Pure Financial Advisors, LLC

CIK

1571556

Location

SAN DIEGO, CA

Portfolio Value

Mid $1,339,144,248

Diversification

Highly concentrated

Filing Date

Global Rank

#1,498 / 8,622 ▲ 43 · as of Mar 2026

Top Industry

Consumer Electronics 13.1%

3Y Alpha vs SPY

-1.2%

Period ended 4 months ago

Filed Apr 10, 2026 · 4mo

25 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+64.9%

SPY

+67.9%

Annualised alpha

-0.7%

Max drawdown

−18.7%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. It tracks 100% of reported value on average across 13 quarters. Past performance does not predict future results.

Portfolio Concentration

352 tracked positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

54.8%

−1.0 pts

Top 5

67.2%

−1.7 pts

Top 10

72.6%

−2.0 pts

HHI

3,064

Highly concentrated−120

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Unclassified	56.4%	$755,368,179	13
Technology	15.3%	$204,621,107	61
Financial Services	5.7%	$76,033,095	62
Consumer Cyclical	4.9%	$65,134,404	29
Industrials	4.5%	$60,848,796	44
Healthcare	3.7%	$49,816,506	44
Consumer Defensive	2.6%	$34,738,914	18
Communication Services	2.6%	$34,212,742	13
Energy	1.7%	$23,120,377	22
Utilities	1.2%	$15,584,231	16
Basic Materials	1.0%	$13,578,333	18
Real Estate	0.5%	$6,087,564	12

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
SPY	Spdr S&P 500 ETF Trust	+33,307	1,128,423	$733,858,613
AMZN	Amazon Com Inc	+16,016	119,328	$24,852,442
NVDA	Nvidia Corp	+11,461	194,884	$33,987,769
NFLX	Netflix Inc	+10,404	40,646	$3,908,112
AAPL	Apple Inc.	+9,545	301,871	$76,611,841
BBVA	Banco Bilbao Vizcaya Argentaria, S.A.	+9,059	24,621	$533,290
NMR	Nomura Holdings Inc	+8,063	19,333	$152,537
ERIC	Ericsson Lm Telephone Co	+6,599	18,090	$203,874
BCS	Barclays PLC	+6,423	17,944	$379,695
MSFT	Microsoft Corp	+6,173	83,378	$30,864,034
NWG	NatWest Group plc	+5,890	16,468	$245,373
T	At&T Inc.	+5,864	48,988	$1,420,162
LYG	Lloyds Banking Group plc	+5,637	20,296	$102,088
NVO	Novo Nordisk A S	+5,549	9,922	$364,633
EQNR	Equinor ASA	+5,407	13,872	$585,398
SAN	Banco Santander, S.A.	+5,246	18,635	$210,202
BMY	Bristol Myers Squibb Co	+5,231	20,175	$1,223,613
VOD	Vodafone Group Public Ltd Co	+4,680	18,019	$270,645
WMT	Walmart Inc.	+4,553	64,165	$7,974,426
BBAI	BigBear.ai Holdings, Inc.	+4,250	14,610	$51,427
UL	Unilever PLC	+4,044	7,657	$436,219
QCOM	Qualcomm Inc/De	+3,784	24,955	$3,213,704
CVE	Cenovus Energy Inc.	+3,545	14,437	$383,013
TAK	Takeda Pharmaceutical Co Ltd	+3,047	13,575	$251,409
GLW	Corning Inc /Ny	+2,943	9,742	$1,324,619
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
XOM	ExxonMobil Holdings Corp	−3,241	54,909	$9,315,860
UNH	Unitedhealth Group Inc	−1,431	15,259	$4,128,932
MRSH	Marsh & Mclennan Companies, Inc.	−1,263	1,561	$270,755
CSCO	Cisco Systems, Inc.	−1,225	29,745	$2,307,914
MO	Altria Group, Inc.	−1,214	33,025	$2,179,319
AON	Aon plc	−1,196	10,076	$3,252,331
MXL	Maxlinear, Inc	−985	80,691	$1,403,216
KMI	Kinder Morgan, Inc.	−962	6,927	$232,262
IBIT	iShares Bitcoin Trust ETF	−893	18,999	$729,941
PFE	Pfizer Inc	−734	29,916	$840,041
SOFI	SoFi Technologies, Inc.	−660	11,353	$180,285
NKE	NIKE, Inc.	−605	5,180	$273,607
PEP	Pepsico Inc	−556	26,733	$4,151,367
IONQ	IonQ, Inc.	−550	15,114	$435,736
IBM	International Business Machines Corp	−520	7,562	$1,832,953
TTE	TotalEnergies SE	−518	3,341	$303,964
ELV	Elevance Health, Inc.	−510	2,465	$721,628
MAT	Mattel Inc /De/	−504	19,439	$282,448
SAP	Sap SE	−408	2,845	$487,092
TER	Teradyne, Inc	−370	785	$232,721
P	Everpure, Inc.	−368	22,161	$1,308,385
O	Realty Income Corp	−280	8,242	$504,245
UPS	United Parcel Service Inc	−274	19,352	$1,903,849
D	Dominion Energy, Inc	−268	5,583	$345,141
RS	Reliance, Inc.	−266	9,278	$2,819,769
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
HLT	Hilton Worldwide Holdings Inc.	2,785	$846,862
APO	Apollo Global Management, Inc.	6,717	$748,408
PCAR	Paccar Inc	6,269	$724,069
EBAY	Ebay Inc	6,130	$557,952
AZN	Astrazeneca PLC	2,387	$470,764
EQIX	Equinix Inc	413	$404,839
LULU	lululemon athletica inc.	2,442	$373,870
VRT	Vertiv Holdings Co	1,477	$370,106
IBKR	Interactive Brokers Group, Inc.	5,168	$346,617
EPD	Enterprise Products Partners L.P.	8,954	$338,819
SIVR	abrdn Silver ETF Trust	4,686	$335,564
TGT	Target Corp	2,704	$327,724
WTFC	Wintrust Financial Corp	2,268	$315,115
WELL	Welltower Inc.	1,485	$293,599
RLI	Rli Corp	5,032	$287,025
KR	Kroger Co	3,897	$281,986
CM	Canadian Imperial Bank Of Commerce /Can/	2,943	$278,849
HAL	Halliburton Co	6,978	$272,072
FTS	Fortis Inc.	4,542	$253,398
EXPE	Expedia Group, Inc.	1,090	$251,670
PYPL	PayPal Holdings, Inc.	5,361	$242,478
EOG	Eog Resources Inc	1,647	$238,106
RSG	Republic Services, Inc.	1,079	$236,322
KGC	Kinross Gold Corp	7,742	$236,285
NTR	Nutrien Ltd.	3,057	$230,681
No positions match the current search.

