Hello, and welcome to Groupon's Second Quarter 2026 Financial Results Conference Call. On the call today are Chief Executive Officer, Dushan Sankful, and Chief Financial Officer, Rana Kashab. At this time, all participants are in a listen-only mode. Today's call will be a question-and-answer session only. The company has posted earnings materials, including earnings commentary, on the company's investor relations website at investor.groupon.com. Today's conference call is being recorded. Before we begin, Groupon would like to remind listeners that the following discussion and responses to the questions reflect management's views as of today, August 7, 2026 only, and will include forward-looking statements. Actual results may differ materially from those expressed or implied in the company's forward-looking statements. Groupon undertakes no obligation to update these forward-looking statements as a result of new information or future events. Additional information about risks and other factors that could potentially impact the company's financial results are including in its earnest press release and in its filings with the SEC, including its annual report on Form 10-Q. We encourage investors to use Groupon's Investor Relations website at investor.groupon.com as a way of easily finding information about the company. Groupon promptly makes available on its website the reports that the company files or furnishes with the SEC, corporate governance information, and select press releases and social media postings. On the call today, the company will also discuss the following non-GAAP financial measures, adjusted EBITDA and free cash flow. In Groupon's press release and their filings with the SEC, each of which is posted on its Investor Relations website, you will find additional disclosures regarding these non-GAAP measures, including reconciliations of these measures to the most comparable measures under U.S. GAAP. And with that, I would like to turn it over to CEO Dushan Sankful to make a few opening remarks before we jump into Q&A.

