Pure Financial Advisors, LLC

CIK

1571556

Location

SAN DIEGO, CA

Portfolio Value

Mid $1,339,144,251

Diversification

Highly concentrated

Filing Date

Global Rank

#1,256 / 8,232 ▲ 120

Top Industry

Consumer Electronics 13.1%

3Y Alpha vs SPY

-1.5%

Period ended 2 months ago

Filed Apr 10, 2026 · 2mo

25 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+70.2%

SPY

+76.5%

Annualised alpha

-1.5%

Max drawdown

−18.7%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

352 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

54.8%

−1.0 pts

Top 5

67.2%

−1.7 pts

Top 10

72.6%

−2.0 pts

HHI

3,064

Highly concentrated−120

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Unclassified	56.4%	$755,368,179	13
Technology	15.3%	$204,621,111	61
Financial Services	5.7%	$76,033,095	62
Consumer Cyclical	4.9%	$65,134,404	29
Industrials	4.5%	$60,848,795	44
Healthcare	3.7%	$49,816,506	44
Consumer Defensive	2.6%	$34,738,914	18
Communication Services	2.6%	$34,212,742	13
Energy	1.7%	$23,120,377	22
Utilities	1.2%	$15,584,231	16
Basic Materials	1.0%	$13,578,333	18
Real Estate	0.5%	$6,087,564	12

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
SPY	Spdr S&P 500 ETF Trust	+33,307	1,128,423	$733,858,613
AMZN	Amazon Com Inc	+16,016	119,328	$24,852,442
NVDA	Nvidia Corp	+11,461	194,884	$33,987,769
NFLX	Netflix Inc	+10,404	40,646	$3,908,112
AAPL	Apple Inc.	+9,545	301,871	$76,611,841
BBVA	Banco Bilbao Vizcaya Argentaria, S.A.	+9,059	24,621	$533,290
NMR	Nomura Holdings Inc	+8,063	19,333	$152,537
ERIC	Ericsson Lm Telephone Co	+6,599	18,090	$203,874
BCS	Barclays PLC	+6,423	17,944	$379,695
MSFT	Microsoft Corp	+6,173	83,378	$30,864,034
NWG	NatWest Group plc	+5,890	16,468	$245,373
T	At&T Inc.	+5,864	48,988	$1,420,162
LYG	Lloyds Banking Group plc	+5,637	20,296	$102,088
NVO	Novo Nordisk A S	+5,549	9,922	$364,633
EQNR	Equinor ASA	+5,407	13,872	$585,398
SAN	Banco Santander, S.A.	+5,246	18,635	$210,202
BMY	Bristol Myers Squibb Co	+5,231	20,175	$1,223,613
VOD	Vodafone Group Public Ltd Co	+4,680	18,019	$270,645
WMT	Walmart Inc.	+4,553	64,165	$7,974,426
BBAI	BigBear.ai Holdings, Inc.	+4,250	14,610	$51,427
UL	Unilever PLC	+4,044	7,657	$436,219
QCOM	Qualcomm Inc/De	+3,784	24,955	$3,213,704
CVE	Cenovus Energy Inc.	+3,545	14,437	$383,013
TAK	Takeda Pharmaceutical Co Ltd	+3,047	13,575	$251,409
GLW	Corning Inc /Ny	+2,943	9,742	$1,324,619
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
XOM	Exxon Mobil Corp	−3,241	54,909	$9,315,860
UNH	Unitedhealth Group Inc	−1,431	15,259	$4,128,932
MRSH	Marsh & Mclennan Companies, Inc.	−1,263	1,561	$270,755
CSCO	Cisco Systems, Inc.	−1,225	29,745	$2,307,914
MO	Altria Group, Inc.	−1,214	33,025	$2,179,319
AON	Aon plc	−1,196	10,076	$3,252,331
MXL	Maxlinear, Inc	−985	80,691	$1,403,216
KMI	Kinder Morgan, Inc.	−962	6,927	$232,262
IBIT	iShares Bitcoin Trust ETF	−893	18,999	$729,941
PFE	Pfizer Inc	−734	29,916	$840,041
SOFI	SoFi Technologies, Inc.	−660	11,353	$180,285
NKE	NIKE, Inc.	−605	5,180	$273,607
PEP	Pepsico Inc	−556	26,733	$4,151,367
IONQ	IonQ, Inc.	−550	15,114	$435,736
IBM	International Business Machines Corp	−520	7,562	$1,832,953
TTE	TotalEnergies SE	−518	3,341	$303,964
ELV	Elevance Health, Inc.	−510	2,465	$721,628
MAT	Mattel Inc /De/	−504	19,439	$282,448
SAP	Sap SE	−408	2,845	$487,092
TER	Teradyne, Inc	−370	785	$232,721
P	Everpure, Inc.	−368	22,161	$1,308,385
O	Realty Income Corp	−280	8,242	$504,245
UPS	United Parcel Service Inc	−274	19,352	$1,903,849
D	Dominion Energy, Inc	−268	5,583	$345,141
RS	Reliance, Inc.	−266	9,278	$2,819,769
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
HLT	Hilton Worldwide Holdings Inc.	2,785	$846,862
APO	Apollo Global Management, Inc.	6,717	$748,408
PCAR	Paccar Inc	6,269	$724,069
EBAY	Ebay Inc	6,130	$557,952
AZN	Astrazeneca PLC	2,387	$470,764
EQIX	Equinix Inc	413	$404,839
LULU	lululemon athletica inc.	2,442	$373,870
VRT	Vertiv Holdings Co	1,477	$370,106
IBKR	Interactive Brokers Group, Inc.	5,168	$346,617
EPD	Enterprise Products Partners L.P.	8,954	$338,819
SIVR	abrdn Silver ETF Trust	4,686	$335,564
TGT	Target Corp	2,704	$327,724
WTFC	Wintrust Financial Corp	2,268	$315,115
WELL	Welltower Inc.	1,485	$293,599
RLI	Rli Corp	5,032	$287,025
KR	Kroger Co	3,897	$281,986
CM	Canadian Imperial Bank Of Commerce /Can/	2,943	$278,849
HAL	Halliburton Co	6,978	$272,072
FTS	Fortis Inc.	4,542	$253,398
EXPE	Expedia Group, Inc.	1,090	$251,670
PYPL	PayPal Holdings, Inc.	5,361	$242,478
EOG	Eog Resources Inc	1,647	$238,106
RSG	Republic Services, Inc.	1,079	$236,322
KGC	Kinross Gold Corp	7,742	$236,285
NTR	Nutrien Ltd.	3,057	$230,681
No positions match the current search.

