Greetings, and welcome to Cognex's First Quarter 2021 Earnings Conference Call. As a reminder, this conference is being recorded. I would now like to turn this conference over to your host, Ms. Susan Conway, Director of Investor Relations. Thank you. You may begin.

Thank you. Good evening, everyone. Welcome to our first quarter earnings conference call. With us are Rob Willett; Cognex's President and CEO; Paul Todgham, our Chief Financial Officer. We will start with prepared remarks and then open the call for questions. I'd like to remind you that our earnings release and quarterly report on Form 10-Q are available in the Investor Relations section of our website at www.cognex.com/investor. Both contain detailed information about our financial results. During the call, we may use non-GAAP financial measures if we believe it is useful to investors or we think it will help investors better understand our results or business trends. You can see a reconciliation of certain items from GAAP to non-GAAP in Exhibit 2 of the earnings release. Any forward-looking statements we made in the earnings release or any that we may make during this call are based upon information that we believe to be true as of today. However, things can change, and actual results may differ materially from those projected or anticipated. For a detailed list of risk factors, you should refer to our SEC filings, including our most recent Form 10-K and our Form 10-Q tonight for Q1. Now I'll turn the call over to Dr. Bob.

Thanks Su. Hello, everyone. Thank you for joining us. Now I know many of you are used to hearing Dr. Bob Shillman kick off all calls. We will miss him following his retirement as Chairman of Cognex's Board of Directors. If he were joining us today, he would probably say wow, what a quarter. For me, I'll start with we are pleased with our strong start to 2021. Cognex reported record first quarter revenue, net income, and earnings per share. We are also highly profitable, reporting an after-tax margin of 29%, demonstrating the substantial leverage we have in our business model. Most importantly, we're feeling more positive about business activity overall than we have in many months. Revenue for Q1 was $239 million and in the top half of our expected range. The growth rate year-on-year was 43%, the third quarter in a row in which revenue grew by more than 30% year-on-year. Revenue also increased on a sequential basis, which is contrary to our typical seasonal experience. The biggest contributor to growth was logistics, which for the first time in our history was our largest end market. We reported another record revenue quarter in logistics due to continued strong demand for the e-commerce sector. Notably, we believe the strength we have been experiencing is broadening sectors that struggled in 2020 such as brick-and-mortar retail and airport baggage handling are beginning to invest again. Revenue from most manufacturing industries increased meaningfully year-on-year. Highlights include automotive, which grew quicker than expected and at the fastest rate in some time. Consumer products and food and beverage picked up noticeably. Medical-related industries and semiconductors continue to be strong. Consumer Electronics also grew year-on-year in Q1. As many of you are anticipating we're ready to share our view of this year's spending cycle. For 2021, we believe revenue for consumer electronics will be modestly below the level we reported last year. This follows a very good year in 2020, during which consumer electronics was Cognex's largest industry and grew by about 30% over 2019. We expect less investment in smartphone manufacturing and devices needed for online learning and working from home. As for timing, we believe Q3 will be our largest revenue-generating quarter for consumer electronics. However, in Q3 this year, we expect a lower concentration of electronics revenue than we saw in Q3 of last year. Moving now to our supply chain, the team continues to do a good job navigating a difficult environment. Supply chains are under pressure for most companies, including Cognex because of increased customer demand, lengthening component lead times, some vendors struggling to supply parts, elevated freight costs, and COVID concerns. Our close relationships with suppliers and our practice of holding substantial component inventory are helping us manage well through these challenges. Let's talk next about new product development. Since the start of the year, we introduced three powerful next-generation platforms that we've been working on for a number of years. First is the In-Sight 3D-L4000 which we discussed on February call. This new smart camera platform leverages insights widely used spreadsheet interface for the fast-growing industrial 3D vision markets. We believe the L4000 is a breakthrough product that makes Cognex's industry-leading true 3D vision tools as easy to use as 2D. As one customer summed up nicely, a new application can be up and running in minutes. The L4000 positions us very effectively against some of our competitors who have significant sales and profits in 3D vision. Second, we launched the DataMan 8700 series, our next generation of industrial handheld barcode readers. The 8700 series reasserts our technology leadership for handheld barcode reading in automotive, medical devices, electronics, and other industries. Customers tell us its speed and accuracy in reading the most difficult codes on some metal and other surfaces leapfrogs the other products available today. Oil resistance, robust industrial protocols, wireless communication options, and a built-in OLED display are all key differentiators for our new range of handheld readers. Third, we introduced an edge platform for extracting more value from the millions of digital images generated daily by Cognex products. Cognex edge intelligence or EI helps customers understand the performance of devices deployed across facilities, quickly identify issues, and take corrective action. We held extensive beta trials in EI with some of the world's largest logistics and consumer products companies. They praised the EI's ability to reduce costly downtime, provide immediate actionable quality data, and improve productivity. EI also easily integrates with industry 4.0 solutions from larger automation companies providing access to valuable factory data for predictive analytics. I'm proud of the team's success introducing these products during COVID. Our first virtual launch about a year ago at the start of the pandemic was the In-Sight D900 deep learning smart camera. Today we're successfully launching new products, training our sales engineers, distributor partners and customers, and holding technical discussions, trade shows, and product demonstrations, virtually. We're winning a lot of business in this manner and intend to continue to do so in 2021 and beyond. Cognex continues to work productively together and with our customers, partners, and vendors. Even though it's encouraging that life in most of our markets is starting to improve, we look forward to collaborating more in person as the world moves beyond the pandemic. Now, I'll hand the call over to Paul for details of the quarter.

