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DOMS · DOMS Industries Limited
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Earnings call · FY2027 Q2

DOMS Industries Limited (DOMS) Q2 2027 Earnings Call Transcript

Concluded Nov 3, 2026 Audio replay
Nov 3, 2026 1:06:45 83 turns
Period
FY2027 Q2
Runtime
1:06:45
Sources
2 artifacts
Revenue 6.68B INR +17.6% YoY
Diluted EPS 6.10 INR/shares -36.3% YoY
Net income 371.65M INR -36.2% YoY

Transcript & audio

1:06:45 Audio
Operator

Ladies and gentlemen, good day and welcome to Dorms Industries Limited Q2 FY27 Earnings Conference Call hosted by ICICI Securities Limited. As a reminder, all participant lines will be in the listen-only mode and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during this conference call, please signal an operator by pressing star. Then, zero on your touchtone phone. Please note that this call is being recorded. Before we begin, a brief disclaimer. The presentation which Doms Industries Limited has uploaded on the stock exchange and their website and the discussions during this call contains or may contain certain forward-looking statements concerning Doms Industries Limited's business prospects and profitability, which are subject to several risks and uncertainties, and the actual results could materially differ from those in such forward-looking statements. I now hand the conference over to Mr. Anirudh Joshi from ICICI Securities Ltd. Thank you, and over to you, sir.

Anirudha Joshi Analyst — ICICI Securities

Yeah, thanks, Arshi. On behalf of ICICI Securities, we welcome you all to Q2FI27 Results Conference Call of Doms Industries Ltd. We have with us today's Senior Management, represented by Mr. Rahul Shah, Chief Financial Officer. Now, I hand over the call to Rahul Bhai for his initial comments on the quarterly and half-yearly performance, and then we will open the floor for questions and answers. Back then, over to you, Rahul Bhai.

Thank you, Anirudh Bhai. Good afternoon, and a very warm welcome to everyone. Thank you for your time and for joining us today for the Q2 and H1 FY27 earnings call. Joining me on this call is the team from Marathon Capital, our Investor Relations Advisor. Before we begin, on behalf of everyone at Dom's, I wish you and your families a very happy Diwali. May the festival bring you happiness, good health, and prosperity. With that, let me take you through our business performance and key financial developments for the quarter, along with the progress we have made on our strategic priorities. We continue to deliver sustained revenue growth during this quarter, supported by healthy volume expansion across both our domestic and export markets. This performance reflects the strength of our brands and our ability to navigate challenging external environments. Our growth was driven by a combination of capacity additions implemented over the last year and the positive market response to our new product launches. These initiatives, together with calibrated pricing actions, helped us partially offset the impact of ongoing raw material inflation while maintaining our focus on volume-based market share growth. Growth during the quarter was broad-based, with all our key categories delivering positive performance. Our scholastic stationery, scholastic art material, and office supplies business continued to benefit from healthy underlying demand, as well as increase in capacities during the year. Kits and Combo recorded marginal growth during the quarter. Largely due to capacity constraints and increased demand for individual products. We also saw strong momentum in our hobby and craft portfolio, supported by an expanded range of adhesive products and increased production capacity. The back-to-school category delivered strong growth led by demand of our recently launched Pencilbox range. In the Hygiene category, growth was supported by improved diaper sales driven by favourable climatic conditions. This performance reflects the strength of our diversified portfolio, continued capacity expansion and product innovation. Overall, while we continue to operate in a volatile cost environment, our focus remains on strengthening our market position and driving sustainable long-term growth while maintaining disciplined cost management. Coming to our financial performance for Q2 and HY-FY27, operating revenue for Q2-FY27 grew by 17.6% to 667.8 crores, while H1-FY27 revenue grew by 18.4%. While the quarter demonstrated underlying business momentum, we also faced an exceptional challenge in the form of unusually heavy rainfall and flooding in Gujarat, which led to inventory damages and workforce mobility challenges impacting production and sales. We estimate an impact of approximately 300 to 350 basis points on our sales growth during Q1-SY27 due to this. EBITDA for Q2-SY27 stood at 82.8 crores and H1-SY27 EBITDA stood at 165.3 crores with margins during both the periods at 12.4%. Despite continued volatility in raw material prices, we maintained our EBITDA margins sequentially during the quarter. While raw material prices softened in the earlier part of the quarter, they increased significantly in the second half. The improvement in consumption margins, supported by initial easing in raw material prices and our marginal price increases, was offset by higher manpower costs. As part of the Reynolds Asset Purchase Agreement, the entire Reynolds sales and support teams joined dorms effective July 1. While the associated employee costs were incurred from that day, revenue contributions from the acquired assets remained limited during the quarter as these assets were being relocated to dorms in Umarga. This temporary mismatch between employee cost and correspondence revenue contribution weighed on our profitability. As operations scale up and sales from these assets increase, we expect this impact to normalize over time. Pat for Q2 FY27 stood at 38.3 crores with margins at 5.7%. H1 FY27 Pat stood at 83.6 crores with margins at 6.2%. At the Pat level, the quarter includes a one-time exceptional loss of 10.4 crores arising from damage caused by heavy rainfall and flooding. We have already lodged the relevant insurance claims and the associated recoveries expected to substantially offset the financial impact in due course. On the working capital front, despite strong volume-led growth and a challenging market environment, we have maintained our working capital cycle within the guidance range of 55 to 60 days. Our focus remains on the quality of growth supported by financial discipline and healthy cash conversion. We are pursuing measured sustainable growth rather than pushing sales through extended credit terms or allowing receivables to build up. At the same time, we continue to closely manage inventory levels which have marginally increased due to higher carrying costs. Further, we continue to maintain discipline in tables, ensuring that our growth is supported by efficient working capital management. Turning to our ongoing capacity expansion, we are pleased to share that we have successfully commissioned the first building at our new 50-acre manufacturing facility, bringing approximately 170,000 square feet of manufacturing space into operation. This building is dedicated to our office supplies business primarily for pen manufacturing under the Reynolds brand with revenue contribution expected from Q3 FY27 onwards. We expect to add manufacturing infrastructure for wooden pencils followed by further capacity expansion in office supplies before the close of the current financial year. During H1 FY27, we invested over 200 crores in capital expenditure and expect to invest a further 100 to 125 crores during the remainder part of the year. As we look ahead, we remain encouraged by the positive demand environment across our key categories and markets, reinforcing our confidence in delivering our guided, consolidated sales growth of 18-20% for the year. We continue to closely monitor raw material price movements while maintaining a balanced approach to growth with a focus on gaining market share through higher volumes and executing our expansion plan. Thank you. And with this, I would now request the moderator to open the floor for questions.

