Pure Financial Advisors, LLC

Registered adviser

CIK

1571556

Location

SAN DIEGO, CA

Portfolio Value

Mid $7,856,259,743

Diversification

Diversified

Filing Date

Global Rank

#647 / 8,827 ▼ 20

Top Industry

Consumer Electronics 11.2%

Period ended 4 months ago

Filed Aug 17, 2026 · 3mo

26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 144316

Roster of Nov 1, 2026

Regulatory AUM

$11,054,059,366

Main clients

Individuals and high net worth (100% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Nov 2026	$11,054,059,366	Individuals and high net worth (100%)
Apr 2025 to Feb 2026	$8,023,229,867	Individuals and high net worth (100%)
Apr 2024 to Mar 2025	$6,292,814,320	Individuals and high net worth (99%)
May 2023 to Mar 2024	$4,600,614,925	Individuals and high net worth (99%)
Apr 2023	$4,600,614,925	Individuals and high net worth (99%)
Mar 2022 to Mar 2023	$4,084,060,108	Individuals and high net worth (99%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 78.5% of the book (60%+)

Turnover

Low turnover

4.9% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 21.4 quarters (12+), a floor since 40.7% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 80.3%; sector active share 77.7% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

636 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

20.8%

+0.2 pts

Top 5

62.8%

−2.2 pts

Top 10

77.8%

−2.6 pts

HHI

1,017

Diversified−64

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	89.8%	$7,051,287,329	241
Technology	3.6%	$280,559,024	75
Financial Services	2.2%	$172,927,003	74
Industrials	1.0%	$76,803,762	57
Consumer Cyclical	1.0%	$74,883,815	32
Healthcare	0.8%	$60,050,534	46
Communication Services	0.7%	$51,499,024	17
Consumer Defensive	0.5%	$36,046,667	22
Utilities	0.2%	$16,814,406	18
Basic Materials	0.2%	$15,356,174	20
Energy	0.2%	$13,394,645	22
Real Estate	0.1%	$6,637,360	12

