Good afternoon ladies and gentlemen and welcome to Progyny's Fourth Quarter 2020 Earnings Call. At this time, all participants have been placed in a listen-only mode. Then the floor will be questions and comments following the presentation. It is now my pleasure to turn the floor over to your host, James Hart. Sir, the floor is yours.

Thank you, Katherine and good afternoon, everyone. Welcome to our fourth quarter conference call. With me today are David Schlanger, CEO of Progyny; and Pete Anevski, President and COO; and Mark Livingston, CFO. We will begin with some prepared remarks before we open the call for your questions. Before we begin, I'd like to remind you that today's call contains forward-looking statements, including but not limited to statements about our financial outlook for the first quarter and full year 2021. The impact of COVID-19 on our business, clients, member activity and industry operations, our ability to acquire new clients and retain existing clients, our market opportunity, size and expectation of long-term growth, our corporate governance plans, business performance, industry outlook, financial outlook, strategy, future investment plans and objectives, and other non-historical statements as further described in our press release that was issued this afternoon. These forward-looking statements are subject to certain risks, uncertainties and assumptions, including those related to Progyny's growth, market opportunities and general economic and business conditions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Although we believe these expectations are reasonable, we undertake no obligation to revise any statements to reflect changes that occur after this call. Descriptions of these and other risks that could cause actual results to differ materially from these forward-looking statements are discussed in our periodic and current reports filed with the SEC, including in the section entitled Risk Factors in our most recent 10-Q. During the call, we will also refer to non-GAAP financial measures such as adjusted EBITDA, adjusted EBITDA margin, net income as adjusted, net income per share as adjusted. Reconciliations with the most comparable GAAP measures are also available in the press release, which is available at investors.progyny.com. I would now like to turn the call over to David.

Thank you, Jamie and thank you everyone, for joining us this afternoon. We're pleased to report that we had a strong fourth quarter concluding another year of record performance where we achieved the highest levels of revenue, profitability, and operating cash flow. Mark will take you to the financials in greater detail in a few moments, but I'd like to begin with just a few of the highlights. In the fourth quarter, revenue grew 54% over the year ago period. We also surpassed $100 million in quarterly revenue for the first time in our history. For the full year, revenue grew 50%. We achieved this strong result despite the severe impact to our volumes in Q2 because of the pandemic. Our gross margin in 2020 increased to 20.3%, demonstrating the significant efficiencies we realized as we continued to scale our operations. Adjusted EBITDA in 2020 increased 77% to $32.4 million, and we also generated a record $36 million in operating cash flow in 2020. And finally, during the fourth quarter our average member base increased sequentially from the third quarter by nearly 100,000 covered lives, confirming that the significant majority of our clients are successfully managing the impacts of COVID or the number of cases are flourishing and continuing to add headcount. The strength of these results achieved against the backdrop of an unprecedented global health crisis are due to a combination of factors including the essential and time-sensitive nature of fertility treatments along with the resilience of our members in their pursuit of care, the quality and diversity of our customer base and the support that we and our provider network delivered to members who were facing new challenges created by the pandemic. As a result of that support, one of our most significant accomplishments last year relates to the continued improvement in