HBX · HBX GROUP INTERNATIONAL PLC · Investor Relations

The State of AI in B2B Travel Distribution research reveals 65% of travel distributors are already using AI, though many are still at an early stage of implementation London, 6 May 2026.- HBX Group (HBX.SM),a leading B2B travel technology marketplace, has published its latest intelligence report, The State of AI in B2B Travel Distribution, offering a closer look at how artificial intelligence is actually being used across the industry today. The report is based on proprietary survey data from HBX Group’s global client base —including retail travel agents, tour operators and wholesalers across its platforms— capturing the perspective of those managing bookings, customers and operations on a daily basis. What emerges is an industry that has clearly embraced AI, but is still figuring out how to make the most of it. According to the findings, 65% of respondents are already using AI in some form. More than half (55%) see it as critical or very important to

London, 29 April 2026.- Insights from an industry pulse survey conducted around MarketHub Europe by HBX Group (HBX.SM), a leading B2B travel technology marketplace, point to a growing gap between ambition and execution across the travel ecosystem, as cost pressures and technology complexity continue to reshape how the sector operates. Volatility and cost pressures were identified as the biggest challenge by 40% of respondents, followed by technology fragmentation (22%) and trust, privacy and responsible AI considerations (14%). The results reflect an operating environment that is becoming increasingly difficult to predict, where external factors and internal complexity are converging. While demand remains strong, the challenge lies in responding to it effectively. Technology integration complexity (26%) and intensifying competition (25%) were highlighted as the main barriers to growth, underlining the difficulty of executing at scale in a fragmented ecosystem. Confidence in technology

London, 23 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, has brought together in Malta around 500 senior leaders from across the travel ecosystem under a shared focus: how to unlock growth in an environment defined by volatility, changing demand and increasing complexity. For Nicolas Huss, CEO at HBX Group, the concept of “Unlocked” reflects a shift from ambition to execution. “Unlocking is about real possibilities—making things happen in practice. What matters is bringing the right people together to tackle the right challenges and turn those conversations into action.” That focus on execution comes at a time when the industry is operating in a more uncertain environment. Data presented by David Goodyear at Oxford Economics points to moderating global growth driven by geopolitical tensions and rising cost pressures. Yet despite this backdrop, travel demand continues to show strong resilience, with forecasts

London, 1 April 2026.- HBX Group (HBX.SM ) today announced that it has acquired full ownership of PerfectStay, the Paris‑based travel technology company specialised in dynamic holiday packaging solutions for airlines and major consumer brands. HBX Group acquired a 25% stake in PerfectStay in June 2024, and this transaction brings the business fully into the Group. The acquisition reflects a shared belief in the long‑term potential of holiday packaging as a strategic growth opportunity within B2B2C travel, bringing together complementary capabilities across technology, global supply and implementation expertise. “This investment advances our ecosystem strategy, broadening our role in the travel value chain. By combining PerfectStay’s proven packaging technology with HBX Group's global hotel inventory and distribution scale, we strengthen our offering for clients looking to enter or accelerate in this market,” said Nicolas Huss, CEO of HBX Group. Raphael Zier,

London, 19 March 2026 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the launch of Sponsored Listings, designed to help hotels capture demand and drive measurable performance at the moment bookings happen. Sponsored Listings enable hotels to secure premium placement within Hotelbeds and Bedsonline search results, ensuring their properties are seen by travel advisors and wholesalers when they are actively comparing and booking through our web platform. Hotels can activate different tiers of visibility, allowing them to secure the first placement on the first page or maintain consistent presence through sponsored placements across the first page of search results. With an easy activation model, hotels do not compete through bidding, enabling them to align visibility with their commercial strategy, target priority markets, and capture demand where it matters most. According to early activations across the HBX Group network,

London, 12 March 2026. — HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a major evolution of its retail solution with the launch of its optimised Bedsonline Booking engine, now transformed into an AI powered travel technology solution built specifically to help travel advisors work faster, sell with greater confidence, and offer a smoother experience to their clients. The company is moving beyond its role as a traditional booking engine and introducing intelligence directly into the booking journey, transforming how agents search, compare, and select the right options for their customers. At the core of this transformation is the integration of Artificial Intelligence into the solution’s operating layer. Rather than simply displaying inventory, Bedsonline now analyses booking intent and performance signals to guide agents toward more relevant choices. This means that searches become more intuitive, product suggestions become smarter, and

London, 5 March 2026 .- HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a strategic partnership with Outpayce from Amadeus, to accelerate the development of its Fintech capabilities and transform how travel buyers and sellers manage digital payments. Through this collaboration, HBX Group will deploy Outpayce’s cloud native Fintech platform to launch a new Payment Program designed to simplify and automate how travel agencies pay hotels, airlines, travel aggregators and destination service providers.The platform integrates issuing and financial services capabilities with travel-specific features such as enhanced reconciliation and advanced cybersecurity. Both companies also plan to extend the solution to support inbound (pay-in) flows, enabling a fully connected, end-to-end payments ecosystem. Travel partners across the HBX Group network will benefit from virtual cards issued by Outpayce, real-time data insights, seamless