Sold Out

Positions the filer fully exited

15 positions

Ticker	Company	Shares	Value
WLDN	Willdan Group, Inc.	4,645	$481,500
JEF	Jefferies Financial Group Inc.	4,929	$305,450
AIG	American International Group, Inc.	3,001	$256,735
DHR	Danaher Corp /De/	1,095	$250,667
UBS	UBS Group AG	5,103	$236,319
MFC	Manulife Financial Corp	6,390	$231,829
OTIS	Otis Worldwide Corp	2,605	$227,546
APP	AppLovin Corp	337	$227,077
GIS	General Mills Inc	4,812	$223,758
TTD	Trade Desk, Inc.	5,673	$215,347
URI	United Rentals, Inc.	265	$214,469
GIB	Cgi Inc	2,295	$211,828
AJG	Arthur J. Gallagher & Co.	809	$209,361
ACM	Aecom	2,168	$206,675
CDNS	Cadence Design Systems Inc	658	$205,677
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

352 tracked positions · $1,339,144,248 total · filing declares 572 positions · $6,967,426,348 · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 352 positions by value · page 1 of 8

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
SPY	Spdr S&P 500 ETF Trust	Added	1,128,423	+33,307	$733,858,613	−1.7%	54.80%
AAPL	Apple Inc. Technology	Added	301,871	+9,545	$76,611,841	−3.6%	5.72%
NVDA	Nvidia Corp Technology	Added	194,884	+11,461	$33,987,769	−0.6%	2.54%
MSFT	Microsoft Corp Technology	Added	83,378	+6,173	$30,864,034	−17.3%	2.30%
AMZN	Amazon Com Inc Consumer Cyclical	Added	119,328	+16,016	$24,852,442	+4.2%	1.86%
GOOGL	Alphabet Inc. Communication Services	Added	61,941	+2,044	$17,811,753	−5.0%	1.33%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	31,197	+360	$14,949,602	−3.6%	1.12%
JPM	Jpmorgan Chase & Co Financial Services	Added	48,338	+134	$14,219,106	−8.5%	1.06%
CAT	Caterpillar Inc Industrials	Reduced	18,072	-203	$12,803,289	+22.3%	0.96%
TSLA	Tesla, Inc. Consumer Cyclical	Added	32,886	+331	$12,225,370	−16.5%	0.91%
QQQ	Invesco Qqq Trust, Series 1	Added	19,885	+541	$11,477,224	−3.4%	0.86%
XOM	ExxonMobil Holdings Corp Energy	Reduced	54,909	-3,241	$9,315,860	+33.1%	0.70%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	8,661	+119	$8,630,080	+17.2%	0.64%
RTX	RTX Corp Industrials	Reduced	41,961	-41	$8,094,276	+5.1%	0.60%
WMT	Walmart Inc. Consumer Defensive	Added	64,165	+4,553	$7,974,426	+20.1%	0.60%
V	Visa Inc. Financial Services	Reduced	26,256	-93	$7,935,613	−14.1%	0.59%
MRK	Merck & Co., Inc. Healthcare	Added	58,997	+1,861	$7,096,749	+18.0%	0.53%
JNJ	Johnson & Johnson Healthcare	Added	28,049	+820	$6,856,297	+21.7%	0.51%
ORCL	Oracle Corp Technology	Reduced	44,350	-85	$6,524,328	−24.7%	0.49%