Thank you Rob and hello everyone. As mentioned, revenue for Q1 was $239 million, which is a new first quarter record. We're also pleased to deliver revenue within our expected range after substantial outperformance in Q3 and Q4 of 2020. We believe this demonstrates visibility is improving for both Cognex and our customers. As expected, logistics contributed to a quarter for us as the largest contributor to year-on-year growth at our fastest growing end market. Within logistics, the e-commerce sector was particularly strong. Automotive drove the second largest contribution to growth, and we hope this marks the start of a longer road to recovery. Medical-related industries were also very healthy. The semiconductor market was strong too and unlocking a good time for that one; the recovery in the broader factory automation market continues to gain traction. Gross margin was 77% compared to 75% in both Q1 and Q4 of 2020. The increase versus prior year was due primarily to cost efficiencies related to higher sales volume, favorable product mix, and the impact of foreign currency exchange rate changes. In addition, certain lower margin logistics orders we expected to deliver in Q1 shifted to later in the year, contributing to the higher gross margin this quarter than anticipated. Operating expenses increased by 1% year-on-year, which was slightly more than expected. Higher incentive compensation and the translation impact of a weaker dollar were partially offset by lower travel and entertainment costs and savings realized from the restructuring program we announced last spring. We also greenlit selective investments given our business strength. On a sequential basis, operating expenses decreased by low single digits due to final restructuring charges of $875,000 in Q4 that did not repeat and the reset of annual commission plans in Q1. We reported excellent operating leverage on the revenue growth. Operating margin expanded to 33%, a dramatic increase over the 13% delivered in Q1 of 2020. The low operating income - investment income decreased by more than $3.5 million year-on-year, primarily because of lower yields on our portfolio in the current environment. We also recorded a foreign currency loss of $1 million on revaluation and settlement from receivable and payable balances. The effective tax rate was 18% in Q1 of 2021, 17% in Q1 of 2020 and 14% in Q4 of 2020, excluding discrete tax items in all periods. The increase compared to prior periods was because we earned a greater share of pretax income in higher tax jurisdictions. Reported earnings were $0.39 per share in Q1 of 2020, compared with $0.12 in Q1 of 2020 and $0.39 in Q4 of 2020. Excluding restructuring and other charges and discrete tax items, non-GAAP earnings more than tripled to $0.36 in Q1 from $0.11 a year ago, an increase from $0.32 in Q4. As we shy away from non-GAAP metrics at Cognex, however, with the large restructuring inventory write-down and intangible asset impairment we took last year, we've been providing additional transparency to help investors understand our ongoing business results. For 2021, we intend to stick with the same methodology to maintain consistency with prior year comparisons. Looking at the change in revenue for Q1 from a geographic perspective, we saw growth broaden in all regions year-on-year. The Americas was our best performing region, increasing by more than 75% year-on-year and delivering the largest contribution to growth. The increase was led by substantially higher revenue from logistics. Medical-related industries, including medical devices and companies scaling up production for COVID-related products continued to grow well. Revenue from Asia increased by more than 25% year-on-year due to growth from automotive, consumer electronics, and the broader market. Currency exchange rate fluctuations contributed about four percentage points to that growth. In Europe, revenue grew in the high teens over Q1 of 2020, about half of which was due to a weaker US dollar, logistics, automotive, and the broader factory automation market increased despite many businesses operating under significant restrictions. Turning to the balance sheet; Cognex continues to have a strong cash position with $876 million in cash and investments and no debt. In Q1, we spent $6.5 million to repurchase Cognex stock. We plan to continue to buy back stock in Q2 at a regular pace, while maintaining flexibility to be more opportunistic. As announced tonight, our Board of Directors declared a quarterly cash dividend of $0.06 per share, payable on June 4 to all shareholders of record as of May 21. Now I'll turn the call back over to Rob.