Hello, and thanks for joining us for our second quarter 2026 earnings call. It's great to be with all of you today. Yesterday, after the market closed, we released our earnings and posted our shareholder letter on our investor relations website. Today, I will make opening remarks and then open up the call for your questions. For more details on our quarterly performance, I encourage you to read our full shareholder letter, press release, and thank you. We believe the best things in life happen offline. As the world becomes increasingly digitized, we believe demand will grow for analog in-person experiences and for the digital pathways consumers use to identify, discover, and book those experiences. Groupon sits at that intersection of consumer intent and local supply, a natural bridge between the AI economy and the millions of local merchants who power Main Street. Q2 fell slightly short on the top line, with billings and revenue each down 1% year over year, while adjusted EBITDA finished at the high end of our guidance range and free cash flow was strong at a positive 15 million. The top-line shortfall was concentrated in North America local, which continued to see pressure in Q2 and came in below our expectations. Looking ahead, we enter Q3 with momentum, with our business accelerating to mid-single-digit growth in July, a positive signal for the trajectory of our marketplace in the second half. Project Foundry, introduced last quarter, remains our most consequential initiative as we redesign how Groupon works to be an AI-native company. Our approach is first principles and company-wide. We are thinking how the entire organization runs across every function with AI at the center of how work gets done. Our ambition is that AI handles all repetitive work at Groupon, so our employees spend their time either managing AI agents or talking to customers and merchants. The overarching goal is increasing our execution velocity, collapsing the time between recognizing a customer or merchant unmet need and shipping the solution. We believe operating at AI speed is critical to succeeding in an AI-first world. Just over four months in, we are extremely pleased with the progress we have made and the momentum we are building. We are starting to see outcomes delivered faster for our customers and strategic bets moving at an accelerated pace. AI now builds and optimizes tens of thousands of hyper-local marketing campaigns, a scale no human team could run, and engineering output per developer has more than doubled in the past six months. This progress and the green shoots we see, while not yet uniform across the entire company, give us confidence we are on the right path. We are doubling down to accelerate this transformation and expect that our organization will be AI fluent by default by the end of 2026. Turning to our strategic bets. The organic search landscape is being rebuilt around AI generating answers and our search foundation work is paying off. Revenue from our organic channels returned to growth in Q2 and accelerated to double digit growth in July. We are using AI to produce and structure quality local content at a scale that was not previously possible, making our platform more relevant to both traditional search engines and AI systems. Organic is an inherently volatile channel, and there is still work ahead, but together with our high-performing paid marketing engine, our improving organic channels are strengthening our reach. Our second focus is making the Groupon experience more personal and more relevant, so that the customers we bring in engage more deeply and purchase more often. Managed channels continued for improving trajectory in Q2 on the customer data platform we scaled last quarter, sending fewer, more effective messages, with revenue per cent up strong double digits. And rather than one experience for everyone, we are building a customized one, where different customers see a different Groupon experience. Some customers prefer to explore a map, others browse carousels, others a swipe-based interface. Customer signals that arrive in the morning can now become shipped features the same day, a cycle that previously took months. Trust and quality is our newest bet. We are building a curated experience marketplace where every deal earns its place and no one has to second guess a purchase. We are raising the bar on what appears on Groupon and have remediated or removed hundreds of deals that did not meet it. And AI now resolves the large majority of customer support contacts on its own roughly three times faster than at the start of the year. In the second half, we are adding verification before a deal publishes, a redesigned redemption experience including wallet support, and a pilot of a Groupon AI concierge that helps customers answer questions and book experiences. We also continue to rebuild Groupon's technology stack, and we now expect every surface in every geography to be fully migrated to our new platform by the end of Q3. And this week, we strengthened our leadership team. Adi Rajkumar joined Groupon as Chief Operating Officer and Mark Marge joined as Vice President of Marketplace Strategy and Operations, both with operating experience from some of the most successful local marketplaces. Our North America local supply engine has been running behind our expectations, and we are excited to see the impact Adi and Mark will drive there. Turning to guidance, for the third quarter, we expect billings growth of 4% to 6%, revenue of $228 to $130 million, adjusted EBITDA of $19 to $21 million, and negative free cash flow in the quarter. For the full year, we are maintaining our outlook. Billings growth of 3 to 5%, revenue of 513 to 523 million, adjusted EBITDA of 75 to 80 million, and free cash flow of at least 60 million. Our outlook implies second half revenue growth of approximately 6% at the low end and approximately 10% at the high end. We expect the pace of growth to accelerate through the balance of the year, supported by easier year-over-year comparisons, additional marketing investment, and increasing contribution from our strategic bets. The acceleration of our outlook requires runs ahead of our current pace, and a slower run across these drivers would affect our ability to reach it. We are confident in achieving our fourth consecutive year of improving revenue growth. Taking a step back, we are building a platform on three compounding capabilities. AI-native experience marketplace builders, a technology stack built for AI speed, and data that makes local commerce legible. As these capabilities compound, so does our ability to deliver on our mission to get people offline through quality local experiences at great value. This is accompanied by its effort, and I want to thank every Groupon employee for the ambition and energy we are bringing to it. With that, let's open the call for questions.

Thank you, Dushan. Our first question comes from Bobby Brooks from Northland Capital Markets. Bobby, you can now unmute your line.

Hey, good morning, Kevin. Thank you for taking my question. I wanted to get a better understanding of the new UI rollout and the phasing of that, because just when I check out the website, I still get the classic UI. So just was curious to kind of hear more on that on a granular level.

Okay. Bobby, thank you for the questions. I would talk about two PCs here. For right now, already several years, we are talking about ramping up a new Mobile Next platform. And just a few minutes ago, I was talking about our plan to finish the full migration in Q3. This new interface is right now powering all our countries, all our surfaces. And we are really in the last phases of migration and updating the users who are, Some of them are still on the old version, mainly, of the application. And we are cleaning up the last and least used parts of the interface. This is one critical piece of our effort to improve the user experience because this new platform unlocks a ton of new opportunities and the pace of development which we have on a new platform is completely different versus what we had on the old platform. Second part of that question is about the user experience, which we are improving on this new MobileMix platform. We were talking about personalization, but I was sharing and part of our management team multiple posts on LinkedIn or X, where we were showing examples of the interface. And we are running multiple tests and we already developed multiple features, which we are testing and piloting. and we are identifying user groups who best interact with these features. And I see and expect that during the third quarter, it's pretty much every week when we introduce something new to improve the user experience in terms of personalization. And last but not least, I was also talking about the quality bet. And here we were talking about it mainly in terms of how we are improving deal quality and making sure that the deals have proper pricing, great customer experience. However, there is also a second very important part of this bet, and this is customer experience. You can see on tens of thousands of deals on Groupon across several countries already much improved customer experience in terms of showing the most important parts of the deal and parameters, for example, next to the options, So it's very clear when you are buying this option of the deal, this is what you are getting. We are also taking most important parts of the fine print from the deals and showing it in very visible way to customers so that they are very clear on what they are getting and there is no confusion after the purchase. So this is combined effort on multiple fronts, because for me, my goal is to build a marketplace which brings trust to customers. Customers will be buying on Groupon. They need to build the trust and know that if I buy something on Groupon, I will get what I was promised to.