AVGO	Broadcom Inc. Technology	Added	20,317	+481	$6,288,314	−8.4%	0.47%
LOW	Lowes Companies Inc Consumer Cyclical	Added	25,770	+438	$6,088,935	−0.3%	0.45%
META	Meta Platforms, Inc. Communication Services	Added	10,232	+1,225	$5,854,034	−1.5%	0.44%
BA	Boeing Co Industrials	Added	28,770	+1,158	$5,726,093	−4.5%	0.43%
MA	Mastercard Inc Financial Services	Reduced	11,029	-109	$5,510,750	−13.3%	0.41%
HD	Home Depot, Inc. Consumer Cyclical	Added	15,794	+414	$5,194,488	−1.8%	0.39%
DUK	Duke Energy CORP Utilities	Added	36,208	+2,294	$4,741,075	+19.3%	0.35%
HON	Honeywell International Inc Industrials	Added	20,855	+1,262	$4,713,856	+23.3%	0.35%
LLY	ELI LILLY & Co Healthcare	Added	4,984	+515	$4,584,133	−4.6%	0.34%
SRE	Sempra Utilities	Reduced	46,724	-52	$4,540,171	+9.9%	0.34%
ABBV	AbbVie Inc. Healthcare	Added	20,029	+1,999	$4,356,107	+5.7%	0.33%
CVX	Chevron Corp Energy	Added	20,294	+543	$4,198,828	+39.5%	0.31%
PEP	Pepsico Inc Consumer Defensive	Reduced	26,733	-556	$4,151,367	+6.0%	0.31%
UNH	Unitedhealth Group Inc Healthcare	Reduced	15,259	-1,431	$4,128,932	−25.1%	0.31%
GLD	Spdr Gold Trust	Added	9,557	+197	$4,112,281	+10.9%	0.31%
NFLX	Netflix Inc Communication Services	Added	40,646	+10,404	$3,908,112	+37.8%	0.29%
PM	Philip Morris International Inc. Consumer Defensive	Added	23,484	+138	$3,882,844	+3.7%	0.29%
LDOS	Leidos Holdings, Inc. Technology	Added	23,309	+114	$3,625,015	−13.4%	0.27%
GD	General Dynamics Corp Industrials	Reduced	9,854	-69	$3,382,089	+1.2%	0.25%
AON	Aon plc Financial Services	Reduced	10,076	-1,196	$3,252,331	−18.2%	0.24%
QCOM	Qualcomm Inc/De Technology	Added	24,955	+3,784	$3,213,704	−11.3%	0.24%
PLTR	Palantir Technologies Inc. Technology	Added	19,889	+1,600	$2,909,362	−10.5%	0.22%
MCD	Mcdonalds Corp Consumer Cyclical	Added	9,282	+323	$2,884,752	+5.4%	0.22%
RS	Reliance, Inc. Basic Materials	Reduced	9,278	-266	$2,819,769	+2.3%	0.21%
LMT	Lockheed Martin Corp Industrials	Added	4,634	+82	$2,800,743	+27.2%	0.21%
NOC	Northrop Grumman Corp /De/ Industrials	Reduced	4,038	-21	$2,754,885	+19.0%	0.21%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	18,385	+395	$2,655,529	+3.0%	0.20%
ABT	Abbott Laboratories Healthcare	Added	24,145	+1,100	$2,478,967	−14.1%	0.19%
SHW	Sherwin Williams Co Basic Materials	Added	7,563	+19	$2,424,319	−0.8%	0.18%
MU	Micron Technology Inc Technology	Reduced	6,885	-180	$2,326,028	+15.4%	0.17%
CSCO	Cisco Systems, Inc. Technology	Reduced	29,745	-1,225	$2,307,914	−3.3%	0.17%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.