Thank you, Paul. In summary, Cognex had a strong first quarter and our guidance for Q2 is also very positive. We believe revenue for Q2 will be between $250 million and $270 million. At the midpoint, this range represents growth of more than 50% year-on-year from reduced levels in 2020. It's also the fourth quarter in a row with revenue growth in excess of 30%. Notably, although it's not our practice to provide full year guidance, we would call out that comparisons are expected to get tougher in the second half. We expect growth in Q2 will again be led by logistics, which continues to perform very well indeed. Our recovery in automotive and the broader factory automation market up here is underway and we believe will contribute nicely. Gross margin is expected to be in the mid-70% range. However, we believe it will be below the gross margin reported in Q1 and recent quarters. We expect to recognize revenue on a few lower-margin, but strategically important logistics projects with large new customers that are rapidly adopting machine vision technology. Operating expenses are expected to be flat to slightly up on a sequential basis. We expect increased sales and marketing activity and incremental growth investment will be largely offset by savings elsewhere. Lastly, the effective tax rate is expected to be 18% excluding discrete tax items. Now we will open the call for questions. Operator, please go ahead.

Our first question comes from Josh Pokrzywinski with Morgan Stanley.

Hi, good evening. This is Brandy on for Josh. I wanted to start with electronics and discuss what is driving the guidance there. Last year, the mix was notably higher in notebooks and tablets due to work-from-home dynamics. Can you talk about the investments in that area and how they are trending compared to smartphone investments?

Yes, hi. Okay. So yes, I think we said that revenue from Consumer Electronics will be modestly lower this year. I think there was a lot of investment made last year that still is current in producing current models of electronics. So, we see that, and I think some of the incremental spend around work from home, electronics and products that were rolled out for that are in the market currently. And I think that electronics is a market where there can be big years and less big years, right. And so I think this is a less big year than some of the big ones we've seen in the past, like 2017, or even 2020 that we just saw, but I still think it's a relatively positive year with quite a lot of good activity going on and the rollout of some key technologies like 5G, still well underway. And I think, in the long run what might make for bigger years like we saw last year or very large, incremental revenue growth would be things like new technologies coming to market. We've seen those in the past around sensors or new screen technologies that are on the horizon, I think, include things like augmented reality we're not expecting to see that necessarily hit investment in a big way this year, but possibly in future. We do see opportunities for deep learning to eliminate cosmetic defects. And also, just the general continuing reduction of labor content is something that electronics customers, we see investing in, whether that's labor that causes quality control issues, or whether it's just the cost and just the difficulty of sourcing labor in the current environment. All of those are kind of levers that we see rolling up into our guidance this year, or our expectation this year, that it'll be a good year, but not a great year.

Got it, that's helpful. And then just on supply chain, within your own operations, just some of the pressures that you might have been seeing. And then, for customers, if you found that they held back on some purchases due to bottlenecks from their own suppliers.