Sold Out

Positions the filer fully exited

15 positions

Ticker	Company	Shares	Value
WLDN	Willdan Group, Inc.	4,645	$481,500
JEF	Jefferies Financial Group Inc.	4,929	$305,450
AIG	American International Group, Inc.	3,001	$256,735
DHR	Danaher Corp /De/	1,095	$250,667
UBS	UBS Group AG	5,103	$236,319
MFC	Manulife Financial Corp	6,390	$231,829
OTIS	Otis Worldwide Corp	2,605	$227,546
APP	AppLovin Corp	337	$227,077
GIS	General Mills Inc	4,812	$223,758
TTD	Trade Desk, Inc.	5,673	$215,347
URI	United Rentals, Inc.	265	$214,469
GIB	Cgi Inc	2,295	$211,828
AJG	Arthur J. Gallagher & Co.	809	$209,361
ACM	Aecom	2,168	$206,675
CDNS	Cadence Design Systems Inc	658	$205,677
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

352 positions · $1,339,144,251 total · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 352 positions by value · page 1 of 8

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
SPY	Spdr S&P 500 ETF Trust	Added	1,128,423	+33,307	$733,858,613	−1.7%	54.80%
AAPL	Apple Inc. Technology	Added	301,871	+9,545	$76,611,841	−3.6%	5.72%
NVDA	Nvidia Corp Technology	Added	194,884	+11,461	$33,987,769	−0.6%	2.54%
MSFT	Microsoft Corp Technology	Added	83,378	+6,173	$30,864,034	−17.3%	2.30%
AMZN	Amazon Com Inc Consumer Cyclical	Added	119,328	+16,016	$24,852,442	+4.2%	1.86%
GOOGL	Alphabet Inc. Communication Services	Added	61,941	+2,044	$17,811,753	−5.0%	1.33%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	31,197	+360	$14,949,602	−3.6%	1.12%
JPM	Jpmorgan Chase & Co Financial Services	Added	48,338	+134	$14,219,106	−8.5%	1.06%
CAT	Caterpillar Inc Industrials	Reduced	18,072	-203	$12,803,289	+22.3%	0.96%
TSLA	Tesla, Inc. Consumer Cyclical	Added	32,886	+331	$12,225,370	−16.5%	0.91%
QQQ	Invesco Qqq Trust, Series 1	Added	19,885	+541	$11,477,224	−3.4%	0.86%
XOM	Exxon Mobil Corp Energy	Reduced	54,909	-3,241	$9,315,860	+33.1%	0.70%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	8,661	+119	$8,630,080	+17.2%	0.64%
RTX	RTX Corp Industrials	Reduced	41,961	-41	$8,094,276	+5.1%	0.60%
WMT	Walmart Inc. Consumer Defensive	Added	64,165	+4,553	$7,974,426	+20.1%	0.60%
V	Visa Inc. Financial Services	Reduced	26,256	-93	$7,935,613	−14.1%	0.59%
MRK	Merck & Co., Inc. Healthcare	Added	58,997	+1,861	$7,096,749	+18.0%	0.53%
JNJ	Johnson & Johnson Healthcare	Added	28,049	+820	$6,856,297	+21.7%	0.51%
ORCL	Oracle Corp Technology	Reduced	44,350	-85	$6,524,328	−24.7%	0.49%