Operator

Thank you, sir. We will now begin the question and answer session. Anyone who wishes to ask a question may press star and 1 on their touchtone telephone. If you wish to remove yourself from the question queue, you may press star and 2. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. The first question is from the line of Ms. Neha from Nuwama Wealth. Please go ahead, Naa.

Rina Mehta Analyst — Trident Capital Investments

I have a question from IAM.

Operator

Sneha, ma'am, I'm sorry to interrupt.

Neha Analyst — Nuvama Wealth

Are you being here now?

Operator

Yes, please go ahead.

Neha Analyst — Nuvama Wealth

Yeah, so the first question is related to how much would I have been approximate on an average raw material price increases and, you know, what have you been able to pass it on? And similarly, in case of passing on, how much has been the increase in realizations and volumes in case we can break it down? Because the current volume growth, while I understand, you know, some bit was impacted because of flood, but I still would want to gauge the breakup between realizations and volume increase that has been happening for us.

So, Sneha, volume growth has been close to about, out of the 18% growth that we've done, more than 80% growth comes from volume-based growth, and 20% comes from realization growth.

Neha Analyst — Nuvama Wealth

And Rahul, in terms of passing it on, how much has the raw material prices increased has passed on, and what are our plans in terms of passing on further price increases?

Yeah, what happened in this quarter was, in the first half of the quarter, the raw material prices had cooled off a little before they started increasing from early August onwards, early to mid-August onwards. And this increase has been actually substantial as we speak today. The raw material pricing, you know, our act probably is peak since the time this West Asian conflict has started. You know, as highlighted during our previous call, our pricing decisions, you know, are neither immediate or very reactive. We carefully evaluate and take calibrated price increases with the first objective to ensure that there is no impact on volume-based growth. So, given this situation, we are following sort of the same trend. In product-wise, wherever we believe that there is some scope for price improvement without any significant impact on volume-based growth, we are taking those steps. Hence, if you would see our first quarter numbers, our consumption margins had actually improved. And this is because of the certain level of price increases that we had taken plus some cooling off in raw material prices. Going forward, it's very difficult to state right now because, like I said, the volatility continues. Each week, the raw material prices are changing. So, it's like a catch-up game that we are playing and we will take calibrated actions wherever we believe that there is possibility to increase the prices.

Neha Analyst — Nuvama Wealth

So now, let me simplify this. As on date, whatever your ROM's pricing is coming out to be, and whatever your realizations which are passed on, what are the realistic margins that we can look at in the current, you know, coming quarters?

So, uh... See, we acknowledge that this approach that we have been taking has resulted in some near-term margin pressure. However, we are consciously balancing the pressure against the long-term benefits of sustaining volumes, improving our market share, and keeping the entire value chain from our super stockers to the distributors, retailers, and end consumers appropriately supported. You know, our targeted EBITDA margin range continues to be 16 to 17 percent. However, we will evaluate, you know, we have to be patient for a couple of quarters. We will evaluate this strategic price increase and other operating measures needed to move back towards that range of 16 to 17 percent. But like I said, we would prefer to remain patient over next couple of quarters, assess how input cost and our ongoing pricing measures evolve, and then decide whether more significant action is warranted. So, though this should not be read as a commitment to a particular quarter for the margin recovery or as a pause in the measured pricing actions that we are taking already, it just reflects our preference for sustainable recovery in margins supported by healthy volumes and a strong value chain rather than a short-term improvement at the expense of growth.

