Good Life Advisors, LLC
Registered adviserRegulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
| Rosters | Regulatory AUM | Main clients |
|---|---|---|
| Apr 2026 to Nov 2026 | $4,350,187,761 | Individuals and high net worth (99%) |
| Apr 2025 to Mar 2026 | $3,486,583,189 | Individuals and high net worth (93%) |
| Apr 2024 to Mar 2025 | $2,896,014,017 | Individuals and high net worth (90%) |
| May 2023 to Mar 2024 | $2,380,975,431 | Individuals and high net worth (88%) |
| Apr 2023 | $2,380,975,431 | Individuals and high net worth (88%) |
| Apr 2022 to Mar 2023 | $2,731,154,262 | Individuals and high net worth (89%) |
In the firm's words
- Index / passive:
An ETF is a portfolio of securities invested to track a market index like an index mutual fund, but the shares are traded on an exchange like an equity.
- Fundamental active:
Fundamental analysis utilizes economic and business indicators as investment selection criteria.
- Value:
Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with a value discounted by the market.
- Fixed income / rates:
Portfolios generally consist of individual stocks and/or bonds, exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or investments.
- Multi-asset:
Portfolios generally consist of individual stocks and/or bonds, exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or investments.
Portfolio style
Measured from the filed 13F common-share book for Jun 30, 2025, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 66.1%; sector active share 60.2% against the combined 13F book's sector weights.
Over time 22 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
496 tracked positions · as of Jun 30, 2025 · Δ vs Mar 31, 2025Portfolio Trend
Sector Breakdown
As of Jun 30, 2025| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 72.5% | $1,156,923,455 |
| Technology | 10.0% | $159,359,493 |
| Financial Services | 4.3% | $68,061,063 |
| Consumer Cyclical | 2.7% | $43,186,498 |
| Healthcare | 2.3% | $37,366,113 |
| Communication Services | 2.1% | $34,134,269 |
| Consumer Defensive | 2.0% | $31,948,756 |
| Industrials | 2.0% | $31,400,389 |
| Energy | 0.8% | $13,002,284 |
| Utilities | 0.8% | $12,984,456 |
| Basic Materials | 0.4% | $5,984,459 |
| Real Estate | 0.1% | $2,058,431 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SPYM | State Street(R) SPDR(R) Portfolio S&P 500(R) ETF | +148,150 | 1,649,753 | $119,920,545 | |
| SDVY | First Trust SMID Cap Rising Dividend Achievers ETF | +122,511 | 721,425 | $25,451,874 | |
| MGX | Metagenomi Therapeutics, Inc. | +100,000 | 200,000 | $296,000 | |
| — | +72,624 | 780,200 | $19,879,496 | ||
| SPTI | State Street(R) SPDR(R) Portfolio Intermediate Term Treasury ETF | +71,907 | 289,839 | $8,338,668 | |
| SPMD | State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF | +70,252 | 810,600 | $44,080,428 | |
| SPBO | State Street(R) SPDR Portfolio Corporate Bond ETF | +68,894 | 664,234 | $19,408,917 | |
| USMV | iShares MSCI USA Min Vol Factor ETF | +67,689 | 75,807 | $7,116,003 | |
| QGRO | American Century U.S. Quality Growth ETF | +65,609 | 68,148 | $7,436,309 | |
| SPAB | State Street(R) SPDR(R) Portfolio Aggregate Bond ETF | +61,753 | 2,841,986 | $72,754,841 | |
| — | +56,743 | 130,049 | $9,829,103 | ||
| TMSL | T. Rowe Price Small-Mid Cap ETF | +51,177 | 61,281 | $2,010,016 | |
| SPDW | State Street(R) SPDR(R) Portfolio Developed World ex-US ETF | +46,308 | 647,189 | $26,204,682 | |
| RQI | Cohen & Steers Quality Income Realty Fund Inc | +39,384 | 61,212 | $762,089 | |
