ATLANTA FINANCIAL ASSOCIATES LLC /ADV
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Mar 31, 2021, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 88.3%; sector active share 57.0% against the combined 13F book's sector weights.
Over time 5 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
77 tracked positions · as of Mar 31, 2021 · Δ vs Dec 31, 2020Portfolio Trend
Sector Breakdown
As of Mar 31, 2021| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 86.1% | $150,384,303 |
| Technology | 3.6% | $6,344,806 |
| Consumer Cyclical | 3.3% | $5,807,719 |
| Healthcare | 1.8% | $3,163,178 |
| Communication Services | 1.5% | $2,577,702 |
| Consumer Defensive | 1.2% | $2,131,785 |
| Financial Services | 1.1% | $1,979,108 |
| Industrials | 0.6% | $1,051,310 |
| Real Estate | 0.5% | $799,446 |
| Utilities | 0.1% | $259,828 |
| Energy | 0.1% | $257,469 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| VWO | VANGUARD EMERGING MARKETS STOCK INDEX FUND | +922 | 5,183 | $269,775 | |
| SCHM | Schwab U.S. Mid-Cap ETF | +650 | 451,483 | $33,603,879 | |
| VIG | Vanguard Specialized Funds | +98 | 25,088 | $3,689,943 | |
| SCHX | Schwab U.S. Large-Cap ETF | +91 | 79,697 | $7,653,302 | |
| HD | Home Depot, Inc. | +73 | 10,163 | $3,102,255 | |
| VB | Vanguard Index Funds | +32 | 4,427 | $947,732 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SCHZ | Schwab U.S. Aggregate Bond ETF | −2,945 | 1,183,774 | $63,864,607 | |
| WPC | W. P. Carey Inc. | −1,920 | 11,298 | $799,446 | |
| VTV | VANGUARD VALUE INDEX FUND | −1,388 | 1,972 | $259,239 | |
| VGSH | VANGUARD SHORT-TERM TREASURY INDEX FUND | −521 | 315,686 | $19,421,002 | |
| IVV | iShares Core S&P 500 ETF | −23 | 97,263 | $0 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarterSold Out
Positions the filer fully exited| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| SCHZ |
Schwab U.S. Aggregate Bond ETF
|
Reduced | 1,183,774 | $63,864,607 | 36.54% | |
| SCHM |
Schwab U.S. Mid-Cap ETF
|
Added | 451,483 | $33,603,879 | 19.23% | |
| VGSH |
VANGUARD SHORT-TERM TREASURY INDEX FUND
|
Reduced | 315,686 | $19,421,002 | 11.11% | |
| SCHX |
Schwab U.S. Large-Cap ETF
|
Added | 79,697 | $7,653,302 | 4.38% | |
| VIG |
Vanguard Specialized Funds
|
Added | 25,088 | $3,689,943 | 2.11% | |
| AAPL |
Apple Inc.
Technology
|
Held | 26,747 | $3,267,146 | 1.87% | |
| HD |
Home Depot, Inc.
Consumer Cyclical
|
Added | 10,163 | $3,102,255 | 1.78% | |
| SCHA |
Schwab U.S. Small-Cap ETF
|
Held | 26,338 | $2,625,108 | 1.50% | |
| MSFT |
Microsoft Corp
Technology
|
Held | 10,457 | $2,465,446 | 1.41% | |
| VYM |
VANGUARD HIGH DIVIDEND YIELD INDEX FUND
|
Held | 24,258 | $2,452,241 | 1.40% | |
| LLY |
ELI LILLY & Co
Healthcare
|
Held | 12,966 | $2,422,308 | 1.39% | |
| VO |
VANGUARD MID-CAP INDEX FUND
|
Held | 8,058 | $1,783,557 | 1.02% | |
| SCHD |
Schwab U.S. Dividend Equity ETF
|
Held | 21,672 | $1,580,324 | 0.90% | |
| TSLA |
Tesla, Inc.