Neha Analyst — Nuvama Wealth

Understood. Let me also, you know, ask you a related question. How is the combative intensity in this sector? Are even your peers not passing on the round-to-price increases? Are you getting important material at the cheaper place? So, idea is asking you, what is restricting us? Have we seen in the past that, you know, because of higher round-to-price increases, you know, the growth actually tends to get impacted in these kind of categories?

So, see, in the past, we've always seen that whenever there has been such a sudden increase in inflation, you know, industry players, including ROMs, those players benefit who take a measured approach rather than only focus on margin protection because raw material prices act. Some point of time will stabilize or cool off. Everybody is sure. It's just that we don't know when this is going to happen. And once that happens, then you are aware of how much and what sort of price action you need to take. It becomes really difficult for any brand owner to, you know, frequently keep changing the prices of its products. So it has to be a measured response. And in the past, in case of DOMS only, we've seen that whenever such significant price increases have happened, we've always taken a measured approach. In the interim, it has impacted our margin, but in the long term, it has resulted into sustained volume growth backed by higher margins. So, we would want to continue to learn from our past, the history what has shown up, and right now also, we are taking this measured approach only.

Neha Analyst — Nuvama Wealth

That's well understood. And lastly, on the TPEC's front, I'm sorry to interrupt, ma'am. I'll get back in the queue, please.

Operator

Thanks. Thank you so much. The next question is from the line of Mr. Anirudh Joshi from ICICI Securities. Please go ahead, sir.

Anirudha Joshi Analyst — ICICI Securities

Yeah. So, Rahul, if you can share more details on Reynolds' acquisition. So, where are we in terms of the portfolio launch? And how do you see the progress in terms of launching the entire portfolio in the rest of the year? Also, is the distribution, how big the distribution is now for Reynolds brand per se? And is it integrated well in Dom's network or how are you seeing the distribution planning out for Reynolds? And is there any new product also, etc., planned under Reynolds? Also, last question, how do you see the pricing of Reynolds vis-a-vis Dom's portfolio also?

Hi, Anirudhji. Anirudhji, the first building that has been recently commissioned in this 50-acre expansion project has been set up with a dedicated capacity being allocated for manufacturing of writing instruments, primarily under the Reynolds brand. You know, we've already started production for some of the most fast-moving Reynolds products like Bright and 045, trial production for another of a very iconic pen model. They had Jeter, which is a click pen that has also started. Additionally, we are increasing our capacities, you know, for manufacturing these products. The writing instrument products under Reynolds brand in this infrastructure as well. Right now, we've kept the pricing, the MRP prices of these products similar to what they were because, you know, for us, it is a new product sort of a launch, so we don't want to change the market dynamics of these products, hence the pricing has been kept constant. But we'll see revenues from Reynolds brand, from the goods manufactured by us flowing in from third quarter FY27 and gaining momentum in fourth quarter FY27. Coming to your question with respect to the integration, like I mentioned, from July 1, 2027, the entire sales team and the support team of Reynolds brand was integrated with the Dom's team wherever, you know, we were. We did an assessment of their strengths, of their people, their distribution network. Wherever there were overlaps, we, you know, combined both the teams. Wherever there were white pockets or white space, there we reassigned certain members. So this went on for a couple of months, but now I would say that the team has been completely integrated. They have all started working under our field force system. So that integration is done. When it comes to the super stockist and channel partners, there were certain overlaps. There we had to take certain difficult decisions wherever we saw that there were, you know, significant overlaps and a very strong Dom's team member and a very weak Reynolds network member. There we right-size the network also till some extent. So now I think the distribution-wise and team-wise, we are almost there. So once this production starts in high volume and sales starts, we will be able to maximize the output for the Reynolds brand.

Anirudha Joshi Analyst — ICICI Securities

Okay, sure. This is very, very helpful. This last is on the offer. So, that brand also continues to grow at a healthy rate. So, in terms of more capacity for having the growth, and I guess we have only one unit at Rajasthan. So, do we need additional investments for rest of regions, or how should we read more in this? And in terms of overall margins, well, I understand it's slightly less than the Dom's brand, but now with scale coming in, operating leverage, and in a way, established distribution, branding, etc., What would be the margin and, in a way, what would be the steady state margin in coming years? Yeah, that's it. Sure, Anilba.

Sure, Anilba, as you correctly said, from a revenue perspective, here on your unique land, which is majorly our baby hygiene business, they reported a revenue growth of 21.5%. This is a mix of both volume-driven growth and increasing selling price. You know, like, I would say like doms, or actually a little even more than doms, diaper is, you know, crude sensitive product. Hence, there also we've seen significant rise in raw material prices, and we've passed on some of it to the consumer. Therefore, the average realizations there have increased. However, the consumption is... has been impacted compared to the same period previous year. Hence, we've seen the EBITDA margins come down from 8.1% the previous year quarter to 6.4%. This is primarily on account of increase in the consumption or increase because of the raw material prices. Going forward, as things normalize, you know, we'll take a call whether further price increases are required in this segment or else we believe that we'll be comfortable. We'll want to have margins of around 8 to 10 percent for this business segment in the longer term. When it comes to capacity, like I said, we just post our acquisition, we installed one additional line for manufacturing baby diapers and the new line for manufacturing wet wipes at Unicland. So, these have come into production, but there is still some available capacities there. So, till we don't reach optimal level of capacity, we have not currently planned any further capex in Unicland. We wait for, I think, at least our growth for the next year also would be taken care from the current infrastructure. After that, in the coming financial, beginning of the coming financial, we'll evaluate internally with the promoters of Unicland and see if any CAPEX would be required to, you know, fuel the growth for SY28-29. I hope this answers your question a little bit.