AVGO	Broadcom Inc. Technology	Added	20,317	+481	$6,288,314	−8.4%	0.47%
LOW	Lowes Companies Inc Consumer Cyclical	Added	25,770	+438	$6,088,935	−0.3%	0.45%
META	Meta Platforms, Inc. Communication Services	Added	10,232	+1,225	$5,854,034	−1.5%	0.44%
BA	Boeing Co Industrials	Added	28,770	+1,158	$5,726,093	−4.5%	0.43%
MA	Mastercard Inc Financial Services	Reduced	11,029	-109	$5,510,750	−13.3%	0.41%
HD	Home Depot, Inc. Consumer Cyclical	Added	15,794	+414	$5,194,488	−1.8%	0.39%
DUK	Duke Energy CORP Utilities	Added	36,208	+2,294	$4,741,075	+19.3%	0.35%
HON	Honeywell International Inc Industrials	Added	20,855	+1,262	$4,713,855	+23.3%	0.35%
LLY	ELI LILLY & Co Healthcare	Added	4,984	+515	$4,584,133	−4.6%	0.34%
SRE	Sempra Utilities	Reduced	46,724	-52	$4,540,171	+9.9%	0.34%
ABBV	AbbVie Inc. Healthcare	Added	20,029	+1,999	$4,356,107	+5.7%	0.33%
CVX	Chevron Corp Energy	Added	20,294	+543	$4,198,828	+39.5%	0.31%
PEP	Pepsico Inc Consumer Defensive	Reduced	26,733	-556	$4,151,367	+6.0%	0.31%
UNH	Unitedhealth Group Inc Healthcare	Reduced	15,259	-1,431	$4,128,932	−25.1%	0.31%
GLD	Spdr Gold Trust	Added	9,557	+197	$4,112,281	+10.9%	0.31%
NFLX	Netflix Inc Communication Services	Added	40,646	+10,404	$3,908,112	+37.8%	0.29%
PM	Philip Morris International Inc. Consumer Defensive	Added	23,484	+138	$3,882,844	+3.7%	0.29%
LDOS	Leidos Holdings, Inc. Technology	Added	23,309	+114	$3,625,015	−13.4%	0.27%
GD	General Dynamics Corp Industrials	Reduced	9,854	-69	$3,382,089	+1.2%	0.25%
AON	Aon plc Financial Services	Reduced	10,076	-1,196	$3,252,331	−18.2%	0.24%
QCOM	Qualcomm Inc/De Technology	Added	24,955	+3,784	$3,213,704	−11.3%	0.24%
PLTR	Palantir Technologies Inc. Technology	Added	19,889	+1,600	$2,909,362	−10.5%	0.22%
MCD	Mcdonalds Corp Consumer Cyclical	Added	9,282	+323	$2,884,752	+5.4%	0.22%
RS	Reliance, Inc. Basic Materials	Reduced	9,278	-266	$2,819,769	+2.3%	0.21%
LMT	Lockheed Martin Corp Industrials	Added	4,634	+82	$2,800,743	+27.2%	0.21%
NOC	Northrop Grumman Corp /De/ Industrials	Reduced	4,038	-21	$2,754,885	+19.0%	0.21%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	18,385	+395	$2,655,529	+3.0%	0.20%
ABT	Abbott Laboratories Healthcare	Added	24,145	+1,100	$2,478,967	−14.1%	0.19%
SHW	Sherwin Williams Co Basic Materials	Added	7,563	+19	$2,424,319	−0.8%	0.18%
MU	Micron Technology Inc Technology	Reduced	6,885	-180	$2,326,028	+15.4%	0.17%
CSCO	Cisco Systems, Inc. Technology	Reduced	29,745	-1,225	$2,307,914	−3.3%	0.17%