YELP · Yelp Inc · Insider Trading

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 22, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 3, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 22, 2026.

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $23.03 to $23.49, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Includes 873 shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on May 29, 2026.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 15, 2025.

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $22.595 to $23.215, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025.

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.235 to $26.85, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025.

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on December 2, 2024.

On February 7, 2025, the Reporting Person was granted performance-based restricted stock units covering 48,345 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 4, 2026, the performance criteria were met, resulting in 48,779 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2026; and 6.25% of the shares will vest quarterly thereafter until fully vested.

On February 7, 2025, the Reporting Person was granted performance-based restricted stock units covering 24,015 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 4, 2026, the performance criteria were met, resulting in 24,231 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2026; and 6.25% of the shares will vest quarterly thereafter until fully vested.

On February 7, 2025, the Reporting Person was granted performance-based restricted stock units covering 14,535 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 4, 2026, the performance criteria were met, resulting in 14,666 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2026; and 6.25% of the shares will vest quarterly thereafter until fully vested.