6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM

6-K

REPORT

OF FOREIGN PRIVATE ISSUER

Pursuant

to Rule 13a-16 or 15d-16

Under

the Securities Exchange Act of 1934

For the month

of July 2023 Commission File Number: 001-40331

Enthusiast Gaming Holdings Inc. / Canada

(Exact name of registrant as specified in its charter)

90 Eglinton Avenue East, Suite 805, Toronto, ON, M4P 2Y3

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☐          Form 40-F ☒

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1). ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐

EXHIBIT

INDEX

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Exhibit 99.1

EnthusiastGaming Achieves All-Time High Unique Visitor Traffic in the United States

Reached 56 million U.S. Unique Visitors in May 2023, verified by Comscore

Ranked #1 Gaming Property in the U.S. by largest margin to date

Grew UniqueVisitors 28% year-over-year from May 2022 to May 2023

LOS ANGELES, July 10, 2023 -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (NASDAQ:EGLX; TSX:EGLX), an independent gaming entertainment company, announced that it has increased its position as the #1 Gaming Property in the United States, reaching a new record of 56 million Unique Visitors, based on the latest digital media ratings from Comscore. The results represent 28% year-over-year growth in Unique Visitor traffic to Enthusiast Gaming’s digital media Property of gaming communities, content, and creators (Comscore Media Metrix® Multi-Platform,Total Audience, May 2023, U.S.).

The new ratings place Enthusiast Gaming as the top Gaming Property in the United States by the largest margin to date, since first achieving this milestone in January 2023. These ratings are utilized by brands and agencies to identify platforms that will maximize their advertising and sponsorship investments:

Top Gaming Properties in the United States

Source: Comscore Media Metrix®Multi-Platform, Total Audience, May 2023, U.S.

Enthusiast Gaming also climbed to #72 on Comscore’s comprehensive ranking of the Top 100 Properties in the United States across all digital media categories, representing another record high (Comscore Media Metrix® Multi-Platform, Top 100 Properties, May 2023, U.S.).

Gaming has become a ubiquitous digital media activity, with the category now reaching 85% of all U.S. Internet users. The Gaming category also generates strong audience engagement, with more Total Views per month than Social Media and Search, and more Total Minutes spent than Retail and News. Gaming is now the #1 category for Average Minutes per Visit, and the average Gaming Visitor is now spending over 16 hours per month (Comscore Media Metrix®Multi-Platform, Top Line Category, May 2023, U.S.).

“By every measure, gaming has entered the digital media mainstream, and Enthusiast Gaming has become the undisputed category leader,” stated Nick Brien, CEO of Enthusiast Gaming. “With the leading independent gaming platform, Enthusiast Gaming enables brands to engage, not just access, this passionate and hard-to-reach demographic. The world’s leading brands can rely on our top-ranked gaming platform to achieve high impact in the most engaging form of digital media today.”

About Enthusiast Gaming

Enthusiast Gaming is an independent gaming media and entertainment company, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Investor Contacts

Enthusiast Gaming – Alex Macdonald, CFO

FNK IR – Rob Fink / Matt Chesler, CFA

investor@enthusiastgaming.com

Neither the Toronto Stock Exchange nor its RegulationServices Provider (as that term is defined in the policies of the exchange) accepts responsibility for the adequacy or accuracy of thisrelease.