Anirudha Joshi Analyst — ICICI Securities

Yeah, yeah, this is very helpful. Many, many thanks. Thank you.

Operator

Thank you. The next question is from the line of Ms. Aradhana Jain from 361 Capital. Please go ahead, ma'am.

Aradhana Jain Analyst — 361 Capital

Hi, thank you for the opportunity. Just a couple of questions and a follow-up to the first participant's question. Basically, I wanted to understand a little bit more on, you know, the inflation, the input cost inflation, and the price hike that we've taken. What I understand is that in one year, we had seen close to around 16-20% kind of input cost inflation, and against that, we've taken close to around 4-5% of price hike. So, how much overall in 1x would be that number in terms of inflation and price height? Thank you, everyone, and welcome to the call.

Yeah, this time, if I have to particularly say about the overall cost inflation, we are close to about 15% after considering the positive impact in the first few weeks of the quarter. So that's have been the overall inflation. There have been certain price hikes that we continue to take. But Arana, you all need to really understand that just because if the prices increase today, it is impossible for us to take the impact of that price increase from tomorrow. We manufactured products which are sold on maximum retail price. We already have, you know, Inventory of packing material, which is about a two-month sort of an inventory of packing material. And, you know, this is all printed and ready either at our manufacturing locations or at the location of our printing partners. So because of that, any decision that we take today, by the time it comes into the market, it's a three to four-month cycle. So, you know, it is difficult to say that how much impact because of this recent increase, what is the price increase that we are passing on from today onwards? Like we mentioned earlier also and again mentioned in the call today, we are taking a measured approach. It is not like we are taking the approach through categories. It is at a granular level of maintaining the cost sheets and evaluating the cost sheets of each and every single product, be it sold in the domestic market or in the export market, wherever we believe that there is any room. For increasing the selling prices at the MRP level or at the channel level or reducing the schemes and margins, we are taking those steps. I'm not sure if you've been able to see from the investor presentation where we also give, you know, in addition to the revenue from operations, we also give numbers with respect to our gross product sales. You would have seen that our margin, our schemes and discounts that we give. Have actually come down when compared to previous year. This automatically shows that there have been some increases in our ASP and this benefit is seen also in our consumption.

Aradhana Jain Analyst — 361 Capital

Understood. So secondly, I wanted to understand on the KPEX side. So you said that we've already done close to around 200 crores of KPEX in the first half and another 150 to 100 to 150 will be done in the second half. So that 350 odd crores of KPEX, how much of it will be towards the first building that has already been commercialized? And eventually, in that 60 acres of land, how many more buildings can we have? And if we could also throw some light on, like, The remarks that, you know, it would be towards Scholastic and, you know, office support.

We will be 200 crores in H1 FY27, primarily towards the development of 50-acre greenfield projects, which includes construction, development of, you know, the common infrastructure. We've also, you know, added a few land parcels adjacent to our this site, which increased our footprint from 45 acres to 50 acres. Plus, a significant portion has gone for purchasing machines, plant and machinery for this facility, and also with respect to the asset purchase we did from Reynolds. So, you know, this is where a significant portion of this 200 crore plus capex has gone. You know, in terms of future expansion, like I said, we have currently one building which has come on stream. Second building, machineries are being installed. Third building also, machineries have been installed. And three other buildings, out of which one is relatively very small, they are at the finishing stage, like, you know, some doors, windows, and all these being installed. So, this is the current status of the project, with what visibility that we have in terms of these two buildings, where one, machineries are being installed, and second, also, where machinery installation has started. Then, like I mentioned, we are increasing capacities for wooden fences and for office supplies. For the rest of the building, you know, like we've always said, we'll keep it flexible, we'll assess the market, the demand situation, and then take calls accordingly.

Aradhana Jain Analyst — 361 Capital

Understood. Lastly, for my end, if you could throw some light on 7SPA, how's the progress there, and the Fido brand, how's that performed during the quarter?

I don't know. Firstly, Skiddle is not a brand. All products which they manufacture and sell in the market are under the Dom's brand. So, you know, all sales, branded sales of Skiddle also comes under Dom's brand only. With respect to 7SPA, we recently, in the third week of October, incorporated DOM7Private Ltd. as a wholly-owned subsidy. Currently, it's incorporated as a wholly-owned subsidy. This is going to be the vehicle in which eventually 7SPA will participate and eventually will become a 50% partner. Currently, you know, there are certain documents that were required for their participation. They are at the stage of getting, you know, apostille from the Indian consulate in Italy. So once that is done, at the parallel, we are also finalizing our joint venture agreement. So as soon as that is done, we'll formalize their participation. Once the participation is formalized, both the Dom's Kitto team and the Seven team will make up, finalize their business plan, and then we'll be able to share some details with you all in terms of how do we see the buildup happening in that JV company.