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	+593,446	9,221,231	$676,930,567
DUHP	Dimensional US High Profitability ETF	+430,878	8,256,614	$344,548,502
VUG	VANGUARD GROWTH INDEX FUND	+377,224	453,868	$39,096,189
VO	VANGUARD MID-CAP INDEX FUND	+264,203	354,943	$28,597,757
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	+222,924	3,002,732	$174,759,002
DFAT	Dimensional U.S. Targeted Value ETF	+194,707	5,711,959	$399,265,934
IEFA	iShares Core MSCI EAFE ETF	+178,068	4,856,323	$469,023,675
BNDX	Vanguard Total International Bond ETF	+90,217	1,338,153	$64,806,749
VNQ	VANGUARD REAL ESTATE INDEX FUND	+73,850	2,286,335	$220,471,284
SCHP	Schwab U.S. TIPS ETF	+70,460	1,591,154	$42,165,581
DFAS	Dimensional U.S. Small Cap ETF	+64,794	3,262,743	$268,654,258
AGG	iShares Core U.S. Aggregate Bond ETF	+64,119	349,298	$34,573,516
SCHR	Schwab Intermediate-Term U.S. Treasury ETF	+63,682	73,393	$1,809,871
IWF	iShares Russell 1000 Growth ETF	+61,614	82,068	$10,190,383
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	+55,133	175,951	$15,462,573
IEMG	iShares Trust	+46,985	602,817	$49,937,360
PFF	iShares Preferred and Income Securities ETF	+42,648	722,542	$22,030,305
DFCF	Dimensional Core Fixed Income ETF	+41,160	1,088,752	$45,956,221
SPY	Spdr S&P 500 ETF Trust	+36,382	1,164,805	$869,841,429
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	+28,063	2,420,043	$144,452,366
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	+26,712	560,580	$44,829,582
O	Realty Income Corp	+26,516	34,758	$2,153,605
SMMD	iShares Russell 2500 ETF	+24,249	88,733	$8,130,604
SPAB	State Street(R) SPDR(R) Portfolio Aggregate Bond ETF	+20,492	319,785	$8,160,913
NVDA	Nvidia Corp	+18,332	213,216	$42,662,389
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	−2,779,151	3,313,324	$173,651,310
AVEM	Avantis Emerging Markets Equity ETF	−95,782	1,125,157	$108,566,398
DFAC	Dimensional U.S. Core Equity 2 ETF	−82,840	4,103,209	$182,018,351
MXL	Maxlinear, Inc	−74,985	5,706	$730,539
AVLV	Avantis U.S. Large Cap Value ETF	−65,086	1,382,944	$126,138,322
SCHX	Schwab U.S. Large-Cap ETF	−39,691	1,949,461	$57,372,637
DCOR	Dimensional ETF Trust	−37,702	2,195,146	$179,958,069
DFAI	Dimensional International Core Equity Market ETF	−19,351	2,926,491	$120,717,753
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	−14,680	121,158	$9,575,116
SPDW	State Street(R) SPDR(R) Portfolio Developed World ex-US ETF	−13,619	587,080	$29,582,961
GNR	State Street(R) SPDR(R) S&P(R) Global Natural Resources ETF	−12,385	2,099,686	$141,329,864
FREL	Fidelity MSCI Real Estate Index ETF	−11,943	374,745	$10,980,028
HON	Honeywell International Inc	−10,578	10,277	$2,301,020
IQV	Iqvia Holdings Inc.	−10,522	1,309	$252,924
PM	Philip Morris International Inc.	−9,642	13,842	$2,504,156
JIRE	JPMorgan International Research Enhanced Equity ETF	−9,290	644,750	$53,185,427
MO	Altria Group, Inc.	−9,272	23,753	$1,709,028
EFA	iShares MSCI EAFE ETF	−8,158	89,781	$9,326,450
VEA	Vanguard FTSE Developed Markets ETF	−8,117	1,546,237	$110,169,386
SPIP	State Street(R) SPDR(R) Portfolio TIPS ETF	−7,314	1,041,207	$26,738,195
—		−6,538	293,288	$16,913,918
PSK	State Street(R) SPDR(R) ICE Preferred Securities ETF	−6,293	17,376	$530,489
PSA	Public Storage	−6,097	1,810	$576,141
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	−5,691	138,154	$7,153,614
MGV	VANGUARD MORNINGSTAR MEGA CAP VALUE INDEX FUND	−5,065	285,839	$46,720,384
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
PYLD		7,290,629	$193,347,481
HONA	Honeywell Aerospace Inc.	10,236	$2,262,974
WLDN	Willdan Group, Inc.	7,860	$621,726
DHI	Horton D R Inc	3,806	$619,921
ACI	Albertsons Companies, Inc.	42,532	$575,457
BRO	Brown & Brown, Inc.	8,796	$564,263
URI	United Rentals, Inc.	360	$407,840
BE	Bloom Energy Corp	1,242	$375,953
NBIS	Nebius Group N.V.	1,288	$355,706
SPCX	Space Exploration Technologies Corp	2,078	$355,047
MKSI	Mks Inc	754	$335,379
APP	AppLovin Corp	643	$331,292
FIX	Comfort Systems USA Inc	167	$330,985
STM	STMicroelectronics N.V.	4,359	$326,445
CDNS	Cadence Design Systems Inc	868	$325,777
IX	Orix Corp	8,411	$319,954
DEO	Diageo PLC	3,939	$316,616
ASTS	AST SpaceMobile, Inc.	3,532	$313,853
AIQ	Global X Artificial Intelligence & Technology ETF	4,780	$313,615
—		1,510	$309,610
VMBS	VANGUARD MORTGAGE-BACKED SECURITIES INDEX FUND	6,529	$305,622
ZS	Zscaler, Inc.	2,136	$301,496
SGOV	iShares 0-3 Month Treasury Bond ETF	2,924	$294,359
STRL	Sterling Infrastructure, Inc.	348	$292,097
SMFG	Sumitomo Mitsui Financial Group, Inc.	12,223	$288,218
No positions match the current search.

