High Falls Advisors, Inc

CIK

1569139

Location

ROCHESTER, NY

Portfolio Value

Small $465,881,333

Diversification

Highly concentrated

Filing Date

Global Rank

#3,724 / 8,854 ▼ 96 · as of Dec 2025

Top Industry

Consumer Electronics 33.6%

Period ended 10 months ago

Filed Feb 18, 2026 · 9mo

24 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Dec 31, 2025, never from the firm's own description.

Style

Concentrated

The top 10 positions are 91.2% of the book (60%+)

Turnover

Medium turnover

37.8% over the last four quarters (30% to under 100%)

Horizon

Long horizon

Value-weighted holding period 13.8 quarters (12+), a floor since 19.7% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 84.4%; sector active share 78.1% against the combined 13F book's sector weights.

Over time 24 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

144 tracked positions · as of Dec 31, 2025 · Δ vs Sep 30, 2025

Top Position

65.9%

+0.7 pts

Top 5

86.8%

+1.6 pts

Top 10

91.2%

+0.9 pts

HHI

4,541

Highly concentrated+105

Portfolio Trend

24 quarters · across all stocks

Sector Breakdown

As of Dec 31, 2025

Sector	% Portfolio	Value	Positions
Unclassified	90.5%	$421,654,961	107
Technology	5.9%	$27,588,981	12
Financial Services	1.3%	$5,998,280	7
Industrials	0.8%	$3,930,882	4
Consumer Cyclical	0.4%	$1,750,153	3
Consumer Defensive	0.3%	$1,211,987	2
Communication Services	0.2%	$1,136,210	3
Healthcare	0.2%	$1,125,314	3
Energy	0.2%	$993,166	1
Utilities	0.1%	$491,399	2

Last Quarter's Activity

Export CSV

Dec 31, 2025 vs Sep 30, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
IEMG	iShares Trust	+80,866	406,202	$0
IVE	iShares S&P 500 Value ETF	+49,419	166,772	$35,367,338
BAI	BlackRock ETF Trust	+48,149	386,610	$12,874,113
MTUM	iShares MSCI USA Momentum Factor ETF	+18,668	49,463	$12,381,083
DYNF	iShares U.S. Equity Factor Rotation Active ETF	+16,981	567,822	$34,529,255
IAGG	iShares Core International Aggregate Bond ETF	+9,776	188,334	$9,418,583
BINC		+8,738	196,352	$10,361,495
THRO		+7,232	336,400	$12,971,584
TLT	iShares 20+ Year Treasury Bond ETF	+6,523	9,399	$819,216
GOVT	iShares U.S. Treasury Bond ETF	+5,750	78,546	$1,808,914
MBB	iShares MBS ETF	+5,388	148,287	$14,119,888
MUB	iShares National Muni Bond ETF	+4,789	66,390	$7,111,032
OEF	iShares S&P 100 ETF	+4,347	74,369	$25,506,335
ITA	iShares U.S. Aerospace & Defense ETF	+3,534	24,514	$5,262,910
TLH	iShares 10-20 Year Treasury Bond ETF	+3,047	172,268	$17,514,487
FIVA	Fidelity International Value Factor ETF	+2,493	10,958	$375,092
CLOA		+1,873	7,113	$368,062
IBHF	iShares iBonds 2026 Term High Yield and Income ETF	+1,821	14,462	$333,782
FDRR	Fidelity Dividend ETF for Rising Rates	+1,669	6,077	$370,818
EMB	iShares J.P. Morgan USD Emerging Markets Bond ETF	+1,577	39,852	$3,836,950
CGGR	Capital Group Growth ETF	+1,561	12,440	$553,206
ICVT	iShares Convertible Bond ETF	+1,465	5,751	$566,473
XLU	State Street(R) Utilities Select Sector SPDR(R) ETF	+1,223	5,172	$220,792
IVV	iShares Core S&P 500 ETF	+1,095	60,629	$41,527,227
IGEB	iShares Investment Grade Systematic Bond ETF	+775	11,242	$513,309
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
QUAL	iShares MSCI USA Quality Factor ETF	−60,660	73,422	$14,583,077
EFV	iShares MSCI EAFE Value ETF	−53,824	321,564	$22,962,885
IUSB	iShares Core Universal USD Bond ETF	−26,086	949,545	$44,191,824
EFG	iShares MSCI EAFE Growth ETF	−15,968	13,483	$1,535,983
STIP	iShares 0-5 Year TIPS Bond ETF	−14,778	1,956	$200,274
VTEB	VANGUARD TAX-EXEMPT BOND INDEX FUND	−8,531	124,241	$6,248,079
QLTA	iShares Aaa - A Rated Corporate Bond ETF	−6,875	10,282	$494,461
PLTR	Palantir Technologies Inc.	−4,700	1,202	$213,655
AAPL	Apple Inc.	−4,188	54,654	$14,858,236
IYW	iShares, Inc.	−4,077	9,487	$1,894,364
HIMU		−4,000	25,728	$1,252,439
LAKE	Lakeland Industries Inc	−3,466	30,235	$267,277
DVY	iShares Select Dividend ETF	−3,268	6,128	$864,905
SDY	State Street(R) SPDR(R) S&P(R) Dividend ETF	−3,044	10,499	$1,461,040
CGUS	Capital Group Core Equity ETF	−3,033	11,926	$479,782
QQQ	Invesco Qqq Trust, Series 1	−2,895	6,605	$4,057,517
IEFA	iShares Core MSCI EAFE ETF	−2,376	3,280	$293,428
FNDF	Schwab Fundamental International Equity ETF	−2,102	4,900	$221,529
IAU	Ishares Gold Trust	−2,073	122,904	$9,976,117
IUSG	iShares Core S&P U.S. Growth ETF	−2,063	2,681	$450,247
FDEV	Fidelity International Multifactor ETF	−1,934	13,185	$456,332
—		−1,781	12,495	$812,299
HYGW	iShares High Yield Corporate Bond BuyWrite Strategy ETF	−1,495	9,450	$282,177
XLF	State Street Corp	−1,301	5,086	$278,560
KO	Coca Cola Co	−1,300	3,601	$251,745
No positions match the current search.