Consumer Cyclical
|
Held | 2,185 | $1,459,426 | 0.84% | |
| DIA |
Spdr Dow Jones Industrial Average ETF Trust
|
Held | 3,272 | $1,080,348 | 0.62% | |
| QQQ |
Invesco Qqq Trust, Series 1
|
Held | 3,367 | $1,074,510 | 0.61% | |
| SCHG |
Schwab U.S. Large-Cap Growth ETF
|
Held | 7,664 | $994,633 | 0.57% | |
| VB |
Vanguard Index Funds
|
Added | 4,427 | $947,732 | 0.54% | |
| SCHB |
Schwab U.S. Broad Market ETF
|
Held | 9,334 | $902,689 | 0.52% | |
| VUG |
VANGUARD GROWTH INDEX FUND
|
Held | 3,497 | $898,868 | 0.51% | |
| DON |
WisdomTree U.S. Midcap Dividend Fund
|
Held | 21,994 | $888,997 | 0.51% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Held | 3,452 | $881,882 | 0.50% | |
| CMG |
Chipotle Mexican Grill Inc
Consumer Cyclical
|
Held | 583 | $828,338 | 0.47% | |
| WPC |
W. P. Carey Inc.
Real Estate
|
Reduced | 11,298 | $799,446 | 0.46% | |
| VIGI |
Vanguard Whitehall Funds
|
Held | 9,264 | $767,337 | 0.44% | |
| KO |
Coca Cola Co
Consumer Defensive
|
Held | 14,483 | $763,398 | 0.44% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Held | 3,510 | $725,481 | 0.42% | |
| SCHO |
Schwab Short-Term U.S. Treasury ETF
|
Held | 11,492 | $589,654 | 0.34% | |
| DIS |
Walt Disney Co
Communication Services
|
Held | 3,147 | $580,684 | 0.33% | |
| SCHV |
Schwab U.S. Large-Cap Value ETF
|
Held | 8,653 | $564,867 | 0.32% | |
| SCHF |
Schwab International Equity ETF
|
Held | 15,004 | $564,450 | 0.32% | |
| SCHH |
Schwab U.S. REIT ETF
|
Held | 13,398 | $550,523 | 0.32% | |
| NFLX |
Netflix Inc
Communication Services
|
Held | 1,025 | $534,701 | 0.31% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Held | 1,269 | $447,297 | 0.26% | |
| DGRW |
WisdomTree U.S. Quality Dividend Growth Fund
|
Held | 7,703 | $440,534 | 0.25% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Held | 135 | $417,700 | 0.24% | |
| SPY |
Spdr S&P 500 ETF Trust
|
Held | 1,032 | $409,012 | 0.23% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Held | 2,512 | $382,401 | 0.22% | |
| BAC |
Bank Of America Corp
Financial Services
|
Held | 9,873 | $381,986 | 0.22% | |
| PEP |
Pepsico Inc
Consumer Defensive
|
Held | 2,629 | $371,872 | 0.21% | |
| GOOG |
Alphabet Inc.
Communication Services
|
Held | 205 | $359,000 | 0.21% | |
| SPTM |
State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF
|
Held | 7,099 | $349,199 | 0.20% | |
|
|
Held | 2,136 | $340,627 | 0.19% | ||
| GOOGL |
Alphabet Inc.
Communication Services
|
Held | 162 | $334,128 | 0.19% | |
| V |
Visa Inc.
Financial Services
|
Held | 1,572 | $332,839 | 0.19% | |
| UPS |
United Parcel Service Inc
Industrials
|
Held | 1,919 | $326,210 | 0.19% | |
| GAL |
State Street(R) Global Allocation ETF
|
Held | 7,110 | $312,555 | 0.18% | |
| VNQ |
VANGUARD REAL ESTATE INDEX FUND
|
Held | 3,384 | $310,854 | 0.18% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Held | 1,850 | $304,047 | 0.17% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Held | 2,138 | $289,549 | 0.17% |
Showing the top 50 of 77 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.