NUS
Nu Skin Enterprises, Inc.
$5.08
-0.09 (-1.74%)
At close · Jul 8
Market Cap
$246.64M
Shares
48,550,543
Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.
Revenue
$1.49B
-14.3%
FY2025
Net Income
$160.2M
+209.3%
FY2025
Gross Margin
69.45%
+1.2pp
FY2025
Operating Margin
4.43%
+13.2pp
FY2025
Diluted EPS
$3.18
+207.8%
FY2025
Operating Cash Flow
$80.29M
-28.2%
FY2025
Chart any reported metric, KPI or segment over time — the full statement history lives here
Search above to add metrics — fundamentals, product and segment revenue, company KPIs, valuation.
| Line Item | FY2026 (G) | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 | FY2012 | FY2011 | FY2010 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| — | $1.44B | $1.49B | $1.73B | $1.97B | $2.23B | $2.7B | $2.58B | $2.42B | $2.68B | $2.28B | $2.21B | — | — | $3.18B | $2.17B | $1.74B | — | |
| — | $442.38M | $453.76M | $550.23M | $611.85M | $630.92M | $675.22M | $658.03M | $581.42M | $634.14M | $502.08M | $500.46M | $489.51M | $478.43M | $505.81M | $353.15M | $322.62M | $272.43M | |
| — | $998.9M | $1.03B | $1.18B | $1.36B | $1.59B | $2.02B | $1.92B | $1.84B | $2.04B | $1.78B | $1.71B | $1.76B | $2.09B | $2.67B | $1.82B | $1.42B | $1.26B | |
| — | — | 69.45% | 68.23% | 68.93% | 71.65% | 74.95% | 74.51% | 75.98% | 76.33% | 77.97% | 77.33% | — | — | 84.08% | 83.72% | 81.5% | — | |
| — | — | $10.8M | $13M | $22.6M | $23.3M | $27.2M | $23.3M | $30.1M | $23M | $22M | $24.3M | $20.1M | $18.9M | $18M | $14.9M | $13.6M | — | |
| — | $417.48M | $432.14M | $479.04M | $546.86M | $555.77M | $666.4M | $646.85M | $615.97M | $662.3M | $564.51M | $554.15M | $561.46M | $622.3M | $640.03M | $505.45M | $436.18M | $401.42M | |
| — | — | $7.1M | $12.3M | $11.9M | $9.7M | $11.7M | $9.8M | $13.4M | $18.3M | $8.1M | $8.4M | $8.6M | $8.4M | $7.8M | — | — | — | |
| — | $50.4M | $52.26M | $69.81M | $70.92M | $72.51M | $76.32M | $73.99M | $76.65M | $83M | $71.56M | $72.4M | $71.37M | $54.92M | $34.92M | $33.41M | $32.85M | $29.62M | |
| — | $88.4M | — | — | — | — | — | $22.1M | $22.1M | $22.1M | — | — | — | — | — | — | $0 | $0 | |
| — | $919.21M | $965.64M | $1.33B | $1.31B | $1.48B | $1.79B | $1.67B | $1.57B | $1.8B | $1.5B | $1.48B | $1.51B | $1.74B | $2.12B | $1.48B | $1.19B | $1.05B | |
| — | $79.69M | $65.76M | -$151.59M | $48.27M | $110.85M | $233.99M | $257.56M | $267.43M | $240.86M | $274.48M | $231.1M | $244.7M | $352.19M | $554.11M | $340.84M | $233.74M | $217.06M | |
| — | — | 4.43% | -8.75% | 2.45% | 4.98% | 8.68% | 9.98% | 11.05% | 8.99% | 12.04% | 10.47% | — | — | 17.44% | 15.71% | 13.4% | — | |
| — | $130.09M | $118.02M | -$81.78M | $119.19M | $183.35M | $310.31M | $331.56M | $344.08M | $323.86M | $346.05M | $303.5M | $316.07M | $407.11M | $589.04M | $374.26M | $266.59M | $246.68M | |
| — | $14.92M | $13.95M | $26.41M | $25.6M | $13.5M | $11M | $13.1M | $19.2M | $21.8M | $22.2M | $15.6M | $7.9M | $5.7M | $3M | $5.2M | $4.8M | — | |
| — | -$582K | -$31.78M | $2.94M | -$21.69M | -$21.88M | -$1.53M | -$1.33M | -$12.25M | -$21.19M | -$8.92M | -$18.27M | -$32.74M | -$53.68M | $2.83M | $4.4M | -$6.97M | -$9.45M | |
