MYSZ · My Size, Inc.
Substantial doubt about the company's ability to continue as a going concern.
“Based on the projected cash flows and cash balances as of the date of these financial statements, management is of the opinion that there is an uncertainty that its existing cash will be sufficient to fund operations for a period of more than 12 months. As a result, there is substantial doubt about our ability to continue as a going concern.”View the 10-Q filed Aug 13, 2026
One customer — 81% of revenue (For the year ended December 31, 2025)
“For the year ended December 31, 2025, 81% of the company revenue and 74% of Trade receivable balance comes from one customer Amazon.”
One customer — 74% of receivables (For the year ended December 31, 2025)
“For the year ended December 31, 2025, 81% of the company revenue and 74% of Trade receivable balance comes from one customer Amazon.”
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2025-12-29 | Luzon Ronen |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
The reported price is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $0.77 to $0.79 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
3,750 |
| 2025-12-15 | Luzon Ronen |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Stock (Indirect)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan (the "Plan"). 40,000 restricted shares vest in three equal annual installments, with 1/3 vesting on each of January 1, 2026, January 1, 2027 and January 1, 2028, subject to the Reporting Person's spouse continued service to the Issuer as of each vesting date. Up to 20,000 restricted shares vest upon and subject to achievement of certain profit and business targets as set forth in the restricted stock agreement, subject to the Reporting Person's spouse continued service to the Issuer as of each vesting date. Common stock beneficially owned by Reporting Perosn's Spouse (Chief Product Officer and Chief Operating Officer Billy Pardo) under the Plan. |
Common Stock
(I)
|
60,000 |
| 2025-12-15 | Pardo Billy |
CPO & COO |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan (the "Plan"). 40,000 restricted shares vest in three equal annual installments, with 1/3 vesting on each of January 1, 2026, January 1, 2027 and January 1, 2028, subject to the Reporting Person's continued service to the Issuer as of each vesting date. Up to 20,000 restricted shares vest upon and subject to achievement of certain profit and business targets as set forth in the restricted stock agreement, subject to the Reporting Person's continued service to the Issuer as of each vesting date. |
Common Stock
|
60,000 |
| 2025-12-15 | Elmaliah Oren |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan. The restricted shares vest in three equal annual installments, with 1/3 vesting on each of January 1, 2026, January 1, 2027 and January 1, 2028, subject to the Reporting Person's continued service to the Issuer as of each vesting date. |
Common Stock
|
30,000 |
| 2025-12-15 | Golan Roy |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan. The restricted shares vest on December 31, 2025, subject to the Reporting Person's continued service to the Issuer as of such vesting date. |
Common Stock
|
15,000 |
| 2025-12-15 | Kaufman Arik |
Chief Executive Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan. The restricted shares vest on December 31, 2025, subject to the Reporting Person's continued service to the Issuer as of such vesting date. |
Common Stock
|
15,000 |
| 2025-12-15 | Cembrero Saralegui Borja |
Chief Growth Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan (the "Plan"). 10,000 restricted shares vest upon grant date. 40,000 restricted shares vest in three equal annual installments, with 1/3 vesting on each of January 1, 2026, January 1, 2027 and January 1, 2028, subject to the Reporting Person's continued service to the Issuer as of each vesting date. Up to 60,000 restricted shares vest upon and subject to achievement of certain profit and business targets as set forth in the restricted stock agreement, subject to the Reporting Person's continued service to the Issuer as of each vesting date. |
Common Stock
|
110,000 |
| 2025-12-15 | Zimmerman Guy |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan. The restricted shares vest on December 31, 2025, subject to the Reporting Person's continued service to the Issuer as of such vesting date. |
Common Stock
|
15,000 |
| 2025-12-15 | Pardo Billy |
CPO & COO |
Award↑
Filing footnotes — Common Stock (Indirect)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan (the "Plan"). 75,000 restricted shares vest in three equal annual installments, with 1/3 vesting on each of January 1, 2026, January 1, 2027 and January 1, 2028, subject to the Reporting Person's spouse continued service to the Issuer as of each vesting date. Up to 125,000 restricted shares vest upon and subject to achievement of certain profit and business targets as set forth in the restricted stock agreement, subject to the Reporting Person's spouse continued service to the Issuer as of each vesting date. 15,000 restricted shares vest on December 31, 2025, subject to the Reporting Person's spouse continued service to the Issuer as of such vesting date. Common stock beneficially owned by Reporting Person's Spouse (Director and Chief Executive Officer Ronen Luzon) under the Plan. |