New Positions

Positions the filer opened this quarter

7 positions

Ticker	Company	Shares	Value
SYSB	iShares Systematic Bond ETF	13,567	$1,217,773
SPMO	Invesco Ltd.	2,470	$294,720
IBHG	iShares iBonds 2027 Term High Yield and Income ETF	10,248	$228,735
JEPQ	JPMorgan Nasdaq Equity Premium Income ETF	3,784	$219,926
VLUE	iShares MSCI USA Value Factor ETF	1,518	$207,556
EMLC	VanEck J.P. Morgan EM Local Currency Bond ETF	7,879	$203,435
GEV	GE Vernova Inc.	307	$200,645
No positions match the current search.

Sold Out

Positions the filer fully exited

8 positions

Ticker	Company	Shares	Value
DE	Deere & Co	1,450	$663,027
FDG	American Century Focused Dynamic Growth ETF	2,655	$319,762
MRK	Merck & Co., Inc.	3,405	$285,781
FLRG	Fidelity U.S. Multifactor ETF	7,069	$271,803
IBM	International Business Machines Corp	946	$266,923
PG	PROCTER & GAMBLE Co	1,659	$254,905
HD	Home Depot, Inc.	590	$239,062
ACWV	iShares Trust	2,121	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

144 tracked positions · $465,881,333 total · filing declares 144 positions · $493,632,632 · as of Dec 31, 2025