| — | — | — | — | — | — | — | $0 | $0 | $456K | $1.05M | — | — | — | — | — | — | — | |
| — | $64.2M | $196.2M | -$175.05M | $26.58M | $88.97M | $232.46M | $256.23M | $255.17M | $219.67M | $265.57M | $212.84M | $211.96M | $298.51M | $556.94M | $345.24M | $226.77M | $207.61M | |
| — | $9.67M | $35.99M | -$28.46M | $17.98M | -$15.81M | $85.19M | $64.88M | $81.62M | $97.78M | $136.13M | $69.75M | $78.91M | $109.33M | $192.05M | $123.6M | $73.44M | $71.56M | |
| — | $54.53M | $160.2M | -$146.59M | $8.6M | $104.78M | $147.27M | $191.36M | $173.55M | $121.89M | $129.44M | $143.09M | $133.05M | $189.18M | $364.89M | $221.65M | $153.33M | $136.05M | |
| — | — | 10.79% | -8.46% | 0.44% | 4.71% | 5.46% | 7.41% | 7.17% | 4.55% | 5.68% | 6.48% | — | — | 11.49% | 10.22% | 8.79% | — | |
| — | $60M | $168.86M | -$171.35M | -$4.9M | $92.17M | $138.14M | $211.88M | $168.2M | $108.27M | $147.24M | $130.23M | $113.3M | $183.88M | $370.48M | $232.39M | — | $145.65M | |
| USD/shares | — | — | $3.25 | -$2.95 | $0.17 | $2.10 | $2.93 | $3.66 | $3.13 | $2.21 | $2.45 | $2.58 | $2.29 | $3.20 | $6.23 | $3.66 | $2.47 | $2.18 |
| USD/shares | $0.70 – $1.10 | — | $3.18 | -$2.95 | $0.17 | $2.07 | $2.86 | $3.63 | $3.10 | $2.16 | $2.36 | $2.55 | $2.25 | $3.11 | $5.94 | $3.52 | $2.38 | $2.11 |
| shares | — | — | 49.29M | 49.66M | 49.71M | 50M | 50.19M | 52.3M | 55.52M | 55.17M | 52.81M | 55.41M | 58M | 59.07M | 58.61M | 60.6M | 62.07M | 62.37M |
| shares | — | — | 50.3M | 49.66M | 49.86M | 50.53M | 51.43M | 52.77M | 55.93M | 56.48M | 54.85M | 56.1M | 59.06M | 60.89M | 61.45M | 63.03M | 64.55M | 64.55M |
Italic rows are computed from reported lines — open a row's info icon for its formula. Values reflect the latest filing (restatements included); per-share figures on today's split basis. Click a value for its source filing.
TTM: trailing twelve months through the latest reported quarter — flows sum the last four quarters, balances take the latest. 3Y/5Y/10Y columns are trailing CAGR from the newest fiscal year; blank where an endpoint is missing or negative. (G): the company's own guidance — a (G) column is a guided period not yet reported; a G marker shows how the reported figure landed against the guided range. Non-GAAP-basis guidance (*) is shown as stated and never judged against GAAP actuals.
Capital Returned to Shareholders
Cash spent on share repurchases and dividends per fiscal year, as reported on the cash-flow statement. Across FY2010–FY2025: $1.39B in buybacks, $999.6M in dividends.
Price & Valuation
Multiples computed on the strict TTM/EV methodology — today's snapshot against the industry, and each ratio recomputed as of past filing dates.
Valuation
EV/Revenue
—
EV/EBIT
—
P/E (TTM)
4.70×
Household & Personal Products median 22.45×
Valuation over time computed as of each quarter's filing date
Revenue Breakdown
Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.
Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.
