LVLU · Lulu's Fashion Lounge Holdings, Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-30 | Crane Heidi |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2026. |
Common Stock
|
2,267 |
| 2026-06-30 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2026. |
Common Stock
|
4,330 |
| 2026-03-31 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2026. We have adjusted the number of shares reported by the Reporting Person to correct a rounding error. |
Common Stock
|
4,549 |
| 2026-03-31 | Crane Heidi |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2026. |
Common Stock
|
5,026 |
| 2026-02-04 | Crane Heidi |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs"), representing the initial grant to Ms. Crane in connection with her appointment as Chief Financial Officer, effective February 4, 2026, pursuant to the terms of her Employment Agreement. Each RSU represents a contingent right to receive one share of common stock, and will vest as follows: one-quarter (25%) on March 31, 2026; and one-eighth (12.5%) on each of June 30, 2026, September 30, 2026, December 31, 2026, March 31, 2027, June 30, 2027, and September 30, 2027, subject to Ms. Crane's continued employment through each applicable vesting date. |
Common Stock
|
34,837 |
| 2025-12-31 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on December 31, 2025. The amount of securities beneficially owned following the reported transaction reflects the Company's 1-for-15 reverse stock split, which became effective on July 7, 2025. |
Common Stock
|
4,412 |
| 2025-12-31 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on December 31, 2025. The amount of securities beneficially owned following the reported transaction reflects the Company's 1-for-15 reverse stock split, which became effective on July 7, 2025. |
Common Stock
|
4,014 |
| 2025-10-13 | Crane Heidi |
Chief Financial Officer |
Other↑
|
No Securities Owned
|
0 |
| 2025-09-30 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. (the "Company") to cover tax withholding obligations upon the vesting of a restricted stock unit award on September 30, 2025. This amended Form 4 is being filed to correct Column 5 of Table I of the earlier Form 4 filed on October 2, 2025 (the "Original Form 4"), which inadvertently reported the number of securities beneficially owned by the Reporting Person prior to the Company's 1-for-15 reverse stock split, which became effective on July 7, 2025. This amended Form 4 is being filed solely to correct the number of securities beneficially owned by the Reporting Person post-reverse stock split. |
Common Stock
|
299 |
| 2025-06-30 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2025. |
Common Stock
|
61,659 |
| 2025-06-30 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2025. |
Common Stock
|
55,751 |
| 2025-06-30 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2025. |
Common Stock
|
4,473 |
| 2025-06-10 | McCarthy Kelly Ann |
Director |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 10, 2025. |
Common Stock
|
14,723 |
| 2025-06-10 | Bazzano Dara |
SVP & Chief Accounting Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of two restricted stock unit awards on June 10, 2025. |
Common Stock
|
24,576 |
| 2025-04-06 | Smith Tiffany Rose |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on April 6, 2025. |
Common Stock
|
3,424 |
| 2025-03-31 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2025. |
Common Stock
|
63,456 |
| 2025-03-31 | Bazzano Dara |
SVP & Chief Accounting Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs"), representing the initial grant to Ms. Bazzano in connection with her appointment as the Non-Employee Board Chair, effective March 31, 2025, pursuant to the terms of the Non-Employee Director Compensation Program. Each RSU represents a contingent right to receive one share of common stock, and vests in full on June 10, 2025, subject to Ms. Bazzano's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors. |
Common Stock
|
20,694 |
| 2025-03-31 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2025. |
Common Stock
|
5,135 |
| 2025-03-31 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on March 31, 2025. |
Common Stock
|
57,563 |
| 2025-03-20 | Vos Mark |
President & CIO |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs"), each of which represent a contingent right to receive one share of Lulu's Fashion Lounge Holdings, Inc.'s (the "Company") common stock, which vest in four, equal quarterly installments beginning on March 31, 2025. |
Common Stock
|
360,000 |
| 2025-03-20 | Holt Laura |
Chief Merchandising Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units ("RSUs"), each of which represent a contingent right to receive one share of Lulu's Fashion Lounge Holdings, Inc.'s (the "Company") common stock, which vest in four, equal quarterly installments beginning on March 31, 2025. |
Common Stock
|
50,000 |
| 2025-03-20 | Holt Laura |
Chief Merchandising Officer |
Award↑
Filing footnotes — Performance Stock Units (Direct)
Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred, provided that Ms. Deady remains employed with the Company through such date: (i) the Company files a Form 10-Q or Form 10-K with the Securities and Exchange Commission indicating that the Company has trailing twelve months' net revenue that is at least $150 million more than the Company's net revenue in the fiscal year ended December 31, 2023 and (ii) the second anniversary of Ms. Deady's start date has occurred. |
