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Earnings call · FY2023 Q3

YETI Holdings, Inc. (YETI) Q3 2023 Earnings Call Transcript

Concluded Nov 10, 2022
Nov 10, 2022 54 turns
Period
FY2023 Q3
Runtime
—
Sources
3 artifacts

Read the call

Transcript

Read the speaker-labelled prepared remarks and analyst questions.

Operator

Good morning, and welcome to the YETI Holdings' Third Quarter 2023 Earnings Conference Call. All participants will be in listen-only mode. After today's presentation, there will be an opportunity to ask questions. Please note that this event is being recorded. I would now like to turn the conference over to Tom Shaw, Vice President of Investor Relations. Please go ahead.

Tom Shaw Head of Investor Relations

Good morning and thanks for joining us to discuss YETI Holdings' third quarter 2023 results. Leading the call today will be Matt Reintjes, President and CEO; and Mike McMullen, CFO. Following our prepared remarks, we'll open the call for your questions. Before we begin, we'd like to remind you that some of the statements that we make today on this call may be considered forward-looking, and such forward-looking statements are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements. For more information, please refer to the risk factors detailed in our most recently filed Form 10-Q and the Form 8-K filed with the SEC today. We undertake no obligation to revise or update any forward-looking statements made today as a result of new information, future events or otherwise, except as required by law. Unless otherwise stated, our financial measures disclosed on this call will be on a non-GAAP basis. We use non-GAAP measures as we believe they more accurately represent the true operational performance and underlying results of our business. Reconciliations of these non-GAAP measures to their most directly comparable GAAP measures are included in the press release or in the presentation posted this morning to our Investor Relations section of our website at yeti.com. And now, I'd like to turn the call over to Matt.

