ASB · Associated Banc-Corp

Phantom stock units granted as a portion of annual salary will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Stock units are 100% vested at the time of the acquisition.

Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares acquired in dividend reinvestment transaction.

Shares acquired in dividend reinvestment transaction.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend Equivalent units earned on vested performance shares, a portion of which the reporting person elected to defer upon vesting, and which will remain in the Executives Deferred Compensation Plan until distributed pursuant to the reporting person's distribution election on file.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units earned on vested shares, a portion of which the reporting person has elected to defer upon vesting, and which will remain in the Executive's Deferred Compensation Plan until distributed pursuant to the reporting person's distribution election on file.

The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11.

Dividend equivalent units earned on vested performance shares (LTIP), a portion of which the reporting person has elected to defer upon vesting, and which will remain in the Executive's Deferred Compensation Plan until distributed pursuant to the reporting person's distribution election on file.

Shares were surrendered to satisfy tax withholding obligations arising from the vesting of restricted stock - 1st tranche vesting of Sign-on Bonus.

Options vest in four equal annual installments beginning 2/8/2019.

The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.215 to $28.315, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above.

The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.215 to $28.315, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above.

Options vest in four equal annual installments beginning 2/8/2018.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.