our member satisfaction rates. At Progyny, we've consistently enjoyed industry-leading net promoter scores for both our fertility and pharmacy solutions, reflecting the significant investments we've made in providing our members with the education, guidance and emotional support they need to successfully navigate their fertility journeys. Throughout the pandemic, we've recognized that our members have had an even greater need for resources given the heightened stresses and uncertainties due to COVID-19. In response, we took a number of measures to support our members including training our PCAs on how to address members’ specific COVID-related questions and concerns. We also produced a series of webinars where healthcare leaders provided information on timely subjects for our members, including the use of telehealth during their fertility journey, the importance of mental health and well-being during fertility treatment, and the unique issues pertaining to maternal health in the black community. By becoming an even more present resource for our members in 2020, our NPS score for fertility services increased to 79, its highest level ever. And we believe this result is as important to understanding our success as any of our financial metrics. We've previously discussed our high rates of client satisfaction and retention as well. In support of that objective, we are always looking at ways to deepen our relationships with clients, including by understanding the issues that are most relevant to them. To enhance these insights, we recently launched the Progyny Partner Advisory Council. The response from our clients has been very enthusiastic with virtually all of them more than two dozen clients that we invited to join accepting our offer. These clients represent 14 different industries, as well as a diverse cross-section of geographies and workforce size. We believe this strong response reflects not only the value our clients see in their Progyny relationship, but also their willingness to partner with us in finding solutions to some of the other problems that benefits teams are confronting. We believe the Advisory Council will be extremely helpful as we explore ways of evolving and expanding our services in the future, which Pete will address shortly. One of the things we've been hearing from customers is the heightened importance for them to address Diversity, Equity, Inclusion or DEI in their workplace. This is particularly impactful for Progyny given that our solution provides tangible ways for companies to demonstrate their commitment to DEI. First, every Progyny member has equal access to care, regardless of their individual reasons for needing fertility treatment, whether it's because of a medical issue, or because they are a member of the LGBTQ plus community or a single mother by choice. Second, every Progyny member receives personalized, culturally competent care from a highly trained PCA who is sensitive to and knowledgeable about the unique needs of a diverse population, including members of the BIPOC, or LGBTQ plus communities. And finally, our plan design eliminates the discriminatory impact of traditional plan designs. We accomplish this by giving doctors full access to all the treatments and procedures they may need, as well as the flexibility to treat patients based on each one's unique situation, such as by covering genetic screening for monogenic disorders like sickle cell that may be specific to certain populations. In fact, a leading doctor in our network said recently that Progyny's proprietary smart cycle has eliminated class and race bias, because it ensures that all patients have equal access to the treatments they need. As companies increasingly look for ways to distinguish themselves as leaders in both ESG and DEI, we believe this will become a further tailwind to our growth, given both the relevance and importance of our solution, as well as our proven ability to help companies better manage their costs while also providing a clear return on their investment through our superior outcomes, higher satisfaction and improved employee retention. Let me now turn the call over to Mark to walk you through the quarter.