Thanks, Tom, and good morning, everyone. YETI posted another strong quarter and continues to build momentum with our brand and products, particularly when compared to a very strong year ago period that included the full benefit of our soft cooler lineup as well as strong wholesale replenishment, further highlighting our reported results. We also saw the strength of our brand and our point-of-sale data with consumer demand meaningfully outpacing our reported sales. While we expect consumers to continue to be more discerning with spending, we've seen the positive signs that they are highly receptive to new product. Leaning into this dynamic has been a key driver of our business year-to-date, in particular we’ve seen the success of category expansion in cargo and Drinkware reaching both new and existing customers. Color, combined with the new product this quarter, showed well in our Power Pink, Camp Green and Cosmic Lilac colorways. Our data insights and analytics would indicate that these launches continued the positive trend we have seen in the growth of our acquisition and retention of female consumers across a range of age groups, complementing the balanced demographic makeup of YETI across genders, household incomes and regions. Beyond the top line, our gross margin was a clear positive story this quarter, showcasing the power of the brand. We delivered remarkably strong gross margin expansion of nearly 650 basis points, highlighted by the ongoing recovery of inbound freight costs and favorable product costs. This result further supports our efforts to stay on offense with brand and growth investment, while also taking care of the bottom line. As we executed our financial plan during the quarter, we were focused on several key initiatives. To start, we successfully reintroduced our M Series soft coolers at the beginning of the fourth quarter. This included the return of the M20 backpack and M30 tote as well as the new smaller M12 backpack and M15 tote. The third product impacted by the voluntarily recall, the SideKick Dry, returned to our DTC channel at the end of October. Importantly, these product families will continue to build in the quarters ahead, as we more fully position inventory across channels, expand colorways and add new sizes. For example, we introduced a limited release of black colorware across many of our coolers and bags in the current quarter, while two additional SideKick Dry sizes are planned early next year. We also built upon our omni-channel capabilities and reach in the third quarter, including the debut of Drinkware customization in Australia through our e-commerce site, and more recently similar capabilities in Canada. These consumer-facing offerings have long been core to our U.S. business, and are now part of our global offering. We also opened three U.S.-based retail stores during the quarter, the most openings we have had in a single period, bringing our total stores to 17. Finally, starting at the end of October, we began a new partnership with Tractor Supply with an initial focus on their fusion doors. TSC's unique national reach and strong heritage in farm and ranch provide what we see as highly complementary distribution to our existing channel. Now let me give a deeper look across our strategic growth priorities around brand, product channel and geography. Starting with brand, YETI's diverse reach around the globe continues to show the strength of the connections we are making. From fishing tournaments to Formula One races, golf courses to food festivals, prominent cameos on Netflix to concert tours, our brand and product are part of an integrated and global story in Q3, continuing the tradition of durability, performance, design and functionality that tie our product and our brand. These connections to broad and diverse global communities are the backbone of our customer acquisition and retention efforts, keeping YETI top of mind with the powerful word of mouth. Our 15 active enthusiast communities and 180 plus top tier ambassadors continue to grow our audiences in real, connected meaningful ways, while also deepening our ties. These relationships pave the way for continued product innovation and brand investment unique to YETI. This quarter, we added global ambassadors and partners from Europe to Canada to Japan and from fishing to culinary. Our diverse media coverage included names such as Fast Company, Food & Wine, Parade, Variety, GQ and Outside, showcasing the varied and connected ways in which products and brands seamlessly and naturally fit into culture without being forced upon the consumer. Last quarter, we discussed the debut of our Every Single Use campaign, showcasing our product and ability in contrasting YETI to single use disposable alternatives. The campaign was so well received we expanded across major metropolitan areas and across 18 college campuses, as well as internationally, providing a platform to reach new consumers both domestically and abroad. This is one example of the impactful and nuanced way in which we walk consumers from awareness to consideration to purchase and repeat. Looking at our product pipeline, I mentioned earlier the heightened importance of meeting a more discerning consumer with a reason to engage. This is taking on even more importance in today's marketplace. In Drinkware, the diversity of our portfolio has been key to driving growth year-to-date. Response to our fall colorways, Rambler Bottles, Straw Cap offerings and new Yonder Water Bottle sizes and accessories were standouts in Q3. Continuing the health and wellness theme and awareness of the importance of hydration, our two strong mug products continue to outperform our expectations this year. Also, the addition of the highly successful beverage bucket remains a great example of how the brand continues to move beyond individual use Drinkware. This trend of expansion has continued into Q4. We've launched three smaller capacities, stackable Rambler tumblers and mugs built to the YETI standards of durability and quality, providing more reasons to use YETI throughout the day. Additionally, we officially launched our YETI Cocktail Shaker packaged together with our classic 20-ounce Rambler sold separately as a great accessory that fits on top of millions of YETI Ramblers in use since 2014. We also debuted our insulated Wine Chiller last week, providing another example of the evolution of our drinkware family. In the weeks ahead, we have a number of product offerings in the works with the intention to keep YETI top of mind with the consumer, particularly as we go into the crowded time of year for messaging in mind. This will include the return of our annual Gear Garage specials later in the quarter, and the introduction this week of the next size in our Straw Mug family. In our cooler business, I would underscore three points. First, we saw strong consumer demand with double digit increases in both hard coolers and in our soft coolers not impacted by the recall. Second, the successful introduction of our