DRCT · Direct Digital Holdings, Inc.
$0.91
-0.60 (-39.74%)
At close · Oct 2
Return incl. dividend (before tax)
Going-concern doubt
— flagged Aug 14, 2026
Substantial doubt about the company's ability to continue as a going concern.
“These factors raise substantial doubt about the Company's ability to continue as a going concern over the next twelve months.”View the 10-Q filed Aug 14, 2026
Market Cap
$1.22M
Shares
802,727
Volume · Oct 2
1.41M
Avg daily vol (3M)
174.34K
Price & Indicators
20d MA
50d MA
200d MA
Earnings
Filing
Insider
Congress
Investor day
Close$0.91
Open$1.54
Day$0.67–1.54
52W close$0.91–83.82
Avg vol 30d350K
Short int133K · 16.6% float · 1.0d
Short vol63%
Last earningsAug 12, 2026
DataFeb 2022–Oct 2026
Filing10-Q · Aug 14
Up next
Next earnings call
Nov 17, 2026
Est · unconfirmed
· in 6 wks
filed Aug 14, 2026
call held Aug 12, 2026
Metrics snapshot
Useful current figures from the complete screener profile.
Revenue (TTM)
$30.91M
Trailing 12 months
Net income (TTM)
−$22.99M
Trailing 12 months
Revenue growth YoY
-22.8%
Year over year
Operating margin
-47.2%
Trailing 12 months
P / E (TTM)
—
Trailing earnings
FCF yield
—
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
−$16.96M
Latest balance sheet
Dividend yield
—
Trailing 12 months
Shares change YoY
+1,475.6%
Year over year · more shares
Price change (1Y)
—
Trailing year
Short interest
16.6%
Latest settlement · 1.0 days to cover
Equibles Rating
blended score · not investment adviceOverall
Strong Sell
SellHoldBuy
Technical
Sell
Momentum
Very Weak
Sentiment
Bearish
Fundamentals
Fair
Quant / Vol
Very High
Market backdrop
VIX 15.3 · calm
Equity put/call 0.58
Technical
price trend
50 / 200-day cross
No cross
Price vs 200-day avg
−80%
below
Price vs 50-day avg
−58%
below
RSI (14)
18
oversold
MACD trend
Negative
52-week position
0%
near low
Volume (OBV)
Bullish div.
accumulating
Momentum
relative strength
1-month return
−54%
trailing
6-month return
−66%
trailing
YTD return
−94%
this year
Relative strength
−78%
vs S&P · 6-mo
Sentiment
smart money
Trend (MA cross)
No cross
50d $2 › 200d $4 — 200d above 50d
Institutional flow
Distributing
-22% holders QoQ · +2 funds added
Insider flow
Distributing
Net -$4.3K over 90 days · 100% sells
Short interest
Rising
16.60% of float · ▲ +1501.8% MoM · 1.0 days cover
Volume signal
Reversal watch
High volume on a down day — possible exhaustion
Institution breadth
Multi-yr low
7 holders — near 3-yr low, contrarian setup
Squeeze score
61
elevated · 0–100
Fundamentals
Revenue growth
−44%
Y/Y
Gross margin
30%
expanding
EPS growth
+17%
Y/Y
Balance sheet
$11.4M
net debt
Quant / Vol
risk profile
Volatility
162%
annualized · 1-yr
Max drawdown
−99%
past year
ATR
21.5%
of price · 14-day
Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guided vs delivered
· last 2 settled
Revenue
fiscal year 2024
guided $170M – $190M
$62.29M
Miss −65.4%
Revenue
fiscal year 2023
guided $170M – $190M
$157.11M
Miss −12.7%
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders Sell
50 / 200-day cross
No cross
Neutral
Price vs 200-day avg
−80%
Bearish
Price vs 50-day avg
−58%
Bearish
RSI (14)
18
Neutral
MACD trend
Negative
Bearish
52-week position
0%
Bearish
Volume (OBV)
Bullish div.
Bullish
Market signals — smart money & positioning
Bearish · 3 of 6
Trend (MA cross)
No cross
50d $2 › 200d $4 — 200d above 50d
Institutional flow
Distributing
-22% holders QoQ · +2 funds added
Insider flow
Distributing
Net -$4.3K over 90 days · 100% sells
Short interest
Rising
16.60% of float · ▲ +1501.8% MoM · 1.0 days cover
Volume signal
Reversal watch
High volume on a down day — possible exhaustion
Institution breadth
Multi-yr low
7 holders — near 3-yr low, contrarian setup
Price context
position in its 52-week range
Range low $1
Now $1 · 0%
Range high $84
vs 200-day avg -80%
vs 50-day avg -58%
Illustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted EBITDA non-GAAP | -$2.34M | three months ended June 30, 2026 filing | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Advertising Agencies — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
DRCT
this stock
Direct Digital Holdings, Inc.
|
$1.22M | — | -44.3% | — | 16.6% |
|
APP
AppLovin Corp
|
$102.76B | -60.2% | +70.0% | 23.6 | 3.3% |
|
OMC
Omnicom Group Inc.
|
$21.70B | -8.2% | +10.1% | — | 9.1% |
|
TTD
Trade Desk, Inc.
|
$5.92B | -68.5% | +18.5% | 15.0 | 18.8% |
|
WPP
WPP plc
|
$5.61B | +9.8% | — | — | 0.8% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionOwnership
Short & Settlement
Smart Money
Financials
Filings
Earnings & Events
Performance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| DRCT | -42.0% | -54.3% | -66.0% | -40.1% | -93.5% |
| SPY | -0.2% | -0.5% | +12.2% | +0.9% | +12.9% |
| vs SPY | -41.8% | -53.8% | -78.2% | -41.1% | -106.4% |