Thank you, David, and good afternoon everyone. I'll begin by walking you through our fourth quarter and full year 2020 results, and then provide our expectations for 2021. In the fourth quarter, revenue grew 54% to $100.3 million. As David mentioned this was the first quarter where we exceeded $100 million in revenue. And to put that into perspective, our first $50 million order was only a year and a half ago. For the full year, revenue of $344.9 million increased 50%. Turning to the components of the top line. Medical revenue increased 40% in the fourth quarter to $74.7 million and increased 34% over the full year to $253.6 million. Our growth in medical revenue in both the quarter and the year were driven by our higher number of clients and covered lives, though was previously reported our full year revenue was partially offset by lower utilization, most significantly for the second quarter when fertility clinics temporarily closed at the onset of the pandemic. Pharmacy revenue increased to 121% in the fourth quarter to $25.6 million. Over the full year, pharmacy revenue increased 128% to $91.3 million. The growth in pharmacy revenue was primarily driven by the increase in the number of clients who have the RX benefit, as compared to a year ago. We continue to see more clients taking the Progyny RX benefit each year. In the 2018 selling season, 68% of our newest clients took the integrated benefit. That increased to 75% in 2019, and then to 84% of the new clients that are launching this year. Of all the clients today, 73% now have Progyny RX. While we are very pleased with the progression of pharmacy adoption over the past few years, there remains future upsell opportunity to more than a quarter of the client base. As of the end of the quarter, we had 135 clients, representing an average of 2.3 million covered lives during the quarter. This compared to 87 clients, and an average of about 1.5 million covered lives in the fourth quarter last year, reflecting more than 50% growth in covered lives over the past year. Importantly, our growth in covered lives came both through client additions as well as organic growth within our existing client base, many of whom continue to expand their workforce in 2020. Turning now to our utilization metrics. During the quarter 5,719 ART Cycles were performed, reflecting a 51% increase as compared to the fourth quarter of 2019. For the full year, ART Cycles grew 40% though again, the growth rate for the year reflects that period of time when clinics temporarily stopped initiating new cycles. Female utilization which really drives our financial results, given that the female partner undergoes the most significant aspects of fertility treatment was 0.45% this quarter, as compared to 0.44% a year ago. For the full year 2020, female utilization was 0.97%, which compared to 1.09% in 2019, and 1.02% in 2018. The temporary disruption to our members' access to care at the start of the pandemic impacted the full-year utilization rates. However, as I mentioned a moment ago by Q4 our female utilization rate has returned to comparable levels versus the prior year. This recovery reinforces both the essential nature of fertility treatments and its time sensitivity for most patients. As a reminder, utilization rates can vary due to a number of factors, including the timing of when new clients go live, time of the year and the demographic mix of the newest clients. Turning now to our margins. Gross Profit increased 76% from the fourth quarter of 2019 to $20.7 million. As a result, our gross margin of 20.6% this quarter reflects an increase of 250 basis points from the fourth quarter last year. In addition to normal operating leverage in our care management services, part of the improvement in Q4 2020 was related to favorable IBNR true-ups normally done at year end. For the full year gross profit increased 54% to $70.1 million for the same reasons that drove our revenue growth in the fourth quarter. Our gross margin of 20.3% in 2020, reflected an increase of 50 basis points from the 19.8% margin in 2019. Turning now to our operating expenses. I'll begin by noting though we adopted ASU Topic 326 during the fourth quarter, which pertains to the accounting for credit losses and the allowance for doubtful accounts. We've provided a table of today's press release to give you a reconciliation by quarter of each line item that was affected as a result of ASU 326, which will allow you to conform your models to our historical results. Sales and Marketing expense was 4.8% of revenue in the fourth quarter, as compared to 5% in the fourth quarter a year ago. For the full year sales and marketing was 4.4% of revenue, reflecting an 80 basis point improvement from 2019. As a reminder, we realized a certain amount of savings this year by shifting our sales activity and open enrollment events from in-person to virtual. In addition, we continue to see significant operating leverage in our sales and marketing functions. With our near 100% client retention rate and the persistent utilization that we see year-to-year within each client, we benefit from what is effectively a recurring revenue stream. With the majority acquisition costs being incurred in the first year a client launches with Progyny and minor variable expense thereafter associated with this revenue stream, our long-term margins will continue to expand. G&A costs were 14.7% of revenue this quarter, as compared to 11.3% in the fourth quarter a year ago. This increase is primarily due to the resolution during the quarter of