redesigned soft coolers last month. And third, our ongoing focus of adding size and portability options to expand our global use cases and audiences. With an unmatched product portfolio, we are well positioned for what we believe will be a competitive holiday period for consumer attention and spending. Beyond coolers, the equipment side of the business was highlighted by our extended family of Go Box storage and protective cases, which launched earlier this year. This remains a highly productive product family with a tight assortment and lots of potential. Similar to our cargo products, our discrete range of waterproof and everyday carry bags continues to deliver with the reintroduction of the SideKick Dry energizing our waterproof lineup. As we look at the strength of our omni-channel go-to market, we're increasingly focused on driving impactful and differentiated experiences. Starting with DTC, the quarter was highlighted by sequentially higher growth, achieving 60% of total sales and our largest third quarter ever in terms of customer acquisition retention. While we continue to see weaker order values against our strong customer acquisition and retention, we believe this is partially due to new consumers we are gaining across very attractive demographics, and earning through Drinkware at lower UPT in order value. As previously indicated, the Amazon channel was strong in the quarter with a particularly successful Prime Day in July, focused on a range of older seasonal colors and end of life products. In our e-commerce business, we saw outstanding Drinkware performance supported by new product and color execution. We also took continued steps to elevate yeti.com to enhance the premium, distinct site experience. Using a category approach, we've effectively reengineered the buy flow on yeti.com to align with consumer use cases, showcase the value of our products, and simplify the buying decisions. We launched this enhanced experience with all-day Drinkware in the first quarter, and it more recently expanded to adventure pack and bags and the cold standard in coolers. We've seen positive results from these efforts and are now carrying these enhancements to our suite of global e-commerce sites. Moreover, we plan to build upon these enhancements in 2024. Corporate sales improved quarter-over-quarter. The performance is expected to remain inconsistent following the tremendous success we experienced last year and some signs of more conservative corporate spending. We are focused on some exciting new partnerships in the pipeline for 2024, as we continue to grow and diversify our global customer base. YETI stores remain an impactful and unique opportunity for the brand. We're focused on the product and brand experience across all of our 17 stores. In our San Jose, California location, we debuted and evolved store design, creating what we believe is a strong balance of commerce and brand. Leveraging a similar format, our new store in Honolulu set a first day sales record in just the first two hours of operation. We also piloted in-store Drinkware customization in our original Austin, Texas store, which we are actively looking to expand to several additional store locations. With opportunities to drive customer acquisition awareness, we will continue to look to accelerate store efforts in the years ahead. These stores continue to showcase the range and diversity of our evolving product portfolio and play a unique role for our entire omni-channel. YETI stores not only drive purchase, but as importantly our data would suggest drive awareness, education and consideration that benefits all of our channels. Shifting to wholesale, results remain varied across the channel. We saw some continued tight inventory management going into the second half of the year. However, our strong execution on demand creation and innovation supported good sell-through overall. As we continue to build our existing wholesale partners, we also began late last month the previously announced paced launch with Tractor Supply. YETI has a strong heritage in the farm and ranch space, and we see this as a great fit given Tractor Supply's unique scale and Life Out Here strategy. TSC delivers on all three of our longstanding criteria when considering new dealers; reach new customers, create new buying occasions and enhance our existing portfolio of dealers. A mix of coolers and equipment and Drinkware will be available over time in approximately 800 of their remodeled fusion doors and on their website. We will work closely with the TSC team as we look at further opportunities in 2024 and beyond. International once again reached approximately 16% of our sales as our team and the brand performed very well. We were very pleased to deliver double digit sales gains in all regions while also building our localized awareness and scale. Australia and New Zealand had tremendous performance this quarter. As mentioned, Australia became the first international market to offer e-commerce Drinkware customization. We also drove a number of diverse brand activations across professional rugby, on mountain snow sports and fishing. In addition, our team executed a successful transition to a new distribution center in August, which will provide more flexibility for growth and our customization efforts. In Europe, I had the opportunity to travel with our team and market during the quarter, meet with our local partners and dealers. And as importantly, see the brand come to life. Even with relatively early stage brand awareness, we are seeing highly encouraging signs and are actively accelerating a range of awareness efforts, particularly as we look at the UK, Germany and the broader DACH region. Operationally, we ramped our new distribution center in the Netherlands this quarter to support growth and efficiency. In Canada, our wholesale business continues to see strength in our larger accounts offset by softer independent trends. Our DTC channel remains strong and is increasingly leveraging many of the same tools as the U.S. to drive experience and reach across e-commerce and corporate sales. This included last week's debut of Drinkware customization on yeti.ca, and we expect added functionality in the quarters ahead. Overall, YETI performed well in the third quarter and is positioned to execute on Q4 while building for long-term growth. For the fourth quarter and beyond, we will continue to focus on growing our global brand audience at an elevated cadence of innovation as we further extend our portfolio. The strength of our financial flexibility also means we will remain on offense in this environment, investing in global capabilities, driving our product roadmap, building brand and thoughtfully allocating capital. Finally, with the holidays and year-end fast approaching, I want to acknowledge and thank our amazing team and all our global partners for their ongoing support, execution and commitment throughout the year. I'll now turn the call over to Mike to discuss our results and outlook in more detail.