London, 26 February 2026. - HBX Group (HBX.SM), a leading B2B travel technology marketplace, hastoday announced an extension of its long‑standing partnership with Traveloka, Southeast Asia’s leading all-in-one travel platform, to further strengthen collaboration and broaden the distribution of high‑quality, locally contracted hotel content across the Asia‑Pacific region. Under the expanded agreement, signed during HBX Group´s MarketHub Asia celebrated in Bali, Traveloka will integrate more than 40.000 hotels in APAC, with a strong focus on Indonesia, into HBX Group’s supply ecosystem. This evolution builds on several years of a successful commercial and connectivity relationship in which HBX Group supplied inventory to Traveloka. By deepening the partnership in both directions, the companies aim to unlock additional growth, improve availability and competitiveness in priority APAC destinations, and deliver better results for partners and customers worldwide.

London, 18 February 2026 — Following the latest edition of MarketHub Asia, HBX Group (HBX.SM), a leading B2B travel technology marketplace, unveils the results of a survey conducted among its more than 450 attendees, including sector opinion leaders, hotels, travel distributors and OTAs. The resultsoffer a data-driven snapshot of the travel industry’s priorities, growth barriers and investment focus for 2026. Fragmentation, not demand, is the industry’s biggest challenge When asked about the single biggest challenge facing the travel sector, 34% of respondents cited technology fragmentation across the industry, making it the most significant structural concern. The resultsindicate that the sector's biggest constraint is not demand, but the growing complexity of integrating systems across multiple channels and partners. This ranked ahead of volatility and cost pressures (24%), talent shortages (15%), and even the acceleration of AI agents

This acquisition will strengthen hotel partners’ direct sales conversion and guest engagement with 24/7, 9-language support, AI voice bots, and data-driven quality assurance. London, 17 January 2026.- Roiback, an HBX Group (HBX.SM) company, today announced the acquisition of ThinkIN, a hospitality technology and services company headquartered in Canary Islands, Spain. The acquisition will enhance Roiback´s partner offering with an AI-enabled omnichannel Contact Center that drives direct sales conversion and elevates guest experience. ThinkIN provides 24/7 support across phone, email, chat, social media, and SMS in nine languages, delivering a considerable increase in conversion and more than 30% average ticket uplift for hotel partners. Its integration of Phone Sales and Online Sales can generate an additional uplift of over 15%. ThinkIN’s AI voice bot and AI Quality Assurance solutions further improve performance and customer satisfaction, which currently stands at

London, 12th February 2026 .- HBX Group , a leading global B2B TravelTech marketplace, announced today a seven‑year preferred strategic partnership with Dida Holdings, the global AI-first travel distribution platform. The partnership establishes HBX Group as a preferred global supply partner within Dida’s distribution ecosystem. Together, the two companies will build a more integrated, technology‑driven foundation for how international travel demand, particularly from China and Asia, is sourced, managed, and scaled over the coming decade. HBX Group and Dida create a powerful combination of global supply strength and AI‑driven, high‑growth demand. As China’s leading B2B travel platform, Dida provides HBX Group with direct access to one of the world’s most advanced digital travel markets and ensures HBX Group’s inventory is embedded into fast‑expanding AI‑led, mobile‑first demand channels. At the same time, HBX Group enhances Dida’s proposition with a

London, 20 January 2026 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the launch of a new dynamic vacation packages service, Flair Vacations . The new service, made possible thanks to HBX Group’s strategic partnership with Onlinetravel and Flair Airlines, will be available in Canada from January 20, 2026. It will mark the first time Flair Airlines has offered packages directly to its customers, and the first time in the company’s history that it has offered dynamically packaged vacations. Powered by an easy-to-use, state-of-the-art, dedicated website supported by Onlinetravel, Flair Vacations will offer fully dynamic packages for any length of stay in real time, thanks to Flair Airlines’ inclusive seat rates and HBX Group’s package hotel net rates. This combination, which can be booked directly by customers, will provide value for flight and hotel package prices, and the convenience of booking the whole

London, 16 January 2026 – HBX Group International plc ("HBX Group", “the Group" or “the Company”), today announces its intention to return cash to shareholders through a share buy-back programme and the commencement of payment of regular dividends. These two significant commitments to return capital to shareholders underscore the Group’s commitment to maintaining an efficient capital structure and demonstrates the Group’s confidence in the long-term value of its business. HBX Group intends to return up to €100 million through a share buy-back programme to purchase equity interests in the Company’s ordinary shares (ISIN: GB00BNXJB679) (the “Shares”), subject to shareholder approval at the Annual General Meeting (“AGM”) to be held on 12 February 2026. The buy-back will be executed by Bank of America during FY26 and FY27. In addition, the Group intends to commence regular dividends, starting with an interim