a long-standing arbitration with a particular vendor, which resulted in $6.1 million in settlement costs and legal fees. As a reminder, our G&A in 2020 has been reflecting the one-time step up in cost that we incurred in connection with our first year as a public company. However, effective with the fourth quarter, we are now comparing quarters on a like-for-like basis given that public company expenses are in both periods. As a result with public company costs incurred in both periods, but excluding the costs related to this arbitration, G&A as a percentage of revenue in the fourth quarter of 2020 was 8.6%, reflecting the inherent nature of expanding margins on G&A as we grow our revenues. For the full year G&A was 13.5% of revenue as compared to 10.4% in 2019. Excluding the arbitration cost from both periods G&A was 10.8% of revenue in 2020, or an increase of 100 basis points from 2019, reflecting the public company expenses that were incurred throughout 2020, but only for a portion of 2019. Given our margin improvements across the business, adjusted EBITDA increased significantly in both the quarter and the year. In the fourth quarter, adjusted EBITDA more than tripled from $3.9 million a year ago to $11.9 million. Adjusted EBITDA margin of 11.8% in the fourth quarter reflected a 580 basis point expansion from the year-ago period. For the full year, adjusted EBITDA grew 77% to $32.4 million, primarily reflecting our higher revenue and improved operating leverage across the business. Adjusted EBITDA margin of 9.4% in 2020 reflected an increase of 150 basis points in 2019, despite the impact from the pandemic on our results. Adjusted EBITDA margin on incremental revenue in 2020 was 16.7% after giving effect to the $5.2 million step-up in incremental expenses related to our first full year as a public company. We believe margin on incremental revenue is useful as a forward indicator for where the business is capable of moving, and its expansion this year highlights our expanding rate of margin capture on new revenue. Net income was $39.1 million in the fourth quarter or $0.39 per share. This compared to a net loss of $4.4 million or $0.07 per share in the fourth quarter of 2019. The improvement in net income was primarily due to two factors. First, given that we now have sufficient evidence that our deferred tax assets are realizable, we've recorded a $38 million tax benefit in the fourth quarter of 2020 in connection with the release of our valuation allowance on deferred tax assets. And second, our 2019 results reflect a warrant valuation adjustment expense related to the convertible preferred stock warrants that existed prior to the IPO. To ease comparative ability of the results between the periods net income as adjusted to reflect the exclusion of the tax benefit in 2020, as well as the warrant valuation adjustment in 2019, and the settlement and legal costs in all periods was $7.2 million or $0.07 a share in the fourth quarter of 2020. This compared to $1.7 million or $0.02 per share in the year-ago period. The improvement in both net income as adjusted and net income per share as adjusted is due to the improved operating efficiencies across the business that I've previously discussed. In 2020, net income as adjusted was $17.8 million or $0.18 per share. This compared to $10.9 million or $0.12 per share in 2019. Turning now to our balance sheet and cash flow. As of December 31, we had $109.3 million of cash and marketable securities, an increase of $4.3 million from our cash balance at September 30. In addition, as of December 31, we had working capital of approximately $112.4 million, an increase of $2 million from September 30, and we have no debt. The increase in our cash position reflects positive quarterly operating cash flow of $6.5 million, which compares to $5.5 million in cash used by operating activities in the fourth quarter of 2019. For the full year, cash provided by operations of $36.2 million in 2020 reflects a significant improvement from the $1.5 million in cash used by operations in 2019. The improvement in both the quarterly and full-year cash flow was due primarily to our higher profitability, as well as the timing of billing and collections on quarterly cash flows. Turning now to our expectations for the first quarter and full year 2021. It has been over two quarters since clinics reopened with their COVID-19 safety protocols in place. And during that period, we have seen our member activity has been fairly consistent. Accordingly, our guidance assumes that member activity stays consistent with the level of activity we've been seeing since last summer. For the first quarter of 2021, we are projecting revenue of between $117 million to $122 million, reflecting growth of between 44% and 51%. For adjusted EBITDA we expect between $14 million to $15.5 million, along with net income of between $7.5 million to $9.4 million or between $0.07 and $0.09 earnings per share, on the basis of approximately $101 million fully diluted shares. For 2021, we project revenue to be between $520 million to $540 million, reflecting growth between 51% and 57%. For adjusted EBITDA we expect between $63 million to $68 million, and for net income of between $30.1 million to $37.4 million, or between $0.29 and $0.36 earnings per share on the basis of approximately $103 million fully diluted shares. At the midpoint of this guidance, we're expecting to see continued expansion of our margins in 2021 with adjusted EBITDA margin revenue of 17.9%. Let me now turn the call over to Pete.