Thanks, Matt. I'll begin with a review of our third quarter performance, followed by an updated outlook for the full year. Our GAAP results reported in today's press release are inclusive of some minor charges and adjustments associated with the voluntary product recall. This primarily includes slightly lower recall-related costs versus what was assumed in our reserve. We did not make any further adjustments to our recall reserve during the quarter as actual recall claim trends are generally in line with our assumptions, which we updated in the second quarter. As is our normal practice, all of the financial details that I will discuss on today's call are adjusted non-GAAP metrics. Now onto our results. Third quarter sales were flat year-over-year at 434 million. The quarter included 6.3 million of gift card redemptions related to remedies we are offering customers impacted by the product recall. Excluding these gift card redemptions, top line results for the period were in line with our outlook of a low single-digit decline versus the prior year. But similar to last quarter, a portion of these gift card redemptions were used to purchase products with constrained supply, which impacted our ability to fulfill orders from customers and other channels. Thus, we do not believe that the full amount of gift card redemptions are incremental to our results. Overall, we were pleased with our sales performance in Q3 given several factors that impacted our top line growth. First, due to the product recall, we were without several of our top selling soft cooler products for most of the quarter, including during the key summer months. Second, as we discussed with you all last quarter, we did accelerate the launch of our fall seasonal colors in Q3, which drove a need to start shipping the product into wholesale in Q2. And third, we faced a challenging compare, as we posted a strong 20% total growth rate and a 25% growth rate for our wholesale channel in the prior year quarter. As a reminder, last year, we benefited from a restocking of our product by the wholesale channel, as the channel was able to get back to optimal stock levels after a number of periods of constrained supply. This had an impact across both Drinkware and coolers and equipment with the most significant impact to hard coolers. There are clearly a number of dynamics that have impacted our reported growth rate on a quarter-to-quarter basis this year. But one aspect of our business that we continue to be pleased with is the strong consumer demand that we have consistently seen across our major channels and product categories. In the third quarter, we saw positive sell-through growth in our U.S. wholesale channel across both Drinkware and coolers and equipment. From a channel perspective, direct-to-consumer sales grew 14% to 259 million, representing 60% of total sales. Growth within DTC was led by our Amazon business, including a highly successful Prime Day, though we also saw sequentially higher growth rates in each of our other DTC businesses. In our e-commerce business, as Matt said, we saw exceptional growth in new and returning customers, as well as strong growth in the overall number of transactions. However, this was partially offset by a lower average order value in Q3 versus the prior year quarter. At a product category level in DTC, we saw strong performance in cargo, Drinkware and hard coolers, which more than offset the impact of the recall in soft coolers. Wholesale sales decreased 16% to 174 million with declines in both coolers and equipment and Drinkware. As discussed, the decline was driven by the impact of the recall in soft coolers and a significant sell-in comparison versus the prior year. However, as I mentioned, we were very pleased with our growth on a sell-through basis. By category, coolers and equipment sales decreased 8% to 172 million driven by the factors that I have outlined that impacted hard cooler and soft cooler sales. Our line of Go Boxes have outperformed expectations since their first quarter launch, and we were excited to see both color and distribution expansion during the quarter. Bags were also supported by color with Camp Green and Cosmic Lilac, both contributing to growth across our Crossroads Collection. In soft coolers, as Matt mentioned, we reintroduced our newly designed M Series soft coolers to the market in early Q4. In order to help support the launch, we did begin the initial shipments of these products into a portion of our wholesale channel in late Q3. This was contemplated in the outlook that we communicated to you all last quarter. Despite not having a full assortment yet, we are pleased with the early results from the launch of these important products. Drinkware sales increased 6% to 253 million with growth in DTC offsetting a decline in wholesale. We continue to see our innovation in Drinkware resonate with consumers and put us in a position to capitalize on trends in the market. For instance, we expanded our Yonder product lines with new sizes and lid offerings and launched new color match lids in our Rambler stainless bottle line. In addition, we had incredibly successful fall color launches in Camp Green, Cosmic Lilac, and Power Pink. We also remain encouraged by some of the initial success we are seeing as we look to move beyond individual use drinking vessels into more group sharing and entertaining options. As Matt outlined earlier, we think we can further capitalize on these trends in Q4 with our extensive lineup of new innovation. This includes an expanded range of products designed for coffee occasions with three smaller size cups and mugs, a great new hydration solution with the Rambler 42-ounce Straw Mug and the introductions of new entertaining options with the YETI Cocktail Shaker and Wine Cellar. Internationally, sales grew 20% to 68 million representing nearly 16% of total sales with double digit gains across all three regions; Europe, Australia and Canada. Gross profit increased 13% to 250 million or 57.8% of sales compared to 51.3% in the same period last year. Positive drivers this quarter included 480 basis points from lower inbound freight, 150 basis points from lower product costs, 110 basis points from favorable channel mix, and 20 basis points from all other impacts. These gains were partially offset by 110 basis points from higher promotions associated with our successful Amazon Prime Day. SG&A expenses for the quarter increased 20% to 179 million or 41.3% of sales compared to 34.4% in the same period last year. Non-variable expenses increased 370 basis points as a percent of sales driven by a rebuild of incentive compensation costs for our employees, sustained investments in areas such as headcount and demand creation to support our future growth and the impact of the recall on our top line. Variable expenses increased 320 basis points as a percent of sales, primarily driven by two factors. One, we had higher Amazon marketplace fees given the higher growth in this channel. Second, we had higher outbound freight expenses in Q3 given the growth and the corresponding increase in sales mix of our overall DTC business. In addition, outbound freight costs were also driven higher in the quarter by the dynamic of smaller average order sizes in e-commerce, which I mentioned earlier. Operating income decreased 3% to 71 million or 16.5% of sales compared to 16.9% during the same period last year. Net income also decreased 3% to 53 million or $0.60 per diluted share compared to $0.63 in the prior year period. Turning to our balance sheet. We ended the third quarter with 281 million in cash compared to 78 million in the year-ago period. Inventory decreased 22% year-over-year to 341 million. After four straight quarters of sequential declines, inventory did increase from Q2 to Q3 by 19 million as we enter our seasonally highest sales quarter. Total debt, excluding unamortized deferred financing fees and finance leases, was 83 million compared to 96 million at the end of last year's third quarter. During the quarter, we made a principal payment of 1 million on our recently amended term loan. Now turning to our updated fiscal 2023 outlook. We now expect full year sales of approximately 1.7 billion, representing growth of approximately 4% compared to fiscal 2022’s adjusted net sales. While remaining in the range of our prior outlook, our updated estimate reflects a number of factors. First, it reflects the benefits of strong overall demand across our channels. At the same time, we do expect to see the continuation of several recent trends, cautious ordering patterns in the wholesale channel, somewhat tempered growth in corporate sales following a very strong 2022 and lower average order values in e-commerce. Notably, our work to establish our Tractor Supply partnership has been in process since earlier in the year and was thus contemplated in our prior outlook. Looking specifically at the fourth quarter, this updated outlook implies approximately 10% sales growth which puts us back in the range of our long-term growth algorithm. This includes more balanced category growth between Drinkware and coolers and equipment supported by new innovation in Drinkware and the launch of our soft cooler products impacted by the recall back into the market. By channel, we expect to maintain double digit growth in DTC while returning to growth at wholesale. From a mix perspective, we still expect DTC sales mix of approximately 60% for the year. As a final point on our sales outlook, consistent with last quarter, this outlook does not include the impact of any gift card redemptions in the fourth quarter. Our gross margins continue to improve, and thus we are increasing our full year gross margin outlook to approximately 56.5% compared to 52.7% in fiscal 2022. This is driven by the combined impact of lower inbound freight costs and favorable product costs. Year-over-year gross margin expansion is expected to moderate somewhat from the third quarter to the fourth quarter due to more normalized mix benefits as well as the overall strength of Q3 gross margins. On the SG&A line, we expect full year SG&A dollar growth to approach the high-teens level. As we have outlined throughout the year, our SG&A growth in fiscal 2023 is being driven by investments to support our future growth, incentive compensation and variable expenses to support our DTC businesses. Our fourth quarter growth rate in SG&A is expected to be in the range of our year-to-date results. With these updates, we now expect an operating margin of approximately 16% for the year at the high end of our prior range. For the fourth quarter, we continue to expect a return to over 20% operating margin. Inclusive of approximately 2 million in interest expense and an effective tax rate of 25.1%, our full year earnings per diluted share is now expected to be approximately $2.32, which is the high end of our prior outlook. For cash, we now expect free cash flow of approximately 200 million at the high end of our prior outlook, with capital expenditures of approximately 55 million, down 5 million from our prior outlook. Overall, as we enter the fourth quarter, we are pleased with our execution thus far this year. While our growth rate this year is not where we expect it to be going forward, it is in the range of what we set out to do at the beginning of the year given the impact of the recall. Our gross margins continue to recover to the levels we saw before the run up in inbound freight costs, and our balance sheet along with our ability to generate good cash flow continues to be a strength. While we are certainly mindful of the ongoing uncertainties with the consumer and macro environment, we remain optimistic as we move closer to the holidays. We believe we have an incredibly exciting lineup of new products in the market. And we believe the YETI brand is as powerful as ever. Now I would like to turn the call back over to the operator to take your questions.