Yes, sure. I think, so I think we're seeing, and we think we're managing the current very challenging supply chain environment very well. I would say I think it's the most challenging supply environment I've experienced in my 13 years at Cognex. And I think we're navigating well between business activity picking up quicker than I think probably most of us expected and tight supply of certain components, particularly electronic components, including ICs, LED capacitors, resistors, deliveries taking longer because of lower freight capacity and labor shortages, both for Cognex and our customers, whether that's COVID causing quarantine of employees when there may be cases in workforces, or just labor shortages, which I'm sure we're all reading about people not coming back into the workforce as quickly as we might have expected. So I think we're seeing all of that. And then I think those are probably internal to Cognex, I can speak to but if I talk about our customers clearly, I think that probably more much more impacted than we are, particularly in certain sectors such as automotive where electronic component shortages are causing some of them to reduce production. But I would say is, though, I don't think we're seeing that in our orders I think, in fact, maybe we are seeing some kind of preemptive buying orders given to us, where they may be concerned about our supply shortages, which we communicate with them; we're not overly concerned about that. But still, I think there's a mentality out there, reporting that may be going on in some industries. Paul, anything you want to add?

No, I think that's right. Specific to your question about are people delaying orders? I think the answer is very little that we're seeing today. And, yes, I would underscore Rob's point about the toughest environment in 13 years, and it's been my toughest in 13 months.

Our next question comes from the line of Richard Eastman with Baird.

Yes, thank you. Good afternoon, Rob. Hey just a couple things when you look at the second quarter, the second quarter guide, and you kind of parse out the growth from the first quarter to the second quarter the incremental growth? Could you just maybe speak to where that's coming from? In other words, is logistics kind of at a peak, have a peak quarter in the first quarter? Or maybe just kind of speak to the sequential growth rate? And what industries might be driving that?

Sure. I think obviously, we don't give you specific industry-related guidance. But I will say we expect another strong revenue quarter for logistics in Q2 based on increasing demand and a sizeable backlog of orders we have to deliver. So I think it's definitely logistics would be the headline. But I think revenue from consumer products and food is increasing nicely. Medical-related industries are growing faster than the company average, overall, and consumer electronics are expected to increase due to the timing of annual spend. So I think there are a lot of different things that are helping to contribute to that.

And if you have a specific question around, I think you flagged the consumer electronics business having a good year, not a bigger year than last year, but could you just speak to the waiting around consumer electronics? It's always a little bit of a question mark, whether Q2 sees the bulk of the shipments, or Q3 does.

Yes, let me, thank you. Let me provide some clarity on that. So I think we are expecting Q3 to be our largest quarter for consumer electronics, although not as large relatively as it was last year in Q3. And overall, consumer electronics was our largest vertical last year, and accounted for roughly 30% of total revenue.

Our next question comes from a line of Joe Giordano with Cowen.

Hey, guys, how are you doing? So just trying to draw a line between some of the prepared comments and kind of what you just said there. With consumer electronics being strongest in the third quarter, but less than last year, but logistics kind of being strong seemingly all year, this year and some stuff being pushed from the first quarter later a little bit out. Rob, do you have a sense of like, is Q2 your high revenue quarter for the year? Do you have that kind of sense yet?

I think generally we don't kind of call quarters by overall but I would say we're feeling confident, as you can see in the guidance about Q2 and Q3 is often a big quarter for us. And although I did say comparisons get harder still, I think this we're expecting a good quarter from a number of different industries as we move through the year. So I think we might expect a more level loaded year in terms of quarters as we go through this year, but the normal situation in the underlying FA business I think holds, which is the first quarter is normally the slowest. The fourth quarter is often the strongest; certainly can't see out that far at this moment. But I would expect that to kind of underlying cadence with strengthening logistics just going throughout the year, and then strength in electronics, most pronounced in Q3. I think to maybe say the obvious logistics is just a great growth business for us, we're very excited to see how well it's continuing to deliver. We've invested a lot there, we have just great industry-leading technology. And we're around, we continue to be pleased because of the strength we're seeing in that industry, but more just how broad it's becoming, it's not only e-commerce now, we're seeing investment returning to other areas of the market. So it's difficult to call how long the kind of extraordinary growth rates we're putting up now are. But in the long run, we said our stretch goal is to grow that business at 50%, and that's kind of what we've got our eyes on.