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 144 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
IUSB	iShares Core Universal USD Bond ETF	Reduced	949,545	-26,086	$44,191,824	−3.0%	20	unpriced	9.49%
IVV	iShares Core S&P 500 ETF	Added	60,629	+1,095	$41,527,227	+4.2%	24+	before history	8.91%
IVE	iShares S&P 500 Value ETF	Added	166,772	+49,419	$35,367,338	+45.9%	8	unpriced	7.59%
DYNF	iShares U.S. Equity Factor Rotation Active ETF	Added	567,822	+16,981	$34,529,255	+5.9%	8	$45.07	7.41%
IVW	iShares S&P 500 Growth ETF	Added	239,321	+582	$29,498,706	+2.4%	11	unpriced	6.33%
OEF	iShares S&P 100 ETF	Added	74,369	+4,347	$25,506,335	+9.4%	12	unpriced	5.47%
EFV	iShares MSCI EAFE Value ETF	Reduced	321,564	-53,824	$22,962,885	−9.8%	20	unpriced	4.93%
TLH	iShares 10-20 Year Treasury Bond ETF	Added	172,268	+3,047	$17,514,487	+0.5%	18	unpriced	3.76%
AAPL	Apple Inc. Technology	Reduced	54,654	-4,188	$14,858,236	−0.8%	24+	before history	3.19%
QUAL	iShares MSCI USA Quality Factor ETF	Reduced	73,422	-60,660	$14,583,077	−44.1%	12	unpriced	3.13%
MBB	iShares MBS ETF	Added	148,287	+5,388	$14,119,888	+3.8%	24+	before history	3.03%
THRO		Added	336,400	+7,232	$12,971,584	+4.1%	4	$33.09	2.78%
BAI	BlackRock ETF Trust	Added	386,610	+48,149	$12,874,113	+11.4%	3	$29.35	2.76%
MTUM	iShares MSCI USA Momentum Factor ETF	Added	49,463	+18,668	$12,381,083	+56.8%	5	unpriced	2.66%
BINC		Added	196,352	+8,738	$10,361,495	+3.7%	8	$52.45	2.22%
IAU	Ishares Gold Trust	Reduced	122,904	-2,073	$9,976,117	+9.7%	5	$56.42	2.14%
IAGG	iShares Core International Aggregate Bond ETF	Added	188,334	+9,776	$9,418,583	+3.0%	3	unpriced	2.02%
MUB	iShares National Muni Bond ETF	Added	66,390	+4,789	$7,111,032	+8.4%	24+	before history	1.53%
VTEB	VANGUARD TAX-EXEMPT BOND INDEX FUND	Reduced	124,241	-8,531	$6,248,079	−6.0%	10	$49.47	1.34%
ITA	iShares U.S. Aerospace & Defense ETF	Added	24,514	+3,534	$5,262,910	+19.9%	2	unpriced	1.13%
QQQ	Invesco Qqq Trust, Series 1	Reduced	6,605	-2,895	$4,057,517	−28.9%	2	$572.63	0.87%
EMB	iShares J.P. Morgan USD Emerging Markets Bond ETF	Added	39,852	+1,577	$3,836,950	+5.3%	12	unpriced	0.82%
NVDA	Nvidia Corp Technology	Reduced	18,193	-401	$3,392,994	−2.2%	12	unpriced	0.73%
MSFT	Microsoft Corp Technology	Reduced	6,955	-399	$3,363,577	−11.7%	21	$254.74	0.72%
CAT	Caterpillar Inc Industrials	Added	5,344	+2	$3,061,417	+20.1%	21	$216.11	0.66%
SPY	Spdr S&P 500 ETF Trust	Reduced	4,377	-1,050	$2,984,763	−17.4%	24+	before history	0.64%
ESGU	iShares ESG Aware MSCI USA ETF	Reduced	17,673	-8	$2,632,923	+2.3%	24+	before history	0.57%
V	Visa Inc. Financial Services	Reduced	6,648	-199	$2,331,520	−0.3%	21	$249.82	0.50%
IYW	iShares, Inc.	Reduced	9,487	-4,077	$1,894,364	−28.7%	13	$89.38	0.41%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	5,827	-902	$1,877,575	−11.5%	21	$133.41	0.40%
GOVT	iShares U.S. Treasury Bond ETF	Added	78,546	+5,750	$1,808,914	+7.5%	24+	before history	0.39%
EFG	iShares MSCI EAFE Growth ETF	Reduced	13,483	-15,968	$1,535,983	−54.2%	23	unpriced	0.33%
SDY	State Street(R) SPDR(R) S&P(R) Dividend ETF	Reduced	10,499	-3,044	$1,461,040	−23.0%	24+	before history	0.31%
IWF	iShares Russell 1000 Growth ETF	Reduced	2,828	-2	$1,338,492	+1.0%	21	unpriced	0.29%
HIMU		Reduced	25,728	-4,000	$1,252,439	−14.4%	4	$49.21	0.27%
TSM	Taiwan Semiconductor Manufacturing Co Ltd Technology	Added	4,030	+20	$1,224,676	+9.4%	9	$124.80	0.26%
SYSB	iShares Systematic Bond ETF	NEW	13,567	NEW	$1,217,773	NEW	1	unpriced	0.26%
MDY	Spdr S&P Midcap 400 ETF Trust	Reduced	1,902	-100	$1,147,438	−3.8%	21	$395.97	0.25%
IVLU	iShares MSCI Intl Value Factor ETF	Added	28,977	+186	$1,102,574	+7.9%	14	unpriced	0.24%
XOM	ExxonMobil Holdings Corp Energy	Added	8,253	+682	$993,166	+16.3%	24+	before history	0.21%
		Reduced	11,013	-506	$986,324	−2.9%	19	$70.18	0.21%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	4,213	-136	$972,444	+1.8%	21	unpriced	0.21%
WMT	Walmart Inc. Consumer Defensive	Held	8,619	0	$960,242	+8.1%	21	$68.43	0.21%
IEV	iShares Europe ETF	Added	13,426	+336	$921,023	+7.5%	14	unpriced	0.20%
AVGO	Broadcom Inc. Technology	Reduced	2,651	-156	$917,511	−0.9%	8	unpriced	0.20%
MU	Micron Technology Inc Technology	Held	3,146	0	$897,899	+70.6%	2	$127.95	0.19%
DVY	iShares Select Dividend ETF	Reduced	6,128	-3,268	$864,905	−35.2%	24+	before history	0.19%
USMV	iShares MSCI USA Min Vol Factor ETF	Reduced	9,112	-670	$857,985	−7.8%	24+	before history	0.18%
TLT	iShares 20+ Year Treasury Bond ETF	Added	9,399	+6,523	$819,216	+218.7%	18	unpriced	0.18%
		Reduced	12,495	-1,781	$812,299	−11.6%	20	$53.70	0.17%

Showing the top 50 of 144 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.