Sold Out

Positions the filer fully exited

23 positions

Ticker	Company	Shares	Value
XOM	ExxonMobil Holdings Corp	54,909	$9,315,860
IONQ	IonQ, Inc.	15,114	$435,736
RSP	Victory Portfolios II	2,232	$428,365
LULU	lululemon athletica inc.	2,442	$373,870
SIVR	abrdn Silver ETF Trust	4,686	$335,564
BR	Broadridge Financial Solutions, Inc.	2,019	$328,047
CME	Cme Group Inc.	951	$280,877
CHTR	Charter Communications, Inc.	1,299	$280,428
EXPE	Expedia Group, Inc.	1,090	$251,670
PYPL	PayPal Holdings, Inc.	5,361	$242,478
NTR	Nutrien Ltd.	3,057	$230,681
ADSK	Autodesk, Inc.	954	$228,387
MTD	Mettler Toledo International Inc	177	$223,232
PHYS	Sprott Physical Gold Trust	6,089	$215,794
IMO	Imperial Oil Ltd	1,620	$211,928
VDE	VANGUARD ENERGY INDEX FUND	1,215	$210,243
DLR	Digital Realty Trust, Inc.	1,123	$202,375
QSR	Restaurant Brands International Inc.	2,737	$202,264
A	Agilent Technologies, Inc.	1,763	$200,946
CALY	Callaway Golf Co	10,905	$151,361
ALIT	Alight, Inc. / Delaware	13,903	$8,105
NAKA	Nakamoto Inc.	10,000	$2,210
ACWV	iShares Trust	2,238	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

636 tracked positions · $7,856,259,743 total · filing declares 636 positions · $7,856,259,779 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 636 positions by value · page 1 of 13

