LFMD · LifeMD, Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-01 | Sripad Umesh |
Chief Technology Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Grant of restricted stock units which vest 25,000 on June 1, 2027, 25,000 on June 1, 2028 and the remainder on June 1, 2029. |
Common Stock
|
75,000 |
| 2026-06-01 | Sripad Umesh |
Chief Technology Officer |
Other↑
|
No Securities Owned
|
0 |
| 2026-05-11 | Kavthekar Atul |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Grant of restricted stock units which vest 112,500 on March 16, 2027, 112,500 on March 16, 2028 and the remainder on March 16, 2029. |
Common Stock
|
337,500 |
| 2026-03-30 | Pisano Christopher A |
Chief Marketing Officer |
Award↑
Filing footnotes — Common Shares (Direct)
The grant of restricted stock units vest 50,000 on grant date, an additional 50,000 restricted stock units vest on grant date, which are subject to clawback in their entirety should the Owner not be employed by the Issuer through March 30, 2027 for any reason, 50,000 on March 30, 2027 and the remainder on March 30, 2028. |
Common Shares
|
200,000 |
| 2026-03-16 | Pisano Christopher A |
Chief Marketing Officer |
Other↑
|
No Securities Owned
|
0 |
| 2026-03-16 | Kavthekar Atul |
Chief Financial Officer |
Other↑
|
No Securities Owned
|
0 |
| 2025-12-09 | FRIEDEMAN JESSICA |
Chief Marketing Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.585 to $3.645, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth. |
Common Stock
|
15,000 |
| 2025-10-06 | LAROVERE JOAN |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
The grant of restricted shares vests on June 1, 2026. |
Common Stock
|
22,365 |
| 2025-10-06 | Strawn John R Jr |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
The grant of restricted shares vests on June 1, 2026. |
Common Stock
|
22,365 |
| 2025-10-02 | MACRAE CALUM ARCHIBALD |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
The grant of restricted shares vests on June 1, 2026. |
Common Stock
|
22,365 |
| 2025-10-02 | DiTrolio Joseph |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
The grant of restricted shares vests on June 1, 2026. |
Common Stock
|
22,365 |
| 2025-10-02 | Simon Roberto |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Restricted stock units that vest on June 1, 2026. |
Common Stock
|
22,365 |
| 2025-09-10 | Alvarez Nicholas P |
Chief Acquisition Officer |
Sell↓
Filing footnotes — Common Shares (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.87 and $5.98, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Shares
|
75,000 |
| 2025-08-22 | STAN MARIA E. |
Chief Accounting Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
20,000 |
| 2025-08-22 | Alvarez Nicholas P |
Chief Acquisition Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Shares
|
100,000 |
| 2025-08-22 | Galluppi Stefan |
Chief Innovation Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
30,000 |
| 2025-08-22 | Wijnker Dennis |
Chief Technology Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
25,000 |
| 2025-08-22 | Yecies Eric Harold |
Chief Legal Officer & GC |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
50,000 |
| 2025-08-22 | Dray Shayna Webb |
Chief Operating Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
30,000 |
| 2025-08-22 | Benathen Marc David |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
87,000 |
| 2025-08-22 | FRIEDEMAN JESSICA |
Chief Marketing Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on August 22, 2025 |
Common Stock
|
50,000 |
| 2025-07-27 | Dray Shayna Webb |
Chief Operating Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Includes 10,000 restricted stock units that vest on January 1, 2026, 20,000 restricted stock units that vest on January 1, 2027 and 20,000 restricted stock units that vest on January 1, 2028. |
Common Stock
|
50,000 |
| 2025-07-01 | Schreiber Justin |
Director, Chairman and CEO |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.11 and $13.62, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
(I)
|
25,000 |
| 2025-07-01 | Schreiber Justin |
Director, Chairman and CEO |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.80 and $10.23, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
(I)
|
25,000 |
| 2025-06-17 | Benathen Marc David |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.00 and $14.07, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