Thanks, Mark, and good afternoon everyone. At the midpoint of the 2021 guidance, Mark just provided, you can see that we expect our top line growth rate to accelerate slightly this year as compared to the 50% growth we achieved in 2020. This reflects how our mission to help people have healthy successful pregnancies is more relevant today than it has ever been. And how the need for employers to offer a better fertility solution continues to grow. As we think about 2021 and beyond, we believe Progyny is in its strongest ever competitive position, and what continues to be a largely under-penetrated market opportunity. Starting first with the market, although it's not clear what if any lasting societal changes may result from the pandemic. We remain confident that all the macro trends that have been contributing to our growth remain intact, including the high and increasing rates of infertility as people continue to defer family building to later in life, the need for companies to recruit and retain talent, and to demonstrate inclusiveness and equality in their workplace, and the need for employers to use their healthcare dollars in the most efficient way possible and to do so, while also optimizing employee health. The fertility market today is large and growing at a double-digit rate. And as we look to capitalize on our opportunities, we feel extremely well-positioned across every function of Progyny. Last quarter, we discussed how certain prospects in our sales pipeline were so focused on their COVID response plans, and that they were unable to make any benefit changes in 2020 or were choosing to concentrate only on specific types of benefits targeted at COVID-related issues, such as enhanced mental health support. Despite having more of these deferred accounts or not truant, in 2020, than we would typically expect to see, we still had a very strong selling season adding 45 new accounts in 2021. The 2021 selling season is just beginning. So it's premature at this stage to provide any detailed perspectives as to what we're seeing in the market. However, the initial anecdotal feedback we've heard at this point from both benefited zones, as well as certain prospects that we're engaging with, is that better buyers are hopeful of getting back to some type of normal in 2021. We believe this demonstrates their eagerness to shift the focus from the crisis management they've been doing over the past year to looking at the benefits their workforce needs post-COVID in 2022 and beyond. While behavioral health is likely to remain a top focus for companies in 2021, their early feedback suggests that family-friendly benefits are also a significant priority. At this point, it's still too early to know what challenges we'll see if any, as compared to the 2020 sales season. But we are expecting a highly engaged and active pipeline of new opportunities. And to address these opportunities, we're onboarding new sales executives, which we do every year at this time. We're deepening our relationships with the key benefit consultants to ensure that Progyny is well positioned whenever a consultant engages with an employer. We've continued to produce content demonstrating both our thought leadership and the superiority of our solution. And although we expect to benefit conferences will be held virtually again this year, we believe that our sales team is well equipped to manage these virtual interactions with the same efficacy and impact as they would through any in-person activities. Today, we have over 180 committed clients, reflecting just the low single digit share of our target market. And despite our rapid growth since launching our fertility benefit, we're still at the very early stage of penetrating our core market. As a result, we don't anticipate any market-based restraints on our growth for the foreseeable future. But given the strength of our balance sheet, as well as our proven ability to generate very healthy levels of cash flow, you should expect that we will continue to invest in our business and seek opportunities to expand our addressable market through new services. The new partner Advisory Council that David described will give us insight into those potential areas where we can be most impactful to our clients. To that end, with the broad category of women's reproductive health, we could provide additional services that enhance our fertility benefit, while also making the positive relationship with clients even more sticky than it already is. For example, we believe there are a range of maternity-related services from preconception support to return to work programs that companies are seeking, provided they can adequately measure the value of what they're getting, while also improving Progyny's shortcomings of certain existing solutions. In addition, as we look longer term, there may be other episodic disease categories we can pursue, where similar to infertility the outcomes vary significantly, not only by treatment, but also by the providers and where patients need more support than what the traditional managed care companies are willing or able to provide. Of course, we'll be highly selective with respect to any service line expansions or strategic transactions, and we'll apply the same discipline that we use in managing all other aspects of the business. Before we open up the call for your questions, I'll close by noting that it's been a year since the onset of COVID-19. And despite the significant disruptions it caused to our society and across much of the economy, we believe Progyny is a stronger business today than we were a year ago. The essential nature of fertilities and medical service was proven to our members ongoing pursuit of treatment, relevance to fertility benefits to employers was proven to our client retention, as well as the success of our selling season. The importance of the collaborative relationship we have with the providers in our network was proven to our members’ ability to return to care as quickly as possible, the superiority of our approach in fertility was proven to our increasing NPS scores. And lastly, the strength of our business model was proven through the quality of our results achieved during an unprecedented global health crisis. With that, we'd like to open up the call for your questions. Operator, can you please provide instructions.

