SIG · Signet Jewelers Ltd

Christian McCaffrey, alongside parents, Ed and Lisa, debuts a coaching-style series that uses sports logic to simplify gifting and shows why every winning play starts with KAY Jewelers. KAY Jewelers and Whistle Sports are taking the stress out of Mother’s Day gifting by drafting Christian McCaffrey and his parents, Ed and Lisa, to launch “The Husband Playbook.” Designed to remove the guesswork from gifting, the partnership provides all gift givers with a relatable game plan to celebrate the mothers in their lives with meaningful, lasting jewelry. “Guided by the influence of his parents, Christian McCaffrey’s journey highlights how a strong foundation of love shapes success far beyond the field,” says Julie Yoakum, President of KAY Jewelers. “As Christian approaches his first Mother’s Day as a father, we wanted to help other gift-givers by sharing his experience in a relatable and fun way. By launching 'The Husband Playbook,' KAY is helping shoppers everywhere win Mother’s Day gifting

This Mother’s Day, Zales redefines what it means to celebrate the women who do it all with the launch of “ Best For The Best ,” a thoughtfully curated jewelry collection created in partnership with supermodel, entrepreneur, and mother Ashley Graham, available exclusively at Zales. Ashley Graham for Zales "Best For The Best" Collection Building on the brand’s cultural momentum following the Not Another Candle holiday campaign, Zales introduces the Not Another Bouquet campaign: a modern gifting message that reframes Mother’s Day as an opportunity to gift jewelry that is reflective of the woman behind the mom. At the heart of this is a simple but powerful truth: today’s mothers aren’t defined by one role, and the pieces we celebrate them with should reflect that. The Best For The Best Collection curated by Ashley Graham brings together an assortment of elevated yet accessible fine jewelry designs that are made to be worn every day. From personalized charms and gemstone pieces to timeless

Natural Diamond Film from Academy Award® Winning Filmmaker Luc Jacquet is Now Streaming Jared Jewelers today announces that its original documentary, A Diamond Is Born, is now streaming on Hulu. Since launching on YouTube alongside its New York City premiere last September, the film has reached viewers worldwide. A Diamond Is Born , directed by Academy Award winning filmmaker Luc Jacquet (March of the Penguins), captures the romance, allure, rarity, and impact of natural diamonds. A Diamond is Born Film Its release on Hulu represents a strategic expansion for the film, positioning it alongside premium documentary content and reaching subscribers who may not have discovered it previously. The documentary explores how natural diamonds form deep within the earth over billions of years and reveals the economic transformation diamonds bring to Botswana's communities. "Since we debuted A Diamond Is Born , we've been encouraged by the response from viewers around the world," said Claudia

This Valentine’s Day, Zales is reimagining one of the most iconic symbols of love with the launch of Zales x Sweethearts®, an exclusive capsule collection that transforms the beloved conversation hearts into a collectible piece of fine jewelry — and a reminder that the most meaningful affirmations are often the ones we give ourselves. Zales x Sweethearts® Officially launching on February 3, 2026, the limited-edition capsule features three engraved heart charms inspired by classic Sweethearts® sayings — “ooh lala,” “amore,” and “xoxo.” Each charm is presented in a mystery blind box, adding an element of surprise to gifting (or self-gifting), with customers discovering which message they receive upon opening. Growing up, Sweethearts® candies were tiny love notes you waited to receive — passed across desks, tucked into cards, or shared with friends. As adults, the collaboration reclaims that spirit in a new way, turning nostalgic phrases into lasting symbols of self-love, confidence, and