I will get a quality deal at a great price. for sure can i really can appreciate that on the building the customer trust and to piggyback on that uh it is really encouraging to hear that emphasis today on building the trust and quality so i just wanted to hear what might be some of the kpis you you will be you and the team will be watching to track your progress there so ultimate metric which we are all watching here is purchase frequency, obviously.

This is the key metric which will drive value also for shareholders. But internally, this is the metric which more and more teams which are participating on activities which I'm talking about is looking at. And internally, we are going a little bit deeper and we are really right now with the platform which we built and migrated over the last several years, we cut our customer base into multiple segments. So we are really looking on performance of new customers. We are looking on performance of what we call champions, for example, on the platform. And pretty much every week and every month, we are looking on what features we delivered, how they are impacting behavior of these customers. So one example of a very important metric, which we are following, is conversion to second purchase. If we have a new customer on the Groupon, how many of those customers within, for example, next seven or 30 days after that first purchase, they will do the second purchase? I would maybe slightly jump to the topic, which is partially related to it. Initially, when we were rebuilding Groupon and marketing, we were very transactional. We were looking really only on that first transaction. But now with all the capabilities which we have, we start moving in the direction on looking on lifetime value. So we are optimizing campaigns not only based on what they bring in seven days, but we are looking on the type of customers they are acquiring and we spend money differently if we see that the profile of customers is this is one and only, one and done type of customer or whether this is a customer who purchased a product which is typically purchased two, three times a year. And we are reallocating our resources more towards the campaigns, which are bringing the customers with better purchase frequency in general.

That's terrific to hear. And then it was also just exciting to see during the quarter, the marketing partnership you did with the McDonald's loyalty app. And so I just wanted to ask how you thought that played out.

Could we maybe expect similar, shorter duration partnerships like that in the future and maybe just generally what do you think that should show to investors about because it does feel like it's it you probably wouldn't have been able to do that maybe two years ago or even 18 months ago so just wanted to give you the floor there so yes it was our first partnership of this type with mcdonald's but last few months internally we are talking a lot and figuring out the ways how to expand this again when you think about how the transformation was evolving originally we were really focused just on i would call it like transactional marketing which brings revenue immediately because this is what we had to fix now when our marketing engine is on this bottom part of the funnel is really working very great very well scaling understands what type of customers we are purchasing we are expanding the marketing we started already brand campaign in Q4 last year and we continue with brand activities during this year we are getting knowledge and experience in the influencer marketing where we will need to double down and this will be one area where we will be visible and investing more and more in coming months and quarters and McDonald's is a type of partnership which we will be bringing more and more with like recognized brands and it's definitely not just McDonald's you can see many other great top companies on the platform but internally right now we have an initiative to bring them more because it simply brings Groupon visibility. It brings huge amounts of customers exposed to Groupon brand going forward. So my plan is to show more of these.

Awesome to hear. I'll turn it back. I'll jump back in the queue.

Thank you, Bobby. Our next question comes from Eric Sheridan from Goldman Sachs.

Eric, so much for taking the questions. I'll just give you two. First, can you go a little bit deeper in what you're seeing in June and July that increasingly gives you some confidence around the way you're framing the back part of the year versus the front part of the year? And is there a way to tease out sort of maybe macroeconomic relative to some of the things inside of your control and structural on the product development side? And then the second question would just be when you think about aligning your strategy over the medium term, how do you think about the strategy evolving towards more frequency of behavior among buyers. So, you know, you're not only seeing the buyer growth, but you're also seeing some of the elements of frequency. Really appreciate it. Thanks so much.