Certainly, the floor is now open for questions. Your first question is coming from Ralph Giacobbe. Your line is live.

Great. Good afternoon. You had said, prior revenue guidance that at least $525, the lower end of the range, obviously a little bit below that. Maybe you can just help what are the factors there that cause you maybe to be a little bit more conservative on the lower end of the range?

Yes, I'll take that. So the estimates that we gave were prior to seeing utilization patterns early in the year. As we talked about in the past, early utilization patterns are the most instructive relative to what we might expect for the year. One thing to point out, even though it may not sound like a lot, is, is year-end earnings are almost two weeks ahead of where they were last year, that's a little bit less experienced that we get to see early in the year. So really was the guidance that we thought was the most responsible based on the utilization that we are currently seeing. The guesstimates that we had, relative to the expectations that we talked about on our last earnings call were really around how many new lives we added, new clients that we added. But then there are variables that impact that a little bit, right, to the extent that any clients are going a little bit off cycle and adjust the expectations from those clients are part of that. And again, utilization patterns. But it's pretty much in line with what we said relative to not being able to see what all those new clients that we added, we're actually going to do from a utilization perspective, even though we have some idea relative to their information that we get from them.

Okay. Sorry, fair enough. And then, I wanted to hit on EBITDA, because that number actually came in a little bit ahead of what we were modeling. Any details there on sort of maybe what's providing a little bit more of that boost to profitability, whether it's business makes or other factors within the cost line item or simply leverage?

Yes, So the EBITDA in Q4 was slightly better than what we expected. Mark talked about a little bit of a favorable true-up as it related to year-end true-ups estimates for IBNR. And that was probably the biggest factor. Other than that, it was pretty much in line with what we expected.

Okay. Did you quantify what was that IBNR amount?

It was small, around a million or something like that.

Okay. All right. That's it for me. Thank you.

Your next question is coming from Michael Cherny. Your line is live.

Great. Thanks so much and thanks for all the colors so far. If I could just pick ever so slightly, I guess maybe follow up on Ralph's question regarding the guidance. You had talked about, if I recall, roughly 90% utilization in terms of baseline that was predicated on where that initial, at least $525 million was. What is baked into the guidance here? And along those lines, in the early days, at least I know it is early, but are you seeing any geographic variability based on different members in different parts of the country?

I will address the second question first. We have not noticed any variability in our existing clients since the summer and through the end of last year into the early weeks of this year. There has been no change regarding utilization levels that we might expect as we transition into the new calendar year. We are not observing any depressed utilization related to geographic areas influenced by COVID or similar factors. Regarding utilization levels, we initially discussed a 90% figure back when we reported our Q2 results and outlined our expectations for Q3. However, that figure has adjusted to around 95% to 96% when we released our Q3 results. What we understand now reflects normal utilization levels, but we lack insight into individuals who may still be hesitant or concerned about COVID and not seeking treatment. Nevertheless, the majority of people in our coverage are utilizing services. Therefore, we can only provide information based on current utilization levels, which inform our guidance for this year.

Thanks, Pete. That's certainly helpful. And then if I may just ask another one here. You talked about some of the range in maternity services that you could theoretically look to introduce. Is there a desire to have something that's either or the difference between organic versus inorganic? And you noted some of the services that are currently out on the market right now. I guess, where do you see the competition falling short? Or what could Progyny do better based on the strong relationships that you already have?

Hey, Mike, this is David. I believe, as we mentioned earlier, there are certainly opportunities to assist our customers in addressing issues affecting their employees, particularly during the maternity journey, from preconception to returning to work. As we evaluate these opportunities and collaborate with our clients on their challenges and whether their current solutions are effective, we will always consider potential new solutions and assess whether we should buy, build, or partner. We aim to find the most capital-efficient way to seize new opportunities in the largest, best, and fastest manner. These opportunities align with what we've discussed previously. While I won't go into excessive detail at this assessment stage, it's clear that within the full spectrum of women's reproductive health, there are issues present in the existing market solutions, and we see chances to offer improved services in certain areas. We will share more specifics when we're prepared to announce something. Right now, we remain in the assessment phase and want to avoid jumping ahead by providing details prematurely.

Okay, Thanks, David.

Your next question is coming from Stephanie Davis. Your line is live.

Hey, guys, thank you for taking my questions and congrats on the quarter.

Thank you.

Not to call a high 40 growth rate conservative. But I wanted to ask what considerations are in your 1Q guidance. Just in light of the year-over-year improvement you're seeing in female utilization and all the Medicare script data coming in very strong. Is there any cushion or baking into COVID, or anything like that we should think about?

There's not any cushion. Again, all I can tell you is, it's based on what we're currently seeing right now through the first, let's call it six weeks of the year. And it's the best information that we have. And then what we use is, is past history of experience, utilizing that early data to project what we expect not only for the quarter, but really for sequential quarters and to the year. We obviously layer into that expectations around timing of new client launches, et cetera. And there are a couple that are a little bit later in the year. But nonetheless, most of it is really related to utilization patterns. So, I would definitely not call it conservative. I would call it as we all sort of put out guidance, our best view and most accurate view of what we expect.

To add to that, we generally observe that revenues increase throughout the year. Typically, our first quarter is the lowest, except for last year, which was impacted by COVID. Historically, Q1 revenue is lower than Q2. The first half of the year usually accounts for about 47.5% of the total revenue for the year. This is important to consider when evaluating Q1 guidance in relation to the remainder of the year.