Common Stock
(I)
|
215,000 |
| 2025-12-15 | Luzon Ronen |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan (the "Plan"). 75,000 restricted shares vest in three equal annual installments, with 1/3 vesting on each of January 1, 2026, January 1, 2027 and January 1, 2028, subject to the Reporting Person's continued service to the Issuer as of each vesting date. Up to 125,000 restricted shares vest upon and subject to achievement of certain profit and business targets as set forth in the restricted stock agreement, subject to the Reporting Person's continued service to the Issuer as of each vesting date. 15,000 restricted shares vest on December 31, 2025, subject to the Reporting Person's continued service to the Issuer as of such vesting date. |
Common Stock
|
215,000 |
| 2025-12-15 | Branitzky Oron |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted shares granted under the My Size, Inc. 2017 Equity Incentive Plan. The restricted shares vest on December 31, 2025, subject to the Reporting Person's continued service to the Issuer as of such vesting date. |
Common Stock
|
15,000 |
| 2025-12-01 | Luzon Ronen |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
The reported price is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $0.88 to $0.93 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
2,600 |
| 2025-11-25 | Luzon Ronen |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
The reported price is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $0.83 to $0.96 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
14,000 |
| 2025-11-24 | Luzon Ronen |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
The reported price is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $0.88 to $0.89 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
235 |
| 2025-11-20 | Luzon Ronen |
Director, Chief Executive Officer |
Buy↑
|
Common Stock
|
10,500 |
| 2025-11-20 | Luzon Ronen |
Director, Chief Executive Officer |
Buy↑
|
Common Stock
|
3,000 |
| 2025-06-04 | Pardo Billy |
CPO & COO |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Indirect)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. Options acquired by Spouse (Chief Executive Officer Ronen Luzon). |
Option to purchase Common Stock (right to buy)
(I)
|
800 |
| 2025-06-04 | Pardo Billy |
CPO & COO |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Indirect)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. Options acquired by Spouse (Chief Executive Officer Ronen Luzon). |
Option to purchase Common Stock (right to buy)
(I)
|
800 |
| 2025-06-04 | Cembrero Saralegui Borja |
Chief Growth Officer |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. The options were granted under the My Size, Inc. 2017 Equity Incentive Plan and vest and become exercisable in three equal installments, with 1/3 vesting on each of July 13, 2024, July 13, 2025 and July 13, 2026, subject to the Reporting Person's continued service. |
Option to purchase Common Stock (right to buy)
|
1,688 |
| 2025-06-04 | Luzon Ronen |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Indirect)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. Options acquired by Spouse (Chief Product Officer and Chief Operating Officer Billy Pardo). |
Option to purchase Common Stock (right to buy)
(I)
|
650 |
| 2025-06-04 | Elmaliah Oren |
Chief Financial Officer |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
150 |
| 2025-06-04 | Cembrero Saralegui Borja |
Chief Growth Officer |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. The options were granted under the My Size, Inc. 2017 Equity Incentive Plan and vest and become exercisable in three equal installments, with 1/3 vesting on each of February 14, 2025, February 14, 2026 and February 14, 2027, subject to the Reporting Person's continued service. |
Option to purchase Common Stock (right to buy)
|
2,500 |
| 2025-06-04 | Elmaliah Oren |
Chief Financial Officer |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
150 |
| 2025-06-04 | Cembrero Saralegui Borja |
Chief Growth Officer |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. The options were granted under the My Size, Inc. 2017 Equity Incentive Plan and vest and become exercisable in three equal installments, with 1/3 vesting on each of February 14, 2025, February 14, 2026 and February 14, 2027, subject to the Reporting Person's continued service. |
Option to purchase Common Stock (right to buy)
|
2,500 |
| 2025-06-04 | Luzon Ronen |
Director, Chief Executive Officer |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
800 |
| 2025-06-04 | Pardo Billy |
CPO & COO |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
650 |
| 2025-06-04 | Cembrero Saralegui Borja |
Chief Growth Officer |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. The options were granted under the My Size, Inc. 2017 Equity Incentive Plan and vest and become exercisable in three equal installments, with 1/3 vesting on each of July 13, 2024, July 13, 2025 and July 13, 2026, subject to the Reporting Person's continued service. |