| JAAA | Janus Henderson AAA CLO ETF | +39,177 | 334,262 | $16,963,796 | |
| QYLD | Global X NASDAQ 100 Covered Call ETF | +38,393 | 160,095 | $2,676,788 | |
| — | +36,974 | 619,262 | $26,380,561 | ||
| GTO | Invesco Total Return Bond ETF | +35,889 | 260,620 | $12,220,471 | |
| UCON | First Trust Smith Unconstrained Bond ETF | +35,372 | 364,676 | $9,076,785 | |
| PFF | iShares Preferred and Income Securities ETF | +34,777 | 343,813 | $10,548,182 | |
| SPEM | State Street(R) SPDR(R) Portfolio Emerging Markets ETF | +34,724 | 263,116 | $11,245,577 | |
| XBIL | US Treasury 6 Month Bill ETF | +33,124 | 365,523 | $18,330,978 | |
| RDVI | FT Vest Rising Dividend Achievers Target Income ETF | +31,047 | 296,484 | $7,326,119 | |
| CSQ | Calamos Strategic Total Return Fund | +29,752 | 41,287 | $753,074 | |
| SPIB | State Street(R) SPDR(R) Portfolio Intermediate Term Corporate Bond ETF | +29,405 | 156,554 | $5,257,083 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| BMY | Bristol Myers Squibb Co | −63,232 | 13,893 | $643,106 | |
| SPYV | State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF | −43,153 | 1,284,416 | $67,226,333 | |
| CMPS | COMPASS Pathways plc | −35,000 | 145,000 | $406,000 | |
| CGGR | Capital Group Growth ETF | −30,286 | 138,993 | $5,650,065 | |
| CGDV | Capital Group Dividend Value ETF | −29,031 | 302,592 | $11,949,358 | |
| XSHQ | Invesco S&P SmallCap Quality ETF | −21,664 | 9,933 | $404,571 | |
| KBWB | Invesco Ltd. | −20,027 | 42,435 | $3,039,194 | |
| SPTL | State Street(R) SPDR(R) Portfolio Long Term Treasury ETF | −18,728 | 73,232 | $1,946,506 | |
| IJR | iShares Core S&P Small-Cap ETF | −18,249 | 37,761 | $4,126,899 | |
| UPS | United Parcel Service Inc | −18,154 | 22,167 | $2,237,536 | |
| PFFD | Global X U.S. Preferred ETF | −17,121 | 59,338 | $1,117,334 | |
| BSCQ | Invesco BulletShares 2026 Corporate Bond ETF | −16,376 | 59,121 | $1,154,041 | |
| BSCR | Invesco BulletShares 2027 Corporate Bond ETF | −16,216 | 62,695 | $1,231,956 | |
| CGCP | Capital Group Core Plus Income ETF | −14,939 | 11,768 | $264,780 | |
| CGXU | Capital Group International Focus Equity ETF | −13,463 | 9,166 | $248,673 | |
| JPEF | JPMorgan Equity Focus ETF | −12,835 | 34,844 | $2,443,958 | |
| JHMM | John Hancock Multifactor Mid Cap ETF | −11,879 | 35,267 | $2,155,871 | |
| FV | First Trust Dorsey Wright Focus 5 ETF | −11,489 | 84,713 | $5,020,092 | |
| KNG | FT Vest S&P 500 Dividend Aristocrats Target Income ETF | −10,677 | 70,114 | $3,442,597 | |
| FPE | First Trust Preferred Securities and Income ETF | −8,229 | 19,551 | $348,007 | |
| INDA | iShares MSCI India ETF | −8,203 | 4,217 | $234,802 | |
| CGMS | Capital Group U.S. Multi-Sector Income ETF | −8,184 | 21,898 | $604,822 | |
| F | Ford Motor Co | −7,153 | 54,424 | $590,500 | |
| NVDA | Nvidia Corp | −6,680 | 373,635 | $59,030,593 | |
| LYG | Lloyds Banking Group plc | −6,677 | 11,278 | $47,931 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| COIN | Coinbase Global, Inc. | 12,300 | $4,311,027 | |
| GLXY | Galaxy Digital Inc. | 164,728 | $3,607,543 | |
| RGLD | Royal Gold Inc | 16,782 | $2,984,510 | |
| OEF | iShares S&P 100 ETF | 8,758 | $2,665,497 | |
| BAI | BlackRock ETF Trust | 88,786 | $2,561,476 | |
| IBND | State Street(R) SPDR(R) Bloomberg International Corporate Bond ETF | 61,061 | $1,989,977 | |
| HELO | JPMorgan Hedged Equity Laddered Overlay ETF | 10,705 | $669,918 | |
| JQUA | JPMorgan U.S. Quality Factor ETF | 9,101 | $546,515 | |