That's very helpful. Thank you and more of a bigger picture question. How do you see yourself positioned in the 3D market now? I know you guys, were kind of later entrants to that. I'm just curious of how you think you have penetrated that market over the last few years? And where do you think you are relative to the competition, like framed versus where you are in? Obviously, very strong in traditional vision.

Yes, thank you and say 3D vision, we think is a very attractive market. We think it's a market that's still in its relatively early stages of development. Technically, it's challenging, but we'd like because we're a technology company, I'd say we've invested quite a lot. And we haven't seen the kind of revenue growth that we would have hoped to seen. But what we do see now is we're bringing to market some really great products. And I'd point to the 3D A1000, we launched a little over a year ago, that provides high-speed dimensioning and sorting of items and packages in logistics. And that's been a big success for us; I would say and looks very positive going forward. But perhaps more importantly, the 3D-L4000 platform that we just launched. It's a highly competitive product that combines true 3D vision and easy-to-use smart camera on the insight platform. So generally, 3D has been a technology that's been run connected to a PC, like a very high-performance processor in a separate box. And what this new range does, taking kind of all the advances we've seen in chips as we're able to have a very high-performance, smart camera single format, which customers really liked in automation on the In-Sight platform, so it can just be programmed and then left to run. So that's something we're excited about, and a lot of breakthrough optics that we've launched in that space. So where the image acquisition that we have is right and powerful. Now, to your question about kind of where are we? There's definitely a very large player in that market, who we compete with, who has by far the largest market share, and I mean, a competitor from Japan. And certainly, they've done very well in that market. I think we're bringing new innovations to that market, that I hope will have our customers start to help us gain share in that space also. But, so it's been a long road. We're starting to deliver, I think, well, and I'm optimistic.

Yes, certainly, we're early in the product lifecycle in our recent releases, but we are seeing traction from a revenue point of view. And yes we don't go into details about growth by product segment, but it's, we're very happy with the growth we're seeing from a relatively modest base.

Our next question comes from a line of Matt Summerville with D.A. Davidson.

Thanks. A couple of questions first, maybe just to frame up logistics a little bit differently. And maybe Rob applies sort of a baseball analogy in terms of what inning we might be in, in your business as it pertains to the e-commerce side of logistics, as well as the non e-commerce side?

Yes, well, my problem is I grew up in England. So I have played cricket. But Paul knows a lot about baseball. But I'd say we're in an early inning, if that's kind of what you're pushing for. I think here is what I would say about logistics. I think that this is a market that when you look at the integrators or even the adoption of technology in that market, really until very recently the market was really led by companies that sold conveyors and kind of kind of equipment for moving products around with the idea you were basically having trucks, stock stores with inventory to be removed. And obviously, the whole game has changed. And that change is accelerating, as you have ecommerce, where really, it's the whole integrated supply chain where product is being pulled in real time to match the demands of customers. And there's a very big wave of automation investment. And you obviously don't just see that with Cognex, you see that with other players who have invested in this industry, it's also an industry where the integrators have gone through a lot of consolidation with some big companies moving in and they're making acquisitions in order to drive that. So I think we're in an early inning. And I think one also another data point I'd point you to is still what percentage of American purchases are really done online, and it's still relatively small, right? So I think we can expect to see that continue. I think the other maybe another metric I'd point you to is just the number of employees people who are working in distribution centers, the cost, and the difficulty of working in that kind of environment particularly recently, all points to the opportunity for automation.

A couple of data points to add, about 18 months ago we mentioned that we believed the addressable market opportunity in logistics was around $1 billion and growing at approximately 15% annually. This was based on pre-pandemic data, which may have changed some factors, but we still consider it a solid benchmark. We also discussed the ambition to grow the business by 50% each year, which has seen some fluctuations. Logistics is our fastest-growing end market this quarter, with a revenue increase of 43%, suggesting we likely surpassed that growth target.