Operator

Thank you. We will now begin the question-and-answer session. Our first question comes from Peter Keith from Piper Sandler. Please go ahead.

Speaker 4

Hi. Good morning, everyone. Thanks for taking the questions. I guess it's encouraging to see that you called out sell-through as positive at wholesale for the quarter. But I guess everyone's kind of nervous on the consumer, and maybe worried about some slowdown overall in September and October. You are lowering a little bit on the sales guide. Could you give us a sense on maybe the sell-through and overall sales trends to how they've progressed in recent months?

Good morning, Peter. Thank you for the question. We feel very positive about the quarter we just completed. Both Mike and I mentioned the strength of our sell-through and our ability to not only attract but also retain customers in a competitive market. This strength comes from our brand, diverse product portfolio, and our ongoing innovation in product offerings. As we approach Q4, we are focused on the same strategies to drive customer acquisition and retention, ensuring we remain top of mind as we enter the important holiday season. Historically, YETI has performed well in the fourth quarter, and even with a more selective consumer base, we anticipate the trends from Q3 and expectations for Q4 will remain strong during the holiday period.

Speaker 4

Okay, that's great. I know you’re not guiding for next year, but one thesis that's being floated around is that even though you're lapping that recall with all the various puts and takes that’s happened in 2023 that you don't really have an easy compares we look at to next year. I guess just how do you think about the underlying trends as we pivot from 2023 to 2024 and lap the recall?

Yes. Hi, Peter. So a couple of things I'd say. Number one is as we look to next year, we'll have more to say on 2024 on our next earnings call. But just at a high level, what really is encouraging for us, like Matt said, the overall strength of the brand and expansion of the brand is we look at other opportunities for us to continue to grow just the consumer demand strength that we've been seeing, the growth outside the U.S. that we believe is an opportunity for us, getting our full portfolio back with the M Series and the SideKick Dry coming back to the market. If you look at the innovation that we've launched in the second half of this year being able to analyze that, the new customers that Matt talked about that we acquired, and what we typically see with those new customers coming in and us able to increase value with them over time, we believe that we have an opportunity to kind of get back to those growth levels that we've traditionally targeted. And despite or even with the compare, we just think the opportunity is there for us.

Speaker 4

Okay, very helpful. Thanks so much, guys.

Operator

The next question comes from Peter Benedict from Baird. Please go ahead.

Speaker 5

Yes, it is. I apologize. Good morning, everyone. So my first question is just on the new distribution agreement with Tractor Supply. How do you think about that from an incrementality standpoint? You've already been in farm and ranch, but clearly tractor is the leader in that space. And how should we think about maybe that impact as you kind of move through next year and any details or color you provide around that would be helpful? That's my first question.

Peter, thanks for the question. Tractor Supply, we've known for a while and we've watched and their names come up. We think they do a wonderful job in that farm and ranch community and in connecting to those consumers as we watched the evolution of their fusion store build out in strategy. One of the opportunities we saw as we looked at the mapping of our distribution footprint and consistent with how we've always thought about distribution, whether we were taking our footprint down or selectively looking at opportunities to expand our footprint, it's always around, do we think we can intersect with a new consumer in a new buying occasion? And is it complementary and incremental, or kind of affords us a chance to reach people that fits with the rest of our distribution footprint, and that includes our Amazon reach, our e-commerce reach and our wholesale partnerships? And when we map that out and looked at our analytics across all those different touch points, there was a really nice overlay with where Tractor Supply is located today and where we think that business can play a role for us. So we're excited about the partnership. As you've seen with us in the past, we're slow in pace in how we roll out these partnerships for the benefit of both parties. And making sure that we do it the right way that we get the right assortment, the right merchandising in the right stores, and we're in the very, very early days of that with Tractor Supply. But see the long-term potential there.

Speaker 5

Got it. That's helpful. Thanks. And then I guess, Mike, maybe one for you. You talked about the SG&A growth, high teens. I know we get the variable components there. But how about the non-variable portion, how do we think about that as we're moving kind of into next year? This has been obviously a slower year on the top line. But you've kind of forged ahead with a lot of investment within the P&L on SG&A. How should we think about maybe the cadence as we move into 2024 within your SG&A? Thank you.