Performance Stock Units
|
50,000 |
| 2025-03-20 | Vos Mark |
President & CIO |
Award↑
Filing footnotes — Performance Stock Units (Direct)
Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred: (i) Performance Achievement: the Volume-Weighted Average Price ("VWAP") of the Company's common stock over trailing ten (10) trading days equals or exceeds $10.00 on a date when Mr. Vos remains employed by the Company or within ninety (90) days following termination of Mr. Vos' employment; and (ii) Service Achievement: Mr. Vos remains employed with the Company through December 31, 2025. |
Performance Stock Units
|
300,000 |
| 2025-03-10 | Smith Tiffany Rose |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 10, 2025. |
Common Stock
|
23,964 |
| 2025-03-10 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 10, 2025. |
Common Stock
|
14,005 |
| 2025-03-07 | Smith Tiffany Rose |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 7, 2025. |
Common Stock
|
22,228 |
| 2024-12-31 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on December 31, 2024. |
Common Stock
|
5,135 |
| 2024-12-05 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. |
Common Stock
|
47 |
| 2024-12-04 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.23 to $1.24, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
Common Stock
|
200 |
| 2024-12-03 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.235 to $1.24, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
Common Stock
|
300 |
| 2024-12-02 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. |
Common Stock
|
225 |
| 2024-11-27 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. |
Common Stock
|
353 |
| 2024-11-26 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. |
Common Stock
|
600 |
| 2024-11-25 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.26 to $1.30, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
Common Stock
|
902 |
| 2024-11-22 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.230 to $1.245, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
Common Stock
|
782 |
| 2024-11-21 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.23 to $1.26, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
Common Stock
|
900 |
| 2024-11-20 | Smith Tiffany Rose |
Chief Financial Officer |
Sell↓
Filing footnotes — Common Stock (Direct)
Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.25 to $1.26, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
Common Stock
|
1,200 |
| 2024-09-30 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on September 30, 2024. |
Common Stock
|
4,460 |
| 2024-09-30 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on September 30, 2024. |
Common Stock
|
67,737 |
| 2024-09-30 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on September 30, 2024. |
Common Stock
|
13,495 |
| 2024-09-30 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on September 30, 2024. |
Common Stock
|
48,579 |
| 2024-09-04 | MARDY MICHAEL J |
Insider |
Other↓
Filing footnotes — Common Stock (Direct)
On September 3, 2024, Lulu's Fashion Lounge Holdings, Inc.'s Compensation Committee approved the accelerated vesting of a portion of the reporting person's unvested restricted stock units ("RSUs") on a pro-rata basis reflecting his service through the effective date of his resignation, September 4, 2024. As a result, 45,513 unvested RSUs were forfeited as of September 4, 2024. |
Common Stock
|
45,513 |
| 2024-09-04 | Sheu Caroline Sio-Chin |
Insider |
Other↓
Filing footnotes — Common Stock (Direct)
On September 3, 2024, Lulu's Fashion Lounge Holdings, Inc.'s Compensation Committee approved the accelerated vesting of a portion of the reporting person's unvested restricted stock units ("RSUs") on a pro-rata basis reflecting her service through the effective date of her resignation, September 4, 2024. As a result, 75,187 unvested RSUs were forfeited as of September 4, 2024. |
Common Stock
|
75,187 |
| 2024-09-04 | McCreight David W. |
Director |
Other↓
Filing footnotes — Common Stock (Direct)
On September 3, 2024, Lulu's Fashion Lounge Holdings, Inc.'s Compensation Committee approved the accelerated vesting of a portion of the reporting person's unvested restricted stock units ("RSUs") on a pro-rata basis reflecting his service through the effective date of his resignation, September 4, 2024. As a result, 42,466 unvested RSUs were forfeited as of September 4, 2024. |
Common Stock
|
42,466 |
| 2024-07-05 | Sheu Caroline Sio-Chin |
Insider |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vested fully upon grant. |
Common Stock
|
10,014 |
| 2024-06-30 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on June 30, 2024. |
Common Stock
|
13,532 |
| 2024-06-30 | Vos Mark |
President & CIO |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on June 30, 2024. |
Common Stock
|
48,713 |
| 2024-06-30 | Holt Laura |
Chief Merchandising Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2024. |
Common Stock
|
4,461 |
| 2024-06-30 | Landsem Crystal |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2024. |
Common Stock
|
67,888 |
| 2024-06-11 | McCreight David W. |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors. |
Common Stock
|
55,556 |