ASB · Associated Banc-Corp · Insider Trading

Represents a transfer of shares from the reporting person's individual account to his revocable trust, of which the reporting person is trustee and beneficiary. The transfer was effected for estate planning purposes only and does not represent a change in beneficial ownership.

Represents a transfer of shares from the reporting person's individual account to his revocable trust, of which the reporting person is trustee and beneficiary. The transfer was effected for estate planning purposes only and does not represent a change in beneficial ownership.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units earned on vested shares, a portion of which the reporting person has elected to defer upon vesting, and which will remain in the Executive's Deferred Compensation Plan until distributed pursuant to the reporting person's distribution election on file.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Dividend equivalent units earned on vested performance shares (LTIP), a portion of which the reporting person has elected to defer upon vesting, and which will remain in the Executive's Deferred Compensation Plan until distributed pursuant to the reporting person's distribution election on file.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11.

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares acquired in dividend reinvestment transaction.

Dividend Equivalent units earned on vested performance shares, a portion of which the reporting person elected to defer upon vesting, and which will remain in the Executives Deferred Compensation Plan until distributed pursuant to the reporting person's distribution election on file.

Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Shares were purchased within the Issuer's Employee Stock Purchase Plan.

The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.00 to $32.015, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above.

Option vested in four equal annual installments beginning on February 8, 2021

The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.03 to $32.06, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above.

Reflects the intra-plan transfer (reallocation) of equivalent units of Issuer common stock out of the Issuer stock fund and into an alternative investment fund within the Issuer's 401(k) Plan.

Options vest in four equal annual installments beginning 2/8/2018.

Option vests in four equal annual installments beginning on February 8, 2018.

The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.685 to $31.905, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above.