Option to purchase Common Stock (right to buy)
|
1,688 |
| 2025-06-04 | Luzon Ronen |
Director, Chief Executive Officer |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Indirect)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. Options acquired by Spouse (Chief Product Officer and Chief Operating Officer Billy Pardo). |
Option to purchase Common Stock (right to buy)
(I)
|
650 |
| 2025-06-04 | Luzon Ronen |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
800 |
| 2025-06-04 | Branitzky Oron |
Director |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
150 |
| 2025-06-04 | Branitzky Oron |
Director |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
150 |
| 2025-06-04 | Kaufman Arik |
Chief Executive Officer |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
150 |
| 2025-06-04 | Kaufman Arik |
Chief Executive Officer |
Award↑
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
150 |
| 2025-06-04 | Pardo Billy |
CPO & COO |
Other↓
Filing footnotes — Option to purchase Common Stock (right to buy) (Direct)
Effective June 4, 2025, the Board of Directors of the Company approved a unilateral option repricing, which resulted in the reduction of the exercise price to $1.28 per share, which is the closing price of the Company's common stock on June 4, 2025. All of the other terms of the option remained unchanged. Option grant under the My Size, Inc. 2017 Equity Incentive Plan, all of which have vested. |
Option to purchase Common Stock (right to buy)
|
650 |
| 2025-03-06 | Golan Roy |
Director |
Other↑
|
No Securities Owned
|
0 |
| 2024-12-30 | AVATAR SECURITIES, LLC |
10% Owner |
Sell↓
|
Common stock
|
100 |
| 2024-12-30 | Pardo Billy |
CPO & COO |
Sell↓
Filing footnotes — Common Stock (Indirect)
Common stock beneficially owned by Spouse (Chief Executive Officer Ronen Luzon) under the My Size, Inc. 2017 Equity Incentive Plan. |
Common Stock
(I)
|
2,000 |
| 2024-12-30 | Pardo Billy |
CPO & COO |
Sell↓
|
Common Stock
|
2,000 |
| 2024-12-30 | Pardo Billy |
CPO & COO |
Sell↓
Filing footnotes — Common Stock (Indirect)
Common stock beneficially owned by Spouse (Chief Executive Officer Ronen Luzon) under the My Size, Inc. 2017 Equity Incentive Plan. |
Common Stock
(I)
|
2,000 |
| 2024-12-30 | Luzon Ronen |
Director, Chief Executive Officer |
Sell↓
Filing footnotes — Common Stock (Indirect)
Common stock beneficially owned by Spouse (Chief Product Officer and Chief Operating Officer Billy Pardo) under the My Size, Inc. 2017 Equity Incentive Plan. |
Common Stock
(I)
|
2,000 |
| 2024-12-30 | Luzon Ronen |
Director, Chief Executive Officer |
Sell↓
|
Common Stock
|
2,000 |
| 2024-12-30 | Luzon Ronen |
Director, Chief Executive Officer |
Sell↓
|
Common Stock
|
2,000 |
| 2024-12-30 | Luzon Ronen |
Director, Chief Executive Officer |
Sell↓
|
Common Stock
|
2,000 |
| 2024-12-30 | Pardo Billy |
CPO & COO |
Sell↓
Filing footnotes — Common Stock (Indirect)
Common stock beneficially owned by Spouse (Chief Executive Officer Ronen Luzon) under the My Size, Inc. 2017 Equity Incentive Plan. |
Common Stock
(I)
|
2,000 |
| 2024-12-30 | Kles Or |
Chief Financial Officer |
Sell↓
|
Common Stock
|
2,000 |
| 2024-12-30 | AVATAR SECURITIES, LLC |
10% Owner |
Sell↓
Filing footnotes — Common stock (Direct)
Weighted average price. These shares were sold in multiple transactions at prices ranging from $4.47 to $5.42 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. |
Common stock
|
120,524 |
| 2024-02-14 | Luzon Ronen |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Stock (Indirect)
Restricted stock granted under the My Size, Inc. 2017 Equity Incentive Plan, which vests in three equal annual installments, with 1/3 vesting on each of January 1, 2025, January 1, 2026 and January 1, 2027, subject to the Reporting Person continuously providing services to the Issuer as an employee through such vesting date. Common stock beneficially owned by Spouse (Chief Product Officer and Chief Operating Officer Billy Pardo) under the My Size, Inc. 2017 Equity Incentive Plan. |
Common Stock
(I)
|
150,000 |
| 2024-02-14 | Elmaliah Oren |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted stock units granted under the My Size, Inc. 2017 Equity Incentive Plan, which vest on January 1, 2025. |
Common Stock
|
20,000 |
| 2024-02-14 | Kaufman Arik |
Chief Executive Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted stock units granted under the My Size, Inc. 2017 Equity Incentive Plan, which vest on January 1, 2025. |
Common Stock
|
20,000 |
| 2024-02-14 | Pardo Billy |
CPO & COO |
Award↑
Filing footnotes — Common Stock (Indirect)
Restricted stock granted under the My Size, Inc. 2017 Equity Incentive Plan, which vests in three equal annual installments, with 1/3 vesting on each of January 1, 2025, January 1, 2026 and January 1, 2027, subject to the Reporting Person continuously providing services to the Issuer as an employee through such vesting date. Common stock beneficially owned by Spouse (Chief Executive Officer Ronen Luzon) under the My Size, Inc. 2017 Equity Incentive Plan. |
Common Stock
(I)
|
300,000 |