Yes. Hi, Peter. I’ll mention a few points. As we reviewed our SG&A for the year, the non-variable portion remains largely unchanged. However, the variable component has increased compared to our comments in previous quarters, mainly due to various business dynamics, while the non-variable portion has been quite stable. We identified three main factors contributing to this. First, incentive compensation; second, the effects of the stop sale; and third, our ongoing investments. Looking ahead to next year, we anticipate that two of these factors, incentive compensation and the effects of the recall and stop sale on our revenue, will not be ongoing issues. Nonetheless, we are committed to investing in our business and plan to continue that next year. Our goal over time is to achieve leverage on our operating expenses, and we will provide more details regarding 2024 during our Q4 earnings call. Overall, we believe that we can gain leverage on our operating expenses, as several specific impacts from this year are not expected to persist as we move into next year.

Speaker 5

Okay, fair enough. Thanks so much, guys. Good luck.

Thanks, Peter.

Operator

The next question comes from Megan Alexander from Morgan Stanley. Please go ahead.

Speaker 6

Hi. Thanks for taking our questions. I guess maybe a little bit of a follow-up on the earlier question. But could you just help us unpack what's changing in the implied 4Q wholesale guide? I think if my math is correct, it maybe implies wholesale is up low single digits versus double digits prior. So is it possible to contextualize maybe how much of that was a benefit to the third quarter from early load-in? And how much of it is what you're seeing in terms of retail replenishment and conservative retail ordering patterns?

As we approach the fourth quarter, I want to highlight a few points. We aim to return to growth in Q4, following a challenging comparison from Q3, where wholesale increased by 25% last year. This significant growth contributed to our current results. Now, we believe we have reached more normalized inventory levels, and warehouse sell-through is positively performing in both Drinkware and C&E, aided by the return of our full product range with the M Series. We expect this to support the growth targets we set for Q4. However, we are also noticing a more cautious ordering environment, which varies among dealers. While some are performing well, others appear more restrained in their outlook for consumer demand, shaping our expectations for the fourth quarter. Ultimately, we remain optimistic about the sell-through levels and anticipate that trend to continue.

Speaker 6

Okay, that's helpful. And then maybe just to follow up on the gross margin, obviously very impressive performance, even despite a pretty large promotion headwind from Prime Day. I guess how should we think about the bridge to 4Q and then to '24? Would you expect freight and product costs to continue to build into 4Q and '24? And then I guess on the promotion piece, presumably the Amazon Prime Day headwind goes away. But how should we think about that promotion line more broadly? And is there an opportunity to perhaps lean into Amazon and promotions more earnestly given what you're seeing from some of your retail partners?

Yes. I'd say on gross margins, we were obviously thrilled with the results that we posted in Q3. As we look to Q4, really nothing has changed on our outlook for gross margins in Q4 by itself. We took the year up again this quarter to 56, approximately 56.5. Really the strength in Q3 is what led us to do that and Q4 is largely kind of in line with what we've expected for the last few quarters. On the product COGS side, we expect that to generally be in line with what we've been posting. I would expect the benefit from inbound freight. I would not expect that to continue to build because in the prior year, we started to see some of the benefits of the lower rates roll through our results in Q4 of the prior year, whereas Q2 and Q3 of last year were kind of the peak impact of when we saw those higher rates. And if you look at the drivers that we provided on a quarter-to-quarter basis, you can see that the negative impact went down from Q3 to Q4 of last year. So I would not expect that line specifically to continue to build. Matt Reintjes: And Megan, I'd just add one thing on the promotional cadence. YETI has been consistent in our approach to promotion and very selective as a primarily full-price seller consistent across all of our channels to market. And we think that's one of the values is that we drive the value behind the brand and drive the demand behind the product. The way we've looked at promotion and it would be consistent with the way we would do in the future is you think about product transitions, selective things as we think about inventory management on the margin, and then really kind of optimizing and selective at busy times in the year where you're trying to drive attention, demand, traffic to the brand, and that largely will stay the same and consistent. And I think it will be consistent with quarters in the past and going forward, inclusive of how we use Amazon. And so I think as we called it out, we had a successful Prime Day. It was successful and it accomplished a number of objectives for us, and we think is consistent with how we approach the brand and how we approach promotion. And Megan, the only other thing I'd say back on gross margin is you asked about '24, we do expect to continue to be able to recapture more gross margin benefit from inbound freight as we look into '24. We gave somewhere in the neighborhood of 600 basis points directly related to inbound freight. We're going to recapture 400 or so in total this year. That would imply we've got more to go as we go into 2024.

Speaker 6

Got it. That's really helpful. Thanks so much.

Operator

The next question comes from Sharon Zackfia from William Blair. Please go ahead.