Yes. The upper end of the Q1 guidance range is in excess of 50% growth.

All right. Understood. How do I take my shot like everyone else?

Thank you.

In your prepared remarks, you did talk about broadening the scope of the Progyny offering a little bit, just given how fertility is really different during a pandemic than it is in a normal environment. Are there any stem-tech startups or adjacencies that caught your eye? Or is there any potential to expand your behavioral health offering, as it becomes a much more stressful process?

The best thing I can share is that 2020 was a year focused on navigating the pandemic. In 2021, along with seizing the opportunities available to us, we are concentrating on exploring adjacencies and potential strategic acquisitions. We are also considering areas for organic growth. As the year progresses and we evaluate these opportunities, we will provide updates on what makes sense for our future direction. However, it is too early to discuss specifics, given our current assessment stage.

Okay. I understand. All right. Well, see you tomorrow, guys.

Thank you.

Your last question is coming from Glen Santangelo. Your line is live.

Yes. Thanks for taking my question. Hey, I just wanted to go back to some comments you made regarding the selling season. If I look back to the 3Q comments you made last quarter, you were suggesting at the time that client retention was near 100%. But you were starting to see clients buy more Smart Cycles, more clients sort of upgraded to the Progyny RX offering? Could you maybe give us some stats or anything looking back to last year selling season in terms of what the legacy clients were doing, given I understand the limitations around adding new clients related to COVID. But what were your existing clients doing last selling season?

In general, we observed that our existing clients during the last selling season did not reduce their benefits. They were not trying to cut back on their offerings to control costs. Instead, the changes we noticed were aimed at making the benefits more comprehensive. For example, some clients started adding Smart Cycles, realizing that with two Smart Cycles, many of their members were reaching limits without achieving a successful pregnancy. Others began incorporating Progyny RX for its integrated program benefits. Some clients also added egg freezing services if they previously did not offer that option. We do not quantify the specific contributions of organic growth, which includes upsells and the addition of new lives from existing customers, through hiring or acquisitions, versus new sales. However, in the past, a significant portion of our growth has come from organic developments within our existing customer base, combining their internal growth with upsells.

And maybe when you look at the year end 2020, any sort of updated statistics about what percentage of the employers you think are offering fertility benefits at this point, maybe on the large side, and the small side. Maybe how that stat, trended through 2020? What you think could be a catalyst to really ramp the penetration there?

Yes. There's not great data on this. And we've talked about this in the past. There are certain studies that have been done, particularly by the benefit consulting community, the most recent of those studies were done at the beginning of 2020, or released at the beginning of 2020. But the trend has been fairly clear that over the last several years, the percentage of large employers that provide fertility benefits, and the level of benefits varies greatly. But the percentage of employers that provide fertility benefits has grown pretty steadily. A few years ago it was around 25%, it's approaching probably 50% now. And most of the studies that have surveyed large employers point to continued growth in the number of employers that are going to have the benefit. One study even said that by 2022, which is amazingly is only a year from now, that two-thirds of large employers will have fertility coverage. And looking a few years past that it should be 75%. So the trend is in the right direction. And you see that even in our own sales, we have typically had somewhere around two-thirds of our customers come to us having had some legacy coverage, their carrier, one-third never had any coverage at all. Last year was similar trends, but it was about 40% had no coverage before. So that's very indicative that 40% of our customers have never had coverage before. Consistent with that trend, every year more and more employers are realizing that fertility benefits coverage isn't a nice to have, but really a central piece of their benefits package for lots of reasons. Fairness to their female workforce, a desire to have more positive DEI initiatives, as we talked about in the prepared remarks. But again, this is a trend that we think has been well established over the past handful of years and will continue for the next handful of years.

Okay. Thanks for the comments.

We have no further questions in lines at this time.

Good. Thank you, operator.

Thank you so much, everyone for joining us today. We'll look forward to speaking to you next quarter.

Thank you, ladies and gentlemen. This does conclude today's conference call. You may disconnect your phone lines at this time and have a wonderful day. Thank you for your participation.