Great. Thank you, Eric, for your questions. On June and July, first of all, for the rest of the year, I expect that, not expect, we know that the comparisons will ease it from here, really. July wasn't an easy month for us in terms of compare so we are happy with where we are standing right now and then a few drivers which are very important for the further acceleration in the rest of the year we finished majority of the platform rollout which was a huge drag and huge project for us last few years really the last outstanding PCs will be finished in Q3 but really vast majority of Groupon customers is now using new platforms so it gives us the speed we progress significantly also with organic revenue which is especially in SEO growing double digits and we are in much better position with managed channels which are responsible for sending push notification emails to our customers so we should be improving our customer uh life cycle uh the personalization capabilities which we developed and which we are testing and we have multiple of them in in production are giving us a tools which we will need uh to to accelerate the growth and also this piece is very important for purchase frequency because by delivering what customers are expecting not generic offer of of the deals on the website, but based on the signals which we have about the customer previous behavior, what they are looking at, what they are clicking at, what device they are working with, we can improve purchase frequency and then we will also allocate more marketing to the second half and we see improving returns of marketing and last but not least, we were going through and still going through quite complex transformation to Foundry making the company AI native and while it's very painful for for us and people on one side on the other side I can already see results and I see acceleration of delivery of beds where teams which are AI native the pace how they are able to develop and come with features is really uncomfortable to anything what I saw in the past year. And on the on the macro piece of this question, in general demand for local experiences remains resilient. Yes, I fully agree and see that there is a pressure on wallets and it's probably increasing but at the same time it also increases the appeal of value which is our core consumer proposition and what we see and when I'm talking to our sales team, it increases merchants' need for demand, which is our supply proposition. So we are not counting on macro in no direction. Let's say all our numbers, everything is execution-driven, but I don't see macro as a headwind to us. And then on the frequency part, it's mainly about that enablement enablement, which we got with new platform and with AI development in terms of features. We are releasing so many new features for customers where we measure how they appeal and how they change their behavior. I was talking here about the personalization. I can give here another example how we are doing the personalization. We now have much better understanding what people are searching and expecting on Groupon every single day of the week. And we see very different behavior, for example, during the weekdays and even within weekdays versus on the weekends. And we are customizing the whole engine and the whole platform so that it's simply serving the need of the customer at that moment by analyzing previous behavior, previous data, supply structure. So all this will be helping us to improve the purchase frequency, which is one of our top priorities. And then I would mention once more the changes which we announced just recently on the supply side, which was a little bit dragging us last quarter with new leadership from Adi and Mark joining. We have very high expectations and very high ambitions on improving significantly also this part of the marketplace.

Thank you, Deshaun, and thank you, Eric. We'll continue to take questions from the investors on the line, but the company would like to now take written questions that they've received via X and Reddit from their retail investor community. The first written question comes from lonewolfv on Reddit. A reoccurring perception is that buying a Groupon can be a gamble because the quality of the merchant or redemption experience is inconsistent. What is management doing to raise merchant quality and rebuild trust in the marketplace? And which metrics would demonstrate the customer experience is actually improving? Also, to Dushan directly, you mentioned 11 labs on the last call. Is there any supply-side agentic initiative?