Speaker 7

Good morning. Thanks for taking the call. I guess I wanted to ask two questions kind of on your longer-term outlook, because it's been kind of hard to figure things out from the outside with the stop sale on recall this year. I guess is the 20% operating margin still kind of an achievable number over time for the business? And if so, kind of what's the timeline? Do you think you can recapture that? And then secondarily, on the idea of double-digit revenue growth, I know historically you had expected that to come from both Drinkware and coolers and equipment over the long term. Just wanted to check if that's still the case, or if you expect a disproportionate impact from either or? And maybe embedded in that kind of what you need in the U.S. business to achieve double-digit over time, just given how international is growing?

Good morning, Sharon. Thanks for the question. I would say on this call, we're not updating 2024 and updating our kind of long-range guide. What I think we have shown through even a really challenging period with this recall is that there is gross margin opportunity in front of us that we, and as Mike just talked about, we see operating margin improvement opportunity based on some of the unique things that are affecting 2023. The top line, as we've shown outsized growth internationally and as we continue to prove the demand opportunity there and as we continue to mature our operations internationally, we think that continues to be a really interesting area to drive long-term growth for YETI. As it relates to the U.S. market, I think while we obviously have a very well-established and in-demand business when we talk about things like sell-through being strong, our sell-through data comes from the U.S. market. We don't have that same level of visibility globally on the sell-through. So you can extrapolate from that that the U.S. market continues to be very vibrant for us, which means that the innovation, the expansion, the new colorways within Drinkware, within coolers, hard coolers, within soft coolers, there's a really receptive market and opportunity for us in the U.S. So I think all those elements as we get into talking about 2024 and what our guide is in 2024 will be a piece of that. And then as we start to talk about what long term looks like, it is an update from our original back in 2018 when we went public.

Speaker 7

I guess just to follow up on that. I don't think you talked about kind of categories. So I know historically, coolers and Drinkware were supposed to both grow at a double-digit pace. Do you think that's still kind of the right long-term growth rate for both categories?

Thanks, Sharon, for pointing that out. I believe there’s nothing inherent in the opportunity within those broadly defined categories that suggests we will grow either slower or faster over time. It really hinges on how we continue to broaden the scope of Drinkware. We’ve successfully done this this year, as noted. In the coolers and equipment segment, there are numerous aspects, as mentioned in this call, that we find promising for growth. Taking hard coolers, which is our longest-standing category, it continues to perform exceptionally well. Additionally, our limited range in cargo and gearboxes is also performing strongly. Therefore, it’s challenging to prioritize one category over the other since much will depend on the innovation, acceleration, and awareness we foster within both portfolios.

Speaker 7

Great. Thank you.

Thank you.

Operator

The next question comes from Jim Duffy from Stifel. Please go ahead.

Speaker 8

Thank you. Good morning. Great execution, guys. I'm going to take a different approach to questions on future years. Matt, I'm hoping you can speak to how you're thinking about strategic objectives for the organization in 2024. What are the areas of the business that are going to be prioritized for allocation of capital? What are some of the areas where you want to strengthen your organizational competencies? What are some of the operational objectives where you believe you have room for improvement? Thank you.

Good morning, Jim. Thanks for the question. I'd answer in a couple of ways, and I think you'll hear us talk more about this as we go into 2024. But if I refer back to my prepared remarks, we sound simplistic but we introduced a little bit of new language, which is four key things; brand, product, channels, and in geographies. And I'll take three of those four. The investments we've made in growing the brand and the places that we're showing up and the way we're connecting with consumers domestically and globally, I think you'll see us continue to do that and take what I believe is the greatest in-house marketing and creative team out there and putting us in front of a really diverse audience. And I think you saw elements of that, if you followed us this year, and you heard elements of that in the quarter. But I think that investment is one of those things that just in the rhythm of what YETI has done and done really well without outsized sort of investment is part of the rhythm of what we do. We're really smart with the dollars we spend. We're really directed in how we do it in a really impactful nuanced way. I think on the product side, you're going to see us continue to invest in innovation. And that's capabilities and capacity as an asset-light business. That's smartly adding talent to an incredibly talented R&D and product and design and sourcing team that we have within YETI. And so I think that would be the second piece is really amplifying the capabilities that we have within the business, and then rounding out capacity and rounding out skills that allow us to get into more and more what I would call YETI worthy innovation areas. As it relates to geography, to Sharon's last question, we think the U.S. market remains incredibly receptive and strong for product innovation and to our expanding brand reach. But really, when I think about geography, I think about the international opportunity. In the very early days we are in the UK and Europe, and the large attractive markets where we haven't hit maturation in scale. And we can do that in an efficient and effective way, like we have seen in Australia and Canada. And then looking kind of further out to what the opportunities are in select markets in Asia. And so I think if I rounded it all up, I would say, continue to grow the brand the right way, smartly, as we think about our OpEx and SG&A. Put kind of positive pressure into the innovation and expansion, the product portfolios and the redefinition of Drinkware and the expansion of coolers and equipment. And then the third one would be the thoughtful acceleration of our geographic expansion to take advantage of the inherent opportunity that we see the proof points for.

Speaker 8

Excellent. Thank you so much.

Thanks, Jim.

Operator

The next question comes from Robby Ohmes from Bank of America. Please go ahead.