|
50,000 |
| 2025-06-16 | Benathen Marc David |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.57 and $13.57, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
|
75,000 |
| 2025-06-13 | Yecies Eric Harold |
Chief Legal Officer & GC |
Sell↓
|
Common Stock
(I)
|
15,000 |
| 2025-06-13 | Galluppi Stefan |
Chief Innovation Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.32 and $12.4900, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
|
85,000 |
| 2025-06-02 | Schreiber Justin |
Director, Chairman and CEO |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.9750 and $12.9200, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
(I)
|
25,000 |
| 2025-05-02 | Schreiber Justin |
Director, Chairman and CEO |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.5000 to $7.5050, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth above. |
Common Stock
(I)
|
3,005 |
| 2025-05-01 | Schreiber Justin |
Director, Chairman and CEO |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.500 and $7.620, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above. |
Common Stock
(I)
|
21,995 |
| 2025-04-29 | Schreiber Justin |
Director, Chairman and CEO |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.500 and $8.150, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth. |
Common Stock
(I)
|
50,000 |
| 2025-03-31 | Wijnker Dennis |
Chief Technology Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 31, 2025. |
Common Stock
|
25,000 |
| 2025-03-31 | Yecies Eric Harold |
Chief Legal Officer & GC |
Award↑
Filing footnotes — Common Stock (Direct)
The restricted shares vested in full on March 31, 2025. |
Common Stock
|
30,000 |
| 2025-03-31 | STAN MARIA E. |
Chief Accounting Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 31, 2025. |
Common Stock
|
20,000 |
| 2025-03-31 | STAN MARIA E. |
Chief Accounting Officer |
Award↑
Filing footnotes — Common Stock (Direct)
The restricted stock units vest in full on January 1, 2027. |
Common Stock
|
20,000 |
| 2025-03-31 | Benathen Marc David |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 31, 2025. |
Common Stock
|
75,000 |
| 2025-03-31 | Galluppi Stefan |
Chief Innovation Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 31, 2025. |
Common Stock
|
30,000 |
| 2025-03-31 | Yecies Eric Harold |
Chief Legal Officer & GC |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 31, 2025. |
Common Stock
|
18,750 |
| 2025-03-31 | Alvarez Nicholas P |
Chief Acquisition Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents grant of performance stock which vested on March 31, 2025. |
Common Shares
|
75,000 |
| 2025-03-19 | Schreiber Justin |
Director, Chairman and CEO |
Gift↓
|
Common Stock
(I)
|
27,994 |
| 2025-03-19 | Schreiber Justin |
Director, Chairman and CEO |
Gift↑
Filing footnotes — Common Stock (Indirect)
This transaction involved the reporting person's gift of 13,997 shares of LFMD common stock to Child 1. |
Common Stock
(I)
|
13,997 |
| 2025-03-19 | Schreiber Justin |
Director, Chairman and CEO |
Gift↑
Filing footnotes — Common Stock (Indirect)
This transaction involved the reporting person's gift of 13,997 shares of LFMD common stock to Child 2. |
Common Stock
(I)
|
13,997 |
| 2025-03-14 | FRIEDEMAN JESSICA |
Chief Marketing Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.49 to $5.82, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth. |
Common Stock
|
30,000 |
| 2025-03-07 | Wijnker Dennis |
Chief Technology Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 7, 2025. |
Common Stock
|
25,000 |
| 2025-03-07 | Galluppi Stefan |
Chief Innovation Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 7, 2025. |
Common Stock
|
30,000 |
| 2025-03-07 | STAN MARIA E. |
Chief Accounting Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 7, 2025. |
Common Stock
|
20,000 |
| 2025-03-07 | Benathen Marc David |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 7, 2025. |
Common Stock
|
87,000 |
| 2025-03-07 | Yecies Eric Harold |
Chief Legal Officer & GC |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 7, 2025. |
Common Stock
|
50,000 |
| 2025-03-07 | FRIEDEMAN JESSICA |
Chief Marketing Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents grant of performance stock which vested on March 7, 2025. |
Common Stock
|
50,000 |