So these are two questions. I will take them one by one. On the first one, on the trust question, we were internally talking about customers and merchant and quality and trust a lot. However, we didn't have tools ready to make some impact. But this has changed. And this is the reason why we launched this trust and quality bet inside the company. This is one of our top priority bets inside. We are building curated marketplace where every deal earns its place. We are raising the bar on what appears on Gripon and we are removing deals that do not meet this criteria. With AI, we are building also capability to be pricing experts. We are analyzing the pricing of the merchant. We are analyzing what are the prices in the neighborhood of that merchant so that we can become really a place where customers can come and rely that they will get great quality deals at an amazing value. Our AI is daily going through all the feedbacks and customer conversations. So we can immediately, on the fly, improving the deals on the platform. And it may happen that merchants may do some edit or change the content of the deal, which makes it not so easy to understand for customers what they get. When we get first one or two complaints from customers, our AI is able to detect it and just resolve it or escalate it so that our sales team can go and discuss with merchant how to make it better for the customers. We are changing the user experience. When you go to the website on most of the deals, you will see for each option what is included, what is not included. In the past, this was not very clear. We had fine print, which was not easy to read. Now on plenty of deals already, and it will be on 100% of deals in the near future. most important elements which are impacting customers are visible and presented, which will increase the customer satisfaction. Obviously, it's a trade-off with slightly lower, but typically statistically not significant lower conversion, but then much better customer experience with much lower refunds versus previous status, and then with increased purchase purchase frequency we are bringing also visibility of merchants availability we are looking into their booking systems even if they are not integrated on groupon we already have quite a lot of deals where we are showing the visibility which otherwise customers had to go to to merchant website click on their booking system and find it so it's all increasing the trust and it's all increasing customer experience and the main metric and we have like 10 metrics behind this internal the main metric is repeat purchase because this is the most important metric for all of us and for our shareholders and one of our biggest focuses right now. The second part of the question about the supply piece the AI voice agent program for merchant outreach continues and our objective stance, the majority of new merchant meetings set by AI agents by the end of this year with our sales team really focused on qualified conversations. And we are expanding actually this voice pilot, which was originally just AI SDR, calling to merchants try to book a meeting to a very broad integrated AI driven acquisition engine, which starts with better understanding of the opportunity for each category and neighborhood, meaning like in this neighborhood, we need a deal like this. And AI orchestrating all the channels at once, meaning, yes, we will send email. We will launch a paid campaign in that area to acquire merchants. We will launch also AI call. Based on the results, we will define what's the next best approach. I really believe that supply will benefit from this fact because with AI and with access to all information which we are collecting about merchant communication, you can make whole go-to-market and sales process much more efficient, but also much better experience for merchants. And last but not least, you can see that we are doubling down with announcing Adi and Mark joining Groupon.

Thank you, Dušan. We'll move back to investors on the line. And our next question comes from Sean McGowan from Roth Capital Partners. Sean, please unmute your line.

Yeah, thank you very much. Hi, guys. A couple of questions. On that trust and quality issue, how are you communicating that shift and that goal to the consumer? You've talked in the past about doing brand marketing for Groupon. But other than the consumer having a good experience and being maybe positively surprised or whatever, or pleased, how are you communicating that this is an important strategy or goal for the company?

So, Sean, thanks for the question. Similar to many other areas, we are trying to do the work first, and then we want to let the results speak for ourselves. I don't think that if we would start communicating this, as long as we can't stand for 100% of deals on Groupon and 100% of experience, that it would do us good in the long run. So this is internal focus right now, which is running already for several months. You can see the change in the user interface on the website. And when we will ramp this up to 100% of deals and we will be internally happy, then we should be expanding this into more marketing and more promotional communication, which we can do through some types of guarantees which Groupon can be providing to customers.

That's helpful. Shifting gears, so you talked about July seeing, I think, a return to mid-single digit. I assume that's across the whole company. So can you parse that out a bit more? Like, what are the implications for North American local, international local, you know, what are you seeing on a more detailed level?

Ronan, do you want to take this question?

Sure. Sean, great to hear from you. Thanks so much for the question. You know, we are seeing, I would say, broad-based strength across the platform. So if you look at it, you know, North America and international, we saw strength in July. We are also seeing a strong presence in our things-to-do business and our beauty and wellness business. It is the season for things-to-do right now, and our things-to-do portfolio is really doing very strongly, and we're quite pleased, specifically in the tours and attractions space, but also in the local activity space. we've got great assortment we're executing well in the season and and our customers are really responding um so we are seeing strength north america has picked up uh but really uh you know the the the uh comment we made was for the whole company thank you sean okay thanks um and then my last question is um you know you've got so many initiatives that you've talked about over the last

I don't know, a couple of years and Foundry being, you know, very important, but very recent one. So are you able to identify any of the improvement that you've seen so far? And I know it's early days, but, you know, is there anything you can point to in this uptick that you're seeing recently that you would say is directly attributable to Foundry? Or is it still too early to start to see any benefit from that in those numbers?