| JCI | Johnson Controls International plc | 4,159 | $439,273 | |
| SCHX | Schwab U.S. Large-Cap ETF | 17,761 | $434,078 | |
| FBDC | FT Confluence BDC & Specialty Finance Income ETF | 101,220 | $424,111 | |
| HOOD | Robinhood Markets, Inc. | 4,489 | $420,305 | |
| — | 2,350 | $410,333 | ||
| JPLD | JPMorgan Limited Duration Bond ETF | 7,726 | $403,528 | |
| NOW | ServiceNow, Inc. | 382 | $392,726 | |
| SNOW | Snowflake Inc. | 1,748 | $391,149 | |
| SLQD | iShares 0-5 Year Investment Grade Corporate Bond ETF | 7,466 | $377,704 | |
| FTNT | Fortinet, Inc. | 3,344 | $353,527 | |
| JSML | Janus Henderson Small Cap Growth Alpha ETF | 5,153 | $347,569 | |
| RL | Ralph Lauren Corp | 1,258 | $345,044 | |
| INMU | 14,514 | $340,121 | ||
| STRK | Strategy Inc | 2,768 | $334,955 | |
| DHR | Danaher Corp | 1,650 | $325,941 | |
| SPEU | State Street(R) SPDR(R) Portfolio Europe ETF | 6,585 | $319,109 | |
| KLAC | Kla Corp | 356 | $318,883 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| DFAT | Dimensional U.S. Targeted Value ETF | 117,671 | $6,058,879 | |
| QUAL | iShares MSCI USA Quality Factor ETF | 28,576 | $4,883,352 | |
| KCE | State Street(R) SPDR(R) S&P(R) Capital Markets ETF | 29,948 | $3,778,539 | |
| COWZ | Pacer US Cash Cows 100 ETF | 43,568 | $2,385,783 | |
| IGV | iShares Expanded Tech-Software Sector ETF | 26,642 | $2,370,871 | |
| NVT | nVent Electric plc | 41,369 | $2,168,562 | |
| USDU | WisdomTree Bloomberg U.S. Dollar Bullish Fund | 72,777 | $1,983,901 | |
| USHY | iShares Broad USD High Yield Corporate Bond ETF | 33,498 | $1,233,061 | |
| OSK | Oshkosh Corp | 12,382 | $1,164,898 | |
| RDDT | Reddit, Inc. | 10,304 | $1,080,889 | |
| CGUS | Capital Group Core Equity ETF | 17,650 | $589,510 | |
| MUB | iShares National Muni Bond ETF | 5,398 | $569,165 | |
| TAXF | American Century Diversified Municipal Bond ETF | 10,977 | $543,141 | |
| JMST | JPMorgan Ultra-Short Municipal Income ETF | 7,541 | $383,459 | |
| SYY | Sysco Corp | 4,937 | $370,472 | |
| BKNG | Booking Holdings Inc. | 77 | $354,732 | |
| UL | Unilever PLC | 5,218 | $311,042 | |
| ELV | Elevance Health, Inc. | 710 | $308,821 | |
| BDX | Becton Dickinson & Co | 1,209 | $276,933 | |
| COR | Cencora, Inc. | 986 | $274,196 | |
| UYG | ProShares Ultra Financials | 3,069 | $273,632 | |
| NVS | Novartis AG | 2,380 | $265,322 | |
| PPG | Ppg Industries Inc | 2,307 | $252,270 | |
| HYFI | AB High Yield ETF | 6,818 | $251,175 | |
| TSN | Tyson Foods, Inc. | 3,862 | $246,434 | |
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| SPYM |
State Street(R) SPDR(R) Portfolio S&P 500(R) ETF
|
Added | 1,649,753 | $119,920,545 | 7.51% | |
| SPAB |
State Street(R) SPDR(R) Portfolio Aggregate Bond ETF
|
Added | 2,841,986 | $72,754,841 | 4.56% | |
| SPYV |
State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF
|
Reduced | 1,284,416 | $67,226,333 | 4.21% | |
| NVDA |
Nvidia Corp
Technology
|
Reduced | 373,635 | $59,030,593 | 3.70% | |
| SPYG |
State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF
|
Reduced | 485,371 | $46,265,563 | 2.90% | |
| SPMD |
State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF
|
Added | 810,600 | $44,080,428 | 2.76% | |
| IVV |
iShares Core S&P 500 ETF
|
Added | 54,659 | $33,937,773 | 2.13% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 158,581 | $32,536,063 | 2.04% | |
| BUFR |
FT Vest Laddered Buffer ETF
|
Added | 984,991 | $31,322,713 | 1.96% | |
| MSFT |
Microsoft Corp
Technology
|
Reduced | 56,312 | $28,010,151 | 1.75% | |
|
|