By Segment (USD)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| Americas Segment | $282,975,000 | $322,516,000 | $398,222,000 | $508,537,000 | $547,755,000 | $453,022,000 | $304,422,000 | — |
| Southeast Asia Pacific Segment | $209,802,000 | $244,846,000 | $267,206,000 | $344,411,000 | $336,651,000 | $361,627,000 | $346,276,000 | — |
| Manufacturing Segment | $205,788,000 | $201,430,000 | $181,395,000 | $149,458,000 | $172,120,000 | $149,339,000 | $121,917,000 | $90,606,000 |
| Mainland China Segment | $195,553,000 | $235,235,000 | $298,079,000 | $360,389,000 | $568,774,000 | $625,538,000 | $722,526,000 | $886,472,000 |
| Japan Segment | $174,364,000 | $181,557,000 | $207,833,000 | $224,896,000 | $266,216,000 | $273,681,000 | $260,039,000 | $254,939,000 |
| Europe And Africa Segment | $150,151,000 | $164,164,000 | $192,352,000 | $204,275,000 | $283,200,000 | — | — | — |
| South Korea Segment | $130,216,000 | $163,706,000 | $236,099,000 | $268,707,000 | $354,252,000 | $326,478,000 | $329,978,000 | $373,357,000 |
| Hong Kong Taiwan Segment | $117,378,000 | $130,610,000 | $153,589,000 | $157,197,000 | $162,611,000 | $161,117,000 | $166,335,000 | $185,893,000 |
| Rhyz Other Segment | $17,794,000 | $85,188,000 | $35,214,000 | $3,830,000 | $437,000 | $0 | $0 | — |
| Americas Pacific Segment | — | — | — | — | — | $511,941,000 | $349,078,000 | $385,034,000 |
| Emea Segment | — | — | — | — | $283,200,000 | $230,246,000 | $167,165,000 | $182,394,000 |
| Grow Tech Segment | — | — | — | — | $2,104,000 | $903,000 | $137,000 | $0 |
| Nu Skin | — | — | — | — | $2,523,112,000 | — | — | — |
| Nu Skin Segment | — | — | — | — | $2,523,112,000 | $2,432,595,000 | $2,298,362,000 | $2,588,402,000 |
| Rhyz Investments Segment | — | — | — | — | $172,557,000 | $149,339,000 | $122,054,000 | — |
| Rhyz | — | — | — | — | $172,557,000 | — | — | — |
| Southeast Asia Segment | — | — | — | — | — | $302,708,000 | $301,620,000 | $316,890,000 |
| Corporate | — | — | — | — | $3,653,000 | $886,000 | $1,621,000 | $3,423,000 |
By Product & Service (USD)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| Wellness | $689,062,000 | $757,217,000 | $886,093,000 | $992,338,000 | $1,062,549,000 | $922,553,000 | $863,125,000 | $921,328,000 |
| Beauty | $568,113,000 | $681,765,000 | $858,625,000 | $1,069,714,000 | $1,442,659,000 | $1,491,803,000 | $1,423,485,000 | — |
| Other Product Lines | $227,984,000 | $293,102,000 | $224,413,000 | $163,607,000 | $190,461,000 | $167,578,000 | $133,806,000 | $97,943,000 |
| Devices And Related Consumables | — | — | — | — | — | — | $618,000,000 | — |
| Personal Care | — | — | — | — | — | — | $1,423,485,000 | $1,659,737,000 |
Segment Operating Income
Annual operating income by business segment, as tagged in the company's own XBRL filings. Segments need not sum to the consolidated figure — corporate costs and eliminations are typically unallocated.
