business top to bottom is about peak execution. To the extent that we need to look beyond that, we will at the right time. But right now, we're very focused on driving productivity and profitability out of every store. And as a reminder, our metrics in those stores are very, very strong. As it relates to the shift in marketing, we don't necessarily give color on specific marketing spend or where it falls particularly in the quarters. What I can tell you is, on a year-to-year basis, we're going to be slightly up in the marketing spend, and we have been a little bit quieter in the first half than we will be in the second half of the year, obviously, putting all of our heft behind the Haider launch and some commercial marketing activities that we know can drive some search volume and other KPIs that lead to revenue in the channels.

Fantastic. Thank you very much for your help.

You're welcome.

This is Josh Reiss filling in for Rick. Thanks for taking my question. I was hoping you can provide additional color behind your plans to improve on the comps for the remainder of the year, curious how to really think about the opportunity to drive those higher productivity levels from a regional perspective.

Yeah, absolutely, it's Carrie here. One of the biggest things that we started in the first half is what I talked about before, making sure our stores are well stocked with inventory, and we're in such a better position than we were this time last year, even six months ago. We've made considerable efforts on training our staff and then also making sure that we're staffed appropriately when we see the traffic. All of those programs have been massive efforts in the first half, and we've started to see green shoots of that probably fastest in EMEA, as we discussed. We're applying that same playbook to every region, and we're really seeing that improvement in APAC. North America is taking a little bit longer. It's obviously a larger store base. So really, it's continuing what we've already started and making sure that we're just being as aggressive as we have been in the first half. Hopefully, with the influx of more marketing, we're going to see a little bit more traffic, especially in our comp stores. To me, it's really staying the path of things that we've already done and hopefully seeing a lot more traction from those efforts.

And as we stand here today, we're through the first big month in our peak. We've got some data on how those things have contributed. There are regions, particularly China, where we see some level of resilience in the consumer that perhaps wasn't there in the second quarter. That gives us a degree of confidence. What we can do about the macro is really out of our control. So we're focused on how to drive traffic to the stores and all the stuff that Carrie just referred to that helps lead to conversion once they're in there. I don't think we can underscore enough how much effort there is around the world going into labor and training to ensure that the luxury experience for the consumer is where it needs to be as we get deeper into peak.

Thanks. And one quick follow-up on just that China component. Can you talk about what you're currently seeing from the Chinese consumer? Perhaps any more color on what you're seeing in China that can inform our expectations for the region for the rest of the year?

Yeah. The story is a little different than it was in the second quarter. We have continued to open stores as planned. We know that, as you probably do, the macro environment in China is a challenge. We're hopeful that the stimulus that came through will lead to something over the long term. We're not necessarily planning for that. What we do know is that our brand resonates with Chinese consumers wherever they are, and they shop our stores in Canada, the U.S., Europe, and especially in Mainland China. Travel seems to be somewhat muted. But those trends will correct over the long term. What we have seen in the past few weeks with both Golden Week and with Singles' Day is some positive forward momentum. We're hopeful that trajectory continues, which gives us, as I mentioned, some confidence that the Chinese consumer will continue to support Canada Goose.

I just want to add on there is the other growth that we're seeing also with our wholesale business. Our wholesale partners do want more inventory, and having been there, yes, it's a little quieter. If that stimulus affects the luxury spender, we are seeing so many bright spots that give us confidence in both the mid and long term.

Hi. Thank you. Regarding the new Head of Merchandising, what would be some key priorities? And as you think ahead, with the innovation and execution you're having with the new creative designer, how are you thinking about creating new icons and balancing new versus evergreen products and just developing new evergreen icons as well? Thank you.

So our new Head of Merchandising, I mentioned in my remarks that they will be working very closely, obviously, with Haider and the team in broadening our assortment. We've made such great progress in showing up as a lifestyle brand, but there are so many more opportunities still ahead of us. As you said, we're not trying to do more just for the sake of more. We want to do more that's better. Reflected by our current season offering, it's a lot of focus on bestsellers and icons because we don't want to have a broad assortment that confuses customers. We want to have a very clear, well-mapped out distinctive voice that comes through our products. Whether it's eyewear that we're introducing, accessories, or doubling down on some new icons we're introducing for heavyweight down, that's going to be the focus. We're really understanding consumer demand, listening to what's being asked for, while translating our DNA of who can is in protection, performance, and style.

Yes. I think keeping in mind that we don't necessarily have a long-term view out, I'll speak sort of more qualitatively. Clearly, product mix over the last many years has shifted away from heavyweight down in a way that excites us both because it makes the store economics really attractive as we start to explore deeper into categories that, as Carrie just alluded to, the merchandising leader will help alongside Haider. Product mix may create a little bit of a headwind, but it certainly creates a lot more dollars of gross profit. We continue to be vertically integrated, which is a major competitive advantage for us. The teams in our product development chain and inside our supply chain are laser-focused on delivering high-quality products. With that, it allows us to control manufacturing in a cost environment, giving us informed decisions. We want to grow each revenue channel responsibly through comp growth and some pricing. But pricing isn't necessarily the lever we want to pull. We focus on creating tremendous products for our consumers and growing volume through all our channels.

Good morning and thank you for taking our questions. I was hoping you could elaborate on your plans to drive an acceleration in comp trends in North America and how you're thinking about that growth opportunity between stores and online. And then separately, can you contextualize the number of days of wholesale inventory you have on hand by channel or by region in the channel? Thank you.

Thanks, Brooke, it's Carrie here. In terms of accelerating D2C comps in North America, we talked about North America being a little more challenged on the storefront. Just a larger network that is a little more mature, so it hasn't come as fast as maybe some other regions. It's the same playbook that we talked about earlier. Making sure that we're diligent with traffic, labor, matching labor hours, and monitoring BA performance while ensuring the right inventory is present in those stores. We're very laser-focused on a local level to drive comp performance. In terms of wholesale channel, Beth, do you want to talk about inventory?

Yes, I can take the question, Brooke about inventory by channel and region. There's really two stories here. The wholesale channel inventory story is that we are in a significantly lower inventory position in the channel this year than last. Our pullback in wholesale revenue this year is intentional to allow those wholesalers to experience higher sell-through and maintain our full-price proposition in wholesale and retail. We see that coming to fruition, and our wholesale partners are pleased with it. In D2C, it's the opposite. We were not in a strong enough inventory position in D2C everywhere. Certain products that were well received by customers sold through too quickly, etc. We're in a much stronger inventory position in our D2C channel now at the beginning of peak compared to last year. We're leveraging the vertical integration that Neil mentioned earlier to capitalize on that and chase sales opportunities when they do exist.

Great. Thank you very much. I’ll pass it on.

And that concludes our question-and-answer session. I would now like to turn the conference over to Ana Raman for closing comments.

Thank you everyone for joining today's call. We look forward to giving you our next update with our Q3 results. We wish everyone a happy and healthy holiday season. Thank you.

Ladies and gentlemen, this does conclude today's conference call. Thank you for your participation and you may now disconnect.