Neha Analyst — Nuvama Wealth

Thank you so much, and all the best.

Rahul Agarwal Analyst — Asset Management

Thank you.

Operator

Thank you. The next question is from the line of Ms. Rina Mehta from Trident Capital Investments. Please go ahead, ma'am.

Rina Mehta Analyst — Trident Capital Investments

Good evening. Thank you for the opportunity. I have three questions. So, first, we are guided for 18 to 20% revenue growth. So, can you tell me the top two key growth drivers which will contribute most to achieving this guidance?

Hi Reena. So Reena, you know, growth for us always has been a product of where we have added capacities. This has been, you know, historically been there for about 10 plus years now. Again, if you see in the last few years, we focused on increasing significant capabilities in the office supply segment. So that is definitely going to be one of the key growth drivers. Also, I believe adhesive where we've added capacity through the last year will be another growth driver. And with the back-to-school season coming in from this quarter onwards, towards the end of this quarter, we are very hopeful the paper stationary segment to drive significant growth during the rest half of the year. Having said that, like I mentioned in the opening remarks, all segments, all product categories continues to see positive growth momentum. Wherever capacity we added, we've seen benefits coming. So like, you know, in scholastic art material also, where we were able to add some capacities for our wooden color pencils, that has driven growth. Similarly, back to school, though very small, but you know, the range of school boxes, compass boxes for kids that we've launched, they are seeing a positive momentum from the market. So all categories will drive growth, but predominantly would be from office supplies. I guess there's paper stationery where significant capacity expansion have happened during the last year or so.

Rina Mehta Analyst — Trident Capital Investments

Okay, understood. So, now, it seems that you are increasingly bullish in the writing instrument of the supply segment that reflects in the non-explication. So far, how do you see this segment evolving over the next three to five years? Like, what will drive the growth, given the 10 are highly penetrated categories, and what is the dom's right to win this segment?

So, I think, like what has been, you know, a right to win in most of the categories has been the product. We are focusing on, you know, introducing product SKUs, which are, you know, very well engineered, very well designed. They are meeting the requirements of the consumer at the same time available at such price points that the consumer gets, you know, after the entire experience gets a wow factor. That's the same thing we are doing with the pen writing instrument segment also. Though we have been late entrants, you know, the first ballpoint pen with refills that we introduced were in June of 2023, but in a very short period of time, we've been able to increase our volume-based growth significantly. It has all been because of, you know, adding new products, new SKUs, coming up with innovative products, adding new designs on a very frequent space. So, we'll continue to focus on these trends. At the same time, manufacturing, which has been our key focus area. Today, we now have one of the largest setup for molding within the stationary space, probably in the world, with so many molding machines, molds. So, there are a lot of advantages of scale that we get. We are in the process of, you know, having our own tip manufacturing facilities also being currently being installed. So, this will help us in backward integration as well. So, overall, these factors, like for most of other products which do well with DOMS, are being the success factor in the FEN segment as well.

Rina Mehta Analyst — Trident Capital Investments

Okay. The reason that you said you are also doing the manufacturing of this and everything, so is it right to see that the diapers and the pen segments would have the higher margin categories, particularly pen segments will drive the EBITDA margin guidance of 15 to 17 percent you have guided for the long term. So is it right to understand this products have a higher margin?

No, no, Reena, you know, historically, before the onset of this West Asia conflict, which resulted in such high increase in raw material prices, dorms used to do at a consolidated level close to 17% EBITDA margin. This is something which we'll want to achieve. And like you said earlier also, except for the baby hygiene segment where the business itself, the category itself is a close to 8 to 10% EBITDA margin business. We rest, all our businesses have a very much similar sort of a margin profile. You know, we follow a very simple mantra called nothing at the cost of market and at the same time nothing at the cost of margin. So, you know, except for this temporary blip in margins that we are seeing, once the things normalize, we'll again get back to this philosophy where across our products we have a very similar sort of an EBITDA margin profile. It's similar. Today, you know, just because we are doing some backward integration doesn't increase our margin significantly because whatever benefits we get from that increase will be passed on to either our channel or to the consumer to make the product more interesting for the entire value chain.

Rina Mehta Analyst — Trident Capital Investments

I will answer one more question, that like, West region appears to be the slowest going region, despite like dorms have a strong presence there. So what is driving this relative underperformance? I understand for this quarter it is flood related issues, but like it is from last one year if I see.

Sorry, Neena, if you can just, I missed the first part of your question.

Rina Mehta Analyst — Trident Capital Investments

Yeah, so West region appears to be the slowest growing region, despite like Dr. Trevor was present in the Western region. So what is driving this underperformance, not particularly for this water, but overall from last one or two years?

