NOW · ServiceNow, Inc. · Insider Trading
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 4 and 5. Form 3 supplies initial ownership rather than a trade; Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-08-31 | Fipps Paul |
Chief Experience Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Represents the aggregate of sales effected on the same day at different prices. Represents the weighted average sales price per share. The shares sold at prices ranging from $147.860 to $147.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
Common Stock
|
2,034 |
| 2026-08-28 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Sell↓
Filing footnotes — Common Stock (Direct)
The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026. |
Common Stock
|
7,847 |
| 2026-08-27 | Chamberlain Paul Edward |
Director |
Sell↓
Filing footnotes — Common Stock (Direct)
Represents the aggregate of sales effected on the same day at different prices. Represents the weighted average purchase price per share. The shares purchased at prices ranging from $135.50 to $135.51 per share. Full information regarding the number of shares purchased at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
Common Stock
|
2,700 |
| 2026-08-17 | Fipps Paul |
Chief Experience Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
120 |
| 2026-08-17 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
970 |
| 2026-08-17 | Fontaine Danielle |
Principal Accounting Officer |
Convert↑
|
Common Stock
|
485 |
| 2026-08-17 | Mastantuono Gina |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
858 |
| 2026-08-17 | Fipps Paul |
Chief Experience Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
300 |
| 2026-08-17 | Fipps Paul |
Chief Experience Officer |
Convert↑
|
Common Stock
|
340 |
| 2026-08-17 | McDermott William R |
Director |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
4,160 |
| 2026-08-17 | Mastantuono Gina |
Director |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
1,595 |
| 2026-08-17 | Mastantuono Gina |
Director |
Convert↑
|
Common Stock
|
1,595 |
| 2026-08-17 | Fontaine Danielle |
Principal Accounting Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
168 |
| 2026-08-17 | McDermott William R |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
2,236 |
| 2026-08-17 | Fipps Paul |
Chief Experience Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
136 |
| 2026-08-17 | Fipps Paul |
Chief Experience Officer |
Convert↑
|
Common Stock
|
300 |
| 2026-08-17 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
496 |
| 2026-08-17 | Fipps Paul |
Chief Experience Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
340 |
| 2026-08-17 | McDermott William R |
Director |
Convert↑
|
Common Stock
|
4,160 |
| 2026-08-17 | Fontaine Danielle |
Principal Accounting Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest in 16 equal quarterly installments, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
485 |
| 2026-08-17 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Convert↑
|
Common Stock
|
970 |
| 2026-08-14 | Fontaine Danielle |
Principal Accounting Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
256 |
| 2026-08-14 | Fontaine Danielle |
Principal Accounting Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
82 |
| 2026-08-14 | Fipps Paul |
Chief Experience Officer |
Convert↑
|
Common Stock
|
1,110 |
| 2026-08-14 | McDermott William R |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
3,373 |
| 2026-08-14 | Zavery Amit |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
3,860 |
| 2026-08-14 | Fontaine Danielle |
Principal Accounting Officer |
Convert↑
|
Common Stock
|
235 |
| 2026-08-14 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Convert↑
|
Common Stock
|
3,566 |
| 2026-08-14 | McDermott William R |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
4,772 |
| 2026-08-14 | Fontaine Danielle |
Principal Accounting Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest in 16 equal quarterly installments, with the first vesting having occurred on May 15, 2026, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
740 |
| 2026-08-14 | Fipps Paul |
Chief Experience Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
940 |
| 2026-08-14 | Fontaine Danielle |
Principal Accounting Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest in 16 equal quarterly installments, with the first vesting having occurred on May 15, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
235 |
| 2026-08-14 | Nowbar Hossein |
Pres. & Chief Legal Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
870 |
| 2026-08-14 | Fontaine Danielle |
Principal Accounting Officer |
Convert↑
|
Common Stock
|
740 |
| 2026-08-14 | Zavery Amit |
Director |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
3,135 |
| 2026-08-14 | McDermott William R |
Director |
Convert↑
|
Common Stock
|
6,275 |
| 2026-08-14 | Mastantuono Gina |
Director |
Convert↑
|
Common Stock
|
2,355 |
| 2026-08-14 | Mastantuono Gina |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
3,012 |
| 2026-08-14 | Nowbar Hossein |
Pres. & Chief Legal Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on February 13, 2026, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
2,857 |
| 2026-08-14 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
1,821 |
| 2026-08-14 | Nowbar Hossein |
Pres. & Chief Legal Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest in 12 equal quarterly installments, with the first vesting having occurred on May 15, 2026, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
2,209 |
| 2026-08-14 | Fipps Paul |
Chief Experience Officer |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on August 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
1,110 |
| 2026-08-14 | Fipps Paul |
Chief Experience Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
376 |
| 2026-08-14 | Mastantuono Gina |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
1,266 |
| 2026-08-14 | Zavery Amit |
Director |
Convert↑
|
Common Stock
|
3,135 |
| 2026-08-14 | Mastantuono Gina |
Director |
Convert↑
|
Common Stock
|
5,602 |
| 2026-08-14 | Fipps Paul |
Chief Experience Officer |
Convert↑
|
Common Stock
|
5,602 |
| 2026-08-14 | Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest in 12 equal quarterly installments, with the first vesting having occurred on May 15, 2026, and subject to the Reporting Person's continued service to the Issuer on each vesting date. |
Restricted Stock Units
|
3,566 |
| 2026-08-14 | Fipps Paul |
Chief Experience Officer |
Convert↑
|
Common Stock
|
940 |
| 2026-08-14 | Zavery Amit |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. |
Common Stock
|
1,686 |