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
SPY	Spdr S&P 500 ETF Trust	Added	1,164,805	+36,382	$869,841,429	+18.5%	24	$496.45	11.07%
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Added	9,221,231	+593,446	$676,930,567	+6.5%	26+	before history	8.62%
IEFA	iShares Core MSCI EAFE ETF	Added	4,856,323	+178,068	$469,023,675	+10.7%	26+	before history	5.97%
DFAT	Dimensional U.S. Targeted Value ETF	Added	5,711,959	+194,707	$399,265,934	+15.9%	21	unpriced	5.08%
DUHP	Dimensional US High Profitability ETF	Added	8,256,614	+430,878	$344,548,502	+19.8%	14	$32.36	4.39%
DFAS	Dimensional U.S. Small Cap ETF	Added	3,262,743	+64,794	$268,654,258	+18.1%	21	unpriced	3.42%
VNQ	VANGUARD REAL ESTATE INDEX FUND	Added	2,286,335	+73,850	$220,471,284	+12.3%	26+	before history	2.81%
PYLD		NEW	7,290,629	NEW	$193,347,481	NEW	1	$26.40	2.46%
DFAC	Dimensional U.S. Core Equity 2 ETF	Reduced	4,103,209	-82,840	$182,018,351	+11.9%	21	unpriced	2.32%
DCOR	Dimensional ETF Trust	Reduced	2,195,146	-37,702	$179,958,069	+11.8%	11	$59.23	2.29%
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	Added	3,002,732	+222,924	$174,759,002	+7.4%	24	unpriced	2.22%
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	Reduced	3,313,324	-2,779,151	$173,651,310	−45.8%	24	unpriced	2.21%
AVDV	Avantis International Small Cap Value ETF	Reduced	1,646,823	-1,040	$169,705,110	+3.1%	23	$62.96	2.16%
IVV	iShares Core S&P 500 ETF	Reduced	196,358	-123	$147,050,542	+14.6%	26+	before history	1.87%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	Added	2,420,043	+28,063	$144,452,366	+11.7%	26+	before history	1.84%
GNR	State Street(R) SPDR(R) S&P(R) Global Natural Resources ETF	Reduced	2,099,686	-12,385	$141,329,864	−10.4%	26+	before history	1.80%
VOO	VANGUARD 500 INDEX FUND	Added	185,563	+6,780	$127,446,524	+19.3%	23	unpriced	1.62%
AVLV	Avantis U.S. Large Cap Value ETF	Reduced	1,382,944	-65,086	$126,138,322	+8.1%	19	$52.84	1.61%
DFAI	Dimensional International Core Equity Market ETF	Reduced	2,926,491	-19,351	$120,717,753	+5.2%	12	$29.59	1.54%
VEA	Vanguard FTSE Developed Markets ETF	Reduced	1,546,237	-8,117	$110,169,386	+10.6%	26+	before history	1.40%
AVEM	Avantis Emerging Markets Equity ETF	Reduced	1,125,157	-95,782	$108,566,398	+10.4%	22	$63.55	1.38%
AAPL	Apple Inc. Technology	Added	312,073	+10,202	$90,301,443	+17.9%	26+	before history	1.15%
CASH	Pathward Financial, Inc. Financial Services	Held	0	NEW	$73,076,146	NEW	—	—	0.93%
BNDX	Vanguard Total International Bond ETF	Added	1,338,153	+90,217	$64,806,749	+8.1%	26+	before history	0.82%
SCHX	Schwab U.S. Large-Cap ETF	Reduced	1,949,461	-39,691	$57,372,637	+12.5%	9	unpriced	0.73%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Added	146,944	+1,367	$54,375,157	+16.4%	26+	before history	0.69%
ITOT	iShares Core S&P Total U.S. Stock Market ETF	Reduced	328,641	-2,174	$53,985,857	+14.6%	26+	before history	0.69%
JIRE	JPMorgan International Research Enhanced Equity ETF	Reduced	644,750	-9,290	$53,185,427	+7.4%	6	$62.76	0.68%
IEMG	iShares Trust	Added	602,817	+46,985	$49,937,360	—	26+	before history	0.64%
MGV	VANGUARD MORNINGSTAR MEGA CAP VALUE INDEX FUND	Reduced	285,839	-5,065	$46,720,384	+10.8%	6	unpriced	0.59%
DFCF	Dimensional Core Fixed Income ETF	Added	1,088,752	+41,160	$45,956,221	+3.9%	17	$42.16	0.58%
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	Added	560,580	+26,712	$44,829,582	+5.5%	24	unpriced	0.57%
VV	VANGUARD LARGE-CAP INDEX FUND	Reduced	126,528	-305	$43,514,244	+14.8%	24	unpriced	0.55%
EMGF	iShares Emerging Markets Equity Factor ETF	Added	584,650	+1,255	$42,831,459	+21.5%	23	$47.21	0.55%
NVDA	Nvidia Corp Technology	Added	213,216	+18,332	$42,662,389	+25.5%	24	unpriced	0.54%
IJH	iShares Core S&P Mid-Cap ETF	Added	551,186	+10,941	$42,501,952	+16.5%	26+	before history	0.54%
SCHP	Schwab U.S. TIPS ETF	Added	1,591,154	+70,460	$42,165,581	+4.2%	26+	before history	0.54%
QUAL	iShares MSCI USA Quality Factor ETF	Reduced	191,322	-3,796	$41,981,786	+12.2%	23	unpriced	0.53%
VUG	VANGUARD GROWTH INDEX FUND	Added	453,868	+377,224	$39,096,189	+16.8%	18	unpriced	0.50%
VB	Vanguard Index Funds	Reduced	126,112	-570	$38,227,069	+15.2%	26+	before history	0.49%
AGG	iShares Core U.S. Aggregate Bond ETF	Added	349,298	+64,119	$34,573,516	+22.1%	26+	before history	0.44%
		Reduced	147,065	-478	$32,530,778	+16.3%	23	$156.50	0.41%
MSFT	Microsoft Corp Technology	Added	86,442	+3,064	$32,244,594	+4.5%	26+	before history	0.41%
SPDW	State Street(R) SPDR(R) Portfolio Developed World ex-US ETF	Reduced	587,080	-13,619	$29,582,961	+7.9%	26+	before history	0.38%
SCHC	Schwab International Small-Cap Equity ETF	Added	613,957	+9,744	$29,543,610	+4.6%	26+	before history	0.38%
AMZN	Amazon Com Inc Consumer Cyclical	Added	120,184	+856	$28,644,654	+15.3%	26+	before history	0.36%
VO	VANGUARD MID-CAP INDEX FUND	Added	354,943	+264,203	$28,597,757	+9.7%	26+	before history	0.36%
SPIP	State Street(R) SPDR(R) Portfolio TIPS ETF	Reduced	1,041,207	-7,314	$26,738,195	−2.0%	26+	before history	0.34%
IJR	iShares Core S&P Small-Cap ETF	Reduced	170,533	-873	$25,291,749	+18.7%	26+	before history	0.32%
GUNR	FlexShares Morningstar Global Upstream Natural Resources Index Fund	Reduced	507,801	-4,324	$25,024,433	−11.4%	26+	before history	0.32%

Showing the top 50 of 636 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.