So the way how we were talking externally about Foundry, but this is also how we do it internally, is the sequencing that the operating engine needs to be changed first. We are really not trying to build some shiny stuff visible from outside, I just want to make sure that we operate internally with AI pays that we have all the data all the harnesses when a new person comes the AI support which will which they will immediately get will help them understand all pieces of Groupon and I see significant results here internally even when I when Mark was joining and providing me feedback on what he got it was super positive feedback and the way how the data are available for all teams, how we share scales, how we have the data packages for everyone who wants to understand some segment, how it's pre-configured so that they can talk to AI about all the data. We can already see it and this is behind the internal acceleration of the bets and seeing how teams are speeding up. also the foundry and the way how we are really based on first principles rebuilding the company it goes towards the way that teams are smaller we call them speedboats much less people, two, three people working on fairly big initiatives means much less meetings so internally we already see that pace we would not be able to have all the personalization features implemented if we would not do it in AI the financial impact It's coming after that and we believe that it will be coming through better features, reaching customers faster, seeing better results from marketing, building, identifying needs of customers and same day, week, delivering and solving them. But I'm not able right now to share the expected numbers. Internally, I'm really pleased because this initiative started at the end of March, and this is by far the biggest impact of what I saw in the last three years on Groupon, how we operate, and most importantly, how we are able to deliver results.

Thank you.

Thank you, Sean. We'll take one more written question from X, from Evan Louisel. What is the plan to get a generation that has never really used Groupon to try it for the first time? And what early evidence would you point to that it's working? Specifically, are you seeing changes in first-time purchases, customer age mix, acquisition costs, or repeat purchase rates among newer cohorts?

So I would cover this from three different perspectives. First is the reach. We are rebuilding the organic part of our traffic acquisition and at the same time, paid marketing engine. We will be doubling down also on influencer marketing. We see improving returns. We see more traffic actually on the website because we have unique content which is and will be valuable in the future. We have much better granularity in understanding what is the traffic and what are the customers coming. So within these groups, with the personalization project I was talking about here multiple times, we will be able to provide different Groupon experience for younger generation, show the product which are more appealing to them. That product piece is very important. It's new app experience, different onboarding, and this is built for people who never used Groupon. And I expect that we will see very, very different onboarding experience rolled out completely in Q3. So it will make it easier for new joiners to understand what Groupon can bring, what is the product proposition. And then on inventory side, we have new formats. We are really thinking like what can be appealing to younger generation, for example. I can mention our tools packages that found viral organic traction who reach customers who never responded to the classic deal format. And you can see that active customers grew again this quarter and our conversion on new surfaces, which we released recently, is improving. Thank you, Dushan.

We have a follow-up from Bobby Brooks on the line. Bobby, you can unmute your line.

Hey, thanks, guys, for taking the follow-up. On the onboarding high-quality merchants, obviously, that's been a key goal during this whole transformation in the marketplace. And I just wanted to ask on your approach to win these new merchants. It's kind of shifted the last couple quarters. And last quarter, I think you specifically called out using some AI voice agents to make those broader-based calls with the goal of just setting up that first follow-up with one of your actual sales agents. So just wanted to hear how that has progressed and what you've seen there.

Okay, thank you for the question. there's an overlap of what I was talking about with that question coming from X. We have internal pilots on AI voice agent who is able to call to merchant and discuss with them the Groupon value proposition and set up a meeting with our agents. Right now, we see the future of this segment really to be like multi-touch AI engine which will be customized to understand what we need where and then run the complete communication and marketing channels to approach right merchants in the right location and AI piece is part of it. I still believe that by the end of this year a majority of these like cold calls to small merchants and the marketing approaches, emails, SMS messages, paid campaigns will be done by AI, with AI really understanding what's happening on each channel and deciding what's the next best action to bring that merchant on board. So this is like go to market from a technical point of view, how to get merchants. Then second, in how we are running sales and what I see as new initiatives, we are already running internal sales brain, which is digesting all information which we have about merchants, about our communication with them, about performance of deals, about performance of other deals in that neighborhood. And that AI-driven engine is building recommendation what are the next actions which we should take on our product portfolio. And the impact is that if you are a salesperson, you get amazing support by this engine because every day it tells you your next action which you should do is to call to this merchant because if that merchant adds a gifting option to the deal, they can expect that we will do 50% more for example or based on this quality that I was talking about the same engine can come and say please call to this merchant and if you fix this, this, this on the deal we can expect that the refund rate would go from whatever from 10% to 2% for example so really it will be understanding