By Segment (USD)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| Americas Segment | $60,488,000 | $67,717,000 | $78,943,000 | $97,298,000 | $103,067,000 | $86,386,000 | $52,135,000 | — |
| Japan Segment | $48,972,000 | $50,798,000 | $54,076,000 | $51,620,000 | $65,167,000 | $68,027,000 | $61,081,000 | $56,676,000 |
| Southeast Asia Pacific Segment | $46,775,000 | $45,230,000 | $47,743,000 | $75,902,000 | $72,774,000 | $87,753,000 | $90,666,000 | — |
| Mainland China Segment | $45,555,000 | $46,090,000 | $62,259,000 | $72,362,000 | $151,645,000 | $181,024,000 | $191,570,000 | $253,598,000 |
| South Korea Segment | $37,459,000 | $50,746,000 | $74,091,000 | $78,811,000 | $110,328,000 | $100,933,000 | $99,892,000 | $107,215,000 |
| Hong Kong Taiwan Segment | $37,172,000 | $34,689,000 | $40,582,000 | $32,584,000 | $34,065,000 | $33,466,000 | $33,569,000 | $33,392,000 |
| Europe And Africa Segment | $22,633,000 | $21,009,000 | $18,592,000 | $15,959,000 | $34,846,000 | — | — | — |
| Manufacturing Segment | $7,813,000 | $1,460,000 | $12,321,000 | $3,570,000 | $18,346,000 | $21,168,000 | $15,693,000 | $7,754,000 |
| Rhyz Other Segment | -$30,593,000 | -$45,809,000 | -$20,564,000 | -$6,180,000 | -$1,813,000 | $0 | $0 | — |
| Americas Pacific Segment | — | — | — | — | — | $91,627,000 | $57,090,000 | $52,433,000 |
| Emea Segment | — | — | — | $21,446,000 | $41,988,000 | $24,078,000 | $10,195,000 | $14,773,000 |
| Grow Tech Segment | — | — | — | — | -$83,907,000 | -$22,430,000 | -$19,509,000 | -$9,228,000 |
| Nu Skin | — | — | $376,286,000 | $424,536,000 | $571,892,000 | — | — | — |
| Nu Skin Segment | — | — | — | $462,190,000 | $610,552,000 | $581,667,000 | $539,108,000 | $596,685,000 |
| Rhyz Investments Segment | — | — | — | -$2,610,000 | $16,533,000 | $21,168,000 | -$3,816,000 | — |
| Rhyz | — | — | -$8,243,000 | -$2,610,000 | $16,533,000 | — | — | — |
| Southeast Asia Segment | — | — | — | — | — | $75,538,000 | $82,455,000 | $78,598,000 |
Operating Margin by Segment (%)
| Component | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|
| Americas Segment | 21.4% | 21% | 19.8% | 19.1% | 18.8% | 19.1% | 17.1% | — |
| Southeast Asia Pacific Segment | 22.3% | 18.5% | 17.9% | 22% | 21.6% | 24.3% | 26.2% | — |
| Manufacturing Segment | 3.8% | 0.7% | 6.8% | 2.4% | 10.7% | 14.2% | 12.9% | 8.6% |
| Mainland China Segment | 23.3% | 19.6% | 20.9% | 20.1% | 26.7% | 28.9% | 26.5% | 28.6% |
| Japan Segment | 28.1% | 28% | 26% | 23% | 24.5% | 24.9% | 23.5% | 22.2% |
| Europe And Africa Segment | 15.1% | 12.8% | 9.7% | 7.8% | 12.3% | — | — | — |
| South Korea Segment | 28.8% | 31% | 31.4% | 29.3% | 31.1% | 30.9% | 30.3% | 28.7% |
| Hong Kong Taiwan Segment | 31.7% | 26.6% | 26.4% | 20.7% | 20.9% | 20.8% | 20.2% | 18% |
| Rhyz Other Segment | -171.9% | -53.8% | -58.4% | -161.4% | -414.9% | — | — | — |
| Americas Pacific Segment | — | — | — | — | — | 17.9% | 16.4% | 13.6% |
| Emea Segment | — | — | — | — | 14.8% | 10.5% | 6.1% | 8.1% |
| Grow Tech Segment | — | — | — | — | -3988% | -2483.9% | -14240.1% | — |
| Nu Skin | — | — | — | — | 22.7% | — | — | — |
| Nu Skin Segment | — | — | — | — | 24.2% | 23.9% | 23.5% | 23.1% |
| Rhyz Investments Segment | — | — | — | — | 9.6% | 14.2% | -3.1% | — |
| Rhyz | — | — | — | — | 9.6% | — | — | — |
| Southeast Asia Segment | — | — | — | — | — | 25% | 27.3% | 24.8% |