Yes. And I should just add that's our served market. So if we got all the business that we can do in that market, the $1 billion is a couple of years ago, obviously, so it would be have grown significantly after that.

Great. And then as my follow-up question. Thank you for all that color. We've seen across sort of just the industrial tech space, acceleration, if you will, in M&A activity, more actionable things coming into the funnel. Obviously, you guys have a very strong balance sheet. Can you talk about what you're seeing from an M&A standpoint in terms of actionability?

I think that's correct. We're seeing a lot more actionable targets. And we were very selective, as you know, we have, we're very concerned about cultural fit and growth potential. And companies that integrate well with us. So we're very selective, but I would say, compared to years ago, a lot more actionable targets, a lot more activity going on, and much more expectation. Now we tend to be pretty cold and analytical about the whole thing. So we're not feeling in any rush to do anything. But you're absolutely right. We have a strong balance sheet, and the number one thing we'd like to do with our cash is acquire great companies who can help us in our journey.

Our next question comes from a line of Andrew Buscaglia with Berenberg.

Hey, guys, thanks for taking my question. So I wanted to check on gross margins. Great quarter for those. You call it for a little bit of a step down. Just want to confirm is that just because of mix, probably more logistics versus consumer electronics?

Yes, certainly that's as logistics is growing as a share of revenue and we shared previously it does have a lower gross margin profile today. Though it has been improving. I think that's one key aspect of it. We did have some higher margin revenue in the quarter in Q1 that we don't expect to repeat. So that's partly why 77%, we realized is higher than we've typically had and not a number we'd expect to hit again for some time. And then specifically, within logistics, you, as Rob called out, we had some revenue that we expected to hit in the quarter, which is more of an investment with a newer customer for us. That's now we're going to see through the rest of this year, Q2 to Q4 and so that's a modest drag on our margins. But a great strategic move for us. So yes, we do expect logistics margins to still be generally in kind of our mid-70s range, but certainly lower than the last than we experienced this quarter and likely lower than we experienced in the past couple of quarters.

Okay. And then, along with the gross margin question you're talking about some pretty interesting new products coming online. And I wonder are some of the things you're doing pretty innovative and AI deep learning and that you might as a scale, would they have an effect on your gross margins that could nudge them above that mid-70% range long term? Is that that kind of a goal or? Yes, well, I guess, what do you foresee over the next few years with that?

Well, we gross margin at Cognex. And one of the reasons we do is we think it's a measure of how innovative we are in the value of our technology. So that's certainly something that we take pride in and Cognex takes pride in, and in terms of areas where we're growing, or and where we expect future growth, certainly, deep learning is a very high margin and high growth business for us. So I think the more mix we see, and the more growth we see in that area, the higher gross margins we can expect to realize. And then I'm familiar, the other products, I mentioned, edge intelligence; certainly, that's primarily in software and data-driven business for us, and also with recurring revenue. So again, I would expect to see a lift in gross margin from that. And then I think it's important to add that we take a long-term view about these things. So Paul mentioned very exciting and new and potentially large customers we have in the logistics space and we've seen this in other industries where we're willing to invest and work alongside their engineers to help them and us develop our business for higher gross margins in future. So I do expect logistics to be improving. And that also in the long run, had to be accretive to our gross margins.

Our next question comes from a line of Jairam Nathan with Daiwa Capital Markets.

Hi, thank you for taking my question. I wanted to focus on the automotive sector. I noticed that the Americas region saw an increase mainly due to logistics, and it seems like automotive is the area most affected by the chip shortages. Could you share your outlook for this year? Do you think there could be some delays that might affect automotive?