Speaker 9

Good morning. Thank you for taking my question. I want to clarify the situation with hard coolers. Although shipments were down compared to previous strong comparisons, they are performing exceptionally well at retail right now. I’m curious if the strong performance is due to sell-through or if it's doing well in direct-to-consumer sales, especially since it seems there is some pressure on average order size in the weaker direct-to-consumer segment. I’m looking to understand how hard coolers performed in the quarter.

Yes, Robby. I would say that hard coolers performed well in terms of consumer demand, which includes both wholesale sell-through and direct-to-consumer (DTC) sales. When we refer to consumer demand, we're talking about sell-through in the U.S. and our key DTC channels. We indeed saw growth in hard coolers within DTC. The comments regarding average order value (AOV) are influenced by a couple of factors: firstly, the absence of soft coolers in DTC for the entire quarter, and secondly, the strength in Drinkware and the influx of new customers to the brand through Drinkware, as well as questions about units per transaction (UPT) within Drinkware as well. That's the main context around AOV. However, to your original question, we are quite pleased with how hard coolers are performing at the point of sale in both wholesale and DTC.

Speaker 9

That is really helpful. And just a follow-up question. I'm just curious if you're seeing any changes in the competition in what they're doing? And then are any of the partners looking to sort of merchandise into lower price point versions of what you guys do, just given the challenges out there for the consumer?

Thanks, Robby. I'll take that one. I would say a couple of things to that. We're not seeing lower price point trade down. I think that as we talked in the past, I think when you have products in a premium category, we tend to be kind of a want category, not a need category. And I think our job and we done it successfully for years, and I think in the most recent quarter is drive that desire. So we haven't seen that trade down. I'd say from the competitive environment, particularly in Drinkware, I think there's a lot of interest in that category. There's a number of entrants that have come into it over the last 12 to 18 months or kind of driven what I would call a significant share of voice in that space. But I think that when we look at our results, the partnerships we have with our wholesale partners, the success we're seeing in our DTC business, we're taking a different tact, which is continuing to thoughtfully expand our Drinkware category and business. You've seen us do it this year, which is not just chase what I think is an important trend but a trend in hydration, make sure we have relevant products. But then also we continue to redefine the game and make sure that we're in front of consumers in more broadly defined Drinkware. And I think you'll see us continue to do that. We think that's a winning strategy. We think it's not only a winning strategy in the near term, but the mid and long term. And we're seeing that receptivity in our sell-through and point of sale. And we're also seeing that receptivity from the welcome from our wholesale partners.

Speaker 9

That's great. Thanks, Matt.

Thanks, Robby.

Operator

The next question comes from Brooke Roach from Goldman Sachs. Please go ahead.

Speaker 10

Good morning. And thank you for taking our question. Matt, I was hoping you could elaborate on your plan for contribution of growth from new innovation versus the core, as you look ahead. How are you thinking about the potential for the YETI brand to move into new categories beyond the targeted expansions of your current categories? And do you think that adjacent categories require any innovation know-how or functionality that you currently don't have in-house?

Hi, Brooke. That's a great question. I'll address a couple of points. To start, I want to emphasize that our foundation is built on proven expertise in Drinkware, hard coolers, and soft coolers. I would also consider our initial foray into cargo and all the related skills we have in bags as part of this foundation. We believe there are significant opportunities for growth within this core area, including new customer use cases, new environments, and innovations such as different colorways and new form factors. I am confident in our talented team and our strong relationships with suppliers, which enhance our engineering design and procurement efforts. As we look at the future potential for YETI, we see that customers have strongly indicated a desire for us to explore new territories, and we have the internal capabilities to pursue many of these ideas. Some may require additional talent or capacity, but that mirrors our journey from being a hard cooler company in 2014 to expanding into soft coolers, Drinkware, cargo, bags, and even our small yet impressive chair business and other evolving products. There isn’t an enormous shift that would stray from our current direction, but this is an area where we will continue to invest.

Speaker 10

Great. Thank you so much.

Thanks, Brooke.

Operator

And your last question comes from Anna Glaessgen from B. Riley. Please go ahead.

Speaker 11

Hi, guys. Good morning. Thanks for taking my question. I just have one. I just want to understand a little bit better the Amazon Prime dynamic, great that it did well for you guys. My understanding was that historically, the discounts you offer are on end of season colors, like I think the yellow and purple from this most recent season. Did you just have more of those colors left over after the key selling period, or was there more product allocated for the Amazon Prime Day versus the prior year?

Good morning and good question. I would say, to your point, what we did for Prime Day this year was largely consistent with how we've acted on a promotional basis in the past. It was in the life product, prior season in colors. And I do think it's an important point. While we did have a big Prime Day, we were less promotional on e-commerce this year than we were last year. But specifically to answer your question, we were thrilled with the results of Prime Day. We did make a larger assortment of our volume of product available than we have. And we were thrilled with the results. We thought it was a really good sign of just demand for the overall brand. There was another Prime Day obviously this quarter that we really didn't participate in. We chose to participate at a greater level the one in July, and we're thrilled with the results.

Speaker 11

Great. Thanks.

Operator

This concludes our question-and-answer session. I'd like to turn the conference back over to Matt Reintjes for any closing remarks.

Thank you all for joining us today. Look forward to speaking on our Q4 call and updating you on that continued progress at YETI.

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

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