So, you know, we look at our regional performance more from a perspective of, you know, what is the population mix of each of the region, and where we stand vis-a-vis per capita consumption. If you see West, because we are a West-based company, our performance in the Western region was always a little stronger, and there was... A little more room to grow in the southern and eastern markets where we are growing. So I wouldn't say west we are not performing well or the performance has come down. We are still very much calibrated with the population. Plus, what is, earlier we had said, you know, sometimes the performance of the western region gets a little skewed because of merchant exports. Today, for some of the countries, we used to do a significant amount of sales through merchant exporters, which happened to be based in western part of India. For example, the sales that we used to do in Bangladesh, they were all through a merchant exporter based in Mumbai. So now because of the geopolitical condition in Bangladesh, sales to Bangladesh have been impacted. So as a result of that, you know, West might look a little weaker. But if you look at it from a general trade and model, general trade perspective, where we actually get the consumption-based data, we are equally spread across all the four regions of the country, either with the population.

Rina Mehta Analyst — Trident Capital Investments

Okay. Understood. Thank you. Thank you for answering my question. Wish you all the best.

Anirudha Joshi Analyst — ICICI Securities

Thank you.

Operator

Thank you. The next question is from the line of Mr. Jinesh Joshi from PL Capital. Please go ahead.

Jinesh Joshi Analyst — PL Capital

Yeah, thanks for the opportunity. So, my first question is on Reynolds. I think in the remarks, you mentioned that the revenue contribution from this brand was limited due to asset relocation. And then, we subsequently also highlighted that in the first building, we will start the production with brand ethanol. Now, the question over here is that post-acquisition of this brand, the thought was that a new brand will come into our portfolio, which will incrementally add to the revenues on the existing revenue base of Bens. But if we are relocating the assets, and in the new building that is about to come up, we are manufacturing Reynolds, which typically cannibalizes our existing business. So any reason why we have thought of relocation? And a subsequent follow-up is that this is one category where we are seeing RM inflation, right? And if I talk about fences, Thank you. Thank you. Why not begin with...

I think, you know, I think during our last investor call, we made it pretty clear that with respect to Reynolds, we've taken only certain identified assets, which are mainly in terms of molds and assembly machines. For manufacturing pens, the most critical infrastructure that you need to have is molding machines. These molding machines were always going to be used from... Molding machines, which DOMS had ordered for itself, keeping in mind their own expansion into the pen segment. So it was always that this asset transfer, what is going to happen, in that we will get molds and assembly machine to manufacture the Reynolds models. Which we had to ship from Chennai to Umargaon, and it will be manufactured in the same facility. And therefore, we had said that, you know, our revenue guidance will continue to be between 18 to 20 percent, because Reynolds is not going to add to any fresh capacity. It is going to be a replacement. And the reason why we've still gone ahead and acquired this brand is because going forward in the... With the brand, there is a significant opportunity available to create a strong second brand within the company, and also, especially in the rental instrument category, have products in the mid to early premium level, between that, you know, 10 rupees upwards and less than 100 rupees, where the positioning of Reynolds is very strong. So, this was the thesis on which this acquisition had happened. So, Reynolds, you know, the entire shifting was necessary. We did not have an option, or we did not even evaluate continuing with their manufacturing infrastructure. In general, you know, that is not how the deal was ever negotiated or structured.

Jinesh Joshi Analyst — PL Capital

Thank you. So, I'm having the... Understood, understood. My bad. I missed on that part perhaps in the last call. But just on the pencils bit, if you can clarify, why not? Yeah, sorry.

So, you know, for any capital investment decision or capacity expansion decision that we take, it cannot happen within a few months. You know, like for example, today when you need to order for machines, molds, all these take about six to eight months. So, whatever installation that you are seeing right now is machines and everything which were ordered about six to nine months prior, when you did not anticipate that the war will, you know, start and go on for such a long period of time. Hence, you know, priorities rising based on certain external factors. It becomes a little difficult. But having said that, in our original plan also, it was first that we will start with pens because there, from a market demand perspective, we see significant opportunity to increase our market share. And therefore, we always prioritize the capacity expansion for pens. In terms of Pencil, there is an underlying demand which we are not able to meet, but we still have a very decent market share there. Yes, with Pencil capacities increasing, you know, our market share will also rise, but the timing difference is not so much that, you know, that would have made a difference of one quarter, I think, not much more than that.

Jinesh Joshi Analyst — PL Capital

Understood. And one hypothetical question from my side with respect to our growth strategy, which is typically volume-oriented, despite the fact that we have seen a very sharp RM inflation come through. Now, say, for instance, if such kind of a scenario maybe prevails for two more authors, what will be revised? Strategy to counter this kind of inflation. Will we stick? Basically, I just wanted to know whether that time will come in 3Q, 4Q, just in case of the current environment on the inflation side.