and it already understands the value delivered by each action which will make whole supply engine more efficient that's super helpful color and then just maybe another follow-up for rana is um just it seems like so the inflect the the rebound in july it would seem like north american local is at least high single digits is is that accurate is that a fair logic and could you maybe quantify it with uh it's definitely i was under the impression that it was still kind of it was still a pretty tough comp for you guys in july just yeah so so we're not going to start getting into like the exact numbers for you know more of our business based

beyond what we've said i will give more color though north america local did improve versus q2 um you know we did also see a strength in north america travel um you know we we've uh dushan mentioned it it's also in the script um the you know we've had some really interesting uh progress with a with a new format that we've been uh developing on tour packages uh obviously this is very small um but uh you know just from a from a year over year basis point standpoint it also does help a little bit because that we're seeing some strong strength there um and then you know In terms of international, if you look at it, let's say it maintained the level that we were saying. So, yes, the strength is coming from a pickup in North America local, North America travel. But, you know, I don't think we will go into more specifics than that.

There. Appreciate the caller. And thank you guys for the time.

Thank you, Bobby. We have another question from the company's retail investor community. from Outlier Capital on X, management has highlighted the importance of increasing customer lifetime value, session frequency, and platform stickiness as a part of the shift to an AI-native operating model. Have you evaluated or considered launching a subscription product that could deliver exclusive deals, enhance personalization, priority access, or other benefits in exchange for a reoccurring fee?

Yes, we did and we are, and my answer here will be very similar to the question I got regarding the quality and how we communicate it to our customers. We obviously evaluate models that deepen the customer relationship and membership economies are very well understood in our space. And I fully agree that there is huge potential there. At the same time, the sequencing, how I see it, first, we have to make the marketplace model relevant, build this quality and trust piece that people who are using Groupon will trust Groupon and will be coming back more often. At that moment, we should be introducing more stuff, the stuff I was talking about, maybe some guarantees. But at the same time, it will be a right moment also to introduce again membership because that membership would be worth paying for. The capabilities which we are building, personalization, and the platform which we have for managed channels, the trust and quality that are all the PCs and assets which would unlock us, the future membership product in the future. But at this moment, we have really nothing to announce.

Thank you, Dushan. One more question from Compute Alpha on X. I would love to have management address if they are working to implement the UGC marketing that you have mentioned you should start doing. I think it's an amazing idea. So many influencers who document local activities should be making more group on UGC. Seems like a no-brainer and would love to hear management's thoughts on this.

So I fully agree. I was mentioning earlier on the call that we started rebuilding really the bottom of the funnel marketing initially. And now we are really moving up in the food chain here, let's say, towards the upper funnel marketing. And UGC is an area where, yes, we are already running some experiments. We have some influencers who are generating really like tens of millions of impressions for us. But I think that the opportunity is much, much, much bigger versus what we do right now. We are still in the phase that we are building internal toolings for this with all the AI development and unlock through Foundry, this is now possible. And we want to be ready to really be like a place where influencers can come, they can select their deals. We would even provide an interface where they can ask AI to build on their own like influencer mini website with their selection. We will even build a functionality which would allow anyone who is, for example, running some local community to have their set of deals there or run just for their community, even under their own name and promote it. With this functionality, we will be approaching mainly the micro and smaller influencers, local influencers. But I would like to expand this also to local communities because we can share the portion of the revenue and make it as a part of self-funding of small local communities.

Thank you, Dušan. There are no other questions, so this will conclude our call for today. Thank you, everyone, for joining us. For additional information, please go to investor.groupon.com.