SMPL · Simply Good Foods Co
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-05-14 | DALEY CLAYTON C JR |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $11.58 to $11.82, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
10,000 |
| 2026-05-12 | WEST DAVID J |
Director |
Gift↓
Filing footnotes — Common Stock (Direct)
Represents an irrevocable gift to an independently managed family trust for estate planning purposes. |
Common Stock
|
261,000 |
| 2026-05-12 | WEST DAVID J |
Director |
Gift↓
Filing footnotes — Common Stock (Direct)
Represents a charitable gift to a private foundation controlled by the reporting person and his spouse. |
Common Stock
|
87,000 |
| 2026-04-23 | KILTS JAMES M |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $12.24 to $12.50, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
80,000 |
| 2026-04-16 | Bealer Christopher J |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
2,361 |
| 2026-03-04 | Held Amy C |
Chief Transformation Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
1,891 |
| 2026-01-28 | WEST DAVID J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | Montgomery Robert G. |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | KILTS JAMES M |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | GOOLSBY MICHELLE P |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | Ratzan Brian K. |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | WHITE JAMES D |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | Mally Romitha |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | RITTERBUSH DAVID W |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | Schena Joseph J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-28 | DALEY CLAYTON C JR |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs") granted pursuant to the issuer's annual director compensation program. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest on the first anniversary of the grant date. |
Common Stock
|
6,500 |
| 2026-01-19 | SCALZO JOSEPH |
Director |
Award↑
Filing footnotes — Options to Purchase Common Stock (Direct)
The stock options vest in three substantially equal annual installments beginning on January 19, 2027. |
Options to Purchase Common Stock
|
2,000,000 |
| 2025-11-17 | Clawson Michael L |
Chief Commercial Officer |
Buy↑
|
Common Stock
|
5,000 |
| 2025-11-11 | Matthews Timothy Allen |
VP, Controller and CAO |
Sell↓
|
Common Stock
|
5,859 |
| 2025-11-08 | KRAFT TIMOTHY RICHARD |
Chf Legal & Corp. Dev. Of. |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
1,894 |
| 2025-11-08 | KRAFT TIMOTHY RICHARD |
Chf Legal & Corp. Dev. Of. |
Award↑
Filing footnotes — Common Stock (Direct)
Represents the net shares of common stock acquired by the Reporting Person upon the vesting of performance-based restricted stock units ("PSUs") granted under the issuer's 2017 Omnibus Incentive Plan. |
Common Stock
|
3,334 |
| 2025-11-08 | Thomas Ryan |
SVP and GM Atkins marketing |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
780 |
| 2025-11-08 | Thomas Ryan |
SVP and GM Atkins marketing |
Award↑
Filing footnotes — Common Stock (Direct)
Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on November 8, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |
Common Stock
|
12,859 |
| 2025-11-08 | Tanner Geoff E |
Chief Commercial & Marketing |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
6,235 |
| 2025-11-08 | Held Amy C |
Chief Transformation Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
1,153 |
| 2025-11-08 | Matthews Timothy Allen |
VP, Controller and CAO |
Award↑
Filing footnotes — Common Stock (Direct)
Represents the net shares of common stock acquired by the Reporting Person upon the vesting of performance-based restricted stock units ("PSUs") granted under the issuer's 2017 Omnibus Incentive Plan. |
Common Stock
|
1,025 |
| 2025-11-08 | Tanner Geoff E |
Chief Commercial & Marketing |
Award↑
Filing footnotes — Common Stock (Direct)
Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on November 8, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |
Common Stock
|
62,405 |
| 2025-11-08 | Bealer Christopher J |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on November 8, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |
Common Stock
|
28,996 |
| 2025-11-08 | Held Amy C |
Chief Transformation Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on November 8, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |
Common Stock
|
14,277 |
| 2025-11-08 | KRAFT TIMOTHY RICHARD |
Chf Legal & Corp. Dev. Of. |
Award↑
Filing footnotes — Common Stock (Direct)
Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on November 8, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |
Common Stock
|
20,090 |
| 2025-11-08 | Matthews Timothy Allen |
VP, Controller and CAO |
Award↑
Filing footnotes — Common Stock (Direct)
Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on November 8, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |
Common Stock
|
3,656 |
| 2025-11-08 | Heflin Stuart E. Jr. |
SVP & General Manager, Quest |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
1,073 |
| 2025-11-08 | Matthews Timothy Allen |
VP, Controller and CAO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
452 |
| 2025-11-08 | Heflin Stuart E. Jr. |
SVP & General Manager, Quest |
Award↑
Filing footnotes — Common Stock (Direct)
Represents the net shares of common stock acquired by the Reporting Person upon the vesting of performance-based restricted stock units ("PSUs") granted under the issuer's 2017 Omnibus Incentive Plan. |
Common Stock
|
1,472 |
| 2025-11-06 | Bealer Christopher J |
Chief Financial Officer |
Buy↑
|
Common Stock
|
9,946 |
| 2025-09-06 | DALEY CLAYTON C JR |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | Montgomery Robert G. |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | GOOLSBY MICHELLE P |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | Schena Joseph J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | WHITE JAMES D |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | KILTS JAMES M |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | Mally Romitha |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | RITTERBUSH DAVID W |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | Ratzan Brian K. |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-09-06 | WEST DAVID J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, or RSUs, that are a portion of each non-employee director's annual equity compensation as the issuer transitions the timing of non-employee director annual equity grants to align with the issuer's Annual Meeting. The RSUs vest in full on January 27, 2026. Each RSU represents the contingent right to receive one share of the issuer's common stock. |
Common Stock
|
1,722 |
| 2025-07-23 | Tanner Geoff E |
Chief Commercial & Marketing |
Buy↑
|
Common Stock
|
6,050 |
| 2025-07-01 | Olivieri Mark A. Jr. |
SVP and GM OWYN |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
2,519 |
| 2025-05-01 | Heflin Stuart E. Jr. |
SVP & General Manager, Quest |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
328 |
| 2025-04-11 | Heflin Stuart E. Jr. |
SVP & General Manager, Quest |
Sell↓
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $37.25 to $37.825, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
Common Stock
|
5,000 |
| 2025-04-10 | Tanner Geoff E |
Chief Commercial & Marketing |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by the Issuer to cover the tax withholding obligations upon the vesting of restricted stock units. |
Common Stock
|
1,916 |