So, as mentioned earlier, we would prefer to remain patient over the next couple of quarters, assess how these input costs increase, what are the results of our current ongoing pricing measures, how do they evolve, and then decide whether more significant action is required in terms of Reaching back to our desired EBITDA range. You know, there can be probably three scenarios. One, if the raw material prices continue to be at this stage. Then we know what has to be done to reach that level. Let's say raw material prices over the next couple of quarters come down and then stabilize. We probably might not have to take any pricing action. And if they keep increasing, then we have to take even more significant action. But we would want to give ourselves and request everyone also to be a little more patient over the next couple of quarters. We'll assess how things are evolving and then decide if any significant measures need to be taken.

Jinesh Joshi Analyst — PL Capital

Sure. Sir, one last bookkeeping question from my side. While the quantum of debt on our balance sheet is limited, but if I look at our March figures from that level, I think there is a considerable increase while the overall balance sheet health is quite strong. I just wanted to understand, I mean, this number almost doubling to about 200 odd crores. Any specific reason for that?

The increase in debt is primarily attributable to our ongoing capacity expansion program. Post-utilization of the IPO funds which happened in April of this year, a large portion of the incremental CAPEX has been funded through debt. Additionally, the recent acquisition of Reynolds brand and the resulted assets increased our capital outflow. You know, at the same time as new capacities come on stream and operations scale up, we have seen a corresponding increase in working capital requirements also to support this higher business activity. And at the, you know, same time, the free cash flows generated by the company because of reduction in our operating margins. Have impacted from the amount of funds that we could raise from the business. And hence, you see the debt levels have been increased. But we view this increase in debt as a strategic investment in growth. Our balance sheet continues to remain healthy, and we continue to maintain the disciplined approach towards capital allocation and leverage. But having said that, you know, considering that we are in the middle of a large capital investment cycle coupled with increasing working capital needs and the free flow cash generation coming down temporarily because of reduction in margins have resulted and may result in further increase in our debt levels. But once things normalize, I think, you know, a significant portion of our future expansion will be funded by internal approvals.

Jinesh Joshi Analyst — PL Capital

Got it, sir. Thank you so much and all the best for the second half. Thank you.

Operator

Thank you. The next question is from the line of Mr. Rahul Agarwal from Ikigai Asset Management. Please go ahead, sir.

Rahul Agarwal Analyst — Asset Management

Hi, good evening. Thank you so much. For all the first one clarification, you mentioned raw material pricing is right now at peak. Should I assume that whatever margin we have seen in 2Q, you mean that there is further inflation in October? Or you mean that most of the inflation is captured in the second quarter number?

Visibility on the margin guidance continues to be limited, owing to these abrupt fluctuations. Like I said, prices continue to increase in September. That has further continued to increase in the month of October. November just started. Everybody, I think, is now waiting for what will happen with the midterm elections and its impact on crude. But having said that, you know, we really can't control the macroeconomic uncertainty and the volatility. But what we are going to focus would be overall operational agility, continue to ensure that we have enough. Availability of raw material to ensure that, you know, our production, our manufacturing facilities operate at full capacity, continue to take certain calibrated measures to mitigate the impact of this increase. So, we'll continue with that cycle. Honestly, right now, very difficult to, you know, guide or give any sort of visibility on how this will continue to pan out.

Rahul Agarwal Analyst — Asset Management

On that, so basically, what I was trying to ask for, October pricing is higher than September. That's all I was trying to ask. Oh, yeah, yeah.

October, yeah, yeah, absolutely. Okay, got it, sir.

Rahul Agarwal Analyst — Asset Management

For the second question, yeah, yeah, sorry, go ahead.

Yeah, absolutely. Nothing. They are higher. And like I said, it's, it's, you know, probably price increases are happening like once or twice every week now.

Rahul Agarwal Analyst — Asset Management

Correct, sir. Secondly, on capacity rollout, just wanted to get a better sense on which revenue segment will see higher growth. We clarified that office supplies... Addressives, back-to-school, and paper stationery saw capacity expansion last year, which is where we are seeing revenue growth this year. Now, from the new greenfield plant, over the next 12 months, So, where should we see higher revenue? Which is the product we are expecting to go live over the next 12 months? If you could just give us some clarity, how should we look at revenue growth vis-a-vis the product capacity where you are adding in the greenfield plant? That's the second question.

In the greenfield plant, we are adding, like I said, first capacities for writing instruments, followed by, you know, pencils, which is a part of the scholastic stationery, and scholastic stationery and scholastic art both, because color pencils sit in scholastic art, and also, again, for other types of office supplies items. So these segments will see, you know, positive benefit on the revenue growth in the next 12 to 18 months.

Rahul Agarwal Analyst — Asset Management

Okay, got it. And sir, last question was, I understand cash flow is in under pressure and balance sheet is pretty strong to handle that. Where should we look at our peak debt for the business? Should this another, another 100k of debt should suffice and then from next year, we should look at, you know, again going back to cash flow. Is that understanding correct?

And I will honestly, at this point of time, how this situation pans out and what, you know, because we are in this uncertain times where, honestly, we ourselves don't have a very clear visibility on how the margins and hence the free cash flow pans out, it will be a little difficult. But yes, I think, you know, we will require at least about 100 to 120 crores of debt in the midterm to fund the ongoing CAPEX. If the cash flow generation comes back to its earlier, gradually comes back to its earlier levels, sooner than expected, then this might come down.