Added | 619,262 | $26,380,561 | 1.65% | ||
| SPDW |
State Street(R) SPDR(R) Portfolio Developed World ex-US ETF
|
Added | 647,189 | $26,204,682 | 1.64% | |
| SDVY |
First Trust SMID Cap Rising Dividend Achievers ETF
|
Added | 721,425 | $25,451,874 | 1.59% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Added | 91,193 | $20,006,832 | 1.25% | |
|
|
Added | 780,200 | $19,879,496 | 1.25% | ||
| SPBO |
State Street(R) SPDR Portfolio Corporate Bond ETF
|
Added | 664,234 | $19,408,917 | 1.22% | |
| BUFQ |
FT Vest Laddered Nasdaq Buffer ETF
|
Added | 561,752 | $18,650,166 | 1.17% | |
| XBIL |
US Treasury 6 Month Bill ETF
|
Added | 365,523 | $18,330,978 | 1.15% | |
| RDVY |
First Trust Rising Dividend Achievers ETF
|
Added | 290,787 | $18,243,976 | 1.14% | |
| XMHQ |
Victory Portfolios II
|
Added | 181,662 | $17,846,474 | 1.12% | |
| QQEW |
First Trust Nasdaq-100 Select Equal Weight ETF
|
Added | 129,137 | $17,625,909 | 1.10% | |
| JAAA |
Janus Henderson AAA CLO ETF
|
Added | 334,262 | $16,963,796 | 1.06% | |
| VOO |
VANGUARD 500 INDEX FUND
|
Reduced | 22,157 | $12,585,840 | 0.79% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Added | 40,855 | $12,417,060 | 0.78% | |
| GTO |
Invesco Total Return Bond ETF
|
Added | 260,620 | $12,220,471 | 0.77% | |
| SPY |
Spdr S&P 500 ETF Trust
|
Reduced | 19,646 | $12,138,281 | 0.76% | |
| CGDV |
Capital Group Dividend Value ETF
|
Reduced | 302,592 | $11,949,358 | 0.75% | |
|
|
Added | 388,516 | $11,379,633 | 0.71% | ||
| SPEM |
State Street(R) SPDR(R) Portfolio Emerging Markets ETF
|
Added | 263,116 | $11,245,577 | 0.70% | |
| SPSB |
State Street(R) SPDR(R) Portfolio Short Term Corporate Bond ETF
|
Added | 359,784 | $10,861,878 | 0.68% | |
| PFF |
iShares Preferred and Income Securities ETF
|
Added | 343,813 | $10,548,182 | 0.66% | |
| JPST |
JPMorgan Ultra-Short Income ETF
|
Reduced | 198,982 | $10,084,407 | 0.63% | |
| ABBV |
AbbVie Inc.
Healthcare
|
Reduced | 54,302 | $10,079,537 | 0.63% | |
| NFLX |
Netflix Inc
Communication Services
|
Added | 7,451 | $9,977,857 | 0.63% | |
|
|
Added | 130,049 | $9,829,103 | 0.62% | ||
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Added | 9,519 | $9,423,238 | 0.59% | |
| UCON |
First Trust Smith Unconstrained Bond ETF
|
Added | 364,676 | $9,076,785 | 0.57% | |
| FEZ |
State Street(R) SPDR(R) EURO STOXX 50(R) ETF
|
Added | 151,398 | $9,043,002 | 0.57% | |
| META |
Meta Platforms, Inc.
Communication Services
|
Reduced | 11,951 | $8,820,913 | 0.55% | |
| QQQ |
Invesco Qqq Trust, Series 1
|
Added | 15,967 | $8,808,035 | 0.55% | |
| JGRO |
JPMorgan Active Growth ETF
|
Added | 99,003 | $8,521,188 | 0.53% | |
| GLD |
Spdr Gold Trust
|
Added | 27,885 | $8,500,184 | 0.53% | |
| SPTI |
State Street(R) SPDR(R) Portfolio Intermediate Term Treasury ETF
|
Added | 289,839 | $8,338,668 | 0.52% | |
| LRGC |
AB US Large Cap Strategic Equities ETF
|
Added | 115,012 | $8,221,632 | 0.52% | |
| VIG |
Vanguard Specialized Funds
|
Added | 37,482 | $7,671,440 | 0.48% | |
| DGRW |
WisdomTree U.S. Quality Dividend Growth Fund
|
Added | 89,184 | $7,468,268 | 0.47% | |
| MA |
Mastercard Inc
Financial Services
|
Added | 13,267 | $7,455,257 | 0.47% | |
| QGRO |
American Century U.S. Quality Growth ETF
|
Added | 68,148 | $7,436,309 | 0.47% | |
| RDVI |
FT Vest Rising Dividend Achievers Target Income ETF
|
Added | 296,484 | $7,326,119 | 0.46% | |
| USMV |
iShares MSCI USA Min Vol Factor ETF
|
Added | 75,807 | $7,116,003 | 0.45% |
Showing the top 50 of 496 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.