Thanks for the question. There's a lot happening in the automotive sector. Overall, we've noticed that the global automotive business has been accelerating faster than expected recently, especially concerning electric vehicles. The landscape of automotive is changing, with more investment focused on electric vehicles, and we're also observing larger capital projects emerging. Companies traditionally associated with Europe or America are now investing heavily in battery resources, which could lead to OEM sales for us in Asia, for example. The most significant growth in automotive recently has been seen in Asia. Regarding chip shortages, you raised a valid point about their potential impact on our business, particularly in the Americas. So far, it doesn't seem to be affecting us. Overall spending is increasing, especially concerning capital projects. Even if automotive companies face production challenges due to chip shortages, much of their spending with us relates to future projects tied to new production lines set to launch in upcoming quarters or years. That said, it's difficult to predict what will happen beyond the current quarter, and we acknowledge the potential for disruption due to chip shortages. We anticipate that the chip shortage problem and the supply chain challenges our customers are encountering will persist for some time, which we are closely monitoring. This situation is certainly factored into our Q2 guidance and our overall business outlook.

Thank you. As a follow-up, I wanted to discuss Europe. Excluding currency effects, growth was in the high single digits. I’m aware that you mentioned lockdowns, but what is the outlook for Europe, and which industries do you see as hindering progress there?

Yes, and so activity in Europe was better than we expected in the first quarter. And it does continue to improve. But I would say it's behind what we see in the Americas. And the Americas are behind what we see in Asia, right? So Europe certainly is the laggard there. But I would say investment plans for automation in Europe, gathering speed, and the three big economies of Europe are improving Germany, Italy, and the UK, for us in our industry, and in terms of automation. And then growth in logistics in Europe is also leading the way; we're seeing that's a great industry for us globally, and that applies to Europe too. And then automotive is growing again, in Europe, due to both general expansion and investment in electric vehicles. So, and I would say manufacturers are adopting machine vision and deep learning to improve throughput and quality and reduce human interactions. And we see that in Europe. One thing I'd also just point out is that over a number of years, we've seen some purchases for a product for Cognex move from Europe to Asia, it's the same business as being practiced in a different location. So that sometimes can mean that revenue that you that one associated with Europe is now largely recognized in China.

That wouldn't change the order of growth of our respective regions, but it's not trivial, a few million dollars, so it kind of does understate Europe's growth rate and slightly overstate Asia's.

Our next question comes from a line of Joe Giordano with Cowen & Company.

Hey, guys, thanks for the follow up, just Rob curious, not looking for dollar amounts. But if you think about logistics last year, can you maybe talk us through the cadence of like the weightings by quarter at a high level and how that differs from what you're kind of broad expectation is this year. And then for that new customer that you're onboarding in logistics. Now you're not going to name names, but any color in terms of like, whether it's like a retail or 3PL or parcel delivery, like what areas of logistics these new customers play in?

Yes. And Joe, we're not going to give full details here. But I think we communicated this largely last year, our logistics revenue generally grew through the year. So Q1 was our lowest quarter last year in logistics. And so the fact that it's kind of our biggest contributor to growth this quarter is partly from a very strong quarter this year, but also it was our lowest base. This year we'd expected as we said in February, for Q1 to be our strongest quarter, we now realize now that guidance was overly conservative. And I'd say we're expecting fairly broad-based and relatively consistent strength throughout the year. So this year, it's having somewhat of a moderating effect on our revenue profile by quarter.

And then, Joe, to address the question about our customer base in logistics, we see that for us and our customers, it's a journey. The initial investments in our technology in this area came from tech-savvy companies that established business models around e-commerce. However, we're beginning to see a shift where companies that didn't see themselves as e-commerce players are now investing significantly to remain relevant in a world where most commerce happens online, whether it's through in-store pickups or delivery. These companies are making substantial investments to catch up, and many well-known names in retail are now equipped with the technical expertise, engineering capability, and the willingness to invest in this area. They also recognize the value of what we offer based on our successes in the market. Overall, this is coming together very nicely for us.

We have reached the end of the call. I will now turn the call back over to Mr. Rob Willett for closing comments.

Okay to wrap up, Cognex had a great start to 2021 and our outlook for Q2 is very positive. We're delighted with the continued strength in our business. Thank you for joining us tonight. We look forward to speaking with you again on next quarter's call.

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation. And enjoy the rest of your evening.