Rahul Agarwal Analyst — Asset Management

Got it, sir. And, you know, whenever in history you have seen such inflation cycles, typically stationary industry takes how long to, you know, assuming that, you know, let's say prices don't go back to normal, how long does it take for the industry to actually capture the full inflation? Is it like an 18-month period from an industry standpoint?

So, see, I wouldn't say it is an industry thing. It depends upon company to company. There are certain companies which, you know, probably prioritize margin protection over volume growth, so they wouldn't take a longer time. But what we've seen at dorms is about 18 to 24 months. That is the outer limit from the start of the cycle. Therefore, we said that, you know, it's been almost, it's been two quarters since we are seeing this. We are giving ourselves a couple of more quarters to be patient and see how things pan out. Otherwise, we'll start taking required actions. It can be significant. It can be aggressive. So we'll plan depending on the situation, and after that we'll see another one-odd year for that built-up to happen.

Rahul Agarwal Analyst — Asset Management

Perfect. Thank you so much, and all the best, and Diwali greetings to you. Thank you. Thank you, and I will tell you too.

Operator

The next question is from the line of Mr. Bhavin Rupani from Investec. Please go ahead, sir.

Bhavin Rupani Analyst — Investec

Yeah, hi, Raulvai. Thanks for the opportunity. So, first question on Reynolds, two sub-parts to it. You mentioned about incurring overhead costs and employee costs on Reynolds in Q2. Can you possibly spell out the costs incurred over yours? Second, on Reynolds before acquisition, they were doing somewhere around 150 dollars of revenue. Related to writing instruments. How should one understand on the timeline by when we can reach 150 crores in this category?

So, with respect to, you know, the Reynolds fixed overheads, especially with respect to the additional, you know, the manpower, the team that was integrated, that's somewhere close between 0.5 to 1% of the sales for the quarter. That's the impact that we've seen in our employee cost because of this team integration. With respect to how much time will it take for us to go to that level, we just started production and sales of our own. Manufactured products under the Reynolds brand. Let's see what is the response from the market. There have been, you know, certain changes also we've incorporated in the product to make it even more interesting for the consumers. And at the same time, make it a little more interesting for us to manufacture and sell, so that the margins, once thing normalizes, are there for us to enjoy. So, and the build-up in capacity is going to happen gradually in the first building that we've got operationalized right now. So, once this happens, I think probably we'll have a little more clear understanding and a business plan for the Reynolds brand probably by the next quarter. But, you know, the response that we've been getting from our trade, the anticipation levels there have been very high. The trade is very excited that now a brand like Reynolds being manufactured and sold through Dom's, this synergy itself is keeping the trade very excited. A lot of channel partners are waiting with, you know. In anticipation for sales to start as soon as possible. So I think it wouldn't take longer. If it is going to take probably one year, then we'll ensure it happens in nine months.

Bhavin Rupani Analyst — Investec

Fair enough. Okay.

Sir, just one clarification to previous participants' question. You mentioned that our ROM at basket has increased by 15% versus 10% that you had mentioned in Q1. Is that the correct understanding? No, no, no. So, the inflation is around 15%. What we mentioned in Q1 was when you compare it with the consumption, the impact was about 10%. So I'm seeing inflation is about 15% with a consumption level of about 60%. So on consumption, the impact is around 9%. That's about improvement of about 2% from what we were at the earlier quarter. Got it. So, just one hypothetical question. So, assuming things improve, come back to pre-war era post Q3, we'll use our pricing reflecting on drawback decline.

Bhavin Rupani Analyst — Investec

Does it mean that revenue growth in next year could be lower than maybe

18 to 20% what we are saying as compared to current 18 to 20% growth that we are saying right now? By the way, could you please repeat your question? So, let's say things come back to pre-war era after Q3, and we, let's say, reduce our selling price reflecting on the raw net decline. Does it mean that revenue growth next year

Bhavin Rupani Analyst — Investec

could be lower versus 18 to 20%? Because volume growth in that case should be more than 20% to achieve 18 to 20% revenue growth next year.

We'll probably defer this question to our discussion in now month of January and February, where we'll have a little more clarity on how things are evolving with respect to this inflation cycle and also in terms of how much capacity deployment will happen by the end of this year, whose benefits we'll get in the next year. But like I said, our target would always be to ensure that this growth journey of between 18% to 20% continues in the near to midterm for sure.

Bhavin Rupani Analyst — Investec

Got it. Thank you so much for answering, and happy to be with you.

Thank you, Valin. We should be the same.

Operator

Thank you. As there are no further questions from the participants, I now hand the conference over to the management for closing comments. Please go ahead, sir.

Thank you once again, everyone, for joining us today. We really appreciate your continuous support and confidence in our journey. Should you have any further questions, please feel free to reach out to our investor relations team. Thank you, and wishing you and your families a wonderful festive season.

Operator

Thank you, sir. On behalf of ICICI Security is Limited, that concludes this conference. Thank you for joining us, and you may now disconnect.

Analyst Q&A · 12 questions
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